Transcript A Quick Cruise to Key Business Research Tools Mary Forman – SWALL Meeting - April 11, 2008 PUBLIC INFORMATION: May be discussed or.

A Quick Cruise to Key Business
Research Tools
Mary Forman – SWALL Meeting - April 11, 2008
PUBLIC INFORMATION: May be discussed or shared with non-USAA employees.
A Quick Cruise to Key Business Research Tools
•IT & Telecom Research, Reports & Services
–Forrester Research
•Market Research, Reports & Services
–comScore Media Metrix
–Corporate Executive Board
–Mintel Comperemedia
–Corporate Insight
•Credit & Financial
–SNL Financial
PUBLIC INFORMATION: May be discussed or shared with non-USAA employees.
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Forrester Research
Forrester Research, Inc.
An independent technology and market research company
that provides pragmatic and forward-thinking advice to
global leaders in business and technology.
http://www.forrester.com
400 Technology Square
Cambridge, MA 02139
Telephone: 617 613-5730
PUBLIC INFORMATION: May be discussed or shared with non-USAA employees.
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Forrester Research
IT & Telecom Research, Reports & Services (ITTRRS) is a
$2.8B industry. The key players are:
•Gartner – 43%
•IDC – 12%
•Forrester – 7%
PUBLIC INFORMATION: May be discussed or shared with non-USAA employees.
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Forrester Research
Research
Data
• RoleView
• Inquiry
• Business Data Services
• Consumer Technographics®
Community
Consulting
• Forrester
Leadership Boards
• Events
• Teleconferences
• Workshops
PUBLIC INFORMATION: May be discussed or shared with non-USAA employees.
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• Effective Use Of Technology
• Innovation & Organizational
Design
• Supply & Demand Networks
• IT Sourcing
• Customer Experience Design
& Evaluation
Forrester Research
Access is roles based; you can search or browse
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Forrester Research
The business has access to consumer research on the
adoption of technology
PUBLIC INFORMATION: May be discussed or shared with non-USAA employees.
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Forrester Research
IT has access to technology and vendor information
PUBLIC INFORMATION: May be discussed or shared with non-USAA employees.
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comScore, Inc.
comScore, Inc.
Maintains massive proprietary databases that provide a
continuous, real-time measurement of the myriad ways in
which the Internet is used and the wide variety of
activities that are occurring online.
http://www.comscore.com/
11465 Sunset Hills Road, Suite 200
Reston, VA 20190
Telephone: 703 438-2000
PUBLIC INFORMATION: May be discussed or shared with non-USAA employees.
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comScore, Inc.
Web Traffic Measurement is a $203M industry. It is a
subset of the $29.7B Market Research, Reports & Services
(MRRS) industry. The key players are:
•Nielsen/Net Ratings- 40.5%
•comScore- 32.7%
•Hitwise- 19.7%
comScore Media Metrix is the audience measurement
division of comScore, Inc.
PUBLIC INFORMATION: May be discussed or shared with non-USAA employees.
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comScore, Inc. Media Metrix
Their products offer:
•Comprehensive metrics detailing online media usage for
home, work and university audiences
•Complete online visitor demographic analysis
•Online buying power metrics to segment audiences
based on actual consumer purchases
•Detailed measurement of 101 U.S. local markets
•Qualitative consumer information, seamlessly integrated
with passively captured online usage data
•Meaningful measurement of key ethnic segments
•Global audience measurement in dozens of countries
PUBLIC INFORMATION: May be discussed or shared with non-USAA employees.
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comScore, Inc. Media Metrix
Looking for Internet usage of banking sites in the U.S. by
women at home, ages 18-34.
PUBLIC INFORMATION: May be discussed or shared with non-USAA employees.
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comScore, Inc. Media Metrix
Results of the search
PUBLIC INFORMATION: May be discussed or shared with non-USAA employees.
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Corporate Executive Board
Corporate Executive Board
Provides best practices research, decision support tools,
and executive education to a membership of over 4,700
corporations and not-for-profit institutions. Research
addresses issues related to corporate strategy,
operations, and general management.
http://www.corporateexecutiveboard.com/
1919 North Lynn Street
Arlington, VA 22209
Telephone: 571 303-3000
PUBLIC INFORMATION: May be discussed or shared with non-USAA employees.
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Corporate Executive Board
The Market Research, Reports & Services (MRRS) industry
is a $29.7B industry. The key players are global; the rest
are niche players focused on different types of market
research:
•The Nielsen Company - 13%
•IMS Health, Inc. - 7%
•TNS (Taylor Nelson Sofres) plc - 7%
•WPP Info, Insight & Consultancy - 6%
•GfK AG - 5%
•Ipsos - 4%
•Synovate - 3%
•Corporate Executive Board - 2%
PUBLIC INFORMATION: May be discussed or shared with non-USAA employees.
