Transcript Bill Wuertz, SVP, Products & Solutions, Dot Hill NASDAQ: HILL MACRO TRENDS IMPACTING STORAGE ECONOMICS Growth 2011 - 2020 Internet of Things (IoT) /

Bill Wuertz, SVP, Products & Solutions, Dot Hill
NASDAQ: HILL
MACRO TRENDS IMPACTING STORAGE ECONOMICS
Growth
2011 - 2020
Internet of Things (IoT) / 3rd Platform
•
Network Traffic CAGR1 ~32%
•
Storage Capacity CAGR2 ~50%
•
Demand for Instant data
access
•
Dot Hill Innovation Bridges the Gap
New workloads introducing
significantly different I/O
profiles
RealStor, RealTier, RealStream, RealSure
But…
Traditional Storage Does Not Cost-effectively
Meet Performance or Agility Requirements
Time
1 - Global Internet of Things (IoT) Market 2015-2019 (Reportsnreports.com)
2 - Data Storage in 2014: Cloud, Virtual SANs, Big Data (TBD)
April 2015
NASDAQ: HILL
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ASSUREDSAN MODULAR PRODUCT ARCHITECTURE
Controllers
Devices
2.5” HDD
3004
3.5” HDD
4004
6004
SSD
INTEGRATED
DESIGN
=
EXTREME
AGILITY
Chassis
2U-12 LFF
2U-24 SFF
Ultra48
Ultra56
April 2015
NASDAQ: HILL
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ASSUREDSAN PRODUCT PORTFOLIO
MARKET TAM
3000 Series
$1.9B
Entry level arrays optimized for
SMB/SME virtualized IT
workloads using RealStor
Entry
Price Band 2
($5K - $10K)
4000 Series
Enterprise
$4.1B
Hybrid Arrays with maximum
flexibility across capacity,
features and cost using RealStor
Price Bands 3 & 4
($10K - $25K)
6000 Series
Performance
High performance storage targeting
Vertical markets: Telco, HPC, M&E,
Big Data Analytics using RealStor
$9.2B
Price Bands 5 & 6
($25K - $100K)
Total Available Market: $15.2B
IDC - WW Enterprise Storage Systems 2013-2017 Forecast Update 244293
April 2015
NASDAQ: HILL
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ASSUREDSAN PRODUCT PORTFOLIO
3000 Series
$1.9B
Entry level arrays optimized for
SMB/SME virtualized IT
workloads using RealStor
RealStor
Entry
4000 Series
Enterprise
Price Band 2
($5K - $10K)
IBM V3500
Hybrid Arrays with maximum
Full
System Configured
for Less Than $10K
flexibility
across capacity,
features and cost using RealStor
NetApp E2700
(Dell MD3)
Dot Hill 3004
RealStorTM
Price Bands 3 & 4
($10K - $25K)
$4.1B
6/12Gb SAS Host Interface
1/10Gb iSCSI Host Interface
6000 Series
Performance
Entry Market
Data
Services
Battery-free Cache Protection
$9.2B
High performance storage targeting
Virtual Disk Pooling
/ Thin
Provisioning
Vertical
markets:
Telco, HPC, M&E,
Big Data Analytics using RealStor
Price Bands 5 & 6
($25K - $100K)
SSD Read Cache
Fast Copy Service Snapshots
1. Source: IBM V3500 Redbook
April 2015
NASDAQ: HILL
2. Source: NetApp Website & Dell Admin Guide
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ASSUREDSAN PRODUCT PORTFOLIO
3000 Series
$1.9B
Entry level arrays optimized for
SMB/SME virtualized IT
workloads using RealStor
Entry
4000 Series
Enterprise
EMC VNX52001
Price Band 2
($5K - $10K)
Dell SC40202
Hybrid Model
Arrays with maximum
Simple Licensing
flexibility across capacity,
SSD Read
Cache and cost using RealStor
features
IBM V37003
Nimble CS3004
Dot Hill 4004
RealStorTM
$4.1B
Price Bands 3 & 4
($10K - $25K)
Scale-Out
6000 Series
Sequential Write >5GB/s
Performance
Tiering
Autonomic
Real-Time
High performance storage targeting
Vertical markets: Telco, HPC, M&E,
Big Data Analytics using RealStor
$9.2B
Price Bands 5 & 6
($25K - $100K)
Small Page Size
1. Source: EMC VNX data sheet. “Per TB charge, drive type dependent” for VNX OE.
2. Source: Dell Compellent Flash-optimized Data Progression white paper
3. Source: IBM V3700 Redbook
4. Source: Nimble performance comparison based on r/w, random/sequential testing at Dot Hill
April 2015
NASDAQ: HILL
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ASSUREDSAN PRODUCT PORTFOLIO
Launched
April 2015!
