Transcript 2010 FLORIDA STUDENT TEXTBOOK SURVEY FINDINGS Susan (Susie) Henderson May 16, 2011 LISTENING TO FLORIDA’S STUDENTS…AND LEARNING FROM THEM.

2010 FLORIDA STUDENT
TEXTBOOK SURVEY FINDINGS
Susan (Susie) Henderson
May 16, 2011
LISTENING TO FLORIDA’S STUDENTS…AND
LEARNING FROM THEM
Survey Purpose
Data Collection/Analysis
To learn how FL students:
Structured

Acquire and use textbooks
Perceptions of increased cost
of educational materials
Textbook preferences


Format
Features
Effect
of textbook costs upon
students’ education, decisions,
actions, and outcomes.
on-line survey
(Survey Monkey)
Sample non-random, voluntary
participation
Multiple-choice and open-ended
questions
Sept. 21, 2010 – March 21, 2011
N = 14,220
Analysis according to three categories:
 University/College enrollment
 Part-time/Full-time
 Hours toward degree


0-60 hours
61-120 hours
Type of Institution Attended:
Slightly more of college students
(54%) responded to the survey than did university students (46%).
Red=Colleges
Blue=Universities
Hours toward degree
Over half of university respondents said they had earned between 61-120 hours, while 18.3% of
the college students had earned 0-60 hours credit. 64.5% of college students said they were
seeking associate’s degrees.
On average, how many
textbooks per course did
students report
purchasing in fall, 2010?

1
 1.5
2
 2.5
3
 3.5
Number of Textbooks Purchased by Type of Institution
60%
50%
40%
University
(N=5577)
30%
College
(N=6747)
20%
10%
0%
None

1–3
4–7
8 – 12
13 - 18
19 - 24
25 - 30
31 - 36
Rented
Borrowed
(N=12359)
Number of books purchased: 85.2% of university students and 94% of
college students reported they had purchased between 1 and 7 books in Fall 2010
semester ~ 1.5 books per course.
Textbook Costs for Fall, 2010 Semester
Cost of Textbooks by Type of Institution
9.5%
$601 or more
11.5%
12.8%
$501 – 600
11.5%
16.9%
$401 – 500
17.7%
University
(N=5569)
19.4%
$301 – 400
20.9%
College
(N=6728)
19.0%
$201 – 300
19.8%
13.7%
$101 – 200
12.2%
8.7%
$000 – 100
6.5%
0.0%
5.0%
(N=12331)
10.0%
15.0%
20.0%
25.0%
Purchased Textbook Not Used in Class by Type of Institution
Frequently
University
(N=5548)
College
(N=6697)
Occasionally
Never
0%
10%
20%
30%
40%
50%
60% (N=12281)
What is the most used
student strategy to reduce
textbook costs?

Rent textbook
 Read library reserve copy
 Buy electronic textbook
 Buy used books
 Share books
Measures Used to Reduce Textbook Costs by Type of Institution
25%
20%
University
(N=7056)
15%
College
10%
(N=3640)
5%
0%
Buy
Buy Used Sell Used
Share
Do Not
Rent
Buy
Used/New Copies from Books
Books with Purchase Textbooks - Electronic
Books
Campus
Classmates Textbook On Campus Version
Online
Bookstore
Rental
Source
Program
other than
Campus
Bookstore


Use
Reserve
Copy Campus
Library
Buy only Ebook
Chapters
needed
Do Not
Attempt
(N=10696)
Approximately 40% of both university and college students buy
new/used books to reduce costs.
More college (21.4%) students said they bought used books from the
campus bookstore, while more university students (12.3%) shared
books with classmates.
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it has caused me extreme difficulty
in class because i choose to pay a
bill rather than purchase a book so
I struggle in certain classes since I
have to share with other students.
Avoid classes that use high priced
textbooks
Take fewer classes
Not use a book at all
Started a book exchange
Take out a loan to afford books.
Students have begun stealing
textbooks
Sometimes I sacrifice eating for a
few days so I can afford the books
needed.
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



