Market Analysis Section 6th OECD International Trade Statistics Expert Meeting (ITS) New Analytical Products of the ITC In cooperation with OECD, UNSD and WTO Friedrich.
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Market Analysis Section 6th OECD International Trade Statistics Expert Meeting (ITS) New Analytical Products of the ITC In cooperation with OECD, UNSD and WTO Friedrich von Kirchbach Chief, Market Analysis Section, ITC Paris, 13 September 2005 6th OECD International Trade Statistics Expert Meeting What Is ITC? UNCTAD WTO ITC • Technical cooperation arm of UNCTAD and the WTO • Mission and goals: – to support developing countries and transition economies, in particular their trading sectors, in their efforts to achieve sustainable development – to assist governments in formulating policies to take advantage of the global trading system – to provide enterprise-oriented capacity building for trade promotion and export development • ITC deals specifically with the operational aspects of trade promotion and export development Friedrich von Kirchbach New Analytical Products of the ITC 2 050913-MASTools-OECD- 6th OECD International Trade Statistics Expert Meeting ITC Organizational Chart OFFICE OF THE EXECUTIVE DIRECTOR DEPARTMENT OF OPERATIONS DIVISION OF TRADE SUPPORT SERVICES DIVISION OF TECHNICAL COOPERATION COORDINATION DIVISION OF PRODUCT AND MARKET DEVELOPMENT DIVISION OF PROGRAMME SUPPORT Trade in Services Section Financial Management Section Office for Arab States Europe and the CIS Market Development Section General Services & Publications Section Enterprise Management Development Section Office for Asia-Pacific, Latin America and the Caribbean Market Analysis Section Info. Technology Services Section International Purchasing and Supply Management Section Office for Africa Trade Information Section Human Resources Section E-Trade Dev. Unit Business Advisory Services Section Friedrich von Kirchbach Office for Inter-Regional Programmes New Analytical Products of the ITC 3 050913-MASTools-OECD- 6th OECD International Trade Statistics Expert Meeting The Market Analysis Section at ITC • Part of the Division of Product and Market Development at the International Trade Centre UNCTAD / WTO • Produces and disseminates tools for market research and trade analysis for exporters, importers and trade support institutions, and provides capacity building to help users make the most out of them Friedrich von Kirchbach New Analytical Products of the ITC 4 050913-MASTools-OECD- 6th OECD International Trade Statistics Expert Meeting Questions of our partners: • National perspective: Positioning in international markets – Where is our competitive advantage? What are the most promising markets for our exports? What should be the priorities for trade promotion? • Trade policy perspective: Market Access – What are the trade barriers we face? What are the scenarios? • Company perspective: Market intelligence – What are the latest market developments? Who are potential business partners? Friedrich von Kirchbach New Analytical Products of the ITC 5 050913-MASTools-OECD- 6th OECD International Trade Statistics Expert Meeting MAS Products and Services Combining web-based tools focused on the needs of exporters . . . . TradeMap Product Map Country Map Market Access Map . . . with training courses that quickly positions partners to use them. Friedrich von Kirchbach New Analytical Products of the ITC 6 050913-MASTools-OECD- 6th OECD International Trade Statistics Expert Meeting ITC’s Market Analysis Tools Country Map TradeMap Market Access Map Product Map Friedrich von Kirchbach New Analytical Products of the ITC 7 050913-MASTools-OECD- 6th OECD International Trade Statistics Expert Meeting http://www.intracen.org (click on countries ) Select your country here Friedrich von Kirchbach New Analytical Products of the ITC 8 050913-MASTools-OECD- 6th OECD International Trade Statistics Expert Meeting Wide range of analytical and informationt ools Friedrich von Kirchbach New Analytical Products of the ITC 9 050913-MASTools-OECD- 6th OECD International Trade Statistics Expert Meeting Country Map - applications: • Strategy design and export diversification: – Viet Nam, Senegal, UAE, Mongolia, Malaysia • Promotion of South-South trade: – Exports of SADC and SACU • Investment targeting: – Egypt and selected other African countries • Assessment of trade performance: – LDCs • Global competitiveness assessment: – World Economic Forum Friedrich von Kirchbach New Analytical Products