Segmentation, Targeting and Positioning Nivea  Avon    General Mills Home Depot  Concentrated Marketing   Undifferentiated Marketing   Concentrate on the most attractive segment One marketing mix for all Differentiated Marketing  Modify.

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Transcript Segmentation, Targeting and Positioning Nivea  Avon    General Mills Home Depot  Concentrated Marketing   Undifferentiated Marketing   Concentrate on the most attractive segment One marketing mix for all Differentiated Marketing  Modify. 

Segmentation, Targeting and
Positioning
Nivea
 Avon



General Mills
Home Depot

Concentrated Marketing


Undifferentiated Marketing


Concentrate on the most attractive
segment
One marketing mix for all
Differentiated Marketing

Modify marketing mix for different
segments
Positioning
FedEX
 Fast, reliable on-time delivery
 Southwest Airlines
 Affordable, no-frills air travel
 Rolex
 Status-symbol fashion accessory
 Ebay
 The virtual marketplace to buy or sell anything
