Transcript 2014 CHEVROLET SILVERADO MEDIA DRIVE 2014 CHEVROLET SILVERADO MEDIA DRIVE Welcome Remarks and Overview Maria Rohrer, Chevrolet Silverado.

2014 CHEVROLET
SILVERADO MEDIA
DRIVE
2014 CHEVROLET
SILVERADO MEDIA DRIVE
Welcome Remarks and Overview
Maria Rohrer, Chevrolet Silverado
INTRODUCTIONS
Jeff Luke, Silverado Executive Chief Engineer
Chris Hilts, Silverado Design Manager
Mike Symons, Silverado Vehicle Performance Manager
Sheryl Balsley, Silverado Powertrain Assistant Chief Engineer
Lloyd Biermann, Silverado Marketing Manager
Carl Hillenbrand, Silverado Product Manager
Ben Taft, MyLink Expert
Pat Morrissey, GM Communications
PRODUCT STRATEGY – 2013
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13 all-new or significantly redesigned
products in North America
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Silverado kicks off a complete refresh of
Chevrolet’s North American truck
portfolio
IMPORTANCE OF SILVERADO
Best selling Chevrolet
vehicle in the U.S.
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418,312 U.S. sales in calendar
year 2012
Largest selling Chevrolet in
the U.S. – 24.3% of sales
Like Camaro and Corvette, it
helps define the brand
2014 SILVERADO OVERVIEW
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We will provide a product
deep-dive and extensive
driving opportunities at
Knibbe Ranch tomorrow
For now, just a few things
to think about as you drive
up to the Ranch tomorrow
morning
PICKUP SEGMENT OVERVIEW
Rebounded since the crisis of 2007-08
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1.66M sales in 2012… up from 1.1M in 2009
Fourth largest segment in U.S. – 11.2 % share
Pent-up demand for pickups expected to
fuel future growth
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Average truck on the road is 11.3 years old
Trucks are now multi-purpose vehicles
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Expected to work hard during the day
Transport family and friends evenings and weekends
Crew cabs continue to grow in popularity
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0% in 2001 → ~ 59% in 2011
SILVERADO 1500 IS PART OF CHEVROLET’S
THREE-TRUCK STRATEGY
Goal is to give customers the best truck in
all three major segments
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The right tools for the job – whatever the job
Provide the right level of performance, capability and efficiency for
midsize, full-size and HD customers
Nissan
Toyota
Full-size
Titan
Tundra
Midsize
Frontier
Tacoma
Heavy Duty
SILVERADO 1500 IS PART OF CHEVROLET’S
THREE-TRUCK STRATEGY
Goal is to give customers the best truck in
all three major segments
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The right tools for the job – whatever the job
Provide the right level of performance, capability and efficiency for
midsize, full-size and HD customers
Nissan
Toyota
Heavy Duty
Full-size
Titan
Tundra
Midsize
Frontier
Tacoma
Ford
Ram
Super Duty
Ram HD
F-150
Ram
SILVERADO 1500 IS PART OF CHEVROLET’S
THREE-TRUCK STRATEGY
Goal is to give customers the best truck in
all three major segments
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The right tools for the job – whatever the job
Provide the right level of performance, capability and efficiency for
midsize, full-size and HD customers
Nissan
Toyota
Heavy Duty
CHEVROLET
Ford
Ram
SILVERADO HD
Super Duty
Ram HD
F-150
Ram
Full-size
Titan
Tundra
SILVERADO
Midsize
Frontier
Tacoma
COLORADO
NEW FROM HOOD TO HITCH
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More muscular appearance, improved aerodynamics
Roomier cabs
New Interiors Tailored for Truck Customers
All-new powertrains
Built-in corner step in rear bumper
Next-generation Chevy MyLink Link with 8-inch screen provide
intuitive, easy-to-use connectivity
SILVERADO IS ENTERING THE PREMIUM TRUCK
SEGMENT
Fastest growing part of the full-size pickup market
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30% of light duty sales now have ATP ≥ $40,000
Customers looking for luxury features and
rock-solid capability
High Country will be the
first Silverado with a
premium nameplate
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Production starts in Q4 of 2013
SILVERADO HIGH COUNTRY
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Unique exterior appearance –
grille, halogen projector headlamps,
body-colored bumpers,
chrome accents
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Unique 20-inch chrome wheels
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Standard 355 hp 5.3-L V-8 –
class-leading fuel efficiency
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Available 6.2-L premium V-8
SILVERADO HIGH COUNTRY
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Unique interior color with premium
materials throughout
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Perforated premium leather seats –
heated and cooled
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Segment leading safety features,
including Forward Collision Alert
and Lane Departure Warning
THE POWER OF TWO PREMIUM PICKUP NAMEPLATES
Chevrolet Silverado High Country
GMC Sierra Denali
Ford F-150 King Ranch
2014 Toyota Tundra 1794
Ram Laramie Longhorn
Ford F-150 Platinum
2014 Toyota Tundra Platinum
Western-inspired
Warmer color palette
(Saddle Brown)
Modern sophistication
Cooler colors
(Most customers choose black)
Packaging
In line with King Ranch
Higher price vs. High Country
More standard content
Unique 8" reconfigurable instrument cluster
Target
Customer
Everyday Hero
Disciplined Achiever
Primary
Competitors
Interior
Design
Theme
2014 CHEVROLET
SILVERADO MEDIA
DRIVE
2014 CHEVROLET
SILVERADO MEDIA
DRIVE
BACKUP
2014 CHEVROLET
SILVERADO MEDIA DRIVE
Welcome Remarks and Overview
Chris Perry, Vice President, Chevrolet Marketing
CHEVROLET AS A GLOBAL BRAND
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60% of all Chevrolet vehicle
sales are outside the U.S.
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More than half of GM vehicle
sales are Chevrolet
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Chevrolet sold in
140 markets around
the world
ECOTEC3 ENGINE PORTFOLIO –
MAX VALUE TO MAX PERFORMANCE
New 5.3L V-8
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355 horsepower, broad, flat torque curve
Best V-8 fuel economy – 23 mpg
Better efficiency than EcoBoost turbo V-6
Best-in-class towing – 11,500 pounds
Standard 4.3L V-6
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Most torque of any standard V-6 – 305 lb-ft
285 horsepower
Best-in-class towing – 7,200 pounds
State-of-the-art engine for
value-oriented customers
New 6.2-liter V-8
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Will redefine premium truck engines
Anticipate best-in-class
towing capability
More details this summer
Maximum capability and
value at each price point
PICKUP BOX – EASIER TO ACCESS, EASIER TO
LOAD
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Box rail protectors
with built-in handholds
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Two-tier loading
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Movable upper tie downs
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Under rail LED lighting
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Controls are logical, straightforward
and intuitive
Multiple storage compartment
designed for the way trucks are used
Easy connectivity for phones,
computers and other devices
Cloth seats with new high-wear
fabrics – heaters available
Dual-firmness foam for day-long
comfort and long life
Power sliding rear window
with defrost
CONNECTIVITY THAT WORKS
Next-generation Chevy MyLink Link with 8-inch screen
provide intuitive, easy-to-use connectivity
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Basic functions operate with rotary controls
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Easy pairing of smart phones
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Large icons for key commands
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Natural voice recognition for
mobile devices and music
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Navigation available