Transcript ATLAS BANGLADESH LTD. (ABL) POTENTIALITY AND ABILITY INTRODUCTION OF ABL • Atlas Bangladesh Ltd. started business in 1966 with Honda Motor Company Limited, Japan under private ownership.

ATLAS BANGLADESH LTD. (ABL)
POTENTIALITY
AND
ABILITY
1
INTRODUCTION OF ABL
•
Atlas Bangladesh Ltd. started business in 1966 with
Honda Motor Company Limited, Japan under private
ownership. In 1972 after independence of Bangladesh
ABL was nationalized and placed under Bangladesh
Steel & Engineering Corporation (BSEC), Ministry of
Industries.
•
In 1988, it was made a public limited company & listed
with Dhaka Stock Exchange. Its 49% share off loaded to
public and 51% share to BSEC/Govt. ABL company
board consisting of 9 members. 5 members including
Chairman from Govt. share and 4 from public share
holders.
2
INTRODUCTION (contd.)
•
ABL started business with Hero Honda since
1993. In The Year 2010 Honda, japan and
Hero Honda Dissolved Their Partnership.
•
Now Honda, japan and Hero, India are
operating
their
business
separately
by
establishing their own company.
3
Company Message
•
Atlas Bangladesh Ltd. is one of the renowned automobile
Company in Bangladesh. We have a long experience in
motorcycle business with Honda and Hero Honda. Now we are
searching a new renowned motorcycle manufacturing
company to make long term business relationship.
•
Presently we are engaged in assembling motorcycle (80cc to
150cc).
•
Besides, ABL has 48 years experience in motorcycle business
and also has huge land properties and capital, that can be
employed in our new business.
4
Manpower
At present ABL’s total manpower :
1.
Engineer, Sales and Administrative Officer
39 nos
2.
General Staff
67 nos
3.
Worker
119 nos
Total
=
225 nos
5
STRENGTH OF ABL
Marketing and Service
• Atlas Bangladesh Ltd. has a very
strong marketing setup and also
very strong Dealers network. It has
110 nos dealers situated all over the
country and a strong sales team are
working in every doorsteps.
6
STRENGTH OF ABL
Marketing and Service
• As per Govt. circular Govt. organization can buy products from govt.
company directly without tendering, under this circular as Govt.
company ABL can sale 8,000 to 10,000 units motorcycle per year to
the Govt. companies and agencies.
• ABL have two well equipped service centers, one is in factory
premises and other is in Tejgaon, Dhaka. (Center of Dhaka).
7
STRENGTH OF ABL
 Infrastructure
•
ABL has two well structured office building and five assembling Unit in a building and
two sheds. One CKD shade. One storage building.
Land Position
- Constructed area 2380 Sq. meters
- Vacant area
16633 Sq. meter
Total area
39013 Sq. meter
Latitude: 23°53'2.86"N ; Longitude: 90°23'41.76"E
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STRENGTH OF ABL
 Financial Position
1000
million BDT
(12.50 million USD)
237.04
million BDT
( 2.963 million USD )
c. Fixed Asset
3823.48
million BDT
( 47.79 million USD )
d. Current Asset
1977.87
million BDT
( 24.72 million USD )
e. Current Liabilities
842.53
million BDT
( 10.53 million USD )
f. Working Capital
1135.34
million BDT
( 14.19 million USD )
0.41
million BDT
( 0.005 million USD )
4882.03
million BDT
( 61.02 million USD )
BDT
( 2.57 USD)
a. Authorized capital
b. Paid up capital
(No. of. Share 23.70 million, @ Tk.10 each )
g. Current ratio
h. Long term loan
i. Net worth
j. Value per Share
2.35:1
205.96
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STRENGTH OF ABL
 Assembling
equipment
lines
Machineries
and
•There are five assembling line and one
auto convey belt. One hundred and
ninteen workers are working in here.
• ABL were engaged in manufacturing
three wheeler (Mishuk) with 80cc Honda
engine. These are still running in Dhaka
city. But stopped new product by the Govt.
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LAST 5 YEARS PRODUCTION SALES AND PROFIT
profit
297.50
382.30
396.00
377.40
300.00
40000
Million
USD
29.75
38.23
39.60
37.74
30.00
36869
55.90
64.90
74.80
70.70
57.10
36896
Million BDT
41961
Value (million USD)
42111
50190
52087
Sales Value (million
Qty
BDT)
44937
4,375.70
48790
5,076.40
50190
5,856.60
41961
5,536.10
36869
4,474.40
48790
50000
Sales
49355
60000
No. of
Motorcycle
45554
49355
52087
42111
36896
44937
2008-09
2009-10
2010-11
2011-12
2012-13
production
45554
Year
production
30000
20000
Sales
10000
0
2008-09
2009-10
2010-11
2011-12
2012-13
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FUTURE PLAN OF ABL
1. Presently ABL has 110 dealers all over the country out of which
70 nos are exclusive dealers. ABL now plans to re-organize and
resize the number of dealers as per suggestion of new company.
