Questionnaire results

6 5 4 3 2 1 0 0 Music attributes

Attributes

3 4 5 Series1

-2 6 Determinants of demand

Determinants of demand

5 4 3 2 1 0 0 4 10 Series1

50 40 30 20 10 -1 0 0 -10 Sources for discovery 2 3 4 5 6 8 9 Series1

200 150 100 50 -2 0 0 -50 Value of: 6 10 Series1

Favorites 1 • Dave Matthews Band • Coldplay/U2 • Jurassic 5 • Frank Sinatra • John Mayer

Favorites 2 • James Brown • Stevie Wonder • Red Hot Chili Peppers • Miles David • Bob Marley/George Clinton

Favorites 3 • Tim McGraw • Dashboard Confessional • Air Supply • Pet shop boys • Taylor Swift

Favorites 4 • Dave Matthews Band • Jack Johnson • Garth Brooks • The Leo Project • Billy Joel

Favorites 5 • Van Morrison • Three Tenors • Kings of Leon • Barenaked Ladies • Virgins

Favorites 6 • Daft Punk • Chromo • Fall Out Boy (early) • Lil Wayne • John Legand

Favorites 7 • The Beatles • Led Jeppelin • U2 • Counting Crows • Third Eye Bling

Favorites 8 • Snoop Dogg • Justin Timberlake • Busta Rhymes • Timbaland • U2

Favorites 9 • Billy Joel • Josh Ritter • Dave Matthews • Cipes & The People

Favorites 10 • Aerosmith • AC/DC • Jay-Z • Eminem • Black Eyed Peas

Favorites 11 • 112 • Taylor Swift • Lil Wayne • Luther Vondross • John Legend

Favorites 12 • Modest Mouse • Third Eye Blind • Bright Eyes • Bloc Party • Dave Matthews Band

Favorites 13 • Lucky Boys Confusion • Third Eye Blind • Red Hot Chili Peppers • Fall Out Boy • OAR

Favorites 14 • Justin Timberlake • Pussycat Dolls • Pitbull • Neyo • Britney Spears

Favorites 15 • Rolling Stones • David Bowie • New Order • Coldplay • The Killers

Favorites 16 • Green Day • Nirvana • Norah Jones • Metallica • Stone Temple Pirates

Favorites 17 • Journey • Queen • Rush • Maroon 5 • Gavin Degraw

Favorites 18 • Jimi Hendrix • Led Zeppelin • 311 • Black Star • Creedence Clearwater Revival

Favorites 19 • Alkaline Trio • Warren Zaran • Tom Waits • Weezer • The Who