Transcript WIPO/INV/BEI/02/3.a The Role of Universities in the Innovation Cycle Document prepared by Ms.

WIPO/INV/BEI/02/3.a
The Role of Universities in the
Innovation Cycle
Document prepared by Ms. Kirsten Leute, Licensing Associate
Office of Technology Licensing, Stanford University, Palo Alto,
California (USA)
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Agenda
 University-Industry
Relations at Stanford
 OTL Background/Invention Process
 The Innovation Cycle, Silicon Valley, and
how we play a part
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Industry - University
Interaction
 Development
Office
 Office of Sponsored Research
 Industrial Contracts Office
 Office of Technology Licensing
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OTL Mission
To promote the transfer of Stanford
technology for society's use and benefit
while generating unrestricted income to
support research and education
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The Invention Process
 Evaluation
 Patenting
Decision
 Marketing Strategy
 Licensing Strategy
 The License
 Continuing the Relationship
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OTL Numbers
 Founded
in 1969 - Revenue of $50K
 Revenues in FY 00-01: $41.2M
 Licenses executed in 00-01: 160+
 Disclosures received in 2001: 277
 Total Disclosures: 4,000+
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OTL Numbers (cont.’d)
 Staff:
25+; 16 do licensing
 Budget: $2.9M
 Patent costs: over $3M
 Royalty sharing:
– 15% to OTL, then expenses, out-of-pocket
– Net is split into thirds (inventors,
departments, schools)
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OTL Cycle
Inventions Created
Inventions
Transferred to
Industry
Resources Obtained for
Further Research
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Innovation Cycle
Identify an
opportunity
Research and
Development
Resources
Distribution,
Sales,
Services
Protect IP
Promotion
Manufacturing
Final
Product
Design
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Two Worlds
 University
– Open Environment
– Publication is key
– Non-profit, but
need $$
 Industry
– Protected
Environment
– Proprietary Competitive Edge
– For profit, need $
for survival,
shareholders
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University Inventor’s Role in
Technology Transfer







Disclose Inventions
Identify Potential Licensing Prospects
Participate in Patent Preparation
and Prosecution
Host Visits by Potential Licensees
Provide input into the Licensing Strategy
Consultant (optional) to Licensee(s)
May be a Founder of a Start-up
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What OTL Can Do For
Industry
 Track
specific areas of interest (4D
database)
 Send relevant technologies
 Identify faculty with similar areas of
interest
 Communicate/Follow-up
 Be innovative within policy boundaries
 Transfer Technology
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Start-Up Tradition
 Hewlett-Packard
 Me-too
mentality
 Resources
 No incubator at
Stanford
 Equity
Frederick Emmons Terman
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Examples of Success
 Silicon
Valley
 Yahoo!, Google
 Jim Clark
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Take Home the Competitive
Advantage Message
 Create
good relationships
 Use your local resources (especially
people)
 You need good people
 Must have win-win
 Create an open, flexible environment (i.e.
be innovative)
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Web Info
http://otl.stanford.edu
http://www.stanford.edu/group/ICO
SU/Corporation interactions:
http://corporate.stanford.edu/
- SU guide to companies
- faculty research directories

[email protected]
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