Transcript Aj-Kulachatr Chatrakul Na Aj-Kulachatr Chatrakul Na GodZillas Break into Thailand • • • • • • • • Bombing in the central of cluster province Continue expanding very fast Location on.

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GodZillas Break into Thailand
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Bombing in the central of cluster province
Continue expanding very fast
Location on ring road or by pass
High capital to continue investment
Build Image
High retail technology
Too many capacity of sale area
very efficiency in logistic management
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Above the sea : Formal Components
These components are publicity and
oriented to structural
Under the sea : Informal Components
These components are hidden and
oriented
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Retailing Management
Introduction to the World of
Retailing
Strategy and Managing
By Aj - Kulachatr Chatrakul Na Ayudhaya
Marketing Department Business
Administration Faculty
Payap University
Chaingmai
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Retailing Management ; MK361 ;
(pre MK 109 )
The Overview
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Ch 1 Retailing
Ch 2 Retailing Management
Ch 3 Store Location
Ch 4 Building, Layout ,
Equipment and Facilities
• Ch 5 Product Management
• Ch 6 Inventory Management
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Ch 7 Product Pricing
Ch 8 Advertising & PR
Ch 9 Merchandising & Sale Pro.
Ch 10 Salesmanship
Ch 11 IT for Retailing Business
Ch 12 Retailing in the Modern
World
• Case Study
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Retailing Management
Retailing : includes all the activities
involved in selling goods or services
directly to final consumers for their
personal , non-business use.
(Kotler Philip , Marketing Management Analysis , Planning ,
Implementing and Control. 1997 , P-728)
Retailing Management : the procedure of
Planning , Organizing , Staffing , Directing
and ControllingAj-Kulachatr
in retail
business
to
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“World of Retailing
Business”
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Function of Retailer
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•
•
•
•
Purchasing
Selling
Storing
Risk
Cross Docking
and Labeling
• Credit and
Financing
• Servicing the
Customer
• Merchandising
• Communicating
Information
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Type of Retailer
• By Volume : Big , Medium or Small Size
• By Product line
– General Store , Single Line Store , Specialty Store , Department Store ,
Supermarket , Convenience Store
• By form of ownership
– Independent Store , Chain Store , Franchising , Consumer Cooperatives.
• By Type of Business
– Mail and Telephone order , Automatic vending , Door-to-door Selling ,
Catalog selling , Internet marketing or E-Commerce.
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Type of Retailer (by
product line)
• General or Variety Store :
miscellaneous and variety of
merchandising , and low price with house
hold use. Managing by the entrepreneur
and the most number of retailing
business types in the world.
• Single-line-Store : merchandising in the
same of product line like womandressing lineAj-Kulachatr
, Children
Chatrakulstyle.
Na
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Type of Retailer
• Specialty Store : Concentrates on a limit
number of complementary merchandise
categories and provides a high level of
service such as consumer electronics ,
appliances , sport goods , cards , jewelry
…etc
– Act 1. List the name of Specialty store that
you well known.
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Type of Retailer
• Department Store : are retailers that
carry a broad variety and deep
assortment, offer considerable customer
services , and are organized into
separate department for displaying
merchandise.
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Type of Retailer
• Supermarket : Self-service food store
offering groceries,meat and produce with
limited sales of nonfood items , such as
health and beauty aids and general
merchandise with promotional one day a
week or advertise sale items in local
papers. Some supermarket use “Every
Day Low Price”(EDLP)policy Typically,
everyday price in these supermarkets
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are lower than regular prices in
Type of Retailer
• Convenience Stores : provide a limited
variety and assortment of merchandise at
a convenient location in a 2000-3000
sqr.ft. store with speedy checkout. They
are the modern version of the
neighborhood mom-and-pop grocery
s
t
o
r
e.
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Type of Retailer
• Discount Stores : A full line discount
store is a retailer that offers a board
variety of merchandise , limited service ,
and low prices. They offer national
brands , but these brands are typically
less fasion-oriented than brands in
d e p a r t m e n t
s t o r e s .
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Type of Retailer
• Super Center or Super Stores : are in
150,000 - 200,000 sqr.ft. stores those are
the fastest growing retail category. The
Suppercenters are full-line discount
stores sell groceries at low prices to build
store traffic. Offering broad assortment of
grocery and general merchandise under
one roof , provide a one stop shopping
e x p e r i e n c e .
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Type of Retailer
• Warehouse Club : is a retailer that offers a
limited assortment of food and general
merchandise with little service at low prices
to ultimate consumers and small business.
