Transcript Exhibit 1: Fashion Exhibit 2: Architecture/Construction Exhibit 3: Landscaping C . R . A . P . Pretest: What Would You Do?

Exhibit 1: Fashion
Exhibit 2: Architecture/Construction
Exhibit 3: Landscaping
C
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Pretest: What Would You Do?
{
Contrast.
Elements that aren’t the same should be very different so that
they stand out. Making them slightly different confuses the
user into seeing a relation that doesn’t exist.
Must be VERY different
The idea behind contrast is to
avoid elements on the page that
are merely similar. If the
elements [...] are not the same,
then make them very different.
(from Robin Williams,
Non-designers Handbook)
Monday Night Concert Series
Bill Zehfuss, trombone & Kathy Palmer, piano
Feb. 27 at 8 p.m.
Recital Hall, Simons Center for the Arts, 54 St. Philip Street
$20 at the door
(843)953.5927
Robert Ivey Ballet
The Velveteen Rabbit
March 2 – 4 at 6 p.m.
Sottile Theatre, 44 George Street
$25 Reservations
(843) 556.1343
Geoffrey Porter
Jazzy Times
March 23 at 7pm
$22 at the door
(843) 221.5996
Contrast
More Contrast
JohnathanMesserman
{
Alignment.
Nothing should be placed on a page arbitrarily. Every element
should have some visual connection with another page.
Nothing arbitrary. Period.
Alignment
CENTER
ALIGNMENT
DOES NOT HAVE
TO BE . . .
Once again, boredom
does not live here.
{
Repetition.
Repeat visual elements of the design throughout the design.
This helps to develop the organization and strengthen unity.
Repetition
Begets
Repetition
Unity.
Notice
Alignment also
More Repetition
{
Proximity.
Elements that are related should be grouped together,
whereas separate design elements should have enough space
in between to communicate that they are different.
About Lorem Ipsum
Proximity
Lorem Ipsum is simply dummy text of the printing and typesetting industry.
Lorem Ipsum has been the industry's standard dummy text ever since the
1500s, when an unknown printer took a galley of type and scrambled it to
make a type specimen book.
It has survived not only five centuries, but also the leap into electronic
typesetting, remaining essentially unchanged. It was popularized in the
1960s with the release of Letraset sheets containing Lorem Ipsum passages,
and more recently with desktop publishing software like Aldus PageMaker
including versions of Lorem Ipsum.
Why Do We Use It
It is a long established fact that a reader will be distracted by the readable
content of a page when looking at its layout. The point of using Lorem
Ipsum is that it has a more-or-less normal distribution of letters, as opposed
to using 'Content here, content here', making it look like readable English.
Many desktop publishing packages and web page editors now use Lorem
Ipsum as their default model text, and a search for “lorem ipsum” will
uncover many web sites still in their infancy. Various versions have evolved
over the years, sometimes by accident, sometimes on purpose (injected
humour and the like)..
Closeness between
headings and
content …
Got Overlap?
Total C.R.A.P.
Can you identify each
principle in this flyer?
- Contrast
- Repetition
- Alignment
- Proximity
Unity
or
Chaos?