Transcript Jim Wilt Chief Software Architect Metrics Reporting, Inc. ARC307 Session Objectives and Takeaways (Why This Matters) Session Objective(s): Increased value to your stakeholder-trusted advisor relationship Assist stakeholders to.

Jim Wilt
Chief Software Architect
Metrics Reporting, Inc.
ARC307
Session Objectives and Takeaways
(Why This Matters)
Session Objective(s):
Increased value to your stakeholder-trusted advisor relationship
Assist stakeholders
to properly align
technology to
their strategic
business goals
Key Takeaways:
Four architectural
practices/timeless
strategy tools to
position solutions
for success
Titanium Rules
of Adoption
Have You Ever Built a Technological Wonder…
Only to have it unappreciated or under utilized?
Stakeholders are
Always Right
Right?
The Perfect
Disaster
The key
is to help
stakeholders
assume
responsibility
and take
ownership
Vendor/Product
Stakeholder/
Organization
#1 Communicate using the
Do unto others as
they'd like done
unto them
Rule
#2 Lead and Educate,
Warts and All
Lead and Educate, Warts and All: Case Study
Lead and Educate, Warts and All: Case Study
$200K more
in details
Architecture first
Governance first
Stakeholder
ownership
#3 NABC
Need
Approach
Benefit
Considerations
NABC: Case
Study
Greenfield Microsoft
Platform (BizTalk)
replaces Legacy
Platform (WebSphere)
for Integration (EDI)
ABC
You Need a cost effective
integration platform
N BC
Our Approach is to recommended a
less costly platform and invest in
your development team who
admittedly will have to undergo
a transition hurdle
NA C
The Benefit is a 75% recurring cost
reduction and an elevated, brighter
development team who can extend
their new skills toward increased
value in other solution
development efforts
NAB
Alternative Considerations:
Keep the existing integration
platform (too costly, must eliminate head-count)
Custom develop each Integration (not
a timely, repeatable, or extensible approach)
NABC
Need
Approach
Benefit
Considerations
Should fit on
One Page
NABC
You Need a cost effective
integration platform
Our Approach is to recommended a less
costly platform & invest in your
development team who admittedly will
have to undergo a transition hurdle
The Benefit is a 75% recurring cost
reduction and an elevated, brighter
development team who can extend their
new skills toward increased value in other
solution development efforts
Alternative Considerations are to keep the
existing integration platform (too costly,
must eliminate head-count) or to custom
develop each Integration (not a timely,
repeatable, or extensible approach)
#4 Strategy Map
Norton and Kaplan
Strategy Map: Case Study
Sports franchise wishes to facilitate season ticket customers resale
of unused tickets to fans to take advantage of secondary sales
at the stadium
Strategy Map: Case Study
Perspective
Owner
(Financial)
Fan
(Customer)
Game
(Operations)
Employee
Learning &
Growth
Objectives
Metrics
Initiatives
Strategy Map: Case Study
Perspective
Objectives
Metrics
Initiatives
Owner
(Financial)
Fan
(Customer)
Game
(Operations)
Employee
Learning &
Growth
Train IT Team
to
Build/Support
Identify Ticket
Website
Vendors
Tech Readiness
Tech & Tools Training
Infrastructure,
Systems Ready
Regulatory Awareness
Tech Acquisitions
Strategic Awareness
What capabilities and tools do our employees need to help them execute our strategy?
What kind of culture, teamwork, and alignment?
Strategy Map: Case Study
Perspective
Objectives
Metrics
Initiatives
Owner
(Financial)
Fan
(Customer)
Ticket Resale
Process
Game
(Operations)
Employee
Learning &
Growth
Train IT Team
to
Build/Support
Identify Ticket
Website
Vendors
Tickets posted for
Resale
Ticket Vendor
Integrations
Tickets Resold
Implement Customer
Interface/Promotion
Tech Readiness
Tech & Tools Training
Infrastructure,
Systems Ready
Regulatory Awareness
Tech Acquisitions
Strategic Awareness
To satisfy our customers, at what processes must we excel?
