Transcript COMMUNICATION STUDIES Master Communication Studies 2015-2016 April 24, 2015 Lets introduce…….  Jeanet Luijerink → Study counselor (pre) Master CS Present: Monday, Tuesday, Thursday, Friday (Cubicus.

COMMUNICATION
STUDIES
Master Communication Studies 2015-2016
April 24, 2015
Lets introduce…….
 Jeanet Luijerink → Study counselor (pre) Master CS
Present: Monday, Tuesday, Thursday, Friday
(Cubicus C106)
E-mail: [email protected]
 Mark Tempelman → Graduation coordinator Master CS
Present: Monday till Friday (Cubicus C216)
E-mail: [email protected]
MASTER Communication Studies (CS)
The masterprogramma CS is a one year study programme (60 EC)
The masterprogramme CS has been designed so that the student is
personally responsible for his/her own course of study and academic
progress.
↓
Within the masterprogramme students are given freedom to make
choices, so the masterprogramme CS is not the same programme for all
the students of Communication Studies.
After completing succesfully the masterprogramme you may call
yourself → Master of Sience (MSc)
MASTER PROGRAMME (1)
Before starting with the master’s programme you have to choose between
one out of (next year) four specialisations.
-
Marketing Communication
-
Corporate Communication
-
Media and Communication (start only in september)
-
Technical Communication
Each specialisation includes a specific range of courses. When you f.e.
have chosen for the specialisation Marketing Communication, you can
choose also elective courses from the other specialisations offered!
MASTER PROGRAMME (2)
For each specialisation the generic study trajectory looks as follows:

Compulsary courses (10 EC)
- Core courses of the chosen specialisation ( 2 courses of 5 EC each);
Offered twice per year (each semester).
(It is not allowed to take more than one core course, because of the
content-related overlap!)

Elective or specialisation courses (20 EC) (offered once a year!)
(at least two courses within the specialisation you have chosen!)

Master thesis (30 EC)
MASTER PROGRAMME (1) (start Sept. 2015)
Semester 1 (15/16)
Block 1A
Block 1B
5EC
Essentials in…
Obligatory
Semester 2 (15/16)
Block 2A
Block 2B
5EC
Research Topics in…
5EC
Specialisation or
elective course (1)
5EC
Specialisation or
elective course (2)
5EC
Specialisation or
elective course (3)
5EC
Specialisation or
elective course (4)
Elective
Graduation
Master Thesis 30 EC
MASTER PROGRAMME (2) (start Sept. 2015)
Semester 1
Block 1A
Semester 2
Block 1B
5EC
Essentials in…
5EC
Specialisation or
elective course (1)
5EC
Elective
Block 2B
5EC
Specialisation or
elective course (4)
Research Topics in…
5EC
Specialisation or
elective course (2)
5EC
Specialisation or
elective course (3)
Obligatory
Block 2A
Graduation
Master Thesis 30EC
MASTER PROGRAMME (3) (start Sept. 2015)
Semester 1
Block 1A
Semester 2
Block 1B
Block 2A
Block 2B
5EC
5EC
Essentials in...
5EC
Research Topics in…
Specialisation or
elective course (3)
5EC
Specialisation or
elective course (1)
Masterthesis 30EC
5EC
Specialisation or
elective course (2)
Obligatory
Elective
Graduation
5EC
Specialisation or
elective course (4)
MASTER THESIS (30 EC)
You can start with the Master thesis if………………..:
 you have completed successfully your bachelor CW or premaster CS,
 you have completed successfully the Essentials course and two
specialisation/elective courses, so you have completed
successfully your coursework in terms of study load at least 15 out
of 30 EC.
Starting with the master CS………
From the academic year(12/13) a so called “harde knip” is
implemented for all bachelor and pre- master students!
↓
You can only be admitted to the Master CS at the moment you have
completed your bachelorprogramma CW or pre-masterprogramme CS
completely!
You can start with the master’s programme in September or February.
Before starting with the master CS you have to fill in the
registrationform Master CS, you can find on our (master)website
http://www.utwente.nl/cw/master/forms_manuals_regulations/registratio
n-form-master-cs-14-15.pdf
For pre-master students starting with the master……
Your enrolment will switch from a premaster enrolment with a payment
per EC to a master enrolment with payment of Tuition Fees.
What does this mean?
1. When you pass your last course for the PM contact the Study
counsellor. Admission Statement C
CSA
2. CSA will contact you about how to finalize your enrolment and
payment of tuition fee
3. You can choose between two payment methods: Single transfer or
Payment by instalment (please arrange payment method with CSA)
4. As soon as you have signed the authorisation form you will be
enrolled in the master’s programme
Pre-master students ……
Premaster not finalised at 1 September 2015?
Please re-enrol in Studielink for your pre-masterprogramme!
You already paid the amount for this premaster at the start of this
premaster.
For bachelor students starting with the master………
If you will pass your my bachelor’s programme CW this summer
and transfer to our master CS
 You have to re-enrol in Studielink for your bachelor CW!
 Do not forget to arrange the payment of your tuition fees in Studielink.
 The sooner you re-enrol for the bachelor, the sooner CSA will be able
to change your registration from bachelor to master’s student when
they receive the letter of admission.
 CSA can’t make any changes until you have re-enrolled for the
bachelor!
COMMUNICATION
STUDIES
April 24, 2015
The Master Communication Studies
 Research oriented 60 EC programme, subsequent to the
bachelor Communication Science or pre-master Communication
Studies.
 Full-time programme  No part-time enrolment..!
 Four specialisations to start in each semester:
 Corporate Communication
 Marketing Communication
 Technical Communication
 Media & Communication (will expire as of February 2016)
 30 EC courses + 30 EC Master Thesis
 Language for all specialisations is English
The Master Communication Studies
 Programme outline Master CS (2014 – 2015)
 Enrolment in September or February
 Essentials and Research Topics offered in each semester
 A variety of elective courses offered in each block
http://www.utwente.nl/cw/master/study_programme/
Semester 1
Semester 2
Block 1A
Block 1B
Block 2A
Block 2B
Essentials course
Research Topics
Graduation project CS
(within specialisation)
(within specialisation)
- Master Thesis -
(5 EC)
(5 EC)
(30 EC)
Elective course *
Elective course *
(5 EC)
(5 EC)
Elective course *
Elective course *
(5 EC)
(5 EC)
The Master Communication Studies
 Programme outline Master CS (2014 – 2015)