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Corporate Executive Board
PUBLIC INFORMATION: May be discussed or shared with non-USAA employees.
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Corporate Executive Board
PUBLIC INFORMATION: May be discussed or shared with non-USAA employees.
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Corporate Executive Board
PUBLIC INFORMATION: May be discussed or shared with non-USAA employees.
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Mintel Group - Comperemedia
Mintel Group
A global supplier of consumer, media and market
research.
http://www.mintel.com/frontpage/
351 West Hubbard Street, Fl 8
Chicago, IL 60610
Telephone: 312 932-0400
PUBLIC INFORMATION: May be discussed or shared with non-USAA employees.
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Mintel Group - Comperemedia
The Market Research, Reports & Services (MRRS) industry
is a $29.7B industry. The key players are global; the rest
are niche players (like Mintel @ $65M) focused on
different types of market research.
•The Nielsen Company - 13%
•…
•Corporate Executive Board - 2%
•…
•Mintel Group - .02%
PUBLIC INFORMATION: May be discussed or shared with non-USAA employees.
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Mintel Group - Comperemedia
Mintel’s products include:
Comperemedia - a searchable competitive database
tracking direct mail and print advertising in the U.S. and
Canada, as well as email in the U.S.
–http://www.comperemedia.com/
They have virtually no competitors in this space.
PUBLIC INFORMATION: May be discussed or shared with non-USAA employees.
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Mintel Group - Comperemedia
Tracking your competitors’ direct mail campaigns in the
retail banking space
PUBLIC INFORMATION: May be discussed or shared with non-USAA employees.
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Mintel Group - Comperemedia
Searching for consumer email campaigns in the credit
card space during January and February that are
considered to be innovative.
PUBLIC INFORMATION: May be discussed or shared with non-USAA employees.
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Mintel Group - Comperemedia
You can see the creative email piece
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Mintel Group - Comperemedia
You can also see the details behind the creative piece
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Mintel Group - Comperemedia
More details behind the creative piece
PUBLIC INFORMATION: May be discussed or shared with non-USAA employees.
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Corporate Insight
Corporate Insight, Inc.
A market research and consulting firm, specializing in
delivering competitive intelligence to the global financial
community.
http://www.corporateinsight.com/
675 Third Avenue, 27th Floor
New York, NY 10017
Telephone: 212 832-2002
PUBLIC INFORMATION: May be discussed or shared with non-USAA employees.
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Corporate Insight
The Market Research, Reports & Services (MRRS) industry
is a $29.7B industry. The key players are global; the rest
are niche players (like Corporate Insight) focused on
different types of market research.
•The Nielsen Company - 13%
•…
•Corporate Executive Board - 2%
•…
•Corporate Insight – who knows?
PUBLIC INFORMATION: May be discussed or shared with non-USAA employees.
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Corporate Insight
Their products are:
•Annuity Monitor
•Broker Monitor
•e-Monitor
•Bank Monitor
•Mutual Fund Monitor
•Mutual Fund Monitor – Advisor
•Credit Card Monitor
PUBLIC INFORMATION: May be discussed or shared with non-USAA employees.
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Corporate Insight
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Corporate Insight
Key deliverables include competitor site films and
targeted reports
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Corporate Insight
Details of what’s included in
the latest Vanguard site
video.
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SNL Financial
SNL Financial LC
Collects, standardizes and disseminates all relevant
corporate, financial, market and M&A data — plus news
and analysis — for the following industries: banking,
specialized financial services, insurance, real estate,
energy and media/communications.
http://www.snl.com
1 SNL Plaza
Charlottesville, VA 22902
Telephone: 434 977-1600
PUBLIC INFORMATION: May be discussed or shared with non-USAA employees.
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SNL Financial
The Credit & Financial (C&F) Information industry is a
$38.5B industry. The key players are:
•Bloomberg L.P. - 13%
•Reuters Group PLC - 12%
•Standard & Poor's - 8%
•Moody's Corporation - 6%
•Thomson Financial - 6%
•Experian Group Limited - 5%
•TransUnion LLC - 4%
•And then… there’s SNL - 0.4%
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SNL Financial
SNL products include:
•The SNL DataSource databases
•SNL Interactive databases
•Y-Merge Analytics banking database
•IRWebLink
•SNL Corporate Performance Graphs
•SNL news, commentary, and research publications
•SNL data publications
PUBLIC INFORMATION: May be discussed or shared with non-USAA employees.
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SNL Financial
This is a one-stop shop for banking and insurance information –
both industry and company.
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SNL Financial
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SNL Financial
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SNL Financial
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SNL Financial
Mapping – Wachovia Bank locations
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Sources
•Outsell, Inc.
•Publisher websites (private and public sides)
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PUBLIC INFORMATION: May be discussed or shared with non-USAA employees.