of the ITC 10 050913-MASTools-OECD- 6th OECD International Trade Statistics Expert Meeting The Global Competitiveness Report 2001 – 2002 World Economic Forum Friedrich von Kirchbach New Analytical Products of the ITC 11 050913-MASTools-OECD- 6th OECD International Trade Statistics Expert Meeting Our Tools Support Analysis At Four Levels Country Map TradeMap Market Access Map Product Map Friedrich von Kirchbach New Analytical Products of the ITC 12 050913-MASTools-OECD- 6th OECD International Trade Statistics Expert Meeting The Characteristics of TradeMap • Based on COMTRADE, the United Nations Statistics Division database – Covers 90% of world trade reported by 115 trading nations • over 5,000 Harmonized System products at HS6 level – Over 200 countries and territories – Includes non-reporting countries using mirror statistics • Statistics for over 30,000 products at tariff-line level for 34 countries (>60% of world trade) • Incorporating UN TARMAC (formerly known as TRAINS) – In cooperation with UNCTAD, WTO and additional information on more than 160 countries Friedrich von Kirchbach New Analytical Products of the ITC 13 050913-MASTools-OECD- 6th OECD International Trade Statistics Expert Meeting TradeMap Homepage Click here to access TradeMap Friedrich von Kirchbach New Analytical Products of the ITC 14 050913-MASTools-OECD- 6th OECD International Trade Statistics Expert Meeting TradeMap – Selection menu Imports or Exports Product Selection Country/Region selection Partner country selection Friedrich von Kirchbach New Analytical Products of the ITC 15 050913-MASTools-OECD- 6th OECD International Trade Statistics Expert Meeting World Importers of Cardamom Unit Value Growth rate Countries Global market share Value Quantity Tariff and Non-Tariff Barriers Friedrich von Kirchbach New Analytical Products of the ITC 16 050913-MASTools-OECD- 6th OECD International Trade Statistics Expert Meeting Access barriers to Pakistan’s market Tariff Barriers Non-Tariff Measures Friedrich von Kirchbach New Analytical Products of the ITC 17 050913-MASTools-OECD- 6th OECD International Trade Statistics Expert Meeting Assess the competition in your export markets Friedrich von Kirchbach New Analytical Products of the ITC 18 050913-MASTools-OECD- 6th OECD International Trade Statistics Expert Meeting List of importing countries for a product from Guatemala Friedrich von Kirchbach New Analytical Products of the ITC 19 050913-MASTools-OECD- 6th OECD International Trade Statistics Expert Meeting Trade data over five years Friedrich von Kirchbach New Analytical Products of the ITC 20 050913-MASTools-OECD- 6th OECD International Trade Statistics Expert Meeting Mangoes imported by Japan at the tariff line level At the 9 digit level Friedrich von Kirchbach New Analytical Products of the ITC 21 050913-MASTools-OECD- 6th OECD International Trade Statistics Expert Meeting Analyse potential for bilateral trade Select your countries/regions Friedrich von Kirchbach New Analytical Products of the ITC 22 050913-MASTools-OECD- 6th OECD International Trade Statistics Expert Meeting Existing and potential trade between Tanzania and United Kingdom at the HS 6 digit level Friedrich von Kirchbach New Analytical Products of the ITC 23 050913-MASTools-OECD- 6th OECD International Trade Statistics Expert Meeting ITC’s Market Analysis Tools Country Map TradeMap Market Access Map Product Map Friedrich von Kirchbach New Analytical Products of the ITC 24 050913-MASTools-OECD- 6th OECD International Trade Statistics Expert Meeting Product Map: • Presenting on a single Web site extensive trade data and market intelligence specifically designed for firms active in international trade. Friedrich von Kirchbach New Analytical Products of the ITC 25 050913-MASTools-OECD- 6th OECD International Trade Statistics Expert Meeting Product Map Learn and apply the trade practices Get the business contacts Go in-depth: Find out more on the market Initial commercial links Networking tools Analyze the market Qualitative Analysis Define the product to trade and its uses Market Intelligence Tools Quantitative Analysis Market positioning tools Friedrich von Kirchbach New Analytical Products of the ITC 26 050913-MASTools-OECD- 6th OECD International Trade Statistics Expert Meeting Agricultural machinery Animal feed Art, collection, decoration and cultural goods Automotive components and accessories Beverages Carpets and wall covering Cellulose derivatives and specialties Cereals and cereal products Chemicals Cleansing and polishing