Transcript Electronic Publishing – Do’s & Don’ts of E-Zines Dr. Michael Stachiw Format International, Inc. Jan.

Electronic Publishing –
Do’s & Don’ts of E-Zines
Dr. Michael Stachiw
Format International, Inc.
Jan. 6, 2006
Dr. Michael Stachiw - Format International, Inc.
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Electronic Publishing –
Do’s & Don’ts of E-Zines
 What
is an E-Zine?
– An E-Zine is an electronic version of a
magazine, and usually does not exist in print.
– An E-Zine is not a downloadable version of a
print magazine.
– HTML (or plain ASCII) E-mail file
Dr. Michael Stachiw - Format International, Inc.
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Electronic Publishing –
Do’s & Don’ts of E-Zines
 Why
do an E-Zine?
– Inexpensive way to communicate with a
large audience
– More timely than print media (i.e. delivery
time)
– Increases customer loyalty and your business
image (creates and maintains relationships)
Dr. Michael Stachiw - Format International, Inc.
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Electronic Publishing –
Do’s & Don’ts of E-Zines
 Before
you begin, you need to…
– On paper, layout the E-Zine’s
 Content
 Format
 Frequency of delivery
 Who is going to deliver the E-Zine
Dr. Michael Stachiw - Format International, Inc.
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Electronic Publishing –
Do’s & Don’ts of E-Zines
 A must
checklist for an E-Zine
 Only use “opt-in” e-mail addresses
 The sending e-mail address must be “real”
 The message subject must reflect the
content of the message
Dr. Michael Stachiw - Format International, Inc.
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Electronic Publishing –
Do’s & Don’ts of E-Zines
 A must
checklist for an E-Zine (cont’d)
 You must provide your physical US mail
address in the E-Zine
 You must indicate how to stop receiving the
E-Zine
 Should not have attached files
Dr. Michael Stachiw - Format International, Inc.
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Electronic Publishing –
Do’s & Don’ts of E-Zines
 A must
checklist for an E-Zine (cont’d)
 Minimize advertising in the E-Zine
 Photos, PDF’s, etc. need to be linked to, but
not included, in the message
 Do not use Java Script in the E-Zine
 On your website, provide an archive
Dr. Michael Stachiw - Format International, Inc.
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Electronic Publishing –
Do’s & Don’ts of E-Zines
 Where
do I find “opt-in”
E-Mail addresses?
–
–
–
–
Fish-Bowl on the sales counter
Self registration form on your website
Customer E-mails
Purchased from reliable source
Dr. Michael Stachiw - Format International, Inc.
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Electronic Publishing –
Do’s & Don’ts of E-Zines

How do I create the E-Zine?
– If the E-Zine is going to be HTML, then use
a web editor. I would not suggest using
Microsoft Word, as it includes items that are
e-mail security unfriendly
– If the E-Zine is going to be ASCII, then use a
word processor, but save the file as ASCII
Dr. Michael Stachiw - Format International, Inc.
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Electronic Publishing –
Do’s & Don’ts of E-Zines

How do I deliver the E-Zine?
– Do not attempt to send large quantities
of e-mails from your desktop e-mail
program
– Special e-mail software and relationship
with internet service provider is
suggested
Dr. Michael Stachiw - Format International, Inc.
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Electronic Publishing –
Do’s & Don’ts of E-Zines
What does an “ideal”
E-Zine look like?
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Electronic Publishing –
Do’s & Don’ts of E-Zines
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Electronic Publishing –
Do’s & Don’ts of E-Zines
Dr. Michael Stachiw - Format International, Inc.
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Electronic Publishing –
Do’s & Don’ts of E-Zines
Dr. Michael Stachiw - Format International, Inc.
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Electronic Publishing –
Do’s & Don’ts of E-Zines
Dr. Michael Stachiw - Format International, Inc.
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Electronic Publishing –
Do’s & Don’ts of E-Zines
Dr. Michael Stachiw - Format International, Inc.
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Electronic Publishing –
Do’s & Don’ts of E-Zines
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If you need help or
have questions . . .
Please feel free to contact us, and we will provide
whatever advice or assistance we can. Our
contact information is:



Dr. Mike Stachiw - [email protected]
Rita Fosse – [email protected]
Jo Ann Riggs – [email protected]
Phone: 314-428-3156
Fax: 314-428-4102
Dr. Michael Stachiw - Format International, Inc.
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Dr. Michael Stachiw - Format International, Inc.
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