Transcript Facebook for Non-Profits THE BASICS Purdue University is an Equal Opportunity/Equal Access institution.

Facebook for Non-Profits
THE BASICS
Purdue University is an Equal Opportunity/Equal Access institution.
How do I start?
• RESEARCH
• What is out there?
• What are you expecting?
Purdue University is an Equal Opportunity/Equal Access institution.
Reasons for your page
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Are you recruiting volunteers?
Cultivating activists?
Stewarding your donors?
Educating the public about services offered?
Making a list of your first 6-8 posts to see if they
would interest people.
• Be prepared to “evolve”
Success in Facebook won’t be found if you don't know what you're trying to
accomplish.
Purdue University is an Equal Opportunity/Equal Access institution.
Personal VS Business FB pages
• A personal profile will allow you to connect with
people in a social capacity and you will have access
to the personal information and communications that
power this social media platform.
• A business page allows you to direct fans and
followers to your business or cause, allows you to
post information, reply to comments and broadcast
relevant content about your company to its followers.
Purdue University is an Equal Opportunity/Equal Access institution.
Use Caution!
• Be aware not to post a personal view point on
your Non-Profit Facebook page.
• The Facebook Non- Profit page should
remain as neutral as you can.
Of course if your site is a religious or political site this does not apply.
Purdue University is an Equal Opportunity/Equal Access institution.
EdgeRank
A formula to place items on a particular
Facebook user’s News Feed.
– Affinity How closely you are tied to this person creating the content
determines the score.
– Weight The value given to a post, amount of “likes”, “tags” or
“shares”.
– Time Decay The length the post has been up, yesterday’s news is
yesterday’s news. Not as relevant.
(Hubspot.com, 2011)
Purdue University is an Equal Opportunity/Equal Access institution.
How can I attract followers?
• Posting fresh and interesting
information.
Update on a regular basis and interact with
others.
– Hannah will be going into detail how she does this on the
Wisconsin AgrAbility page.
Purdue University is an Equal Opportunity/Equal Access institution.
Facebook is 24 hours a day 7 days a week!
Purdue University is an Equal Opportunity/Equal Access institution.
The Vortex Model
Dixon & Keyes, November 2012 Georgetown University
• Model shows how to better understand the impact of Facebook
for Non-Profits.
One of the strongest messages it mentions;
– Sustaining Continuous Communication
Purdue University is an Equal Opportunity/Equal Access institution.
Have fun with your followers!!
Purdue University is an Equal Opportunity/Equal Access institution.
If you would like a copy of this
presentation:
• Presented by: Dawn Miner
– NAP Goodwill of the Finger Lakes
• Email: [email protected]
Purdue University is an Equal Opportunity/Equal Access institution.
Bibliography
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DIOSA Communications, Facebook Best Practices for Nonprofit Organizations, December 2012.
http://www.diosacommunications.com/facebookbestpractices.htm
Mashable, How Non-Profits Can Maximize Engagement on Facebook, Zachary Sniderman, Buddy Media
Facebook Marketing Series, April 2011.
http://mashable.com/2011/04/18/non-profit-facebook-guide
Julie Dixon & Denise Keyes, Georgetown University's Center for Social Impact Communication wrote an
article in the Stanford Social Innovation Review, The Permanent Disruption of Social Media, November
2012.
http://www.ssireview.org/articles/entry/the_permanent_disruption_of_social_media
Hubspot.com, How to Master Facebook Marketing in 10 days, publication date 10/2011.
Purdue University is an Equal Opportunity/Equal Access institution.
Purdue University is an Equal Opportunity/Equal Access institution.