+ Social Media Emily Robinson Empowered Women International Social Media Intern Wednesday, April 23rd, 2012
Download
Report
Transcript + Social Media Emily Robinson Empowered Women International Social Media Intern Wednesday, April 23rd, 2012
+
Social Media
Emily Robinson
Empowered Women International
Social Media Intern
Wednesday, April 23rd, 2012
+
What is Social Media?
Social Media is the means by which individuals or corporations
engage with one another across the same platform online.
Types of Engagement:
Written
Visual
Facebook, Twitter, blogs
Pinterest, Flickr, Instagram
Video
Youtube, Google+ Hangouts
+
How can Social Media build your
Online Presence?
Increase Customer Interaction
Connect with Other Professionals
Discover New Target Audiences
Advertise Efficiently
Work 24/7
Unveil New Sources of Inspiration
+
How to get started?
Research!
Plan!
Creating and scheduling posts ahead of time can SAVE you time.
Respond!
Take some time to thoughtfully create posts.
Schedule!
Create a schedule of when, where, and how often to post.
Create!
Which social media platforms are right for you?
Don’t forget about the “social” aspect of social media.
Evaluate!
How is your current plan working for you? What works? What needs changed?
+
Facebook
What to post?
How Often?
Who to connect with?
Pros?
Cons?
Youtube: How to Use Facebook
+
Twitter
What to post?
How Often?
Who to connect with?
Pros?
Cons?
PRACTICE!
Write a “tweet” about
your company in 140
characters or less.
+
Pinterest
What to post?
How Often?
Who to connect with?
Pros?
Cons?
+
Google+
What to post?
How Often?
Who to connect with?
Pros?
Cons?
Youtube: How to Use Google+
+
YouTube
What to post?
How Often?
Who to connect with?
Pros?
Cons?
Youtube
+
LinkedIn
What to post?
How Often?
Who to connect with?
Pros?
Cons
+
Etsy
The Ultimate Entrepreneur Social Media Tool
What is Etsy?
How does it work?
Who shops on Etsy?
How do I get found on Etsy?
Etsy Success Story
The Black Apple has sold over 8,500 pieces on Etsy in the past 2 years.
What do you think is your key to selling success on Etsy?
I think that it is [a mixture of] listing frequently, creating new pieces, prices, customer
service, packaging…and luck, to be honest…I like to have a variety of prices in my
shop and at shows…I think that’s a key.
How do you promote your shop?
Word-of-mouth is my best promotional friend…most of it began with my Etsy
shop…now that I have my blog, and it has a pretty big readership, that helps people
find me, but most of my connections come from Etsy.
+
Are you an artist?
+
Do you provide a service?
+
Are you a performer?
+
Let’s make your Social Media Plan!
How much time do you have to dedicate to social media?
Which social media platforms do you plan on using?
How often will you post on each platform?
Who will be your target audience on each platform?
How will you get new followers?
How will you measure success?
+
How to Get Followers?
Word-of-mouth
Join a network
BlogHer
Facebook Groups
People love FREE things!
Digital platform cross-promotion
Attachments/Widgets
Business Cards
E-mail signature
Website
Blog
+ Thank you for having me!
Any Questions?