Elective courses (Marketing, Corporate and Media):

Each specialisation offers a number of elective courses

For the Marketing, Corporate and Media specialisations, two elective courses (10
EC) must be selected within the chosen specialisation.

The remaining 10 EC can be filled by elective courses from either the chosen
specialisation, other CS specialisations or even from other master programmes at
the University of Twente or else

Fixed programme Technical Communication:

Essentials and research topics course (10 EC) and…,

User support (5 EC), Philosophy of Technology (5 EC), Authoring and Collaboration
Tools (5 EC) and…,

One of the following: Designing Learning and Performance Support (5 EC),
Human Computer Interaction (5 EC) or User Centered Design of New Media (5 EC)
The Master Communication Studies
 Media & Communication (will expire as of February 2016)
 Essentials and Research Topics course will be offered for the last
time in the 1st semester of the academic year 2015-2016
 The elective courses of the Media & Communication specialisation
will continue to be offered as possible elective courses for the
remaining specialisations
 Combinations then can be made between, for example the
Corporate specialisation, and elective courses from the previous
Media & Communication specialisation.
The Master Communication Studies
Communication means:








(Social) Media channels
Package / product designs
Interpersonal communication
In-group communication
Consumer environments
(ICT) technology
Print media
…..
The Master Communication Studies
Technical
Communication
Corporate
Communication
Marketing
Communication
Corporate Communication
 Research direction
 Communication of organisations, in organisations and between
organisations
 An interplay between internal and external communication(s)
 Main research topics
 Reputation management, Public Affairs
 Organisational trust and CSR issues
 Identity issues (corporate, organisational and visual)
 Relationships / Networking (in and between organisations)
 Leadership and Employee Communication
Corporate Communication (Examples)
 Crisis responses and multiple stakeholder (media) strategies
Prof. dr. Menno de Jong
Professional and
Organisational Communication
Dr. Jordy Gosselt
Dr. Ardion Beldad
Public Affairs / Media and
Organisations
Trust in organisations during
crisis situations
Marketing Communication
 Research direction
 Marketing communication focusses on the effects of communication
means (i.e. advertising), environmental (design) aspects as well as
aspects of message content, on consumer behaviour.
 Main research topics
 Consumer responses towards CSR communication
 Consumer information processing
 Service environments and service encounters
 (Multi-) Sensory marketing
 Brand equity, Brand personality and Brand management
Marketing Communication (Examples)
 Effects of virtual technology towards online shopping behaviour
Prof. dr. Ad Pruyn
Marketing Communication and
Consumer Behaviour
Dr. Anna Fenko
Multi-sensory Marketing and
Product Experience
Media and Communication
 Research direction
 Media and Communication is about developing an understanding of
the psychological processes behind (new) media use and media
design in order to effectively translate that knowledge into media and
communication strategies.
 Research topics
 Implementation and effects of E-government strategies
 Adoption and user centered design of (new) media
 Effects of multi channelling and cross-media strategies
 The dynamics and effectiveness of social network communities
 ICT and (new) media usage in and between organisations
Media and Communication (Examples)
 How (new) media applications can enable human interaction
Prof. dr. Jan van Dijk
Member of “Cohen-committee”,
investigating the riots in Haren.
Technical Communication (new specialisation)
 Research direction
 Technical communication is concerned with how we use and
perceive (instructional) communication related to products or services
 It also addresses how communication means, supporting
technological innovations, can best be designed for optimal usability
 Finally it also incorporates intercultural aspects as a result of the
globalization of consumer markets
 Main research topics
 Instructional Design
 User Support
 Philosophy of Technology
 User Centered Design of (New) Media
Technical Communication (Examples)
 Designing efficient user support for technological innovations
Prof. dr. Menno de Jong
Professional and
Organisational Communication
Dr. Joyce Karreman
User Centered Design of
Instructional Communication
Master Thesis CS
 30 EC Research assignment
 Positioning of the Master Thesis CS
Master Thesis CS
 Collaboration with external organisations is possible; though:
 Feasibility is depending on research question(s)
 Possible trade off between internship and research
 Consider the degree of independence as a researcher
Labour Market for CS-alumni
 Negotiate Linked-in profiles of CS alumni
 Example search string “communication studies”
Labour Market for CS-alumni
 Researching Linked-In profiles of CS alumni
 Academic years
 2011-2012,
 2012-2013,
 2013-2014
 In total 365 alumni of which 321 had an active Linked-In profile
 Some results based on these 321 alumni Linked-In accounts:
 78% of the alumni is currently employed
 72% of them found a job within 3 months after graduating
 A follow-up survey is currently underway
 Including topics such as: the perceived academic level of current
job and job satisfaction.
Labour Market for CS-alumni
 Researching Linked-In profiles of CS alumni