Harnessing the Power of Social Media

Dr. Cassandra Sheffield Lisle Area Chamber of Commerce May 2014

LinkedIn

History of LinkedIn

     In 2002, LinkedIn was created by Reid Hoffman, Allen Blue, Jean-Luc Vaillannt, Eric Ly and Konstantin Guericke On May 5, 2003, LinkedIn was officially launched As of February 9, 2012, LinkedIn has more than 150 million members in over 200 countries and territories Headquarters is located in Mountain View, California Can be used in 17 different languages

How LinkedIn Can be Utilized

     LinkedIn Jobs allows employers to announce opening within their organization Network with former and current colleagues Paid subscriptions services provide enhanced networking Allows for best practices to be a shared on a global level amongst professional Allows job seekers to connect with potential employers and apply to job openings

Why and How to Use LinkedIn

       Virtual Resume Business Social Networking Site Create an Internet Presence Research Individual – Interviewer Norm Galvin anecdote Research Companies Find Employment Opportunities

Creating a LinkedIn Presence

Things to Include in Your Profile

     Name Email Address Experience Brief description on experience Education  Optional ◦ Headline ◦ ◦ ◦ Recommendations Resume Joining Groups

Chamber on LinkedIn

   http://www.linkedin.com/company/dupage-medical group http://www.linkedin.com/edu/benedictine-university 18245 http://www.linkedin.com/company/lisle-area chamber-of-commerce

TWITTER

History of Twitter

    Founded in March 2006 by Jack Dorsey Twitter was launched in July 2006 Based our of San Francisco Twitter has servers and offices are also in New York

What is Twitter?

     Social Networking service and micro blogging site Twitter provides real-time information sharing of stories, photos, ideas and news Tweets allow people to share information ◦ A tweet consists of no more than 140 characters in length Allows people to receive update to date information Businesses can use twitter to communicate with current and potential clients

Ways to access Twitter

   SMS text message Twitter Applications ◦ iPhone ◦ iPad ◦ Android ◦ BlackBerry ◦ Windows 7 Twitter website

Twitter Language

    @(Username) – At Reply – When referring to another individual on Twitter RT @(Username) – Retweet – RT stands for retweet. A retweet is essentially a copy/paste of someone’s tweet that you think is interesting # – Hashtag – The pound sign (#) is known as a hashtag. Hashtags are used when referring to a trend or event. This is done to assist others following the event or trend and will appear in the Twitter Search Username, Handle -- A Twitter username is the same thing as a Twitter handle. One’s handle should contain fewer than 15 characters. Each Twitter username has a unique url. Example: http://twitter.com/username.

Twitter Language continued

   Follow – Followers are people who are subscribing to someone’s tweets; however, the other person does not have to follow you DM – Direct Message – A private message sent from one Twitter user to another when tweeting something lengthy Fail Whale – Twitter is susceptible to downtime, and when the site goes down a cartoon image of a whale being carried by birds appears

Chamber on Twitter

   https://twitter.com/WheatstackLisle https://twitter.com/dupagemedgroup https://twitter.com/stayinlisle

FACEBOOK

History of Facebook

    Founded in 2004 Headquarters in Menlo Park, California Its mission was to connect family and friends across the world As of the end of March 2012 FB has 901 active members

Ways to Utilize Facebook

      Creating a presence for your organization Job seekers can learn more about an organization and its departments Recruiters can find qualified professionals Users include: their education, professional experience Make status updates relevant to your business Make sure your profile is public to share information with anyone searching for your organization

Ways Professionals Can Utilize Facebook

    Add photos to enhance the information posted about your organization Remove negative or unprofessional postings Like pages relevant to your business to receive up to date information Link your profile to LinkedIn

Chamber Member Facebook Pages

   https://www.facebook.com/MuseumsatLisleStationPar k https://www.facebook.com/LisleParkDistrict https://www.facebook.com/MortonArboretum

FOURSQUARE

Background

       Co-founders Dennis Crowley and Naveen Selvadurai Headquarters in New York, an office in San Francisco, and a lovely outpost in London.

