Transcript Statewide Reference for Tomorrow with Rosario Garza, MCLS Stacey Aldrich, California State Library Webinar January 2008

Statewide Reference
for Tomorrow
with
Rosario Garza, MCLS
Stacey Aldrich, California State Library
Webinar January 2008
Statewide Information Services
for Tomorrow
with
Rosario Garza, MCLS
Stacey Aldrich, California State Library
Webinar January 2008
Current Structure
Statewide
Reference
California
Library
Services Act
LSTA
2nd Level
Virtual
Reference
Reference
Databases
Reference
Centers
Databases
2nd Level Reference Questions: 10 Year Trend
30000
25000
20000
15000
10000
5000
0
FY97 FY98 FY99 FY00 FY01 FY02 FY03 FY04 FY05 FY06
MCLS Statistics Center
FY08 vs FY07
800
700
600
500
FY06-07
400
FY07-08
300
200
100
0
MCLS
SLS
SSCLS
AskNow
Need to think about the FUTURE OF…
•How do people know things? (thank u Ann Feeney)
•How do people find & use information?
•What is community?
•What is learning?
•What is leisure and entertainment?
Wired - Found
it’s not just about statewide reference…
WE MUST THINK BIGGER…
IT’S ABOUT
INFORMATION SERVICES
Statewide Reference Project Update
INTRO
Over the past several months, we have been creating a plan for rethinking and retooling the Statewide Reference
model. Our plan has been built on past surveys and studies, and is designed to gather more data to complete our
understanding of information usage, and to create a process that will help us truly innovate how we can best provide
information services to our communities.
THE PLAN
STAGE 1
STAGE 2
STAGE 3
STAGE 4
STAGE 5
DEC-MARCH 2008
DATA COLLECTION
APRIL 2008
THINK TANK PREP
FALL 2008
THINK TANK
CLA 2008
STATEWIDE INPUT
END 2008-2009
BUILDING IT
•ZOGBY polls to
understand how
Californians find
and use info.
•Poll I via email was
completed in
January 2008
•Poll 2 link via library
websites statewide
to be completed in
March 2008.
•Think Tank Creators
group to meet with
futurist facilitators to
design a statewide
reference think tank
process.
•This group will also
look at all of the data
gathered relating to
statewide ref., and
develop new
combinations to help
the think tank be more
informed.
•Participants from
across the state will
gather for 1 ½ days to
think about information
trends and data, and
create 3 scenarios for
what statewide ref.
could become.
•Presentations at CLA
and other venues will
be given to share data
and the 3 scenarios.
•Input from participants
will be gathered. They
will be asked to identify
what scenarios or pieces
of scenarios they think
would be most beneficial
to all.
•A Builders Group will
be formed to analyze the
feedback from the input
sessions, and to develop
an action plan for creating
the new statewide
reference model.
NEXT
STEP
MAKING
IT HAPPEN
Thoughts from Zogby Snapshot
1.
Searching for information begins with a broad casting of the net with search engines like
Google.
•
2.
When users do choose to use library resources, they expect for us to have specialized info to
supplement information to what is found on the Internet or Do-it-yourself information.
•
•
•
3.
Reinforces our need to be very aware of community interests in collection development.
By the time most users are asking libraries for help, they have already been searching. Staff must be experts
in all of the “dark” or non-Googled searched information spaces.
Participants cited do-it-yourself information as an important resource, but it also seems to relate to the idea
that they would also like to be able to do/find information themselves. How easy do we make this process?
Generally people are satisfied with what they find at their local library when they are
searching for information. When they are dissatisfied, it is because there were not enough
resources available.
•
4.
How can libraries make their resources a part of a search that is broad vs. making users figure out which pond
(database or specific resource) to fish in?
Are people not finding resources because they are not there or because it is not clear what is available? How
can libraries make their resources/services more explicit?
There is support for the library to offer more online services to the public to access them
over the Internet. More access to resources (full-text articles, self -help guides, downloadable
audio and ebooks, test prep) is highly supported. There seemed to be less interest in
immediate assistance from a person online. AskNow, California’s current online reference
service, is not part of most people’s information seeking behavior.
•
How can we connect people to the librarians and other information experts in a way that delights people and
becomes viral (spreads rapidly as a service by word or mouth)?
Everything You Know Is Wrong
The Media of the Online Library People (MOLP) has once again rewritten history. Based on recent sightings at
the Library Spa in Calistoga, MOLP has determined that Elvis is indeed alive and well. While Elvis was not
available for comment at press time, MOLP is confident that the wisdom of the online community has once
again corrected the myths filtered through traditional media. Facilitated by California public Libraries, MOLP
provides a tool to allow individuals to contribute to the definition of reality.
Relax * Reconnect * Recharge
Be Careful What You Think in California Libraries
Jill Slater, equipped with the Z chip, went to the Coronado Library last
week. Her concerns about her love life were converted to a question and
transmitted to a librarian reading a computer screen. Seconds later, she
knew it made more sense to join her boyfriend Frank at a ball game than
to go with Jack, whom she met on the Internet, to the beach.
