WIPO/INV/BEI/02/3.a The Role of Universities in the Innovation Cycle Document prepared by Ms.
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Transcript WIPO/INV/BEI/02/3.a The Role of Universities in the Innovation Cycle Document prepared by Ms.
WIPO/INV/BEI/02/3.a
The Role of Universities in the
Innovation Cycle
Document prepared by Ms. Kirsten Leute, Licensing Associate
Office of Technology Licensing, Stanford University, Palo Alto,
California (USA)
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Agenda
University-Industry
Relations at Stanford
OTL Background/Invention Process
The Innovation Cycle, Silicon Valley, and
how we play a part
2
Industry - University
Interaction
Development
Office
Office of Sponsored Research
Industrial Contracts Office
Office of Technology Licensing
3
OTL Mission
To promote the transfer of Stanford
technology for society's use and benefit
while generating unrestricted income to
support research and education
4
The Invention Process
Evaluation
Patenting
Decision
Marketing Strategy
Licensing Strategy
The License
Continuing the Relationship
5
OTL Numbers
Founded
in 1969 - Revenue of $50K
Revenues in FY 00-01: $41.2M
Licenses executed in 00-01: 160+
Disclosures received in 2001: 277
Total Disclosures: 4,000+
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OTL Numbers (cont.’d)
Staff:
25+; 16 do licensing
Budget: $2.9M
Patent costs: over $3M
Royalty sharing:
– 15% to OTL, then expenses, out-of-pocket
– Net is split into thirds (inventors,
departments, schools)
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OTL Cycle
Inventions Created
Inventions
Transferred to
Industry
Resources Obtained for
Further Research
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Innovation Cycle
Identify an
opportunity
Research and
Development
Resources
Distribution,
Sales,
Services
Protect IP
Promotion
Manufacturing
Final
Product
Design
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Two Worlds
University
– Open Environment
– Publication is key
– Non-profit, but
need $$
Industry
– Protected
Environment
– Proprietary Competitive Edge
– For profit, need $
for survival,
shareholders
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University Inventor’s Role in
Technology Transfer
Disclose Inventions
Identify Potential Licensing Prospects
Participate in Patent Preparation
and Prosecution
Host Visits by Potential Licensees
Provide input into the Licensing Strategy
Consultant (optional) to Licensee(s)
May be a Founder of a Start-up
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What OTL Can Do For
Industry
Track
specific areas of interest (4D
database)
Send relevant technologies
Identify faculty with similar areas of
interest
Communicate/Follow-up
Be innovative within policy boundaries
Transfer Technology
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Start-Up Tradition
Hewlett-Packard
Me-too
mentality
Resources
No incubator at
Stanford
Equity
Frederick Emmons Terman
13
Examples of Success
Silicon
Valley
Yahoo!, Google
Jim Clark
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Take Home the Competitive
Advantage Message
Create
good relationships
Use your local resources (especially
people)
You need good people
Must have win-win
Create an open, flexible environment (i.e.
be innovative)
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Web Info
http://otl.stanford.edu
http://www.stanford.edu/group/ICO
SU/Corporation interactions:
http://corporate.stanford.edu/
- SU guide to companies
- faculty research directories
[email protected]
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