Transcript A (very brief) review of KCLL.org Robert Ashby, Business Development Manager Microsoft Corporation.

A (very brief) review of KCLL.org
Robert Ashby, Business Development Manager
Microsoft Corporation
http://images.businessweek.com/ss/06/07/top_brands/source/41.htm
http://www.nikkeibp.co.jp/archives/417/417564.html
1.
2.
3.
Where do they
come from?
What do they
ask for?
Can they find
it?
Keyword
law library
law
business law
international law
common law
criminal law
family law
harvard law
immigration law
labor law
law dictionary
lawyer
durable power of
attorney
employment law
real estate law
copyright law
tax law
divorce law
May-07 Jun-07 Jul-07 Aug-07 Sep-07 Oct-07 Nov-07 Dec-07 Jan-08 Feb-08 Mar-08 Apr-08 May-08
971
857 1,011
981
909
950
919
574
908
764
943
769
701
6,372 8,374 9,701 8,215 10,192 10,584 8,536 8,295 8,329 7,290 7,579 6,653 7,159
640
461
607
593
927
874
739
561
758
667
561
670
667
106
169
195
298
301
303
326
186
248
369
312
350
272
472
722
739
470
865
750
613
486
607
606
506
436
399
750
581
692
750 1,267 1,416 1,313
989 1,361 1,122 1,287 1,210 1,138
1,450 1,409 1,474 1,658 1,679 1,802 1,767 1,588 1,780 1,608 1,643 1,651 1,494
164
141
85
97
143
155
166
99
198
246
165
212
259
1,080 1,025
819
649
622
619
447
244
425
414
392
431
632
1,142 1,084 1,287 1,292 1,429 1,544 1,116 1,092 1,439 1,234
983
815 1,027
2,113 1,874 1,865 2,019 2,558 2,421 2,214 1,696 1,918 1,950 1,907 1,874 2,211
7,391 5,909 6,429 5,638 5,856 6,031 5,918 4,925 5,717 5,145 4,875 5,303 4,766
1,618 1,552 1,677
1,164 1,233 1,597
760
773
744
248
624 2,054
22
37
38
230
183
202
1,672
1,321
728
1,039
76
174
1,351 1,291
1,297 1,583
553
530
1,042
978
139
44
186
231
1,223
1,426
513
811
119
285
1,064 1,501
1,038 1,209
407
492
777
728
50
268
131
195
1,508
1,059
440
610
257
121
1,672
1,127
471
665
74
201
http://advertising.microsoft.com/advertising/
adcenter_addin
1,480
1,161
562
599
112
84
1,802
938
609
649
107
84
Marketing
• Where do they come from?
Merchandizing/Retail
• Can they find it?
Supply
• What do they want?
• Library
Catalog
• Delivery
Service
• Fax Service
• Computer resources • Conference Room
• Training Service
Reservations
• Subscription
• Publications
Databases
• Live Chat Service



50% improvements in hits on the catalog?
80% booking of conference rooms?
Training courses at 75% occupancy?
GO DO: Make sure your goals are measurable
then analyze your conversion funnel for next
actions to reach your success metrics.