Transcript eScholarship Publishing Services: New & Enhanced Elise Proulx, Outreach & Marketing Coordinator eScholarship Publishing Program California Digital Library University of California This work is licensed under the.

eScholarship Publishing
Services: New & Enhanced
Elise Proulx, Outreach & Marketing
Coordinator
eScholarship Publishing Program
California Digital Library
University of California
This work is licensed under the Creative Commons Attribution 3.0 Unported License. To view
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What Is eScholarship?
eScholarship provides
Open Access, sustainable
digital publishing services to
the University of California
scholarly community

A Little History …
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Launched by the California Digital
Library as an Open Access
institutional repository for UC in 2002
> 27,000 scholarly papers voluntarily
deposited
> More than 8 million full-text
downloads of repository content
Month
Dec-08
Nov-08
Oct-08
Sep-08
Aug-08
Jul-08
Jun-08
May-08
Apr-08
Mar-08
Feb-08
Jan-08
Dec-07
Nov-07
Oct-07
Sep-07
Aug-07
Jul-07
Jun-07
May-07
Apr-07
Mar-07
Feb-07
Jan-07
Dec-06
Nov-06
Oct-06
Sep-06
Aug-06
Jul-06
Cumulative # Papers Posted
Increase in Papers Posted,
July 2006 to December 2008
30,000
28,000
26,000
24,000
22,000
20,000
18,000
16,000
14,000
12,000
10,000
Remaking eScholarship
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No more “repository”
Focus on publishing services suite
UC Press Collaboration
Marketing & Outreach Campaign
Interface re-launch in October 2009
Publishing Services
eScholarship’s Publishing Services

Digital Publishing Services
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Traditional “Repository” Services
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Working Papers
Journals
Seminar Series
Conference Schedule & Proceedings
Monographs
Postprints
Faculty Home Sites (Selected Works)
UCPubS – in conjunction with UC Press
Journals
Customizable format
 Ability to reach those outside
discipline/across international
boundaries
 University of California context
 Peer-review and manuscript
management services
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Conferences & Seminar
Series
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Increased visibility for your conference
Centralized infrastructure (no “server under
the desk”)
University of California context
Reliability of technical services
No cost to department or unit
Personal assistance available via phone
and internet
Services to manage work and submission
flow
Postprints
Publishers allow postprint publication
in far greater numbers than thought
 NIH policy
 Springer agreement
 Site revamp will support material in a
wide variety of formats, including
images, presentations, executable
files, downloadable audio, and video

Faculty Home Sites
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Home page development and maintenance
service subsidized by the University of
California
Easy-to-use publishing process
Organize according to personal criteria
Archive body of work in one place, clearly
branded as UC
Disseminate work via RSS feed
UC Publishing Services
(UCPubS)
 UCPubS
combines the open
access digital publishing
services provided by
eScholarship with distribution,
sales, and marketing services
offered by UC Press
UCPubS: Service Suite
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Book and journal publication (electronic/print)
Preprint and postprint dissemination (electronic)
Conference proposal and proceedings (electronic/print)
Multiple/hybrid business models: open access, print sales
Marketing: UC Press catalog, title flyers, indexing
Sales and distribution of print books
High quality book manufacturing from client PDFs
Peer review management
Persistent access and preservation
Sales and use statistics
Marketing & Outreach
Campaign
Making the Case to Faculty
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Open Access: significantly increased citations
Proven visibility: nearly 8 million full-text
downloads of UC scholarship since 2002
Priority ranking in Google and other search
engines
Perpetual access to and preservation of
publications
Author retention of copyright
Comprehensive usage data
Free setup, training, and publishing support
Customizing the Message

Address the incentives/risks for ladder
rank faculty at different career stages
Tenured faculty
 Non-tenured faculty
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Respond to cultural differences
among disciplines

Humanities vs. sciences
Communications Strategy
Clear messaging: logo, collateral,
focus groups, training sessions
 Strategic partners: shared services,
shared legitimacy
 www.escholarship.org: publishing,
research and marketing platform

New & Improved Interface
What’s New
Emphasis on services suite
 Aggregation
 Contextualization
 Enhanced search and display
 Citation
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What Faculty Have to Say

“The eScholarship Repository is central to our publishing mission,
offering a level of access, discoverability, and online permanence that
traditional publishers cannot match. Anyone, anywhere in the world,
with an Internet connection can read our books, and that is particularly
important for scholars in developing countries where English-language
books are difficult to come by.”—Nathan MacBrien, Publications
Director, International and Area Studies, UC Berkeley

“One of the special benefits of being an online journal is that it is
possible to reproduce stunningly colorful works of art at no additional
cost” – Journal of Transnational American Studies
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“I believe this is a great service to the university.” – Dr. Tien Lee, UC
Riverside
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“I wanted to post … to increase my visibility to the academic
community.” – Dr. Samuel A. Danziger, UC Irvine
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“I appreciate having my work seen as wide and far as possible, and this
program is yet another way to … make that happen.” – Dr. Sean
Peisert, UC Davis
Elise Proulx, Outreach & Marketing Coordinator
[email protected]
eScholarship Publishing Program
California Digital Library
University of California