Transcript MAKING CONFERENCE POSTERS Characteristics of Conference Poster It tells a story of your research in an outline form. It is visually stimulating. It.

MAKING CONFERENCE POSTERS
Characteristics of Conference Poster
It tells a story of your research in an outline form.
It is visually stimulating.
It is easily assimilated.
Generating Content for Poster
Condense text and graphics to 3-4 typed pages
Focus on central ideas
Highlight key results using illustrations
Say why work is important
Use organizing scheme
BANNER: Title; authors and affiliations; unit logo
INTRODUCTION: Background, objectives
METHODS: Data, measures, instruments, analyses
RESULTS: Key findings, illustrated
CONCLUSIONS: Implications and importance
ACKNOWLEDGEMENTS / REFERENCES
Generating Title for Poster
Compose title that covers topic succinctly while generating interest
Complex: Union Formation Implications of Race and Gender Gaps in Educational
Attainment: The Case of Latin America over the Past Two Decades
More concise: Transitions in Assortative Mating Patterns in Latin America, 1980-2000
Highlight the methodology
Nontraditional Approach to Measuring Maternal Mortality ….
Cross-Temporal Analysis with U.S. Health Survey Data ….
Ask a question or begin with a phrase
How Stable Are U.S. Careers? Employment Histories, 1967-2005
Beyond Educational Attainment: Influence of Parental High School Experiences on
Children’s Test Performance
Design Applications
PowerPoint
Pros: Readily available, familiar, abundant templates
Cons: Not print design tool, limited slide size, screen-to-print issues
Adobe Creative Suites: InDesign
Pros: Powerful, intended for print design
Cons: Not easy to master for beginners, few templates
Adobe Creative Suites: Illustrator
Pros: Powerful, huge range in design possibilities, U-M templates
Cons: Not easy to master for beginners, intended for made images
MS Publisher
Pros: Intended for print design, intuitive for Microsoft users
Cons: Few templates
Design Applications: Using the Grid
Format: 42 x 72 inchs, 4 column
Design Applications: Using the Grid
Add text, adjust size of type and graphics
Formatting Guidelines
A horizontal or vertical
grid format can be divided
into columns with banner
space above.
Plan for 1.5 inches around
edges of poster and 1
inch between columns.
Text-only columns are
optimal at about 10-12
words per line, and about
10-20 lines per text block.
Use bullet points
whenever possible.
Remember, your poster
should be driven by
graphical elements.
Type Guidelines
All type should be legible 3 to 6
feet from poster.
Serif type is often used for body
text, sans serif type, for
headings.
Type in ALL CAPS is more
difficult to read, even in a
headline, than title case.
Banner title: 1 to 1.5 inches tall
or 85 to 100 points, bold face
Headings: 35 to 45 points, bold
face
Body text: 22 to 28 points
Sans serif type - Arial
Sans serif type - Verdana
Serif type - Times Roman
Serif type - Book Antiqua
Hybrid serif type – Baker Signet
Hybrid serif type – Korinna
Decorative type – Don’t
Decorative type – Don’t
Title
Headings
Body text
Note on Reverse Type
Avoid heavy use in body text.
Use high contrast type to background.
Use primarily for title or headings.
Elements of Design: Visual Interest
Graphics and
headings in large
type should create
initial interest.
Too much information
reduces impact
of story.
Elements of Design: Colors & Composition
Type, colors and
composition
should mesh well.
Avoid highly saturated
backgrounds in
multiple colors.
Elements of Design: Visual Hierarchy
A clear
hierarchy
improves
information
cogency and
assimilation.
Use of Limited Color Palette
Using one color
scheme for
similar graphs
and charts
allows ready
comparisons.
Use of Limited Color Palette: 3 Variations
Graphics: Accounting for Color Perception
Ishihara Test for
Color Blindness
Perception of two-color
contrasts among typical
color blind shows problem
with green-red distinction.
Poster Graphics: Image Resolution
Web graphics are generally much too
low in resolution for poster printing
Map at 72 ppi
Map at 250 ppi
Graphs and Charts: Clean and Simple
Data Presentation
Even in the case of few data or statistics,
a chart may have more impact and be
easier to assimilate than a table.
1970-1980
1980-1990
1990-2000
Ohio
U.S.
1.3% 11.4%
0.5% 9.8%
4.7% 13.2%
Logos and Wordmarks
Download PSC logos and templates:
https://office.psc.isr.umich.edu/services/comm/design_resources/
Download official U-M logos:
https://www.logos.umich.edu/toolkit/downloads.html
Draft Printing in Chunks
Print option in Microsoft Publisher: Check legibility of type/images
Before You Print Poster
Print out full-size pieces to gauge
legibility of type and graphics.
Convert file to a
high-quality pdf at full size.
At Fed-Office, you can ask for
small-size proof to judge colors.
Local poster printing is available at:
University Library: www.lib.umich.edu/techdeck/poster-printing
Psychology Dept, East Hall: www.lsa.umich.edu/psych/people/directory/admin/it/posters/
Digital Media Commons, Duderstadt Center: www.dc.umich.edu/posterprinting/index.html
Cell & Developmental Biology, BSRB: www.med.umich.edu/cdb/poster-printing.html
FedEx-Office, Liberty near Thompson: (734) 761-4539