Transcript + SMC Smoke Free Campus Initiative Dr. Alireza Rezapour Irene Umipig, MPH + The start of a dream… • • Heart attack rates dropped immediately following implementation of.

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SMC Smoke Free Campus
Initiative
Dr. Alireza Rezapour
Irene Umipig, MPH
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The start of a dream…
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Heart attack rates dropped immediately following implementation of antismoking laws reaching 17% after one year... 36% in three years (Lightwood &
Glantz, 2009)
“Public smoking bans (are) the single most important and cost-effective health
policy we have.” (Britton, 2009)
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Why Tobacco?

Deadliest artifact in the history of human civilization (R.
Proctor, 2011)
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Tobacco is the #1 preventable cause for disease and death
(CDC, 2011)

One of the most addicting products

Tobacco products are constantly manipulated in their content
to increase it’s addictive nature…and profitability

4800 chemicals, 599 additives such as arsenic, cadmium,
ammonia, nickel, beeswax, radioactive polonium, cyanide, sugar,

Siberian beaver anal secretions for pack aroma
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Why the Tobacco Industry…
“Agnotology; the study of the gap between the scholar’s
consensus and public perception on a given topic”
–Golden Holocaust

Major tobacco companies met in December of 1953 to plan and
refute the accumulating evidence by advertisements, press release,
corporate networking, and journalists producing white paper studies
as well as a propaganda film called “Smoking and Health”
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“How fortunate it was ‘for us’ that smokers were engaging in a habit
they can’t break.”
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No accountability for detrimental effects of product until the end of
the past millennium!

“For every $6,000 profit made by tobacco industry, ONE person dies”
In 2010, the US tobacco profits were $36 billion. (World Lung Foundation)
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For every acre of tobacco fields planted, you’ll harvest 1 death for
lung cancer and 2 deaths for heart disease, peripheral vascular
disease, and other forms of cancer.
(R. Proctor, 2011)
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Surgeon General
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2012 US Surgeon General’s Report:
 Preventing tobacco use among youth
and young adults
 “Among adults who become daily
smokers, nearly all first use of
cigarettes occurs by age 18, with
99% of first use by age 26”

1964- First year to mention tobacco as a
leading cause for cancer in men
 Now- no less than 30 reports have
included tobacco and tobacco
products as being hazardous to
health with numerous calls for action
to curb impact on society
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Why Us?
…because colleges are the target!

Tobacco industry markets to young
adults using:
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Social media to promote products

Sponsors events & promotions in
bars & clubs to normalize
tobacco use

The tobacco industry views
college-age people as replacement
smokers

A Philip Morris research director
was quoted “…carcinogens were
found in practically every class of
compounds in cigarette smoke.” (R.
Proctor)
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Why Us?
Why Now?
Why SMC?
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Trailblazers…

HERE AT SMC!


Nationally
 At least 704 colleges and
universities are 100% smoke
free
 23 California Schools
 Loma Linda, Santa Clara,
Stanford, UCSF
 At least 270 colleges and
universities are 100%
tobacco free

Locally
Educational Campaign
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Great American Smoke Out
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Photovoice Project
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Collegian Articles

Cigarette butt pick up event
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Student Smoke Free Campus
Policy Survey

Student Resolution for
Support

Smoke Free Campus Policy
Committee
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NCHA

Climate Survey

UC Campus Policy for 100%
tobacco free campuses
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Transitional Policy
What It Is…
What It Is NOT…

Inclusive

Ostracizing

Compassionate
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Punitive
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Transitional
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Immediate & Absolute
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Collaborative
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Private Choices
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Supportive


Public Health Issue
Lacks direction or non
substantive

Individual Issue
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Let’s make it happen for SMC!

NEXT STEPS
 Resolutions for Support from Staff Council & Academic Senate
 Education
 Raise awareness and build support & ownership of policy
 Implementation
 Dissemination of policy
 Campus communication for compliance
 Enforcement
 Focus on education NOT punishment
 Promotion of cessation services
 Empower campus community to promote compliance
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GOALS

150th year anniversary
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Resources:
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Health & Wellness
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Dr. Alireza Rezapour and Irene Umipig
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(925) 631.4254
Tobacco Atlas
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Tobaccoatlas.org
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World Lung Foundation and American Cancer Society