Transcript Web Metrics Stats ’n Stuff CIS 1310 – HTML & CSS Worldwide Online Population CIS 1310 – HTML & CSS.

Web Metrics
Stats ’n Stuff
CIS 1310 – HTML & CSS
Worldwide Online Population
CIS 1310 – HTML & CSS
Worldwide Online Population
100%
88%
73%
75%
71%
52%
48%
50%
35%
27%
25%
0%
N America Australia
Europe
L America
Middle E
Asia
Africa
World Internet Stats 6/14
CIS 1310 – HTML & CSS
Global Broadband Penetration
CIS 1310 – HTML & CSS
Average Connection Speed
Top 10 Countries/Regions Q3 2014
CIS 1310 – HTML & CSS
Top 5 Domains By TLD
125,000,000
116,359,531
100,000,000
75,000,000
50,000,000
15,113,270
25,000,000
0
.com
.net
10,533,650
.org
5,495,387
.info
2,377,916
.biz
DomainTools.com 1/15
CIS 1310 – HTML & CSS
American Adult Internet Use
68% of Adults Connect with Mobile Devices Like Smartphones or Tablets
CIS 1310 – HTML & CSS
Daily Online Activities
75%
61%
59%
45%
50%
43%
28%
24%
25%
0%
Email
Search
News
SocNet
Video
Banking
Statista 2014
CIS 1310 – HTML & CSS
Americans’ Time Spent on Mobile
CIS 1310 – HTML & CSS
Activities Among Mobile Shoppers
Nielsen 2014
CIS 1310 – HTML & CSS
Activities Among Mobile Shoppers
Nielsen 2014
CIS 1310 – HTML & CSS
Mobile Shopper Characteristics
Nielsen 2014
CIS 1310 – HTML & CSS
Top 10 Smartphone App Categories
Nielsen 2014
CIS 1310 – HTML & CSS
Americans Online Privacy Worries
CIS 1310 – HTML & CSS
Multimedia Websites
CIS 1310 – HTML & CSS
Social Networking
CIS 1310 – HTML & CSS
Social Networking by Gender
CIS 1310 – HTML & CSS
Social Networking by Usage
CIS 1310 – HTML & CSS
Mobile App Popularity
CIS 1310 – HTML & CSS
Shopping/Classified Websites
CIS 1310 – HTML & CSS
Global Social Media Use

Facebook Pages
Women 75%
Men 63%
Lightspeed Research

Hours Spent
Women 5.5
Men 3.9
comScore
CIS 1310 – HTML & CSS
Social Media Logons
Gigya 2014
CIS 1310 – HTML & CSS
Social Media Use
CIS 1310 – HTML & CSS
Social Media Time Spent By Platform

Media
Computer
Smartphone

Facebook
6:24
8:23

Twitter
0:36
3:28

Pinterest
0:36
1:42
Nielsen 2014
CIS 1310 – HTML & CSS
Social Media Access By Platform

July 2012 vs. 2013
+/-

Computer Browser
-10%

Smartphone App
+37%

Smartphone Browser
+26%
Nielsen 2014
CIS 1310 – HTML & CSS
Preferred News Source
CIS 1310 – HTML & CSS
Preferred Media
CIS 1310 – HTML & CSS
Web & Mobile Apps
CIS 1310 – HTML & CSS
Happy Holidays 2008-2014
Statista 2015
CIS 1310 – HTML & CSS
M-Commerce 2008-2013
Billions of Dollars
$20
14.8
$15
9.9
7.5
$10
$5
0.4
$0
2008
1.4
2009
3.4
2010
2011
2012
2013
Statista 2014
CIS 1310 – HTML & CSS
M-Commerce 2014 Holidays

Terrible UX

Mobile (Smartphones): 40.6% of Traffic and 15.9% of Sales


Tablets: 15.9% of Traffic and 18.4% of Sales


Ratio of Sales-To-Visits = 0.39
Ratio of Sales-To-Visits = 1.16
Desktop: 42.9% of Traffic and 65.2% of Sales

Ratio of Sales-To-Visits = 1.52

288% Higher Conversion Rate on Desktop vs. Smartphones

Dollars Per Visit Were 372% Higher For Desktop vs. Mobile
CIS 1310 – HTML & CSS
M-Commerce 2014 Holidays

