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ACS Webinars™ We will start momentarily at 2pm ET
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National Chemistry Week 2012
Nanotechnology: The Smallest BIG Idea in Science !
Environment, Energy, Materials, and Health
National Chemistry Week Fourth Week in October
2009: Chemistry – It’s Elemental!
2010: Behind the Scenes with Chemistry 2011: Chemistry – Our Health, Our Future 2012: Nanotechnology – The Smallest BIG Idea in Science!
October 21 – 27. This year we we have an exciting partnership with: The Nanoscale Informal Science Education Network (NISE Net) www.nisenet.org
The National Nanotechnology Infrastructure Network (NNIN) http://www.nnin.org
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IYC Themes Extended into 2012 www.acs.org/iyc2011
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Think small. Think really, really small – smaller than anything you’ve seen through a magnifying glass or a microscope at school.
Nanowire resting on a human hair How small is a nanometer? There are one billion (1,000,000,000) nanometers (nm for short) in one meter. Dr. Shaquille O’Neal, scholar and famous athlete, is 2,160,000,000 nm tall!
Nanoscientists discover new things about substances that are roughly 1 to 100 nm in size. The gecko's amazing ability to cling to vertical or inverted surfaces is due to the interaction between nanoscale structures on its feet and tiny crevices on the wall or ceiling.
A 14 nm diameter quantum corral made of iron atoms on a copper surface. Nanotechnology is the way these discoveries are put to work.
Highlights from Celebrating
Chemistry
Articles Hands-On Activities Meg A. Mole Career Interviews Puzzles and Games
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Highlights from Celebrating
Chemistry
Articles
Nanotechnology: The Smallest BIG Idea in Science!
Robert de Groot
Sunscreens
Christine Jaworek-Lopes
25 Years of National Chemistry Week
Michael McGinnis
Welcome to Moleville! Home of Nanotechnology
Analice Sowell
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Highlights from Celebrating
Chemistry
Hands-on Activities
Does Size Make a Difference?
Safe in the Sun
Graphene
Hydrogel
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Meg A. Mole Interviews
Will feature chemists who study the world at the nanoscale.
Sossina Haile
California Institute of Technology
Christine Payne
Georgia Institute of Technology
Chad Mirkin
Northwestern University
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Supplementary Materials
NCW 2012
PowerPoint Pack Electronic Resource list Activities, games, and puzzles Podcasts
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NCW 2012 Community Event Do More with Less!
Through the creative manipulation of substances at the nanoscale, chemists have made key discoveries that have improved our environment and health, enhanced energy efficiency, and the quality of materials.
Identify and take action on at least one way to "Do More with Less" Examples include: Recycling drive Canned food drive Health fair Park clean-up Any activity that improves something in your local section's region.
More ideas will be available in the coming weeks at www.acs.org/outreach .
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Tools for Event Coordinators Resources for NCW
What resources are available to help your local section plan NCW 2012 outreach events?
Celebrating Chemistry
Safety information Activity lists Insurance PR/fundraising Get the microphone Web resources • • www.acs.org/outreach www.acs.org/iyc2011 • • www.chemistry2011.org
www.acs.org/kids
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NCW Safety Information Coordinators Resource Page 15
Event Logistics Coordinators Resource Page Fundraising Information
Fundraising Guide
Liability Issues
Insurance Coverage Information NCW Fact Sheet Thanks —Donation $250 or More Insurance Request Form Photo-Release Form
Public Relations Tools
American Chemical Society PR Guidebook
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K-12 Illustrated Poem Contest
As part of National Chemistry Week the ACS is sponsoring an illustrated poem contest for students in kindergarten – 12 th grade. The contest is focused on “Where’s the Chemistry?” Participants are encouraged to illustrate concepts related to the nanotechnology theme as they relate to the environment, energy, materials, and health.
Haiku Limerick Ode ABC poem Free Verse End Rhyme Blank Verse Sonnet
Participate through your NCW Coordinator .
