Industrial Innovations & Partnerships Juan E. Figueroa Program Director Division of Industrial Innovation and Partnerships (IIP) National Science Foundation “Winning SBIR/STTR Proposals from the National Science.

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Transcript Industrial Innovations & Partnerships Juan E. Figueroa Program Director Division of Industrial Innovation and Partnerships (IIP) National Science Foundation “Winning SBIR/STTR Proposals from the National Science.

Industrial Innovations & Partnerships
Juan E. Figueroa
Program Director
Division of Industrial Innovation and Partnerships (IIP)
National Science Foundation
“Winning SBIR/STTR Proposals
from the National Science Foundation”
SBIR / STTR Participating Agencies
DOD
SBIR/STTR
HHSSBIR/STTR
NASA
SBIR/STTR
DOE
SBIR/STTR
NSF
SBIR/STTR
>$110 M
TOTAL ~ $2.2 B
Est. FY 2008
DHSSBIR
USDA
DOCSBIR
ED
EPA SBIR
DOT SBIR
SBIR
SBIR
Directorate for Engineering
Emerging Frontiers in
Research and Innovation
(EFRI)
Sohi Rastegar
Engineering
Education and
Centers
(EEC)
Theresa
Maldonado
Office of the Assistant Director
Thomas Peterson
Deputy Assistant Director
Kesh Narayanan
Chemical,
Bioengineering,
Environmental,
and Transport
Systems
(CBET)
John McGrath
Civil,
Electrical,
Mechanical, and Communications,
Manufacturing
and Cyber
Innovation
Systems
(CMMI)
(ECCS)
Steven McKnight
Robert Trew
Senior Advisor for
Nanotechnology
Mihail Roco
Industrial
Innovation and
Partnerships
(IIP)
Don Senich
(Acting)
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Industrial Innovation and Partnerships
Division Director
Donald Senich (Acting)
Academic
Partnerships
Small Business
Partnerships
Donald Senich
Joe Hennessey
Grant Opportunities
for Academic
Liaison with
Industry
Donald Senich
Industry/University
Cooperative
Research Centers
Rathindra DasGupta
Larry Hornak
AAAS Fellow
Reeshemah
Burrell
Program
Support
Manager
Amanda May
Analysts
Alex Schwarzkopf,
Kevin Simmons
Einstein Fellows
Robert Pauley
Mark Supal
Operations
Specialist
Greg Misiorek
Experts/Special
Topics
George Vermont
Cheryl Albus
Accelerating
Innovation Research
(AIR) Karlene Hoo
Biological and Chemical
Technology (BC)
Prakash Balan, Ruth
Shuman,
Electronics, Information &
Communication
Technology (EI)
Juan Figueroa, Murali Nair
Innovation Cluster
Partnerships
for Innovation (PFI)
Sara Nerlove
Nanotechnology,
Advanced Material &
Manufacturing (NM)
Ben Schrag, Grace Wang
I-Corps
E. Arkilic, R. DasGupta,
R. Voyles (CISE)
Education Applications
(EA)
Glenn Larsen
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National Science Foundation
SBIR/STTR Program
National Science Foundation Mission
To promote the progress of science; to advance the national health,
prosperity, and welfare; and to secure the national defense
Primary Objective National Science Foundation SBIR/STTR
To increase the incentive and opportunity for small firms to
undertake cutting-edge, high risk, high quality scientific,
engineering, or science/engineering education research that
would have a high potential economic payoff if the research is
successful.
IIP Vision & Mission
Vision - To be the pre-eminent federal resource
driving the expansion of our nation’s
innovation capacity by stimulating
partnerships among industry, academe,
investors, government and other stakeholders
Mission – IIP will enhance our nation’s economic
competitiveness by catalyzing the
transformation of discovery into societal
benefits through stimulating partnerships and
promoting learning environments for innovators
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The SBIR/STTR Program
Small Business Innovation Development Act of 1982
Congress designated 4 major goals
Stimulate technological innovation in the private sector
Use small business to meet federal R&D needs
Foster and encourage participation by minorities and disadvantaged
persons in technological innovation
Increase private-sector commercialization innovations derived from federal
R&D
NSF SBIR Culture/Mantra
Research: Transformation of money into
knowledge
Innovation: Transformation of knowledge into
money
-Geoff Nicholson, 3M
INDUSTRIAL INNOVATION
PARTNERSHIPS
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Non-Disclosure and Conflict
of Interest
Non-disclosure and General Conflict of Interest


