Transcript National IP Offices, a Case Study of Partnership András Haszonits Hungarian Patent Office Centre on IP Information and Education WIPO-ICC Intellectual Property Training Workshop for Chamber of.

National IP Offices,
a Case Study of
Partnership
András Haszonits
Hungarian Patent Office
Centre on IP Information and Education
WIPO-ICC Intellectual Property Training Workshop for
Chamber of Commerce and Other Business Support Organizations
Geneva, September 15-16, 2008
www.hpo.hu
Agenda
• Why SMEs?
• The VIVACE Program
• Other European Co-operation Initiatives
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Agenda
• Why SMEs?
• The VIVACE Program
• Other European Co-operation Initiatives
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Innovation / IP environment
INNOVATION =
+ Competitiveness
+ Sustainable economic growth
+ Workplace generation
Macroeconomic
+ private entrepreneurial interest
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Innovation / IP environment
OECD:
+ 25 million EU enterprises / 23 million SMEs!
COMPETITION!
COMPETITIVE EDGE = INNOVATION
Effective and creative use of IP =
key in innovation
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Agenda
• Why SMEs?
• The VIVACE Program
• Other European Co-operation Initiatives
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ACTIVITY PLAN FOR FOSTERING
ENTREPRENEURIAL IP COMPETITIVENESS
 Prelude:
2259/2002. (IX. 4.) Govt. Act –
Activity Plan for fostering IP activities of SMEs
 Aim:
to foster IP activities of SMEs,
to improve IP culture
to improve competitiveness
 Time span: 2004-2008
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PILLARS OF THE VIVACE PROGRAMME
I.
Building Networks and Services
II.
Raising Awareness and Expanding Education
III.
Provision of Economic Incentives
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RESULTS OF THE COOPERATION






Setting up a national industrial property
information network in co-operation with the
Hungarian Chamber of Commerce and Industry
Entry of the PATLIB Centres
Standardized training, standardized services
Presence in Media, campaign, website
SME survey
Country-wide quiz for SMEs on IP
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I. BUILDING NETWORKS AND SERVICES
Know your
clients
to serve them!
The National IP
Information Network
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NATIONAL INNOVATION AND IP SURVEY





