Photo by Brandon Grooms MARKETING 101 Amanda Dale Wroten Amanda Wroten Professional with the Boy Scouts of America Owner of Summit Consulting Volunteer with Paradox Sports.
Download ReportTranscript Photo by Brandon Grooms MARKETING 101 Amanda Dale Wroten Amanda Wroten Professional with the Boy Scouts of America Owner of Summit Consulting Volunteer with Paradox Sports.
Photo by Brandon Grooms
MARKETING 101
Amanda Dale Wroten
Amanda Wroten
Professional with the Boy Scouts of America Owner of Summit Consulting Volunteer with Paradox Sports
What is Marketing?
“Marketing is the process of creating, communication, and delivering value to customers” Everything you do is marketing Guiding Facebook Photos for Clients Now formalize it – make a plan
Why Marketing for Guides Guiding creates an experience for the client.
YOUR BRAND IS THE EXPERIENCE CLIENTS HAVE WHEN DOING BUSINESS WITH YOU.
What experience do you provide?
What promises do you make?
How do you follow up after you have delivered?
You are a promise.
Why Market Yourself You are your own brand Repeat clients Develop brand recognition/following Create top of mind presence Better climbs More stability Mobility in the company Photo by Mark Falender
So What is Your Brand List at least 10 adjectives that describe your brand and how you see yourself as a professional guide. Rank them in order of importance to you.
Photo by Mark Falender
Car Exercise If your company was a car, what kind of car would it be and why? Be as specific as you can - pick a manufacturer, a model, a color, a year. Which extra features, if any would your car have? Would it be an American car or import? Would it be eco-friendly or affordable?
Photo by Mark Falender
Drive Your Traffic Capture clients Provide a separation of personal and profession life Fund future climbs Photo by Mark Falender
Marketing Tools Facebook YouTube/Photo Services Website Photo by Mark Falender
Facebook Pages vs. Profiles
Facebook Targeted Advertising
Facebook Analytics
Facebook Canned posts
YouTube/Flickr (or Picasa, or…) YouTube Channel
YouTube/Flickr (or Picasa, or…) Photostorage for Clients Provides value added services
Website Central repository of information Captures tips, donation, supports upcoming efforts, rebook clients Cross marketing efforts (photo sales, etc)
Website URL Registration www.godaddy.com
www.bluehost.com
www.justhost.com
Website Weebly
Website Wordpress
Website Custom URL with a Facebook redirect
Email Marketing Constant Contact Mass Emails Blind CC Ports FCC requirements
Marketing Plan Build a precise picture of your ideal customer Who is your ideal customer?
Trekking Rock Alpine What experiences are you willing to provide for them?
What price point are you?
Marketing Plan What do you want to accomplish?
Do you want to book more clients?
Do you want to prep for starting your own company?
Do you want support for your personal climbs?
Do you want to network?
Do you want to rebook clients?
Marketing Plan How can you find your target clients Networks Facebook/Facebook ads Capture information post climb Photo by Mark Falender
Marketing Plan Work out a Budget How much are you willing to spend?
Facebook Ad prices URL/Website Prices Photo by Brandon Grooms
Marketing Plan Plan your Tactics What are you willing to do?
Plan your actions Send email Set up a site Print business cards…etc.
Photo by Brandon Grooms
Marketing 101 Questions?
www.amandawroten.com
757-593-8491 Photo by Brandon Grooms