Terrible UX

Don’t Follow E-Commerce Usability Guidelines


Many Don’t Have a Special Mobile Design


Result is Worse on a Small Mobile Screen
Show Same Design Regardless of Platform
Ignore Additional Guidelines for Mobile Usability
CIS 1310 – HTML & CSS
Top U.S. Web Properties
Companies
People/wk
Reach
Time
1. Google
164,839,000
78.5%
3:33:26
2. Microsoft
143,243,000
68.2%
2:19:26
3. Facebook
124,681,000
59.4%
8:07:42
4. Yahoo
122,978,000
58.6%
2:13:24
6. Amazon
84,555,000
40.3%
50:36
7. AOL
83,689,000
39.9%
1:45:06
8. Wikimedia
66,769,000
31.8%
30:26
9. Ebay
62,831,000
29.9%
1:16:33
Nielsen 3/14
CIS 1310 – HTML & CSS
Top U.S. Web Mobile Properties
Companies
People/wk
1. Google
24,843,302
2. Yahoo
23,490,305
3. Facebook
20,241,636
5. Microsoft
16,400,757
6. Amazon
16,061,909
7. Wikimedia
14,881,585
9. eBay
11,652,450
9. Apple
11,480,546
comScore 6/14
CIS 1310 – HTML & CSS
Smartphone OS
52.0%
42.0%
3.0%
Android
Apple
Windows
2.0%
Blackberry
Nielsen Q1/14
CIS 1310 – HTML & CSS
Consumer Media Use Per Month
Media
Hours
Since 2012
133:49
-2:44

Live TV

Smartphone
34:17
+9:52

Computer
27:03
-1:54

Time-Shifted TV
13:12
+1:42

Game Console
7:07
+0:29
Nielsen 2014
CIS 1310 – HTML & CSS
U.S. Internet Usage - Sex
100%
87%
86%
75%
50%
25%
0%
Male
Female
Pew Internet 1/14
CIS 1310 – HTML & CSS
U.S. Internet Usage - Age
100%
97%
93%
88%
75%
57%
50%
25%
0%
18-29
30-49
50-64
65+
Pew Internet 1/14
CIS 1310 – HTML & CSS
US Generation Usage
Pew Internet 2010
CIS 1310 – HTML & CSS
U.S. Internet Usage - Race
100%
85%
81%
83%
75%
50%
25%
0%
White
African-American
Hispanic
Pew Internet 1/14
CIS 1310 – HTML & CSS
U.S. Internet Usage - Income
100%
93%
85%
77%
75%
99%
50%
25%
0%
< $30K
$30K-$50K
$50K-$75K
$75K+
Pew Internet 1/14
CIS 1310 – HTML & CSS
U.S. Internet Usage - Education
100%
97%
91%
76%
75%
50%
25%
0%
HS or <
Some College
College+
Pew Internet 1/14
CIS 1310 – HTML & CSS
Server Platform By Computer
48.0%
31.0%
13.0%
8.0%
Apache
Microsoft
nginx
Other
NetCraft 8/14
CIS 1310 – HTML & CSS
Server Platform By Site
35.0%
37.0%
14.0%
2.0%
Apache
Microsoft
nginx
Google
NetCraft 8/14
CIS 1310 – HTML & CSS
Technologies We Can’t Do Without
CIS 1310 – HTML & CSS
Browser Use


Worldwide Browsers (Desktop/Tablet)

Chrome
50%

Internet Explorer
18%

Firefox
17%

Safari
10%
Worldwide Browsers (Mobile)

Chrome
32%

Safari
20%

Android
18%

UC
14%

Opera
StatCounter 4/15
9%
StatCounter 4/15
CIS 1310 – HTML & CSS
Average Web Page Size
WebSiteOptimization.com 2014
CIS 1310 – HTML & CSS
15,844,472,445

U.S. IP Addresses
NetCraft 8/14
CIS 1310 – HTML & CSS
178,580,789

Active Sites
NetCraft 8/14
CIS 1310 – HTML & CSS
56%

U.S. Online Retail Occurred on a Mobile Device
comScore 7/14
CIS 1310 – HTML & CSS
$1,804

Average Revenue per Online Shopper (2015)
Statista 2015
CIS 1310 – HTML & CSS
52,400,000,000

Online Content Videos Watched in US in 12/13
comScore 2014
CIS 1310 – HTML & CSS
1,123,650

Number of unrelated web pages an average
Internet user will drudge through in his or her
lifetime
CIS 1310 – HTML & CSS
1/3

Fraction of their lives Millenials will spend on the
Internet
CIS 1310 – HTML & CSS