3000 Series
$1.9B
Entry level arrays optimized for
SMB/SME virtualized IT
workloads using RealStor
Entry
4000 Series
Enterprise
Price Band 2
($5K - $10K)
DDN SFA7700X1
Hybrid Arrays with maximum
flexibility
across
capacity,
High Density
LFF Chassis
features and cost using RealStor
NetApp E56002
$4.1B
Dot Hill 6004
RealStorTM
Price Bands 3 & 4
($10K - $25K)
High Density SFF Chassis
12Gb SAS Host Interface
6000 Series
Performance
Vertical Market
Performance
$9.2B
Dense Chassis NEBS Compliant
High performance storage targeting
Vertical
markets: Telco, HPC, M&E,
Multi-Stream
IoT Performance
Big Data Analytics using RealStor
Price Bands 5 & 6
($25K - $100K)
12GB/s Read Throughput
Real Time Tiering
1. Source: SFA7700x Datasheet
2. Source: NetApp Website
April 2015
NASDAQ: HILL
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KEY CUSTOMER DESIGN WIN HP MSA 1040, 2040
Winning Solution
MSA 2040 / MSA 1040
Customer Challenges
MSA 2040
•
SSD Read Cache and
Autonomic Performance
Tiering
•
Advanced Data Services
•
Simple Management
Bringing Flash Wave to
the Entry Space
Affordable Virtualization
Features
Hybrid Flash Arrays
for the Entry Market
AssuredSAN® 4004
AssuredSAN® 3004
April 2015
When Performance Matters
NASDAQ: HILL
MSA 1040
When Budget Matters
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VERTICAL MARKET CUSTOMER CHALLENGES
Real-Time
Business Needs
TELCO
TELCO
MEDIA &
ENTERTAINMENT
VIDEO
S U R V E I LLA N CE
BIG DATA/
DATA ANALYTICS
$2.0B
TAM
$1.0B
TAM
$1.5B
TAM
$2.0B
TAM
Capture
Ingesting data from 1000’s of Mobile Devices, Cameras and Analytics Clients
Delivery
Delivering data to 1000’s of Clients
Performance
Increasing Mobile traffic, Video Resolution, Transactions per Second
Processing
Processing Mobile data, Editing 4K Video, and Real-time Business Analytics
Real-Time
Quality of Service
April 2015
Continuous cellular and
message network
monitoring
4K Video Streaming
with contiguous frames
NASDAQ: HILL
Real-time conversion
of continuous video
streams
Mission Critical Data
loads and queries with
consistent throughput
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KEY CUSTOMER DESIGN WIN (TELCO MARKET) TEKTRONIX
Customer Challenges
100x Increase in the
number of data streams
Dot Hill Innovations for
Telco
•
Consistent QoS, no
dropped streams
Ruggedized,
Carrier-grade solution
Maximize throughput for
real-time packet
processing
•
•
•
April 2015
Designed Together
RealStream Maximize ingest of
1000’s of parallel
streams with
continuous uptime
Winning Solution
Tektronix Powerful GeoBladeTM
Platform
•
5X the processing
density
•
35X packet
bandwidth of COTS
Ultra56 - Industry only
NEBS certified high
density LFF Chassis
•
Scales from 10 to
100’s of Gbps.
•
24x7 state-based
monitoring
6004 Controller- High
Throughput with
5 “9’s” Reliability
•
Real-time packet
processing
•
Automatic traffic
rebalancing
Patented Technology
GeoBlade TM
AssuredSAN® 6004
Ultra56
NASDAQ: HILL
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VERTICAL MARKET CUSTOMER CHALLENGES
Real-Time
Business Needs
TELCO
MEDIA &
ENTERTAINMENT
VIDEO
S U R V E I LLA N CE
BIG DATA/
DATA ANALYTICS
$2.0B
TAM
$1.0B
TAM
$1.5B
TAM
$2.0B
TAM
MEDIA &
ENTERTAINMENT
Capture
Ingest 1000’s of Mobile Device, Camera and Analytics Streams
Delivery
Distribute Mobile Device Traffic, 4K Video Broadcast, Business Analytics data to 1000’s of Clients
Performance
Increasing Mobile traffic, increased Video Frame Rates/Resolution, Faster Transactions per Second
Processing
Mobile data processing, Editing 4K Video, and Real-time Business Analytics
Real-Time
Quality of Service
April 2015
Continuous cellular and
message network
monitoring
4K Video Streaming
with contiguous frames
NASDAQ: HILL
Real-time conversion
of continuous video
streams
Mission Critical Data
loads and queries with
consistent throughput
11
KEY CUSTOMER DESIGN WIN (M&E MARKET) QUANTUM QXS-5600
Customer Challenges
Dot Hill Innovations for
M&E
Designed Together
Winning Solution