preparations Clocks and watches Clothing and accessories Cocoa and cocoa products Coffee and coffee products Colouring substances Construction materials Cut flowers and ornamental plants Dairy products Electrical machinery and equipment Electronic equipment and components Engines and motors Fertilizers and plant protection products Fishery products Food ingredients Coffee products Footwear Fragrances and flavours Fruit and vegetable juices Fruit and vegetables Furniture and components Glass and glass products Gums, resins and extracts Hand tools Hides, skins, furskins and leather Honey and apicultural products Household and furnishing textiles Household utensils and appliances Image and sound equipment and accessories Industrial machinery and equipment Lamps, lighting and visual signaling equipment Leather products Live animals Machine tools Measuring, checking and precision instruments Meat and animal products Medicinal plants Metal and metal products Mineral and mineral products Medical and laboratory equipment and instruments Fruit and vegetables Plastic products Wood products Footwear Automotive components Friedrich von Kirchbach Musical Instruments Nuts Oilseeds and products Optical and precision instruments, spectacles and glasses Packaging materials Paper and printing Perfumery, cosmetics and toiletries Pets, pet food and accessories Pharmaceutical and medicaments Photo - cinematographic film Plastics and plastic products Precious, semi-precious stones and jewellery Rubber and rubber products Specialty Food Products Spices and culinary herbs Sports wear, sports and leisure goods Stationery, office machine and supplies Sugar, molasses and sugar confectionery Tea and tea products Telecommunications equipment Textile fibres, fabrics and specialty textiles Toys and games Transport equipment Wood and wood products New Analytical Products of the ITC Clothing 27 050913-MASTools-OECD- 6th OECD International Trade Statistics Expert Meeting Networking Tools Market Intelligence Published market research, links to information sources and to ITC’s trade inquiry service • World trade flows • Best performing countries • Best performing product segments Networking facilities Friedrich von Kirchbach New Analytical Products of the ITC Create company storefronts & identify business contacts 28 050913-MASTools-OECD- 6th OECD International Trade Statistics Expert Meeting Market Studies Market Studies Bibliography and option to download or print directly Friedrich von Kirchbach New Analytical Products of the ITC 29 050913-MASTools-OECD- 6th OECD International Trade Statistics Expert Meeting Smart Links Gateway to Market Information on the Web : Trade events Packaging Standards News… Friedrich von Kirchbach New Analytical Products of the ITC 30 050913-MASTools-OECD- 6th OECD International Trade Statistics Expert Meeting Market News Services Friedrich von Kirchbach New Analytical Products of the ITC 31 050913-MASTools-OECD- 6th OECD International Trade Statistics Expert Meeting ITC’s Market Analysis Tools Country Map Market Access Map Friedrich von Kirchbach TradeMap Product Map New Analytical Products of the ITC 32 050913-MASTools-OECD- 6th OECD International Trade Statistics Expert Meeting MAcMap Homepage Type your username, password and click on ‘login’ http://www.macmap.org Friedrich von Kirchbach New Analytical Products of the ITC 33 050913-MASTools-OECD- MAcMap database A quick tariff search for companies European trade policy – preferential agreements G.S.P. Afghanistan A.C.P. Cambodia Cape Verde Samoa Ethiopia Sao Tome Laos Tuvalu Tonga Kiribati Eritrea Liberia Chad Sierra Leone Zimbabwe Seychelles Gambia Mauritania Montserrat Bermuda Niue Belize Cuba Jamaica Guyana St. Vincent Qatar China Philippines Belarus Kazakhstan Russia Libya Saudi Arabia Aruba Gibraltar Turkmenistan Azerbaijan Vietnam Morocco Panama Paraguay Anguilla Iraq Ukraine Hong Kong Switzerland Korea, Rep. Canada Macao Singapore New Zealand Brunei M.F.N. W.T.O. Australia Taiwan Japan Mongolia Iran Greenland E.F.T.A. Thailand Kuwait Brazil Moldova Uzbekistan Norway Iceland Liechtenstein U.A.E Indonesia Chile Bahrain Uruguay Oman Andean Group Kyrgyzstan U.S. E.E.A. Pakistan Ecuador Venezuela Peru Colombia Barbados Nigeria Papua St. Kitts Guatemala Costa Rica Bolivia Mozambique Kenya Namibia Cook Isl. Swaziland Congo Dem.Rep. Trinidad Palau Mauritius Micronesia Ghana Grenada Marshall Isl. Ivory Coast Bulgaria C.A.C.M. Countries Fighting Drugs Niger Nauru Tokelau Honduras El Salvador Nicaragua Malawi