Effective Communication for Colleges

9th Edition

Brantley & Miller

CHAPTER 1

Partners for Effective Communication

© 2002 SOUTH-WESTERN EDUCATIONAL PUBLISHING

Learning Objectives

Chapter 1 Slide 2

 Name your two partners in originating effective communication.

 Identify the five elements of the communication cycle.

 Name potential communication barriers and explain how barriers influence the communication cycle.

 Name the three major components of the CBO approach.

Effective Communication for Colleges, 9th ed., by Brantley & Miller

Effective Messages

Chapter 1 Slide 3

Research shows that people who prepare and send effective messages:  Understand the importance of the communication cycle.

 Incorporate the principles of good communication into their original message.

 Develop and maintain an open communication channel.

 Incorporate the principles of effective communication into their responses to other people’s messages.

Effective Communication for Colleges, 9th ed., by Brantley & Miller

Communication Partners

 The communication cycle  The CBO approach  You

Chapter 1 Slide 4

Effective Communication for Colleges, 9th ed., by Brantley & Miller

Elements of the Communication Cycle

 Sender  Message  Transmission  Receiver  Feedback Effective Communication for Colleges, 9th ed., by Brantley & Miller

Chapter 1 Slide 5

The Communication Cycle Chapter 1 Slide 6 Sender decides to send message.

B a r r i e r s Sender develops message.

Sender receives feedback.

B a r r i e r s Sender transmits message.

Receiver transmits feedback.

B a r r i e r s Receiver receives message.

Receiver develops feedback.

B a r r i e r s Receiver decides to send feedback.

Effective Communication for Colleges, 9th ed., by Brantley & Miller

Potential Communication Barriers

 Signaling  Communication situation  Quality of message content  Writing skills  Speaking skills  Listening skills  Reading skills Effective Communication for Colleges, 9th ed., by Brantley & Miller

Chapter 1 Slide 7

Different Backgrounds

Chapter 1 Slide 8

 Education  Beliefs  Emotions  Age  Cultural background Effective Communication for Colleges, 9th ed., by Brantley & Miller

Signaling

 Tone of voice  Body language  Appearance of written messages

Chapter 1 Slide 9

Effective Communication for Colleges, 9th ed., by Brantley & Miller

Communication Situation

Message Form

 Permanency needs  Message acceptance difficulty  Type of feedback  Urgency of feedback  Audience characteristics Effective Communication for Colleges, 9th ed., by Brantley & Miller

Chapter 1 Slide 10

Communication Situation

Message Transmission

 Destination  Privacy  Timeliness  Cost  Message form Effective Communication for Colleges, 9th ed., by Brantley & Miller

Chapter 1 Slide 11

The Six Cs

 Courtesy  Clarity  Conciseness  Concreteness  Correctness  Completeness Effective Communication for Colleges, 9th ed., by Brantley & Miller

Chapter 1 Slide 12

Writing Skills

Chapter 1 Slide 13

 Good writing skills increase the likelihood of a positive response.

 Good grammar, spelling, and vocabulary are important.

 Effective message writing requires practice.

Effective Communication for Colleges, 9th ed., by Brantley & Miller

Techniques for

Chapter 1 Slide 14

Developing Writing Skills

 Start writing today.

 Maintain a positive attitude.

 Practice writing.

 Decide why you are writing.  Write key ideas on paper.

 Use your outline.

 Use references to verify correctness.

 Rewrite.

 Seek critique.

 Rewrite again.

Effective Communication for Colleges, 9th ed., by Brantley & Miller

Speaking Skills

 Word choice  Pronunciation  Word emphasis  Volume control  Pitch  Voice intensity Effective Communication for Colleges, 9th ed., by Brantley & Miller

Chapter 1 Slide 15

Listening Skills

Chapter 1 Slide 16



Hearing

is the physiological process through which your ears receive sound.



Listening

is the mental activity that involves processing the sounds you have heard.

Effective Communication for Colleges, 9th ed., by Brantley & Miller

Active Listening

Chapter 1 Slide 17

 Begin with an open mind.

 Determine the speaker’s approach to the material.

 Jot down key words when appropriate.

 Concentrate.

 Maintain eye contact with the speaker.

 Withhold judgment until you have heard the entire message.

 Analyze the message.

Effective Communication for Colleges, 9th ed., by Brantley & Miller

Reading Skills

Chapter 1 Slide 18

 Reading for

comprehension

(understanding) is the process of determining the meaning of a message.

 Reading for

verification

(proofreading) is the process of determining the correctness of written information.

Effective Communication for Colleges, 9th ed., by Brantley & Miller

Techniques for Increasing Understanding and Retention of Written Messages Chapter 1 Slide 19

 Scan the material.

 Concentrate.

 Take notes.

 Review.

 Withhold judgment until you have read all the material.

 Analyze the material.

Effective Communication for Colleges, 9th ed., by Brantley & Miller

The Communication-by Objectives Approach

Chapter 1 Slide 20

 Plan a message.

 Compose a draft.

 Complete a message.

Effective Communication for Colleges, 9th ed., by Brantley & Miller