First version of Foursquare debuted in fall 2008 In March 2009 – Launched at South by Southwest Over 45 million people worldwide Over 5 billion check-ins, with millions more every day Over 1.6 million using the Merchant Platform (more information at foursquare.com/business )

Uses for Foursquare

     Free application Share with your friend and family places you visit. Create personalized recommendations Share deals with others Find places to go in your current area

YouTube

Background

      Founded in February 2005 by three former PayPal employees Currently owned by Google YouTube allows billions of people to watch and share originally-created videos Create a channel dedicated to various topics Post and view video clips, TV clips, and music videos, and video blogging, short original videos, and educational videos.

Accepts videos formats: .AVI, .MKV, .MOV, .MP4, DivX, .FLV, and .ogg and .ogv

YouTube channel

  http://www.youtube.com/user/DuPageMedGroup?fea

ture=mhee http://www.youtube.com/user/MortonArboretum?fea

ture=chclk

Flickr

Flickr Background

       Is an image hosting and video hosting website Launched in February 2004 by Ludicorp In 2005 it was acquired by Yahoo As of March 2013 Flickr has 87 million registered members Photos and videos can be accessed without an account An account is needed to upload content onto the website Apps create for the following operating systems: iOS, Android, PlayStation Vita, and Windows Phone, and mobile website.

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UPDATING SOCIAL MEDIA

Software Applications

  Sprout Social ◦ Use this if: you are an agency, company, or a mom and pop shop.

◦ Cost: Starting at $39/mo Hoot Suite ◦ Use this if: You are marketing Facebook Pages, Twitter, Google+ Pages, or LinkedIn.

◦ Cost: Free, $10/mo for Pro

Software Applications continued

  Buffer ◦ Use this if: you only need to share posts on Facebook, Twitter or LinkedIn. This is a basic software that can help you save time by scheduling posts.

◦ Cost: Free and $10/mo.

Wildfire by Google ◦ Use this if: you are an agency or your company already has a big social media marketing portfolio. This software is best suited for a company that has a full time social media expert. ◦ Cost: Starting approximately at $35/mo if you're using the "Promotion Builder". For the "Social Marketing Suite" it's $3,500/mo.

RESOURCES

Web Resource Guides on How to Use Social Media

    LinkedIn ◦ http://learn.linkedin.com/new-users/ ◦ ◦ http://www.simplyzesty.com/social-media/ultimate-guide-linkedin/ Twitter ◦ http://michaelhyatt.com/the-beginners-guide-to-twitter.html

http://support.twitter.com/groups/31-twitter-basics# Facebook ◦ http://mashable.com/guidebook/facebook/ ◦ http://www.gamerscapacity.com/2012/04/a-beginners-guide-to-using-facebook-for social-media-marketing.gp

Foursquare ◦ http://www.uversity.com/blog/7-ways-colleges-can-use-foursquare/ ◦ ◦ http://www.usnews.com/education/best-colleges/articles/2011/11/29/3-ways-to-use foursquare-to-connect-with-your-college http://yourbusiness.azcentral.com/foursquare-etiquette-11018.html

References

       7 Steps to Prepare Yourself to Use Facebook for Professional Networking http://terrylynnmeyer.com/2011/07/17/7-steps-to-prepare-yourself-to-use facebook-for-professional-networking/ 12 Ways to Use Facebook Professionally http://gigaom.com/collaboration/12-ways-to-use-facebook-professionally/ Facebook: The Complete Biography http://mashable.com/2006/08/25/facebook-profile/ Facebook Newsroom http://newsroom.fb.com/ Facebook’s Facebook Timeline page http://www.facebook.com/facebook How to: Use Facebook for Professional Networking http://mashable.com/2009/08/14/facebook-networking/ Huge List (100+) of Web, Social Media and Content Tools http://mikepetroff.com/2012/05/10/huge-list-100-of-web-social-media and-content-tools/

References continued

       LinkedIn http://press.linkedin.com/about Should You Use Facebook for Networking? http://career advice.monster.com/job-search/professional networking/should-you-be-on-facebook-hot-jobs/article.aspx

Social Media for Small Business Social Media for Small Business on Amazon Twitter Language Guide: The Only Terms You Need To Know http://ustandout.com/social-media/twitter-language-guide The Twitter Guide http://webtrends.about.com/od/twitter/u/twitter_guide.htm

Twitter for Business https://business.twitter.com/ Wikipedia http://www.wikipedia.org

Questions

Contact Information Dr. Cassandra Sheffield Mobile: 630-258-2018 Email: [email protected]