St. Lucia Croatia Myanmar Guinea-Bissau Djibouti South Africa Bosnia Benin Burundi Tanzania Macedonia Romania Burkina Faso Uganda Andorra Mexico Argentina Senegal Zambia Mali Rwanda Armenia Georgia India Ctrl. Afr. Rep. Solomon Isl. Albania Malaysia Botswana Madagascar Haiti Sri Lanka Maldives Lesotho Togo Angola Eq. Guinea Sudan Vanuatu Comoros Somalia Nepal Bangladesh Yemen Bhutan Bilateral L.D.C. Israel Egypt Tunisia Yugoslavia Jordan Syria Algeria Lebanon Tajikistan Turkey Palestine Euromed Korea, Dem. Rep. East Timor M.F.N. 6th OECD International Trade Statistics Expert Meeting Arab Countries’ Agreements Iraq Sudan Djibouti Comoros Arab League Somalia Lebanon Bahrain Syria Palestine Yemen United Arab Emirates Mauritania Libya Kuwait Algeria GCC UMA Qatar Oman Morocco Saudi Arabia Tunisia Accord d’Agadir Friedrich von Kirchbach Egypt Jordan New Analytical Products of the ITC 36 050913-MASTools-OECD- 6th OECD International Trade Statistics Expert Meeting General features of MacMap • WIDE GEOGRAPHICAL COVERAGE: tariffs applied by 170 countries to the products exported by over 200 countries and territories. • WIDE COVERAGE OF INSTRUMENTS: Covers: ad-valorem tariffs; specific tariffs; tariff quotas; and antidumping duties • PREFERENCES: Covers most bilateral and regional agreements. Rules of Origin and Certificates of Origin are also included for most agreements. • ANALYTICAL FLEXIBILITY: Permits any analysis: by region, by economic sector or by measure Friedrich von Kirchbach New Analytical Products of the ITC 37 050913-MASTools-OECD- 6th OECD International Trade Statistics Expert Meeting MAcMap: Sources of Data • Market Access Map is continuously updated. Data is collected from: – Applied Tariffs: national sources and the UN Tariff and Market Access Database (UN TARMAC) of ITC and UNCTAD. – Bound Tariffs: Consolidated Tariff Schedule of the WTO. – Preferential tariffs: regional and bilateral trade agreements. – Applied Tariff Quotas: national sources covering multilateral, regional and bilateral tariff quota agreements. – Anti-dumping duties: notifications to WTO regarding anti-dumping duties and ITC collection directly from some countries. – Complementary trade data is collected from diverse sources: • national statistical offices or customs organizations • COMTRADE database of the United Nations Statistics Division (UNSD) Friedrich von Kirchbach New Analytical Products of the ITC 38 050913-MASTools-OECD- 6th OECD International Trade Statistics Expert Meeting Current collaborations using Market Access Map • IMF – Report on Market Access for Developing Countries • Market Access Map, UNCTAD and WTO collaborating with UNDP on Millennium Development Goals • GTAP (Global Trade Analysis Project) – a collaboration of Market Access Map and CEPII • UNCTAD – Report on Least Developed Countries Friedrich von Kirchbach New Analytical Products of the ITC 39 050913-MASTools-OECD- 6th OECD International Trade Statistics Expert Meeting Currently in development: Investment Map • Integrates FDI flows and stocks, exports and imports, tariff, bilateral investment treaties and derived indicators • Customizes data by reporting country, partner and industry • Presents data and analysis in multi-functional dimensions and graphs (maps, charts, figures) • Links to related resources of UNCTAD and ITC – UNCTAD’s World Investment Directory, Investment Compass – UNCTAD FDI statistics (www.unctad.org/fdistatistics) – ITC web-based tools (Country Map, www.intracen.org/countries) Friedrich von Kirchbach New Analytical Products of the ITC 40 050913-MASTools-OECD- 6th OECD International Trade Statistics Expert Meeting Sources of Data and Geographical Coverage • Collaborating partners – – – – – foreign direct investment: UNCTAD trade data: COMTRADE (United Nations Statistics Division) tariffs: Market Access Map (ITC / UNCTAD / WTO) Multilateral Investment Guarantee Agency (MIGA) World Association of Investment Promotion Agencies (WAIPA) • Coverage – FDI data by sector covering all activities (goods & services) in approximately 80 countries – trade and tariff data covering some 140 countries, at the sector and the product level (more than 5,000 product items), data on services is not yet included Friedrich von Kirchbach New Analytical Products of the ITC 41 050913-MASTools-OECD- 6th OECD International Trade Statistics Expert Meeting Investment Map Homepage http://www.investmentmap.org Friedrich von Kirchbach New Analytical Products of the ITC 42 050913-MASTools-OECD- 6th OECD International Trade