Transcript Proposed Time Slot for the Shampoo Commercial Sunsilk Group Based on our Survey… The best time slot at night to schedule the commercial is the.

Proposed Time Slot for the
Shampoo Commercial
Sunsilk Group
Based on our Survey…
The best time slot at night to
schedule the commercial is
the time slot for Bituing Walang Ningning
which is from 7:30 to 8:30.
Because…
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survey results showed that the most
preferred nighttime television series
is Bituing Walang Ningning
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which is almost equally preferred by
both male and female respondents
which is mostly preferred by
respondents belonging to a family with
at least P10,0001 monthly income, and
wherein those who preferred Bituing
Walang Ningning represent all age
groups.
How did we do it…

Sampled 50 residents by cluster
sampling from the five
barangays of Quezon City
namely,
Pag-asa
 Bagumbayan
 Maginhawa
 Matatag, and
 Kalayaan

Who were our respondents…

Distribution of Respondents by
Gender Type
Number of Respondents by Gender
Type
21, 42%
29, 58%
Male
Female
Who were our respondents…

Distribution of Respondents by Age
Group with mean age of 29.98
Class Limits
of
Respondents'
Age
Frequency
Percent
14-23
21
42%
24-33
10
20%
34-43
10
20%
44-53
7
14%
54-63
2
4%
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--------------------
50
100%
Total
Who were our respondents…

Distribution of Respondents by
Monthly Family Income
Monthly Family
Income
Frequency
Percent
less than or equal to
P10,000
5
10%
P10,001 to P20,000
16
32%
P20,001 to P30,000
17
34%
more than P30,000
12
24%
------------------
---------------
50
100%
Total
Who were our respondents…

Distribution of Respondents by
Civil Status
Number of Respondents by
Civil Status
14, 28%
10, 20%
12, 24%
14, 28%
Student
Single but done schooling (finished college)
Separated
Married
Survey Results…
Preferred Nighttime Television Series
22
25
20
Number of
Respondents
12
15
10
6
6
4
5
0
Maging Sino Bituing
Ka Man Walang
Ningning
Captain Super Inggo Princess
Barbel
Hours
Nighttime Television Series
Interesting Findings…
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Mean age of the 22 respondents
who preferred Bituing Walang
Ningning is 30.9
those who preferred Bituing Walang
Ningning represent all age brackets
are
Age Group
Frequency
14-23
10
24-33
1
34-43
6
44-53
5
Total
22
Interesting Findings…

Bituing Walang Ningning is almost
equally preferred by both male and
female respondents
Respondents who Preferred
Bituing Walang Ningning
10, 45%
12, 55%
Male
Female
Interesting Findings…

All income brackets are represented
by respondents who preferred to
watch Bituing Walang Ningning
Monthly Family
Income
Frequency
Percent
less than or equal to
.
P10,000
2
9%
P10,001 to P20,000
9
41%
P20,001 to P30,000
6
27%
more than P30,000
5
23%
------------------
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22
100%
Total
Interesting Findings…

All groups (civil status) are
represented from among those who
preferred Bituing Walang Ningning
Number of Respondents by
Civil Status
6, 27%
7, 32%
5, 23%
Student
Single but done
schooling (til
college)
Separated
4, 18%
Married
Hence,

We should schedule our
commercial in the Bituing
Walang Ningning time slot.
Consolidated Efforts of Sunsilk
Group Members:
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Timothy Caballero (Asst. Leader)
Paolo Catalan
Katherine Culaba
Maria Graciella de Hitta
Luanne Lao
Marianne Sasing (leader)
Julianne Marie Te
Nina Tianco
Many thanks to….
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Very cooperative respondents
Chairman of Barangays covered
teacher for the advices and
motivation
parents for the support