Library Spa Voted # 1 travel
destination by China Daily Readers
Governor Caught With
Fake Edu-Badges
California Governor Hannah Montana was discovered
to have falsified her Edu-Badge – the insignia for
cinemagraphic economics and urban legends were
never officially issued by the Library. Opposition
party calls for recall….
Plastic Mining : The New Frontier
The recent boom in customizable, single-use media, coupled with the
need for eco-friendly materials, has led to an increased demand for
recyclables.
The answer? Plastic! It is plentiful and easily lends itself to molecular
restructuring. As an added benefit, landfill reclamation projects
enhance quality of life by converting trash heaps to community open
space.
Truthiness Database Hacked! People Flock to the Library
Lines formed, and users were turned away as people swarmed to the library after the startling revelation that the truthiness database
had been hacked by cyber-saboteurs. “We haven’t seen crowds like this since the great network outage of 2018.” said Librarian Nicole
Schulert of the Colbert Community Library. With the database down, cyber communing ground to a halt, e-trading went offline due to
loss of verification, and myfriendthedoctor.com warned users that the truthiness standard had been lowered a full point. “Our
Librarians are standing by to vet truthiness the old fashioned way!” said Schulert, “we will help you remember what your favorite color
is.”
Can’t Stop Arguing with Your
Avatar?
Identity Guard Latest in Virtual Bodyguard Market
Dr. Rankin North announced the formation of Identity Guard, latest competitor in the hot virtual
protective market. “People exchange chips without knowing the consequences, like potential
personality shifts. Libraries, community centers, and others are unwitting partners in this travesty.
Our intelligent agents will protect you!” North, a long time critic of chip exchanges, has been known
for his advocacy in the area of restricting chip information.
Libraries Now Offer Information
Mediation Classes
Frienemy Fraud on rise!
Credits increasingly distributed for bad advice.
Local man found to be 50 online advisors. “He was
not my friend!” said Amy Pelman. I thought he
was, how was I to know?”
Library Offers Community Chip Exchange
Knowledge sharing is now free at the library where you can
exchange chips with a starlet, an entrepreneur, or a gold medal
athlete, and know what they know. “I enjoyed the knowledge
of being rich and famous, though I had to buy a whole new wardrobe as my favorite color became
green.” said user Steve Lim. Chip exchanges, a popular passtime, allows virtual sharing of knowledge
such as how to build a house, run a company, fix dinner, or water ski. The library now offers chips for
loan, for up to a month at a time. Late fees may apply, so you can’t be a movie star forever.
Computer Malfunction Traps
Thousands Inside Smart Homes
Quick thinking by local librarians using open source software saved
the day for thousands of starving families affected by computer glitch.
Complete story available via mindscan.
Local Libraries offer “Pod”
Vacations for FREE
Libraries Offer BF IPO
Bodyfarm Inc (BF), major supplier of Fit Bodies, Fit Minds
machines will go public on 9/16/2020 through libraries.
Infopreneur Bill Linux, concerned that people’s bodies were going
to waste while plugged in to the virtual world pioneered this
concept. For stock purchases please see your Infoprofessional.
Plug in and GET Away!!!
See Inside…
Robot Human Marriage
Legalized….A6
Being Shared vs. Being Owned…B42
Biometric Implant Cures
Technophobia…D12
Human Electronic League-Results
Empowerment………299,999,994
Disempowerment………………..6
Communication/Accessibility…10
Isolation/Anxiety…………………3
Common Themes
• Concept of embedded librarian
• Mobile, personal, seamlessly integrated
• Creating information experiences – opportunity for everyone in a community
to contribute
• Freeing dark data for users to find
• Librarians microblogging information/ideas/questions/answers
• Finding and connecting to libraries and all kinds of collections in an integrated
approach
• Creating more connections between customers (collections, ideas, hobbies)
• Truthiness – debunking
• Map deepest collections – rich collections
• Data mash-ups
Sample Ideas
• Information fitness test – for fun! Meant to build awareness and could be
used locally to point to resources
• Question of the Day Contest – Libraries subscribe
• Visual mapping to help people find dark collections and staff/experts to
help – would build off of a personal profile
• Invite the public to play/hack library data that relates to check out
materials etc…invitation to create mash-ups – have a contests
• Question answering that is not tied to specific platform – facilitate other
people doing for themselves – serendipity – not anonymous
• Find partners to facilitate the role of librarians to validate information –
addressing the truthiness of information
Next steps
Builders Group
Review
Scenarios
Analyze Input
Develop an
action plan for
creating pilot
projects
Target date: by
end of FY2009
Success will be …
adaptable
nimble
used by
many
info
seekers
time to vote!
VOTE FOR THE THE THEMES AND IDEAS
THAT YOU THINK WE SHOULD PURSUE
vote!
http://tinyurl.com/7fkr2y
Questions??
Contact us!
Rosario Garza – [email protected]
Stacey Aldrich – [email protected]