Strategy Map: Case Study
Perspective
Objectives
Metrics
Initiatives
Owner
(Financial)
Empty Seat Count
Fan
(Customer)
Reduce
No-Shows
Increased
Fan Loyalty
Grow Fan
Base
# Season Ticket
Holders
VIP for a Day
Promotion
Season Ticket Holder
Incentives Promotion
Fan Site Feedback
Ticket Resale
Process
Game
(Operations)
Employee
Learning &
Growth
Train IT Team
to
Build/Support
Identify Ticket
Website
Vendors
Tickets posted for
Resale
Ticket Vendor
Integrations
Tickets Resold
Implement Customer
Interface/Promotion
Tech Readiness
Tech & Tools Training
Infrastructure,
Systems Ready
Regulatory Awareness
Tech Acquisitions
Strategic Awareness
Who are our targeted customers, and what is our value proposition in serving them?
Strategy Map: Case Study
Perspective
Owner
(Financial)
Objectives
Increase Stadium
Revenue
Metrics
Increase
Licensing Revenue
Stadium Revenue
Market Value
Empty Seat Count
Fan
(Customer)
Reduce
No-Shows
Increased
Fan Loyalty
Grow Fan
Base
Initiatives
# Season Ticket
Holders
VIP for a Day
Promotion
Season Ticket Holder
Incentives Promotion
Fan Site Feedback
Ticket Resale
Process
Game
(Operations)
Employee
Learning &
Growth
Train IT Team
to
Build/Support
Identify Ticket
Website
Vendors
Tickets posted for
Resale
Ticket Vendor
Integrations
Tickets Resold
Implement Customer
Interface/Promotion
Tech Readiness
Tech & Tools Training
Infrastructure,
Systems Ready
Regulatory Awareness
Tech Acquisitions
Strategic Awareness
What Financial Steps are needed to ensure the execution of our strategy?
Strategy Map
Perspective
Owner
(Financial)
Objectives
Increase Stadium
Revenue
Metrics
Increase
Licensing Revenue
Stadium Revenue
Market Value
Empty Seat Count
Fan
(Customer)
Reduce
No-Shows
Increased
Fan Loyalty
Grow Fan
Base
Should fit on
Initiatives
One
Page
# Season Ticket
Holders
VIP for a Day
Promotion
Season Ticket Holder
Incentives Promotion
Fan Site Feedback
Ticket Resale
Process
Game
(Operations)
Employee
Learning &
Growth
Train IT Team
to
Build/Support
Identify Ticket
Website
Vendors
Tickets posted for
Resale
Ticket Vendor
Integrations
Tickets Resold
Implement Customer
Interface/Promotion
Tech Readiness
Tech & Tools Training
Infrastructure,
Systems Ready
Regulatory Awareness
Tech Acquisitions
Strategic Awareness
Titanium Rules of Adoption
Promotion of technology gains you nothing - business problems
are solved by people not technology
Time is best spent addressing business problems using generic
terminology establishing customer ownership of the problem
and the solution
Educate, educate, educate, and one more, educate (problem
solving first, then technology)
Adoption comes in small portions, but grows quickly
References
Tony Alessandra and Michael J. O'Connor, The Platinum Rule: Discover the
Four Basic Business Personalities and How They Can Lead You to Success,
Grand Central Publishing (February 1, 1998)
Carlson and William W. Wilmot, Innovation: The Five Disciplines for Creating
What Customers Want, Crown Business (August 8, 2006)
Robert S. Kaplan and David P. Norton, Having Trouble with Your Strategy?
Then Map It, Harvard Business Review (January 15, 2009)
Your Experiences, Questions
A Better Metric…
Try these tools and concepts
In a few months, evaluate their effectiveness
Please Email me and let me know your results
[email protected]
Resources
www.microsoft.com/teched
www.microsoft.com/learning
Sessions On-Demand & Community
Microsoft Certification & Training Resources
http://microsoft.com/technet
http://microsoft.com/msdn
Resources for IT Professionals
Resources for Developers
www.microsoft.com/learning
Microsoft Certification and Training Resources
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evaluation on
CommNet and
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