Transcript OUR MISSION The Office of University Relations communicates: goals, objectives priorities to various external and internal constituencies The office promotes information about faculty, staff, students, alumni and.

OUR MISSION
The Office of University Relations communicates:
goals,
objectives
priorities
to various external and internal constituencies
The office promotes information about faculty, staff, students, alumni
and friends, research, scholarship, activities and community outreach.
Beginning with a broad communications plan is your most effective
way to communicate your message. University Relations can help you
develop your communication goals, create the message, conduct
research, develop a timeline and determine the right communications
tools—print, Web, traditional media, social media, video, multimedia
and more.
OUR TEAMS
Executive Director
To Be Determined
ADMINISTRATIVE SUPPORT: Kelly Baker and Betty Moore
CREATIVE SERVICES MANAGER: Marybeth Bianchi
PUBLIC RELATIONS MANAGER: Dana Fischetti
STRATEGIC COMMUNICATIONS MANAGER: Mark Hurt
NEW AREA:
UNCW-TV MANAGER: Dustin Miller
SPEECHWRITING FOR THE CHANCELLOR
Basic Necessities for a Speech
Date, time and location of speech
Length of speaking time (such as 1-2 minutes, 3-5 minutes, 5 or more
minutes)
Type of speech (i.e., welcome remarks, closing remarks, keynote, other)
Type of audience
students and families
alumni and friends
faculty and staff
board members and other volunteers
local organizations
elected and appointed officials
business leaders
a combination of several types of audience members
Approximate size of the audience (for example: small group discussion
setting or large auditorium)
SPEECHWRITING FOR THE CHANCELLOR
Additional helpful information
Which key messages do you think the speech should convey? UNCW’s key messages
include:
Emphasis on the journey of learning for students and the connections that students form with faculty
and staff
Emphasis on a “sense of place” and the university’s commitment to Southeastern North Carolina
Community partnerships of many types and their value to both the university and the community
Innovation and entrepreneurship and how efforts under these two umbrellas benefit the university and
the community
Are there special audience members who should be recognized during the speech or
key announcements/facts that should be included in the speech?
What do you hope the speech will accomplish?
Encourage more support for your program/UNCW
Encourage more participation/involvement by your audience
Inform your audience about the university
Serve as a specific call to action – if yes, then what action do you want the audience to take?
About deadlines
The Chancellor prefers to receive speeches and bullet points 5-7 days before events.
Please submit speech requests as soon as possible to expedite preparation of remarks.
Questions
Contact Andrea Weaver, speechwriter, ext. 2-7631 or [email protected]