I didn't fail a course but I have
received bad grades because I
didn't have the book.
Three of our roommates bought a
single text book and …really hard
to study during the exams. It has
also affected our grades.
A cheap “print on demand” version
would be nice. Love the idea for
paying either $5 or $10 - still cheap
to get the online access for book
and print on own.
Buy book - copy it - return it
Use older versions, Google books,
Wikipedia, dept. loaner copies,
Almost half (48.8%) of university and 46% of college students said they
would be willing to pay $5 to $10 for every open textbook used in a
course to maintain textbook currency and help fund their development.
Frequently/occasionally not register for the course –
28.4%
college students
18.4% university students
Did not purchase their books:

46.7% of college students
 55.5% of university students.


Only 10% of respondents identified electronic access as their way of
accessing textbooks.
Close to 90% of students chose print versions of their textbooks.

Four top study aids to achieve good grades were identified by
almost equal proportions of university and college students were (in
order of magnitude):
Study Aids to Achieve Good Grades by Institution Type
Study Aids
All Institutions
University
College
Percent
Percent
Percent
Practice Questions
24.3%
24.3%
24.2%
PowerPoint Slide Shows
16.5%
17.8%
15.4%
Interactive 'now try it' activities
12.6%
12.4%
12.8%
Videos
11.9%
11.1%
12.6%
Animations
7.8%
7.6%
8.0%
Collaborative activities
7.1%
7.8%
7.5%
Audio
7.0%
6.3%
6.5%
Online Discussions
5.7%
6.1%
5.6%
Online tutoring system provided by the
college
5.1%
4.4%
5.4%
Podcasts
2.0%
2.0%
1.9%
Importance of Textbook Formats
1.2
1
0.8
Not Important
0.6
Of little importance
Somewhat Important
0.4
Important
Very Important
0.2
0
Commercially
Printed

Commercially
Read Online
Self Print At My Download/read
Printed
(internet access)
Own Cost
on
With Companion
personal
Website
computer
Formatted For
Cell Phone
Formatted for EReader
(N=12149)
‘Very important’ or ‘important’ text book formats were primarily
commercially printed or downloadable to their computers.
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All depend on the subject or
class i.e. for Chemistry I would
want a printed book
I buy it - I own it for life!
Disability means can ONLY
handle commercially printed
book. Please keep that
option!!!!!!!!!!!!!!!
I am gradually moving towards
electronic as I get used to it
all the electronic stuff is hard on
the eyes i prefer printed text
Yes I have an iPad. It would be
great to use it for all classes
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NOT on a device that can
crash! Drop your kindle, fail
every course, waiting for a
replacement.
I learn better with physical print
I would happily purchase an
eReader if my textbooks were
of a reasonable cost and
available on the eReader.
I would need a format that can
be accessed in places where
there is no power or internet
What is the top feature
that students want in a
digital textbook?

Incorporates multi-media
 Search within the textbook
 Time book is available
 Links to websites
 Highlighting

The top features for digital textbooks chosen by students were in
descending order: search within the textbook, time book is available,
printing and highlighting.

Over 2/3 of all respondents said they ‘never’ read E-Books.

Of the respondents who access electronic reading materials, the
personal or public computer was the most frequently identified method.

Three-fifths of student respondents said they were interested in using
electronic textbooks.

Three-fifths of student respondents said they would rent one or more
of their required textbooks, if it saved them money.

Almost 70% of student respondents said they would or ‘maybe’
purchase electronic textbooks for some or all of their courses, if it
would save them money.
Among the reasons given for lack of interest in digital textbooks,
almost half of the students said they
(1) like having a printed copy to write in, highlight, etc.,
(2) inconvenient to read,
(3) difficult to move to different pages/sections of a book.
THE FLORIDA 2010 STUDENT TEXTBOOK
SURVEY REPORT AND REVISED SURVEY
QUESTIONS
Will be available no later than July 1 in:
The Orange Grove Digital Repository
www.theorangegrove.org
THANK YOU
FOR JOINING US
Susie Henderson, Associate Executive Director
Florida Distance Learning Consortium
Tallahassee, Florida
[email protected]