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Outreach Materials
Materials will be available at: www.acs.org/outreach Special Offer from Educational Innovations
http://www.teachersource.com
10% discount for
online
orders from ACS Members Use coupon code: ACSNCW
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Publicize Your NCW Events: How to draw a crowd and generate headlines
•Nancy McCormick-Pickett, Manager, Strategic Communications, Society Communications, ACS Office of Public Affairs – Member public relations programs – Public relations support for Society programs (NCW, CCED, Kids & Chemistry) – ACS Brand implementation and Chemistry Ambassadors program •Contact Information: [email protected]
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Publicize Your NCW Events What we’ll cover
• Make your event newsworthy – PR Guidebook (www.acs.org/lspr) • Get the media’s attention • Don’t leave a good story to chance—Make it happen • Other ways to draw a crowd
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Publicize Your NCW Events: Make your event newsworthy
• Think ahead—is your event worthy of news coverage?
– Will the public be interested? Kids? Adults?
– What ‘visuals’ can you promise to a reporter? What photo opportunities?
– Will the event be open to the public? Free or fee?
– Is it accessible to the news media?
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Publicize Your NCW Events:
Get the media’s attention • Contact the news media for both pre- and post-event news coverage – Templates at: www.acs.org/lspr – Know your 5 W’s – Have a PR Chair? Engage them!
– Have a PR office at your institution? They may be willing to help!
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Publicize Your NCW Events:
Make it happen • Don’t leave a good story to chance —Make it happen!
– Designate an articulate, passionate spokesperson in advance – Have prepared messages to communicate the value of chemistry in everyday life, the community, the nation, – Facilitate access to good photos, interviews, reporter involvement
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Publicize Your NCW Events: Northeast Tennessee Local Section American Chemical Society 25
Publicize Your NCW Events:
Other ways to reach out and draw a crowd • Reach Out – Flyers, newsletters, Websites of LS, universities, companies, museums, schools, libraries, other venues in the community – Facebook, Twitter? Blog? Before/during/after – Think about the audience you’re after—how and where do they get their information?
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Publicize Your NCW Events:
Other ways to reach out – promote free resources through the media • • • •
Landmarks Lesson Plans
Inquiry-based student activities designed for use in high school chemistry and history lesson planning Based on material from the
ACS National Historic Chemical Landmarks
program Lessons, reading materials, videos and student activities designed as ready-to-go lessons, Easily implemented by a chemistry teacher or his/her substitute, to supplement a unit of study.
www.acs.org/landmarks/lessonplans American Chemical Society 27
Publicize Your NCW Events:
Other ways to reach out – promote free resources through the media • Interview volunteers about their best NCW experiences •
http://
bit.ly/Nojghe • Capture the kids’ and parents’ excitement at your events
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Publicize Your NCW Events:
Other ways to reach out – promote free resources through the media • • • • For grades 5 – 7 On request will send free copies – up to two boxes to local sections Additional copies available for free at ACS store www.acs.org/store Digital version online at www.acs.org/chemistryambassadors
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Generate your own headlines Fourth graders enjoy chemistry
• After all that, no press?
– Provide pictures you took to the media, with descriptive captions and your message. Be timely!
– Show excitement, action, people enjoying chemistry!
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Technology for Promotion and Evaluation of your NCW 2012 Events George L. Heard University of North Carolina Asheville Western Carolinas Local Section Chair, CCA Evaluation & Technology subcommittee
Event Participant Survey
• • • • • Survey designed for the target attendee age range Five questions on experience, three questions on demographics Surveys can be added to our existing data to evaluate NCW Optional free response question to help tailor your event Available in English and Spanish
How do I get the survey?
– a staff member will create a link to a unique survey for your event
No computer available at your event?
Download a .pdf of the survey at the ACS outreach page. Email
to coordinate sending your surveys to ACS for data entry
Going to Philadelphia?
Results of the first five years of the survey are going to be presented as a poster at the CHED poster session and Sci-Mix.
Volunteers – we want to hear from you!
• • • • CCA would like to know more about the experience as a volunteer This survey is for all volunteers, not just NCW coordinators Results from this survey will be used to guide CCA as to how best to recognize and assist volunteers Survey will go live at the end of August and will be linked at
http://www.acs.org/outreach
Evaluation of NCW Products
• • • CCA would like to know if we are providing the best possible products for outreach We are embarking on a comprehensive evaluation of ACS and CCA materials, including the outreach website Summative and formative questions about Celebrating Chemistry, online activities and even this webinar!