Quantum StorNext Pro Appliances
Quantum Pro4K with
QXS-1200
High resolution video
content workflow
•
Capture, edit and
broadcast massive
capacity
•
Maximum Collaboration
•
•
RealStor, RealTier,
RealStream
High density Chassis
Ultra48, Ultra56
StorNext 5
FileSystem
AssuredSAN® 4004
Maximize parallel
streaming sessions
Scalable Fibre
Channel connect to
>1000 hosts
•
Efficient 4K video workflows
•
24 hour no dropped frame
guarantee
•
Multi-editor Collaboration
Patented Technology
Ultra48, Ultra56
April 2015
Quantum QXS-5600
NASDAQ: HILL
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VERTICAL MARKET CUSTOMER CHALLENGES
Real-Time
Business Needs
TELCO
MEDIA &
ENTERTAINMENT
$2.0B
TAM
$1.0B
TAM
VIDEO
S U R V E I LLA N CE
BIG DATA/
DATA ANALYTICS
VIDEO
$1.5B
SURVEILLANCE
TAM
$2.0B
TAM
Capture
Ingest 1000’s of Mobile Device, Camera and Analytics Streams
Delivery
Distribute Mobile Device Traffic, 4K Video Broadcast, Business Analytics data to 1000’s of Clients
Performance
Increasing Mobile traffic, increased Video Frame Rates/Resolution, Faster Transactions per Second
Processing
Mobile data processing, Editing 4K Video, and Real-time Business Analytics
Real-Time
Quality of Service
April 2015
Continuous cellular and
message network
monitoring
4K Video Streaming
with contiguous frames
NASDAQ: HILL
Real-time conversion
of continuous video
streams
Mission Critical Data
loads and queries with
consistent throughput
13
KEY CUSTOMER DESIGN WIN (VIDEO SURVEILLANCE MARKET )
BAKERSFIELD SCHOOL DISTRICT
Customer
Challenges
Real-time conversion
of continuous video
streams
Enhanced security
1,000’s of cameras
across the district
April 2015
Innovations for Video
Surveillance
•
•
•
RealTier Real-time
data tiering to
maximize system
performance
Better Together
2,000 District
Security
Cameras
RealStor Scalable
performance
Patented
Technology
NASDAQ: HILL
Winning Solution
•
28,000 students on
43 campuses
•
15 frames per
second, at 640x480+
resolution
•
Video conversion to
H.264 format
•
Results 35% less
storage space required
•
Fast transaction
workloads
•
Cost-effective
archiving
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VERTICAL MARKET CUSTOMER CHALLENGES
Real-Time
Business Needs
TELCO
MEDIA &
ENTERTAINMENT
VIDEO
S U R V E I LLA N CE
$2.0B
TAM
$1.0B
TAM
$1.5B
TAM
BIG DATA/
DATA ANALYTICS
$2.0B
BIG
DATA/
TAM
DATA
ANALY TICS
Capture
Ingest 1000’s of Mobile Device, Camera and Analytics Streams
Delivery
Distribute Mobile Device Traffic, 4K Video Broadcast, Business Analytics data to 1000’s of Clients
Performance
Increasing Mobile traffic, increased Video Frame Rates/Resolution, Faster Transactions per Second
Processing
Mobile data processing, Editing 4K Video, and Real-time Business Analytics
Real-Time
Quality of Service
April 2015
Continuous cellular and
message network
monitoring
4K Video Streaming
with contiguous frames
NASDAQ: HILL
Real-time conversion
of continuous video
streams
Mission Critical Data
loads and queries with
consistent throughput
15
KEY CUSTOMER DESIGN WIN (BIG DATA ANALYTICS MARKET )
TERADATA 2800
Customer
Challenges
Accelerate Data
Warehouse Analytic
workloads
Dot Hill Big Data
Innovations
•
Triple fault
redundancy
Increase data
warehouse density
•
•
April 2015
Designed Together
RealSure data
resiliency features
•
Always-on
availability
•
Highly
Scalable
Performance
Database
Industry only High
Density SFF
Chassis – Ultra48
Patented
Technology
AssuredSAN® 4004
Ultra48
NASDAQ: HILL
Winning Solution
Unlocking business
insights with:
•
Increased Query
Throughput
•
Double the
Capacity
•
Double the
Analytic Power
16
DOT HILL SOLUTIONS - SUMMARY
DotThrough
Hill Solutions
Growth
Innovation
• IoT and 3rd Platform are creating new workloads  I/O profiles
• Positioned at the forefront of this new frontier with innovation
• Driving purpose built solutions to address real time workloads
• Solving real-world problems in partnership with our OEM customers
April 2015
NASDAQ: HILL
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