Transcript Meet up Talk th April 13 , 2015 Akamai Herzlia Offices (be sure to read the speaker notes – it’s where the tips are) FASTER FORWARDTM ©2013

Meet up Talk
th
April 13 , 2015
Akamai Herzlia Offices
(be sure to read the speaker notes – it’s where
the tips are)
FASTER FORWARDTM
©2013 Akamai
For most entrepreneurs I know,
the Urge to Invent
was always there,
and an inevitable destiny
FASTER FORWARDTM
©2013 Akamai
What my inventive drive lead me to (key achievements) :
1973 (age 4) – learned multiplication table and drove parents crazy with
endless questions
1981 (age 12) – self learned programming from book and started programming
ZX81, Commodore 64, Apple II: Basic + Assembly
1983-5 (age 14-16) reverse engineered remote controlled cars, magnesium
one time flashes, plastic soap boxes, and purim explosives to build various
remote controlled explosives to scare teachers in class, make mud pot holes
1986 (age 17) – had full home made smart-room: room locks, TV and more (no
pre-manufactured RF kits used!)
1992 –Fully Computerized old fashioned building company in Jerusalem Apples largest database implementation in Israel on FMP
FASTER FORWARDTM
©2013 Akamai
Key Entrepreneurial activities (cont):
(1996 – Graduated from Tel-Aviv University as Electronics Engineer)
1997 – voice over HDSL invention at RAD data communications
1999 – 2in1 Net invention at Voltaire
2001-2 set up new mini business unit in Akamai inventing/launching new
services
2003 – EIR (Entrepreneur in Residence at JGV) - Sonario
FASTER FORWARDTM
©2013 Akamai
(Select Slides)
Sonario’s Reactive Virtual Network™ (RVN) appliances make
VPN over DSL/Cable reliable enough for branch connectivity
over the internet.
Outline
Introduction
Technology
Market and Competition
Roadmap and Financials
Confidential
5
Value Proposition

Sonario’s Reactive Virtual Network™ (RVN) appliances make VPN over DSL/Cable
reliable enough for branch connectivity over the internet.

Frame Relay is the incumbent enterprise network – reliable & expensive.