2. Training : ABL will develop its own trainer in collaboration with
new company to train the sales representatives and service
personnel.
3. After sales Service : Free service campaign program will be
made regularly.
4. Dealer co-ordination meeting will arrange to find the way to fetch
challenges.
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FUTURE PLAN OF ABL
6. Establishment of a customer care centre.
7. Set up of regional office and delivery Depot.
8. Set up of 7 company showroom for creating image in 7 divisional
city, such as Dhaka, Chittagong, Sylhet, Khulna, Rajshahi, Barishal
and Rangpur.
9. Regular advertisement through national news paper, TV and Bill
Board will be arranged in important various places of Dhaka and
other Districts.
13
MOTORCYCLE MARKET OF
BANGLADESH
14
PRESENT MARKET CONDITION
At present Indian motorcycle companies are
dominating Bangladesh market.
Market Share 2012-13
Current market Share
DUYUNG CHINA,
2%
POTHERS
CHINA, 7%
WALTON CHINA,
6%
India
69% of total market
Japan
2%
China 29%
Brand Name
Origin
BAJAJ
HERO HONDA
TVS
YAMAHA
HONDA
DAYANG
WALTON
DUYUNG
OTHERS
INDIA
INDIA
INDIA
INDIA
PAKISTAN
CHINA
CHINA
CHINA
CHINA
Market Share
2012-13 (%)
40
16
10
3
2
14
6
2
7
BAJAJ INDIA, 40%
DAYANG CHINA,
14%
HONDA
PAKISTAN, 2%
YAMAHA INDIA,
3%
TVS INDIA, 10%
HERO HONDA
INDIA, 16%
Honda has already started their own business in Bangladesh. Hero also started their own business with Nitol-Niloy group.
Recently, Mohendra, India also intervene with Bangladeshi partner NAVANA and Suzuki, Japan also coming soon in
Bangladesh market.
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Future Expected Motorcycle Market in Bangladesh
Year
Instututional (nos) Personal (nos) Total (nos) Expected Growth Rate
2013-14
15000
200000
215000
9%
2014-15
20000
220000
240000
10%
2015-16
25000
245000
270000
11%
245000
220000
200000
Institutional
Personal
15000
2013-14
20000
2014-15
25000
2015-16
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Market Segment
1. Bangladesh market is only for motorcycle. Scooter market is very small
2. Customer Segment : Personal Use Sale
Institutional Sale
= 85%
= 15%
3. Geographical Segment wise sales:
Dhaka. Rajshahi.
29 %
21 %
Sylhet. Khulna.
10 %
20%
Chittagong.
11%
Barisal
9%
4. Segment of model wise customer:
50cc & 80cc
20%
100cc
55%
125cc & 150cc
25%
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SOME POPULAR MODELS IN BANGLADESH
MARKET
Model : CBZ Xtreme
Origin: INDIA
Displacement: 150 cc
Model : Bajaj Discovery
Origin: INDIA
Displacement: 150 cc
Model : Glamour
Origin: INDIA
Displacement: 125 cc
Model : Discovery
Origin: INDIA
Displacement: 125 cc
Model : CD Deluxe
Origin: INDIA
Displacement: 100 cc
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SOME POPULAR MODELS IN BANGLADESH
MARKET
Model : Deluxe
Origin : CHINA
Displacement: 80 cc
Model : Freedom
Origin : CHINA
Displacement: 125 cc
Model : Bulet
Origin : CHINA
Displacement: 100 cc
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Benefit of Localization
•
Due to potentiality for expanding of present market of two wheeler in next
7/8 years, presently Chinese importers are planning to go for local
manufacturing.
•
At present by manufacturing of minimum 4/5 % of components huge
financial benefits can be possible in respect of exemption of supplementary
taxes
•
Other Indian manufacturers
manufacturing matter.
•
BAJAJ, India already started dialogue
manufacturing.
•
HONDA Japan also come up with their manufacturing program in
Bangladesh.
•
ABL has 16633 Sq. meter vacant land and if necessary that can be used for
expansion and developing manufacturing facilities.
are
also
actively
studying
for
local
with their principal for local
20
Thanks To All
Atlas Bangladesh Ltd.
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