Transcript How Private is Private? Is it really possible to find information on private companies? June 24th, 2012 Presented by: Kris Kluver Database Relations Manager.

How Private is Private?
Is it really possible to find information on private companies?
June 24th, 2012
Presented by:
Kris Kluver
Database Relations Manager
Infogroup’s Superior Data
U.S. Business & Consumer Databases
- Founded in 1972, Infogroup owns and manages its data assets under one roof
- Compiling and providing data IS our business. Our data assets are created for
marketing and business research purposes. They are not a subset of another business
venture
- As an original compiler of both consumer and business data and with that experience,
come significant advantages:
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Specific knowledge of raw sources
Control over all aspects of the compilation process
Understanding of the optimal approach to data integration
Consistency in development of modeled attributes
Ability to integrate new and innovative data sources
The Result for Infogroup Customers:
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Higher Quality Data & Superior Coverage
ReferenceUSA
ReferenceUSA is an online subscription database licensed by libraries to assist patrons
and students with company and industry research, business and consumer trend
analysis, job hunting and geographical analysis…
How does Infogroup gather private company
information for its databases?
• Utilize Public Sources
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Websites
Phone Books
Secretaries of State
County Courthouse Records
Journals & Periodicals
Legal Filings
• User-Generated Content
– ExpressUpdateUSA.com
– Why? – Infogroup’s vast distribution networks
• Telephone Verification
– Every business is verified at least once /year
– Over 25 million verification calls /year
– True competitive differentiator
How does Infogroup gather private company
information for its databases?
Results
– Industry leading database of over 14.5 Million Verified records & another 9 million
Pre-Verified records
– 176k private business with 100+ employees
– 21 Million private businesses with less than 100 employees
– Full record details including: business name, address, phone, contacts, titles,
emails, employee size, sales volume, years in business, industry type, and more!
How does Infogroup validate the accuracy of the
private company information in its databases?
• Telephone verification
• Routine address standardization and USPS postal hygiene
• Disconnect calling
• Monthly audits
• User feedback
• Multi – source compilation
Does Infogroup document the source of our
information?
• Infogroup is the source of the data as a true compiler.
• Infogroup can look up records and determine where they were originally sourced from,
such as the yellow pages, secretary of state, etc.
• Data dictionaries are also available, which describe each element’s source and
definition.
• File transfer reports are produced monthly (see handout)
• Products, such as ReferenceUSA, display the
“last update date” on each record.
Questions?
Kris Kluver
Database Relations Manager
[email protected]