Statistics Expert Meeting Investment Targeting: Priority sectors (Brazil) Click on the cross to expand Friedrich von Kirchbach New Analytical Products of the ITC 43 050913-MASTools-OECD- 6th OECD International Trade Statistics Expert Meeting Competitor countries: Motor vehicles Friedrich von Kirchbach New Analytical Products of the ITC 44 050913-MASTools-OECD- Export portfolio of Brazil 6th OECD International Trade Statistics Expert Meeting 12 Export portfolio of Brazil television and radio Investment Map: example of graphics 12 television and radio 10 Underachievers Underachievers Champions aircraft and spacecraft Champions 10 Underachievers 8 extraction of crude aircraft and spacecraft Champions other chemical products World export growth, % p.a., 1995-2002 World export growth, % p.a., 1995-2002 Champions 8 chemical products parts and other accessories for motor vehicles and their 6 motor vehicles parts and accessories for motor vehicles and their refined petroleum products 6 motor vehicles Benchmark 4 general purpose machinery 4 basic chemicals refined petroleum products mining of iron ores Benchmark general purpose machinery wood products, cork, straw tanning and dressing of leather; mining of iron ores luggage, handbags 2 other foodwood products products, cork, straw tanning and andpreservation dressing of production, processing ofleather; meat, frozen luggage, handbags basic precious and non-ferrous metals other food products 2 basic chemicals footwear 0 -10 -5 footwear paper and paper -10 products 0 5 10 -5 $50 15 20 machinery 25 30 35meat, frozen 40 production, processing and preservation of special purpose -2 5 10 15 20 25 special purpose machinery 30 35 40 45 50 basic iron and steel growing of crops, market Declining -2 sectors sectors basic iron and steel Achievers Achievers in inadversity adversity -4 New 50 $50 0 Declining Analytical sectors 45 basic precious and non-ferrous metals growing of crops, market 0 paper and paper Declining products Friedrich von Kirchbach extraction of crude Achievers in Increase in world market share of Brazil, 1995-2002 Products of the ITC 45 adversity 050913-MASTools-OECD- 6th OECD International Trade Statistics Expert Meeting Adding value with market analysis tools • Efficient access to information allows for more resources to be allocated to analysing and interpreting information. – Successful enterprises need help with « processing » information and are willing to pay for it if usefulness is demonstrated. • ICTs allow for analytical content to be transfered as easily as information. • ITC databases will not answer all possible questions from exporters, but do point in the right direction – Downloadable data allow for more detailed analysis or « processing » using common software such as Excel or Word. • In globalized environment role of associations should change from information provision to information synthesis. Friedrich von Kirchbach New Analytical Products of the ITC 46 050913-MASTools-OECD- 6th OECD International Trade Statistics Expert Meeting Capacity-building programmes • Designed to train market analysts, policy-makers and exportoriented managers, both in the public and private sectors on: – – – – – – How to use the « maps » and take advantage of their features How to prepare insightful and high-impact market profiles Understanding information on market access barriers and trade flows Incorporating qualitative elements to quantitative analyses Evaluating and pursuing export opportunities Incorporating effective market research and analysis in the formulation of successful export strategies Friedrich von Kirchbach New Analytical Products of the ITC 47 050913-MASTools-OECD- 6th OECD International Trade Statistics Expert Meeting Workshops and Programmes Introduction to Market Analysis Tools SPECIALIZED WORKSHOPS Training of Trainers Trade in Services Market Access Negotiations Statistical Analysis Export Marketing Preparation of Market Profiles MULTIMODULAR PROGRAMMES Strategic Thinking (sector-oriented) Friedrich von Kirchbach Business Clinics and Mentoring New Analytical Products of the ITC Export Management 48 050913-MASTools-OECD- 6th OECD International Trade Statistics Expert Meeting Our vision: To enable policy makers, trade negotiators and the business communities in all countries to be able to use our services whenever and wherever they need. • For more information, please contact us at ITC or under [email protected] Friedrich von Kirchbach New Analytical Products of the ITC 49 050913-MASTools-OECD-