VPN/Internet lacks business grade reliability

With Sonario’s RVN appliances, VPN over DSL/Cable becomes:
The reliable, secure and cost-effective branch WAN solution
FRAME RELAY
Cost/year
$7,000
Reliability
Good
Security
Data Rate
Scaling
Flexibility
Failover Network
Acceptable
Good in past, poor today
Very Costly
Limited (single network)
Not available
Confidential
Reliability Gap
FEATURE
VPN-IP/DSL, VPN-IP/Cable
$1,000
Poor
Good
Good
Very Cheap
Any Network-to-Any Network
Possible
6
Enterprise owned WAN solution
 “Commodity Features”: VPN, NAT, DHCP
 Value added: Multicast, VoIP, NAS, Traffic
shaping
Platform for future branch services
Sonario - Cost effective, secure,
managed and flexible
+platform
BUSINESS GATEWAY
Reliable but inflexible
Plug & Play Installation
+consistency
MANAGED GATEWAY
Managed but unreliable
Branch-Box
Regional Appliance
Software
Cisco 830,
Motorola
+management
RESIDENTIAL GATEWAY
secure but unmanaged
+security
Checkpoint
VPN-1 Edge,
Netscreen
PLAIN INTERNET
Branch Level
Management
Central Level
Management
(images for illustration purposes only)
cheap but unsecured
Confidential
Samsung,
Alcatel modem
7
Key Entrepreneurial activities (cont):
2005-8 – M&A Group at Comverse investigating the “guts” of some 300
companies over 3 years
2008-9 – CEO JagagMobile – early stage startup, through 2.5 rounds of
financing , from idea to product and commercial deployments
FASTER FORWARDTM
©2013 Akamai
Self Expression & Rich Messaging (Jagag 3.0)
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2010 -2015 Akamai – Started as individual contributor defining mobile
strategy, grew to small evangelical product group, to pre-business unit
group with full engineering, to business unit management
In parallel:
• Ericsson Industry Advisory Board
• Starhome Advisory Board
• Saguna Board (representing Akamai)
FASTER FORWARDTM
©2013 Akamai
2011
What is the goal of mobile Network Strategy?
Primarily about getting Akamai deep into mobile networks
Web Servers, Akamai
Servers
Gateway GPRS Support
Nodes (GGSNs )
500-1000 (3G)
Serving GPRS Support
Nodes (SGSNs )
Radio Network
Controllers (RNCs)
~5000 (3G)
~1M (3G)
Node-Bs
~1B (3G)
Powering a Better Internet
©2011 Akamai
Ericsson Strategic Alliance – Core Focus
Akamai Confidential
Powering a Better Internet
©2011 Akamai
Payment Application #1: Expedited Checkout - $$$
2012
Expedited Checkout
Akamai Confidential
Faster ForwardTM
©2012 Akamai
1) Content provider enabled/collaborated offload solution (managed
service)
Enabling new traffic over Cellular during off peak
hours (with real time network feedback)
Existing Traffic: Offloading of existing traffic to Offpeak hours
Utilization
CAPEX Invested
tied to peak traffic
Time
CP Incentive - TBD:
- Lowering Akamai Bill (?)
- Improved User Experience (?)
- Zero Rating Traffic (?)
Akamai Confidential
CP Incentive - TBD:
- Enablement (Cellular instead of just Wi-Fi)
Powering a Better Internet
©2011 Akamai
The Opportunity lies by workflow simplification between two
disconnected ecosystems: Content providers & Mobile networks
Content Providers
Mobile Operators
2013
Mobile Subscribers
©2012 Akamai
Video Over Cellular. The $50B ecosystem Problem
Mobile Subscribers
•
Mobile Operators
•
Wants better and consistent
experience
Hates data caps
Content Providers
•
•
•
•
Look to better utilize their network
Need to reduce cost of delivery
Cannot control content flow or
demand
Cannot work with each content
provider
•
•
•
•
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Looking to improve monetization
Expecting better QoE
Hurt by data caps
Cannot negotiate with each carrier
©2013 Akamai
Future Offering: The Total Traffic Optimization
Portfolio – 3 Initial products
2014
2014 Preview, 2015 Commercial
1) Video Over Cellular
Uses off-peak traffic hours to
pre-populate video on devices
for an “already here in HD”
experience
2014 Preview, 2015 Commercial
2) Mobile Analytics
QoE
Akamai End User based
analytics
2015 Preview, 2016 Commercial
3) Encrypted Delivery
(exploratory)
•
Total Traffic Optimization is a Quality
of Experience Portfolio
Leverage Akamai’s unique
visibility into encrypted content
©2014 AKAMAI | FASTER FORWARDTM
User Interface demo we are showing carriers
User chooses active
channels from
Mobile Network preselected channels
Video viewing of included prepushed content
High Definition, no re-buffering
©2014 AKAMAI | FASTER FORWARDTM
2) Mobile Analytics (Example)
120
MNO Rank, vs competitors (Normalized, Higher is Better)
100
Average
Playback
Bit-Rate
80
60
40
20
AT&T
Sprint
T-Mobile
US Cellular
Verizon
0
•
•
•
•
Uses already existing Akamai end-user measurements
SaaS portal or data feed
We already have 300+ content providers using Real User Monitoring and 10’s Millions of Media clients
Uniqueness in quantity and qaulity of real user-experience data
©2014 AKAMAI
| FASTER FORWARDTM
2015
1) Video over
Cellular (PVoC)
PVoC
QoE Performance
Analytics
Future Services
2) Future Offerings and Go to Market =
Implementation of Vision & Goals
2) Mobile Analytics
QoE
Mobile Network
Operator
Akamai
Mobile
EDGE
3) AME
Future Services
Being Explored
©2015 AKAMAI | FASTER FORWARDTM
PVoC Trials – 6 Mos., 5 MNOs, 500 Users, 15 Device Types
(iOS & Android)
Poor Moderate
5%
23%
“Having half a bar of signal and
no buffering [is extremely
appealing].”
High
73%
“I liked being able to watch videos without
about
dodgy
signal onby extending the
Avoidworrying
data theft
and
downtime
To play videos without
train lines.”
security perimeter outside the data-center
and is fantastic.
buffering
protect from increasing frequency, scale and
sophistication of web attacks.
Before PVoC
After PVoC
73 % of Participants Recognized PVoC
Delivers Higher Video Quality
Users See the Value of No Buffering
©2015 AKAMAI | FASTER FORWARDTM
Performance Benchmark – Akamai Mobile QoE Score
A QoE Score based on human perception of video viewing, web
browsing quality & interactivity on the mobile network.
Drill Down to KPIs: Bit Rate, Frame Rate, Start-up Time, #ReBuffers, Page Load Time, etc…
QoE Drill Down to Specific MNOs
Mobile Analytics should provide near real time (~6 hour) visibility, with
real user data, unlike today’s non real-time synthetic drive testing
TM
solutions©2015 AKAMAI | FASTER FORWARD