How libraries add value to communities Lee Rainie, Director, Pew Internet Project 3.23.11 Computers in Libraries – Washington, D.C. Email: [email protected] Twitter: @Lrainie PewInternet.org.
Download ReportTranscript How libraries add value to communities Lee Rainie, Director, Pew Internet Project 3.23.11 Computers in Libraries – Washington, D.C. Email: [email protected] Twitter: @Lrainie PewInternet.org.
How libraries add value to communities Lee Rainie, Director, Pew Internet Project 3.23.11 Computers in Libraries – Washington, D.C. Email: [email protected] Twitter: @Lrainie PewInternet.org Internet and Broadband Revolution 2 70% 66% Broadband adoption by community type 80% Urban 70% Suburban Rural 70% 60% 60% 63% % of population 49% 50% 46% 46% 38% 40% 33% 31% 29% 30% 25% 18% 20% 10% 50% 9% 3% 6% 21% 16% 18% 9% 0% 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 Demographic factors correlated w/ broadband adoption Positive correlation (in order of importance) Negative correlation (in order of importance) Household income of $75,000 Having high school degree or or more per year less College degree Senior citizen (age 65+) Parent with minor child at home Prefers speaking Spanish in our interviews Married or living with partner Disabled Employed full time Trends in Home Broadband Adoption African-American 10/5/2010 6 Consequences for info ecosystem Volume Velocity Vibrance Valence / Relevance Consequences for info ecosystem Explosion of creators and niches Networked creators among internet users • • • • • • • • • • • 62% are social networking site users 55% share photos 33% create content tags 32% contribute rankings and ratings 30% share personal creations 26% post comments on sites and blogs 15% have personal website 15% are content remixers 14% are bloggers 12% use Twitter 4%-17%??? use location-sharing services Big challenge for libraries Atoms bits Collections are disrupted Big value-add by libraries 1 – Cover access divides • 44% of those living below the poverty line used library connections • 61% of those ages 14-24 used them for school • 54% of poor senior citizens used library connections for health/wellness needs • 63% used library connections to help others Source: Opportunity for All, Univ. of Washingon, Gates Foundation, IMLS http://cis.washington.edu/usimpact/documents/OPP4ALL_FinalReport.pdf Big value-add by libraries 2 – Cover participatory divides • 2/3 of library connection users sought assistance from library staff • 60% of library connectors use them for social purposes • 42% for education purposes • 40% for jobs/career purposes • 37% health and wellness purposes • 33% for community engagement Source: Opportunity for All, Univ. of Washingon, Gates Foundation, IMLS http://cis.washington.edu/usimpact/documents/OPP4ALL_FinalReport.pdf But there is more libraries can do: Relevance & digital literacy are primary factors for not going online Source: Pew Internet Project, May 2010 tracking survey Trends in Home Broadband Adoption 10/5/2010 13 Wireless Connectivity Revolution 14 Cell phone owners – 85% adults All adults Ages 18-29 Ages 30-49 Ages 50-64 Age 65+ 100% 96% 90% 85% 90% 80% 70% 58% 60% 50% 40% 30% 20% Urban-84% Suburban-86% Rural-77% 10% 0% Jan-05 Jul-05 Jan-06 Jul-06 Jan-07 Jul-07 Jan-08 Jul-08 Jan-09 Jul-09 Jan-10 Jul-10 2/22/2011 16 Mobile internet connectors – 57% adults All adults Whites Blacks Hispanics 70% 62% 59% 55% 60% 50% 40% 30% 20% 10% 0% Urban-60% Suburban-60% Rural-43% Demographic factors related to mobile connectivity Positive correlation Negative correlation College grad Less than high school education $75,000+ household income <$30,000 household income Parent of minor child Rural Republican ??? Spanish dominant in language preference Trends in Home Broadband Adoption 10/5/2010 18 Cell phones as social tools % of cell owners • 54% send photo or video • 23% access a social networking site • 20% watch a video • 15% post a photo/video online • 11% have purchased a product • 11% charitable donation by text • 10% status update service such as Twitter 2/22/2011 20 What about apps? Just two-thirds of this group actually uses the apps on their phone App User Profile: • Male • Young • Well educated/affluent 2/22/2011 21 55% of adults own laptops – up from 30% in 2006 50% of adults own DVRs – up from 3% in 2002 45% of adults own MP3 players – up from 11% in 2005 42% of adults own game consoles 7% of adults own e-book readers - Kindle 7% of adults own tablet computer – iPad doubled in 6 months Consequences for info ecosystem Any device Anywhere Place Presence Alone together Any time Big challenge for libraries People come to us We go to people The library as place becomes the library as placeless resource Big value-add by libraries Help navigate and “make peace” with info • Apps vs. web vs. traditional resource locators • Access to real-time information • Context of information – augmented reality • Sanctuary – quiet space Social Networking Revolution 26 The social networking population is more diverse than you might think 5x 5x 7x 5x 2/22/2011 27 Demographic factors correlated w/ SNS use Positive correlation Negative correlation Under age 30 Senior citizen (age 65+) Female (overall) Male (frequency) Parent with minor child at home Some college Rural Non-cell user Disability Urban Trends in Home Broadband Adoption 10/5/2010 28 Online video What You Need to Know: • 69% of internet users (half of all US adults) watch videos online – and not just funny cat videos • 14% of internet users have uploaded their own video content (up from 8% in 2007); sharing as likely to occur on social networking sites as specialized video sites 2/22/2011 29 Video creation What You Need to Know: • 14% of adult internet users have posted video online • Up from 8% in 2007 • Biggest growth among older adults, women 2/22/2011 30 Online social networks + ubiquitous mobility • Allows for immediate, spontaneous creation of networks • Gives people a sense that there are more “friends” in their networks that they can access when they have needs Social Dashboard Pervasive Awareness 2/22/2011 31 Big shift for libraries Expertise and influence shifts to networks Share the stage with amateur experts Big value-add by libraries 1 - Can be embedded in … Attention zones Continuous partial attention Deep dives Info-snacking Day dreaming??? Media zones Social streams Immersive Creative / participatory Study / work Big value-add by libraries 2 – Can be nodes in social networks • As sentries – word of mouth matters more • As information evaluators – they vouch for/discredit a business’s credibility and authenticity • As forums for action – everybody’s a broadcaster/publisher Cosmic big value-add by libraries 1 – Can be teachers of new literacies - screen literacy - graphics and symbols - navigation literacy - connections and context literacy - skepticism - value of contemplative time - how to create content - ethical behavior in new world Cosmic big value-add by libraries 2 – Can help fill in civic gaps - the big sort among institutions: public, private, non-profit reimagining roles - the big sort on news and information landscape - the big empowerment and move to networked individuals Be not afraid