Proposals are proprietary - NDA
Financial resources are deployed – COI
Declare actual and perceived “specific” conflicts



Typical conflicts:
 close friend or relative
 financial tie or direct competitor to the firm
 student or advisor relationship
 co-author of paper within past 48 months
 from subaward institution
If conflict, leave room during discussion of the proposal
Turn in “specific” Conflict-of-Interest form
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Private Sector Handoff
Re$ources
Available
NSF – Discovery FOR Innovation
IIP – Discovery TO Innovation
Private
Sector
Public
Sector
Growth
Market Penetration
Academic
Research
Innovation/
Translational
Research
Basic
Research
Product Dev
Initial
Commercialization
Mature
Technology
Maturity Level
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NSF SBIR Program Foundations
Great emphasis on Commercial Potential

Innovation-Business proposals

Not basic/fundamental research proposals

No “idea” proposals
 Deliverables
 Milestones
INDUSTRIAL INNOVATION
PARTNERSHIPS
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INDUSTRIAL INNOVATION
PARTNERSHIPS
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Get to Rome (Private Sector)
Friends
And Family
Threshold
Technology Risk
NSF
SBIR/STTR
Threshold
Venture Capital Threshold
Phase I
Phase IIB
Finance Risk
Strategic Partners
Threshold
People Risk
Phase II
Angel Capital Threshold
Market Risk
The Larger Context
Rule 1
When you go to a Federal agency asking
for money, be sure your request fits
within the goals of the agency
Your Funding Base
NSF should not be the sole source of funding
for your research

Internal support

State support

Industry support

Other Federal agency support
List the potential funding
sources for your research area
Doing Business with NSF
NSF is not the Final Customer
NSF is not buying your product/process or software or your
intellectual property
NSF wants to see you successfully commercialize your hightech research
You need investment $ beyond NSF SBIR
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Funding Criteria

Must be high-payback innovations involving high risk and
commercial potential

Demonstrate Strategic Partnerships with Research
Collaborators, Customers and Equity Investors

We do NOT fund
 Evolutionary optimization of existing products and processes or
modifications to broaden the scope of an existing product,
process or application
 Analytical or “market” studies of technologies
DON’Ts
Rush
Wait until last minute (1 month) to contact program directors
Make the proposed work (research and education) too broad
Make the proposed work too narrow
Scope it wrongly

Too much work for the money asked

Too much money for work to be done

Outside the expectations of the program
Ignore rules (Grant Proposal Guide) and misc. items
Proposal Basics
Write to the reviewers (not to Program Officer and
not to yourself)
Your proposal will be judged by the reviewers
Reviewers want to know four things:

What is it about (the research objective)?

How will you do it (the technical approach)?

Can you do it (you and your facilities)?

Is it worth doing (intellectual merit and broader impact)?
This is, basically, all the proposal needs to convey
– but it needs to convey this
Follow the NSF Guidelines
Proposal & Award Policies & Procedures
Guide (PAPPG)

Grant Proposal Guide (GPG)

Grants.gov Application Guide
Program Solicitation
Budget guidelines
Grant Proposal Guide (GPG)
Provides guidance for preparation and submission of proposals
to NSF;

Allowable fonts, margins, page limits, bio format, etc.

Process for deviations from the GPG

Process and criteria by which proposals will be reviewed

Reasons why a proposal may be returned without review

Reconsideration process

Process for withdrawals, returns & declinations

Award process and procedures for requesting continued support

Budget line item definitions

Process for submission of collaborative proposals (subawards and
multiple proposals)
SBIR/STTR Home Page
Juan E. Figueroa
[email protected]
http://www.nsf.gov/eng/iip/sbir/
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