Transcript Evaluation of the INFluence Program Presented by: Tristan Kirby Intern, Office of Women’s Health Indiana State Department of Health.

Evaluation of the
INFluence Program
Presented by:
Tristan Kirby
Intern, Office of Women’s Health
Indiana State Department of Health
State Event Overview and Results
• 121 influential women attended
• 83% of attendees reported that they are more
knowledgeable about heart disease after
attending
Results from 2010 Local INFluence Events
• 15 mini-grants awarded ranging from $250$1,000 (total of $9,000 awarded)
• Attendance at all 15 local events totaled 2,919
women
• Response cards from 1,118 participants
Call to Action Intent
• In the post forum survey, respondents were
asked to rate their intent to complete each of the
INFluence Action Items on a scale from 1 to 5
• “5” means they have every intention of
successfully completing the action item
• “1” means they have no intention of completing
the action item
Call to Action Intent
1
2
3
4
5
% Reporting a Ranking of
4 or 5 for intention to
complete
Action Item #1:
Know Your
Numbers
15
7
19
54
334
90.4%
Action Item #2:
Healthy
Behaviors
9
7
15
73
325
92.8%
Action Item #3:
Early Warning
Signs
11
5
22
88
302
91.1%
Action Item #4:
Heart to Heart
30
32
104
114
143
60.8%
Action Item #5:
Role Model
10
17
59
138
204
79.9%
Action Item #6:
Implement
Policy
38
32
89
109
155
62.4%
Action Item #7:
Host an Event
155
65
82
19
80
24.7%
Action Item #8:
Local Coalition
108
74
92
62
79
34.0%
Action Item #9:
Statewide
Efforts
120
65
93
59
74
32.4%
Call to Action Completion
• In the 3 month survey, respondents were asked
to rate their success in completing each of the
INFluence Action Items on a scale from 1 to 5
• “5” means they have successfully and fully
completed the action item
• “1” means they have not made any progress on
the action item
Action Item #1 – Know Your Numbers
• 75% of respondents reported a
ranking of 4 or 5 for
successfully and fully
completing Action Item # 1:
Know your numbers. Visit
your doctor for a yearly checkup and be aware of your
cholesterol levels, blood
pressure, and other indicators
of heart health.
100
89
90
80
70
60
50
40
30
26
22
20
• Intent = 90.4%
10
9
8
1
2
0
3
4
5
Action Item #2 – Healthy Behaviors
• 54% of respondents reported a
ranking of 4 or 5 for
successfully and fully
completing Action Item #2:
Commit to improving you own
heart health by doing at least
one of the following –
increasing physical activity,
eating a more balanced and
healthier diet, eliminating
tobacco, managing stress more
effectively.
• Intent = 92.8%
70
59
60
50
46
40
35
30
20
9
10
1
0
1
2
3
4
5
Action Item #3 – Early Warning Signs
• 67% of respondents reported a
ranking of 4 or 5 for
successfully and fully
completing Action Item #3:
Learn the early warning signs
of a heart attack, especially
those more common for
women.
• Intent = 91.1%
60
49
50
46
40
38
30
20
10
8
1
0
1
2
3
4
5
Action Item #4 – Heart to Heart
• 23% of respondents reported a
ranking of 4 or 5 for
successfully and fully
completing Action Item #4:
Have a heart to heart with nine
other women in your life.
Share the INFluence message
and ask them to complete the
call to action as well.
50
45
44
40
37
34
35
30
25
20
18
16
15
• Intent = 60.8%
10
5
0
1
2
3
4
5
Action Item #5 – Role Model
• 36% of respondents reported
a ranking of 4 or 5 for
successfully and fully
completing Action Item #5: Be
a role model for heart-healthy
living for your friends and
family. Share your successes
and challenges, giving and
receiving support and
inspiration.
60
• Intent = 79.9%
10
57
50
40
32
30
20
18
21
20
0
1
2
3
4
5
Action Item #6 – Implement Policy
• 30% of respondents reported
a ranking of 4 or 5 for
successfully and fully
completing Action Item #6:
Implement at least one hearthealthy policy or program in
your organization. Make
healthy eating, physical
activity, and smoking
cessation the easiest choice in
your school, neighborhood,
worksite, faith-based or
community organization.
• Intent = 62.4%
60
50
49
40
29
30
23
20
19
18
10
0
1
2
3
4
5
Action Item #7 – Host an Event
• 30% of respondents reported
a ranking of 4 or 5 for
successfully and fully
completing Action Item #7:
Host a local INFluence forum
to empower women in your
community to positively
impact heart health.
• Intent = 24.7%
120
103
100
80
60
40
20
15
6
8
6
0
1
2
3
4
5
Action Item #8 – Local Coalition
• 19% of respondents reported a
ranking of 4 or 5 for
successfully and fully
completing Action Item #8:
Form or join a local coalition
to advocate for and coordinate
community efforts to create a
healthier environment.
100
90
90
80
70
60
50
40
• Intent = 34.0%
30
20
16
7
10
9
9
3
4
0
1
2
5
Action Item #9 – Statewide Efforts
• 15% of respondents reported a
ranking of 4 or 5 for
successfully and fully
completing Action Item #9:
Maintain a network to
coordinate statewide efforts
aimed at increasing awareness
of gender differences,
improving policy, and
leveraging funds for heart
health promotion in Indiana.
90
80
78
70
60
50
40
30
20
13
• Intent = 32.4%
13
14
10
4
0
1
2
3
4
5
Suggestions for the Future of the
INFluence Initiative
• Making amendments to mini-grant application to
reflect changes after award notification
• Online toolkit should feature files that can be easily
adapted by local grantees
• Evaluation of resources emailed out to participants
using listserv on achieving the Action Items
• Promote INFluence using social media
• Identifying INFluence as an ongoing, year-round
initiative rather than a one-day event using coalition
development
Suggestions for Future INFluence
Evaluation
• Problems with post-forum survey and response
card strategy
• Updating the Call to Action list
• Editing survey questions to appropriately
measure behavior change
• Educating local communities on what topics
speakers should cover – that relate to survey
questions
• Length of 3 month survey
Conclusion
• More than 80% of 3 month survey respondents
report sharing the INFluence message with one
or more women
• Participants in an INFluence program are
spreading the message of heart health to other
women in their circle of INFluence.
Questions?