Transcript Jason Wilson Journalism and Communications University of Canberra Australia’s political communications system has changed.

Jason Wilson
Journalism and Communications
University of Canberra
Australia’s political
communications
system has changed
From McNair, Brian (2003) An Introduction to Political Communication.London:
Routledge.
Post-broadcast
democracy
There is no mass
audience
The audience is not
passive, they are
communicative and
adaptive.
The lure of social
media
Election 2010 - the Great Stalemate
“A highly complex web of relationships has grown
up between politicians, their professional advisers
and media professionals, which is so mutually
preoccupying that the needs of ordinary citizens
can fall far from sight.”
From Blumler, J and Gurevitch, M (1995) The Crisis
of Public Communication. London: Routledge.
Contested
journalism
• Audience members openly critical, in
real-time, of
• Agendas
• Credibility
• Ergo, legitimacy
Contested
campaigns
• Mobilising splinter/interest groups
• Disrupting messaging
• Partisan counter-messaging
Cultural chaos: how
should practitioners
adapt?