The Social Website Debra Askanase, Community Organizer 2.0Grinspoon Institute Annual Conference About the presenter Debra Askanase, Engagement Strategist Almost 20 years of experience in nonprofit work, 4+ years as.
Download ReportTranscript The Social Website Debra Askanase, Community Organizer 2.0Grinspoon Institute Annual Conference About the presenter Debra Askanase, Engagement Strategist Almost 20 years of experience in nonprofit work, 4+ years as.
The Social Website Debra Askanase, Community Organizer 2.0 2011 Grinspoon Institute Annual Conference About the presenter Debra Askanase, Engagement Strategist Almost 20 years of experience in nonprofit work, 4+ years as a digital media strategic consultant, recently returned from 3 years in Israel. Tweets as @askdebra We’ll Explore Together Social Media • Definition • Properties • Segments The Social Website • Goals of social media + website integration • Categories of Integration • Examples of social websites Connecting Resources with Examples Don’t forget to interact on Twitter, use #gijp2011 The Social Website The Discovery Process Goals (Why) Implementation (What) Resources (How) Defining Social Media Social Media is the democratization of information, transforming people from content readers into publishers. It is the shift from a broadcast mechanism, one-to-many, to a many-to-many model, rooted in conversations between authors, people, and peers. http://www.briansolis.com/2010/01/defining-social-media-the-saga-continues/ Defining Social Media Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue.* *wikipedia, of course http://en.wikipedia.org/wiki/Social_media What is Social Media? Properties: • • • • • Reach Accessibility Usability Recency Impermanence/Permanence Communication Collaboration Multimedia Entertainment Reviews and Opinions First think about your goals Which goals will a social website serve? Five Primary Goals • • • • • Build followers in social media spaces Create on-site engagement Develop a sense of community Raise funds Advocacy *note the ladder of engagement Then consider implementation Consider resources and goals Five Categories • Show • Share • Interact • Co-Create • Authenticate Interact with the conference Twitter conversation at #gijp2011 Examples Categories Examples Show Recent Tweets, Likes, comments Share Like & Tweet Button, E-Card, Fwd to Friend Interact FB Live Stream, Hashtag (Tweet Chat), Comments Co-Create Shared Content: Mapping, Wiki, Links, Games, API Authenticate FB Login, Twitter OAuth Resource Intensity Show Share Interact Co-Create Authentication Level I Level II Level III •Tweet/Like Buttons •Facebook Activity Widget •Comments •Geo Mapped Content Adv.Implementations •Facebook Login •API •Custom Communities Social Websites Reviewing Examples Using Goals & Implementation Categories Diving deeper with case studies Repair the World: Basic Show, Share http://www.werepair.org/ Jewels of Elul: Basic Interact http://www.letmypeoplesing.com/jewels/ Jewels of Elul: Basic Interact http://www.letmypeoplesing.com/jewels/?page_id=61 HIAS: on-site engagement, build community http://mystory.hias.org/ Tweetsgiving 2010: Epic Change http://epicthanks.org/ Tweetsgiving 2010: Epic Change http://epicthanks.org/ Powered By Orange (new site) http://poweredbyorange.com/ Powered By Orange http://poweredbyorange.com/osuhealthyplanet/ Powered By Orange http://poweredbyorange.com/participate-2/ Diabetes Hands Foundation http://diabeteshandsfoundation.org/ Diabetes Hands Foundation http://diabeteshandsfoundation.org/Diabetes_Hands_Foundation/Diabetes_Hands_Foundation.html Diabetes Hands Foundation http://diabeteshandsfoundation.org/Diabetes_Hands_Foundation/Diabetes_Hands_Foundation.html Diabetes Hands Foundation http://diabeteshandsfoundation.org/Diabetes_Hands_Foundation/Diabetes_Hands_Foundation.html Diabetes Hands Foundation http://diabeteshandsfoundation.org/Diabetes_Hands_Foundation/Diabetes_Hands_Foundation.html Diabetes Hands Foundation http://diabeteshandsfoundation.org/Diabetes_Hands_Foundation/Diabetes_Hands_Foundation.html Follow the Leader: Get HandsOn #2 http://community.handsonnetwork.org/ Follow the Leader: Get HandsOn #2 http://community.handsonnetwork.org/ Follow the Leader: Get HandsOn #2 http://community.handsonnetwork.org/ Follow the Leader: Get HandsOn #2 http://community.handsonnetwork.org/ Follow the Leader: Get HandsOn #2 http://community.handsonnetwork.org/ Masa Israel Journey: Program Browser http://www.facebook.com/masaisrael?sk=app_195387643823736 Think about resources Resource Intensity Show Share Interact Co-Create Authentication Level I Level II Level III •Tweet/Like Buttons •Facebook Activity Widget •Comments •Geo Mapped Content Adv.Implementations •Facebook Login •API •Custom Communities Camp Morasha simple on-site engagement, build community http://www.campmorasha.org/ Healthcare Stories: MomsRising.org http://www.momsrising.org/blog/stories-map/?topic=healthcare Powered By Orange (old site) build community America’s Sunday Supper: HandsOn Network http://www.livestream.com/handsonmlk Community: Foursquare: Brooklyn Museum http://www.brooklynmuseum.org/community/foursquare/ API: Brooklyn Museum http://www.brooklynmuseum.org/opencollection/api/ Questions? Thanks to: Seth Giammanco, Minds on Design Lab @mindsondesign [email protected] http://mod-lab.com who helped develop this presentation initially for the 2011 Nonprofit Technology Conference Thank You! Debra Askanase, Community Organizer 2.0 @askdebra [email protected] http://www.communityorganizer20.com