Transcript What is Tobacco? Tobacco 101 intro. to Jeopardy TobaccoFreeKids.org TobaccoFreeKids.org THE TOLL OF TOBACCO TobaccoFreeKids.org TobaccoFreeKids.org.

What is Tobacco?
Tobacco 101 intro. to Jeopardy
TobaccoFreeKids.org
TobaccoFreeKids.org
THE TOLL OF
TOBACCO
TobaccoFreeKids.org
TobaccoFreeKids.org
The Toll of Tobacco
Which kills more: drugs,
murder, suicide, car crashes,
alcohol, AIDS or tobacco?
TobaccoFreeKids.org
TobaccoFreeKids.org
The Toll of Tobacco
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80%
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10%
0%
TobaccoFreeKids.org
TobaccoFreeKids.org
The Toll of Tobacco
Tobacco kills more than
480,000 Americans every
year.
Worldwide, tobacco kills
nearly 6 million people every
year.
TobaccoFreeKids.org
TobaccoFreeKids.org
Future Death Toll
Currently, 16 million people in
the US suffer from smokingcaused illness.
By 2030, tobacco will kill
more than 8 million people
every year.
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TobaccoFreeKids.org
Future Death Toll
8 million equals the death toll from
48 FULL JUMBO JETS…
CRASHING EVERY DAY…
FOR AN ENTIRE YEAR!…
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TobaccoFreeKids.org
Future Death Toll
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TobaccoFreeKids.org
REPLACEMENT
SMOKERS
you are a target
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TobaccoFreeKids.org
Replacement Smokers
Every one smoker who dies of a
tobacco related illness is replaced
by two new young smokers.
5.6 Million kids under age 18, alive
today, will eventually die from
smoking-related disease; unless
current rates declined.
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TobaccoFreeKids.org
Replacement Smokers
“Younger adult smokers are the only
source of replacement smokers... If
younger adults turn away from smoking, the
industry must decline, just as a population
which does not give birth will eventually
dwindle.”
1984 RJR Report, “Young Smokers: Strategies and Opportunities.”
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TobaccoFreeKids.org
Replacement Smokers
90 percent of smokers
started before their 18th
birthday.
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TobaccoFreeKids.org
HOW THEY
HOOK YOU
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TobaccoFreeKids.org
The tobacco industry spends
over $1 million dollars EVERY
HOUR on marketing.
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TobaccoFreeKids.org
That’s over 24 Million dollars a day,
and over 9 Billion a year marketing
their products nationwide.
As a result, more than 2,800 kids try
their first cigarette each day.
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TobaccoFreeKids.org
Studies have proven that teenagers
are three times as sensitive to
cigarette advertising than adults.
Tobacco companies have perceived
kids as young as thirteen years of
age, as a key market.
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TobaccoFreeKids.org
How They Hook You - Normalize & Glamorize
The more tobacco marketing teens are
exposed to on a day to day basis, the
more normal and safe tobacco use
seems.
The more tobacco use teens see in their
favorite TV shows and movies, the more
likely they are to start smoking.
TobaccoFreeKids.org
TobaccoFreeKids.org
Normalize & Glamorize
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TobaccoFreeKids.org
How They Hook You - Cheap & Accessible
The lower the price of tobacco, the easier
it is for teens to start using tobacco
products
The more tobacco retailers there are in
your area (especially near your school),
the more accessible tobacco seems
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TobaccoFreeKids.org
Cheap
TobaccoFreeKids.org
TobaccoFreeKids.org
How They Hook You - Sweet & Attractive
Flavors like “Thin Mint” and “Tropical Punch”
make tobacco seem safe and fun
Many tobacco products have colorful, eyecatching packaging that appeals to youth (and
looks an awful lot like candy)
With FDA having yet to regulate little cigars, it
is a perfect outlet for tobacco companies to
use sweet flavors to market to youth in and
around convenient stores
TobaccoFreeKids.org
TobaccoFreeKids.org
Sweet & Attractive
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TobaccoFreeKids.org
Most advertised brands
The three brands that are most
advertised are
Marlboro, Newport, and Camel
540 Million packs of cigarettes are
consumed by kids each year
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TobaccoFreeKids.org
Put It Together
+
+
+ 2 for 1?!
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TobaccoFreeKids.org
Smoking
affects your
body inside
and out!
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TobaccoFreeKids.org
Smoking Effects You Inside and Out
Smoking causes skin discoloration, wrinkles,
and premature aging.
Tobacco use can cause gum inflammation
(gingivitis) or infection (periodontitis). These
problems can lead to tooth decay, tooth loss,
and bad breath.
Nicotine causes blood vessels to tighten,
which restricts the blood flow.
TobaccoFreeKids.org
TobaccoFreeKids.org
Breathing secondhand smoke has an
immediate effect on the Cardiovascular
system.
When you inhale smoke, you’re taking in
substances that can damage your lungs.
Over time, your lungs lose their ability to
filter harmful chemical.
TobaccoFreeKids.org
TobaccoFreeKids.org
We are the Generation to #FinishIT
Join the movement.
Enlist at thetruth.com
TobaccoFreeKids.org
TobaccoFreeKids.org
THE
MESSAGE
• WE DON'T HATE. WE INSTIGATE.
– We're not here to criticize your choices, or tell you not to
smoke. We're here to arm everyone – smokers and nonsmokers – with the tools to make change.
• EXPOSING BIG TOBACCO
– We’ve always been about exposing Big Tobacco’s lies and
manipulation. And while they keep adapting their tactics, we
keep it real.
• NEW RULES
– Big Tobacco is constantly evolving their game plan. We
need to constantly evolve ours. We are a generation with
new beliefs and new ideas. Let's get creative.
TobaccoFreeKids.org
TobaccoFreeKids.org
WE'RE COUNTING ON YOU
Only 8% of teens still smoke. Finishing
the job will come down to you. Be
creative. Enlist friends. Spread truth. Tell
us what you need to Finish It.
Over 45,000 people
have “X’D out their
profile, joining the
#FinishIT movement
Have you?!?!
TobaccoFreeKids.org
TobaccoFreeKids.org
FIGHT BACK BY SCHOOLING UP
THE FACTS…
Nothin’ but the cold, hard, truth.
Defeat Big Tobacco with one of the most
powerful weapons of all – knowledge.
FACT #123 from thetruth.com
Every day, more than 3,200 youth under
the age 18 try a cigarette for the first time
TobaccoFreeKids.org
TobaccoFreeKids.org
We are the Generation to #FinishIT
Smoking pics are ridiculous. Make them
ridiculously awesome instead.
Erase and Replace at thetruth.com Grab
all the smoking photos
you can, slap some silly on
them and replace those free
ads for big tobacco with
glorious works of art.
TobaccoFreeKids.org
TobaccoFreeKids.org
We are the generation to
#FinishIT
www.thetruth.com
TobaccoFreeKids.org
TobaccoFreeKids.org