Company profile
Effect of EU accession on doing business
Product differentiation (marketing,P, TM, D)
R+D, innovation knowledge and activity
IP awareness and activity
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IP CULTURE AND AWARENESS
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IP CULTURE AND AWARENESS
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IP CULTURE AND AWARENESS
Knowledge
andformák
application
% (%)
Az iparjogvédelmi
oltalmi
ismertsége
of Cunoasterea/utilizarea
the different forms
tipurilorof
de IP
protectie
TM Védjegy
Trademark
50,4
14%
Patent
Szabadalom
7%
D Formatervezési
Design
minta
1%
17
Utility
modelminta
Használati
2%
17
P
UM
49,9
1
Földrajzi
árujelző
Geo.
indicator
8,7
Téves megjelölések
False
0
10
20
30
40
50
60
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IP CULTURE AND AWARENESS
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IP CULTURE AND AWARENESS
SMEs’ requests, recommendations (%)
Business oriented info. materials
Educations
SME-investor matchmaking
Help to chose patent attorney
via public ranking
Technology and competitor watch
Infringement monitoring
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IP CULTURE AND AWARENESS
Financial
ballance
of
R+D
activity
Bilantul economic al activitatii C+D
K+F tevékenység gazdasági mérlege
17%
Jelentős nyereség
Significant profit
Profit significant
Considerable profit
58%
Nyereség
Profit
14%
0-szaldó
11%
0$ deal
Loss
Veszteség
Deficit
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SOME RESULTS OF THE PROGRAMME
PERFORMANCE INDICATORS 1.
The VIVACE Programme in the Media and Events
350
300
occasion
250
200
Media
150
100
50
0
1 2004
Sept. -Year
Dec.
Events
Jan. - Year
Dec.2 2005
3 2006
MayYear
- Dec.
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SOME RESULTS OF THE PROGRAMME
PERFORMANCE INDICATORS 2.
Preformance indicators of the VIVACE
Programme
12 000
Requests
database
persons
10 000
8 000
written
6 000
4 000
walk in
2 000
0
Sept. -Year
Dec.1 2004
phone
Jan. - Dec.
Year 22005
May Year
- Dec.
3 2006
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RECOGNITION OF THE EC
•
Benchmarking National and Regional Support Services for
SMEs in the Field of Intellectual and Industrial Property
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NEW OBJECTIVES
• Diversification of services
• Closer co-operation between innovation supporting
organizations
• Closer contact with SMEs
• More effective co-operation with the help of an
international network to fulfil the Lisbon Agenda
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NEW OBJECTIVES
• Awareness raising of registered and non-registered
protection forms
• Fight against counterfeiting
• Information on enforcement
• Prefiltering and profile assessment of SMEs’
innovation
• Regional education and marketing campaign
• Cooperation in fulfilling the tasks of EC projects
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Agenda
• Why SMEs?
• The VIVACE Program
• Other European Co-operation Initiatives
ip4inno
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IP-BASE
IP-BASE
IP AWARENESS AND
ENFORCEMENT: MODULAR
BASED ACTIONS FOR SMEs
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IP-BASE
PARTICIPANTS
• 20 Patent Offices, covering 92% of the EU population;
• 3 reputable research organisations with broad experience in
this kind of project (University of Alicante, Centre de
Recherche Public Henri Tudor and Institute Européene
Enterprise et Propiété Intellectuelle)
• 1 Innovation Agency (Innolux) specialised in the IP field;
• 1 Textile Technology Centre (CETTEMSA) with wide
experience in analysis of sectoral issues, and a specific
interest in IP;
• 1 Non-profit trade organisation, dedicated to the promotion
of the European textile and apparel industry (EURATEX)
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IP-BASE
PARTICIPANTS
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IP-BASE
OBJECTIVES
• To significantly raise SMEs’ interest and knowledge about
Intellectual Property (IP) issues;
• To raise SMEs’ understanding of the need to integrate IP in
their innovation strategies and their business
planning;
• To improve the protection of SMEs’ IP rights through the
increased registration of rights EU-wide and also
internationally and increase the use of non-registered
protection methods through the effective promotion of
these methods;
• To improve protection and enforcement by SMEs of
their IP rights from infringement whether this originates
from within or outside the EU;
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IP-BASE
OBJECTIVES
• To raise SMEs ability to fight counterfeiting and increase
knowledge on the methodologies available to detect it;
• To develop actions to promote awareness on IPR protection
to educate the fashion and design industries (textiles,
leather, footwear and furniture) on the risks counterfeiting
poses and on existing means and procedures to combat it;
• To promote and support the use of IP rights in
international research, development and technology
transfer activities, providing an IP rights support service
to actual and potential beneficiaries of CIP and Research
Framework Programme actions, especially high-tech SMEs
and Public Research Organisations.
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IP-BASE
ACTIVITY TYPES
MODULE 0. KNOWLEDGE BASE AND HORIZONTAL WORKPACKAGES
WP1
WP2
Developing the
knowledge Base
WP3
Developing the
IPR Toolbox
IT Support
WP4
WP5
WP6
Communication
and Marketing
Cooperation with
other actors
Project
Management
MODULE 1.
MODULE 3.
LOCAL LEVEL SMEs SERVICES
FOR IPR A AWARENESS AND
ENFORCEMENT
SERVICES FOR EU-FUNDED
RESEARCH AND INNOVATION
PROJECTS
MODULE 2.
SECTORAL IPR
AWARENESS ACTION
WP7
WP8
WP9
Setting up a userfriendly website
for IPR support
for European
SMEs
Setting up local
Helpdesks for IPR
and enforcement
support for
European SMEs
Planning Local
Actions for
Awareness and
Enforcement
Services
WP10
WP11
WP12
Delivering
Awareness and
Enforcement
Actions directly
to SMEs
Delivering
Awareness and
Enforcement
Actions or SMEs
Support Services
IPR
Enforcement
Support
Services
WP13
Sectoral
Handbook(s)
Production
WP14
IPR-Helpdesk
Website Content
Generation and
Info-Service
WP15
Helpline for
participants in EUfunded Research
and Innovation
projects
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IP-BASE
ACTIVITIES
• Development of IPR SME awareness strategies for IPR
usage and enforcement at EU and local levels,
• Development of a toolbox of materials on IPR and
enforcement, including manuals and training materials,
• Provision of training for multipliers (CC, EEN, EBN, etc.),
• Accomplising a wide ranges of SME awareness and
enforcement actions,
• Support SMEs with advice services,
• Deliver awareness workshops, in particular on
counterfeiting for the design and fashion industry,
• Develop support services designated for SMEs
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IP-BASE
LET’S JOIN FORCES!
We invite you to contact
your national IP-BASE partner,
or your national patent office
to discuss co-operation to
reach synergy effect of joint
activities aiming raising the
competitiveness of SMEs.
www.hpo.hu
Thank you for your kind attention!
András Haszonits
tel: +36 1 474 5985
fax: +36 1 474 5550
e-mail: [email protected]
www.hpo.hu
www.hpo.hu