Transcript Industry Long Term Attractiveness Corporate-Level Strategy H M L Str. Avg. Weak Firm’s Competitive Position Business Level Strategy Source of Competitive Advantage Breadth of Competitive Scope Cost Uniqueness Broad Target Market Cost Leadership Differentiation Narrow Target Market Focused Low Cost Focused Differentiation.

Industry Long Term
Attractiveness
Corporate-Level Strategy
H
M
L
Str.
Avg.
Weak
Firm’s Competitive Position
Business Level Strategy
Source of Competitive Advantage
Breadth of
Competitive
Scope
Cost
Uniqueness
Broad
Target
Market
Cost
Leadership
Differentiation
Narrow
Target
Market
Focused
Low Cost
Focused
Differentiation
Monsanto Major Business Units
Monsanto HQ
Agriculture Group
Chemicals Group
Pharmaceuticals
NutraSweet
Monsanto Corporate Strategy
Monsanto HQ
Agriculture Group
Chemicals Group
Pharmaceuticals
NutraSweet
Portfolio by Revenue
Agriculture
Chemicals
Pharmaceuticals
NutraSweet


Chemicals dominates
NutraSweet smallest
Portfolio by Profit Volume
Agriculture
Chemicals
Pharmaceuticals
NutraSweet


Agriculture dominates
Pharmaceuticals smallest
Portfolio by R&D Outlay
Agriculture
Chemicals
Pharmaceuticals
NutraSweet


Pharmaceuticals most spent
NutraSweet gets little
Portfolio by ROS
Agriculture
Chemicals
Pharmaceuticals
NutraSweet
25
20
15
10
5
0


Pharmaceuticals is loser
NutraSweet most profitable
Portfolio by R&D Efficiency
Op Income/R&D
Agriculture
Chemicals
Pharmaceuticals
NutraSweet
5
4
3
2
1
0



Pharmaceuticals too risky
Agriculture is rewarding bet
Chemicals is rewarding bet
Corporate Strategy Recommendations
Monsanto HQ
Agriculture Group
Chemicals Group
Pharmaceuticals
NutraSweet
Monsanto: Ag-Group Focus
Monsanto HQ
Agriculture Group
Crop Protection
[Round-Up]
Plant Genetics
[Ceragen]
Animal Sciences
[Protiva]
Lawn & Garden
[Solaris]
Produce
Chemicals Group
Pharmaceuticals
NutraSweet
Ag-Group Business-Level Strategy
Ag-Group HQ
Crop Protection
[Round-Up]
Plant Genetics
[Ceragen]
Produce
Lawn & Garden
[Solaris]
Animal Sciences
[Protiva]