Transcript The Rise of Networked Individuals and Their Role in the Life of Entrepreneurs United States Association for Small Business Entrepreneurship January 15, 2011 Hilton.

The Rise of Networked Individuals and
Their Role in the Life of Entrepreneurs
United States Association for Small Business Entrepreneurship
January 15, 2011
Hilton Head, S.C.
Lee Rainie: Director, Pew Internet Project
Email: [email protected]
PewInternet.org
Behold the idea of networked individualism
Barry Wellman – University of Toronto
The turn by people
from groups to
social networks =
a new social
operating system
= a new way to
build businesses
among them
April 9, 2010
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Big societal forces pushing us toward
networked individualism (1)
• Weaker group boundaries
– Suburbanization
– Fragmentation of nuclear family/changing family roles
– Less prejudice
– Group boundaries weaken – “Bowling Alone”
– Media fragmentation – less cultural cohesion
– Rise of “meritocracy” in workplaces/social structures
– Politics, rise of “independents” – 39% of electorate
– Religion, 44% switched from childhood denomination
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Big societal forces pushing us toward
networked individualism (2)
• Spreading connectivity
–Travel
–Technology
–Trade
Big societal forces pushing us toward
networked individualism (3)
• Rise in personal autonomy and agency
– Free-agent nation
– Income and wealth volatility
– Mobility
– Growing personal life management -401ks and “cafeteria” health plans
– Expanding consumer options
Internet and
Broadband
Revolution
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70%
66%
Consequences for info ecosystem
Volume
Velocity
Vibrance
Valence /
Relevance
Consequences for info ecosystem
Explosion of creators and niches
Networked creators among internet users
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62% are social networking site users
~50% share photos
33% create content tags
32% contribute rankings and ratings
30% share personal creations
26% post comments on sites and blogs
15% have personal website
15% are content remixers
14% are bloggers
12% use Twitter
4% use location-sharing services
Wireless
Connectivity
Revolution
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Cell phone owners – 85% adults
All adults
Ages 18-29
Ages 30-49
Ages 50-64
Age 65+
96%
90%
85%
100%
90%
80%
70%
60%
58%
50%
40%
30%
20%
10%
0%
Jan-05
Jul-05
Jan-06
Jul-06
Jan-07
Jul-07
Jan-08
Jul-08
Jan-09
Jul-09
Jan-10
Jul-10
Mobile internet connectors – 57% adults
All adults
Whites
Blacks
Hispanics
70%
60%
50%
40%
30%
20%
10%
0%
62%
59%
55%
New cell and wireless realities
• More than 2/3 of adults and 3/4 of teens use the cloud
• Web vs. apps struggle: 35% have apps; 24% use apps
• Features used by cell owners
– 76% take pictures
– 74% are texters (text overtakes talk in frequency in 2009)
– 42% browse internet
– 38% are email users
– 35% are IM-ers
– 34% record videos
– 34% play games
– 33% play
– 7% participate in video calls
53% of adults own laptops –
up from 30% in 2006
50% of adults own DVRs –
up from 3% in 2002
45% of adults own MP3 players –
up from 11% in 2005
42% of adults own game consoles
6% of adults own e-book readers - Kindle
5% of adults own tablet computer - iPad
Consequences for info ecosystem
Any device
Anywhere
Place
Presence
Any time
Social
Networking
Revolution
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Consequences for info ecosystem
Social dashboard
Pervasive awareness
So what for entrepreneurs? (1)
They exist in a new creative ecology
• Conceiving ideas is different among networked learners
– More self directed and less dependent on top-down
instructions
– Better arrayed to capture new information inputs
– More reliant on feedback and response
– More attuned to group outreach and group knowledge
– More open to cross discipline insights, creating their
own “tagged” taxonomies
– More oriented towards people being their own
individual nodes of production
So what for entrepreneurs? (2)
They exist in a networked media ecology
Media zones
Attention zones
Continuous
partial attention
Deep dives
Info-snacking
Social
Immersive
Streams
Creative /
participatory
Study / work
Brand new marketing and sales environment
So what for entrepreneurs (3)
Social networks play a more important role
for marketing and sales
• As sentries – word of mouth matters more
• As information evaluators – they vouch
for/discredit a business’s credibility and
authenticity
• As forums for action – everybody’s a
broadcaster/publisher
Queries???
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Different financing?
Different logistics (supply chain)?
Different competitive environment?
Different mix of startups?
Different success/failure rates?
– Is competence with tech a key
indicator of success?
Why good social networks (and social
networking) matter
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Healthier
Wealthier
Happier
More civically engaged = better
communities
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Upheaval – 1
Gadgets and interfaces
Changes underway
Voice, smart/semantic web, translation, natural language
search, projectors, screens, wearable devices make
information ….
Pew Internet
– pervasive
– portable
– personal
– participatory
danah boyd
- persistent
- replicable
- scalable
- searchable
COLLAPSED CONTEXTS
Are hot future gadgets evident now?
The hot gadgets and
applications that will
capture the imagination
of users in 2020 are
pretty evident today and
will not take many of
today’s savviest
innovators by surprise.
16% experts
Hot gadgets and apps that
will capture the
imagination of users in
2020 will often come
“out of the blue” and not
have been anticipated
by many of today’s
savviest innovators.
81% experts
July 9, October
2010
22, 2010
2828
Upheaval – 2
The metaverse
The virtual world merges with real world
• Metaverse Roadmap: The internet of things
enhances the internet of people
– Augmented reality
– Mirror worlds
– Life logging
– Virtual worlds
Upheaval – 3
The exaflood
Age of big data and “the internet of things”
– 50 billion connected devices by 2020?
• Exabyte: 1 billion gigabytes (1018 )
– 2002: 5 exabytes of info on entire internet
– 2010: 21 exabytes pass on internet per month
Implications
• Constant connectivity changes social patterns and info
flows: need for real-time info/analytics
• Niches proliferate
• Media power balances shift and boundaries blur
– Old media vs. new media
– Producers vs. consumers
– New intermediaries
• Influence shifts to social networks
– Attention to info
– Evaluation of info
– Action on info, including creation
Thank you!
Lee Rainie
Director – Pew Internet Project
[email protected]
Twitter - @lrainie
202-419-4500
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