Stores are large to 100,000 sqr.ft. And
located in low-rent districts. They have
simple interiors and concrete floors. Aisles
are wide so forklifts can pick up pallets of
merchandise and arrange them on the
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selling floor. Pay with cash and carry by
Type of Retailer
• Hypermarkets : is a very large retail
store offering low prices. It combines a
discount store and superstore food
retailer in one warehouse like building.
Hypermarkets can be up to 300,000
sqr.ft. - Larger than 6 football field- and
stock over 50,000 different items. Low
operating margins , low prices and the
size of the general merchandise
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assortment. Such as Carrefour , Tesco ,
Type of Retailer (Form of
Ownership)
• Independent Store : General store that
manage by freedom entrepreneur and
independent in decision making. Owner managed and direct contact with customers
and can respond quickly to their needs. They
are very flexible and aren’t bound by
bureaucratic rules that restrict store location or
t y p e s o f m e r c h a n d i s e s o l d.
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Type of Retailer (Form of
Ownership)
• Chain Store : a firm that consists of
multiple retail units under common
ownership and usually has some
centralization of decision making in
defining and implementing its strategy.
– Advantage in : Expenses are separated ,
Decrease some expenses by reducing of some
service , Wide-span of distribution and get
special discount rate from suppliers by
i n t e g r a t e d i n p u r c h a s i n g
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Type of Retailer (Form of
Ownership)
• Consumer Cooperatives : one type of
retail outlets that owned by their customers
; o t h e r s a r e o w n e d b y g o v e r n me nt
agencies. In consumer cooperatives ,
customers own and operate the retail
establishment. Customers have ownership
shares , hire full-time managers, and share
in store profits through price reduction or
dividends. The best-known consumer
cooperatives are
credit
that provide
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Type of Retailer (Form of
Ownership)
• Franchise Store : is a contractual agreement
between a franchisor and a franchisee that allows
the franchisee to operate a retail outlet using
name and format developed and supported by the
f
r
a
n
c
h
i
s
o
r.
In a franchise contract, the franchisee pays a
lump sum plus a royalty on all sales for the right to
operate a store in a specific location and operate
the outlet in accordance with procedures
prescribe by the franchisor beginning with
assistance in locating and building , developing
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products and service
sold , training , advertising
Type of Retailer (Form of
Ownership)
• Franchise Store : Entrance
Criteria
– Initial Fee or Franchise Fee :
– Royalty Fee :
– operate the outlet in accordance with
procedures prescribe by the franchisor
• Advantage of Franchise Store
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–
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Utility and Value of Master Brand or Franchisor
All supported by Master Company or Franchisor
Monetary and Source of fund supported
Training and development human resource
e
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Type of Retailer (Form of
Ownership)
• Franchise Store : Convenience Store
– All day (2530)
– Central Mini-mart by Central groups (local
b
r
a
n
d
)
– 7- Eleven by CP Group (Inter brand from
S o u t h l a n d
C o r p . U S A )
– AM/PM by Srinakorn & BanChang group
( I n t e r
f r o m
A R C O )
– Gas Station Convenience Store ; Tiger mart
, Everyday , Select ,Jiffy shop , Star-mart ,
B
a
i Aj-Kulachatr- Chatrakul Na J
a
k 25 ,
Type of Retailer (Form of
Ownership)
• Franchise Store : Value , Brand and
I
m
a
g
i
n
g
– Intangible Asset ; Low of sunk cost
– Value and Creditability in Quality of Product
and Service
– Information through consumer all time
• Franchise Store : Consideration
– considered the franchisee with careful
– Control the quality of product and service
s
t
r
i
c
t
l
y
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– Be careful about franchisee’s liquidity and
Type
(Type
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–
of
Retailer
of Business )
Mail and Telephone order Retailing
Automatic Vending Machine
D o o r
t o
D o o r
S e l l i n g
Service Retailing
• Hospitality Services
• Financial Services
• Leisure - Time Services
• Repair Services
• Rental Services
• Personal Services
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Type Of Retailing
Store Based
Retailing
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Non Store
Retailing
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Retailing Business in trend
• Increasing of population and Increasing of economy
• Use of labor-force , Energy , and investment are
increasing
• The large scale of retailers are more importance and
high of bargaining power.
• The change of people life style and Attitude.
• Concerning of legal about people’s health and welfare.
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Retailing Business in trend
• Expanding of large scale retailing business
• Retailers direct to purchasing with
manufacturers
• Increase of Franchising system be using
• Dynamic New Merchandise Technique
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–
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Scrambled Merchandise
Fabulous New Merchandising
Night Opening
Visual Merchandise
Automation in Store
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