Technology for Event Promotion
• • • • Consider including your event on the ACS Member Network You’ll get a stable URL for your event which can be sent out to other social media (Facebook, Twitter…) Your event can be included in RSS feeds in ACS Local Section websites Events on the ACS Member Network can be viewed by visitors who are not members of the ACS Member Network
http://www.acs.org/outreach
NCW 2012 Chemluminary Award Categories
Kim M. Morehouse, Chemical Society of Washington, NCW Chair Member of Committee on Community Activities
Outstanding Community Involvement in NCW
Recognizes a local section that generates the greatest amount of
community participation
in NCW
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Evaluation Rubric
Criteria
Groups Reached Variety of Programming Creativity and Innovation
Some Examples
Schools, libraries, scout troops Lectures, hands-on activities, contest New and unique activities, demos, etc Volunteer Involvement and Collaboration Publicity High schools, LS members, companies Newspapers, flyers, websites Geographical Reach Number of communities involved; geographic area covered
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Outstanding NCW Event for a Specific Audience
Recognizes a Local Section for an event that
targets a specific group
(i.e. underrepresented minorities, Scout Troops, government officials, seniors, individuals with disabilities, teachers)
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Evaluation Rubric
Criteria
Pertinence to Theme Group and Program Creativity and Innovation Volunteer Involvement and Collaboration Publicity
American Chemical Society Some Examples
Correlation of activities to theme Scout troops, teachers, etc New and unique activities, demos, etc High schools, LS members, companies Newspapers, flyers, websites
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Best NCW Chem Club Event
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Recognizes a Local Section that coordinates and conducts a unique NCW event in which
high school students play a major role.
Partnerships with high school ACS chemistry clubs are highly encouraged.
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Evaluation Rubric
Criteria
Appropriateness of Event High School Chemistry Club Involvement and Collaboration Groups Reached Publicity
American Chemical Society Some Examples
Relationship to theme, educational value, degree of originality Involvement of high school students, high school chemistry clubs in development of program Schools, local businesses, civic organizations Newspapers, flyers, websites
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Best Student Member NCW Event
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Recognizes a Local Section that coordinates and conducts a
unique
NCW event in which
ACS student members played a major role
.
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Evaluation Rubric
Criteria
Appropriateness of Event High School Chemistry Club Involvement and Collaboration Groups Reached Publicity
American Chemical Society Some Examples
Relationship to theme, educational value, degree of originality Involvement of student member groups in development and running of program Schools, local businesses, civic organizations Newspapers, flyers, websites
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Outstanding On-going NCW Event
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Recognizes a local section for an outstanding event that has been conducted for
at least three years
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Not awarded to the same section more than once in a five year period
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Evaluation Rubric
Criteria
Program quality Program Longevity Groups reached Volunteer Involvement and Collaboration Publicity Program Growth
American Chemical Society Some Examples
Innovation, originality, safety Number of continuous years program has been conducted schools, scout troops, teachers, civic organizations High schools, LS members, companies Newspapers, flyers, websites Number of attendees, volunteers, groups involved
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Most Creative NCW Celebration Using the Yearly theme
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Recognizes a Local Section for an innovative event, hands-on activity, or demonstration using the CURRENT yearly theme .
“Nanotechnology: The Smallest BIG Idea in Science”
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Evaluation Rubric
Criteria
Creativity and Innovation Groups reached Volunteer Involvement and Collaboration Publicity
American Chemical Society Some Examples
Degree of originality schools, scout troops, teachers, civic organizations High schools, LS members, companies Newspapers, flyers, websites
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Keys to being a Winner
• Do the activity with the ACS spirit • Complete the nomination on the annual report, making sure you answer all of the questions completely. The more information you give us the better your chance of winning the ChemLuminary Award. • Remember: You are a winner just by participating in NCW!
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Have Questions?
Use the Questions Box!
52
Contact ACS Webinars™at
Any Questions?
• Just email or look us up on the web at www.acs.org/ncw • email: [email protected]
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