Transcript Final Exam Thursday, Dec 15th 1 – 4pm E 230 Process for final exam   Handwritten; no laptops or other communicating devices Open book, open note; all materials.

Final Exam
Thursday, Dec 15th
1 – 4pm
E 230
Process for final exam


Handwritten; no laptops or other
communicating devices
Open book, open note;
all materials on paper

Question sheet must be returned

Stevens Honor Code applies
Typical Grade Distribution
individual semesters vary considerably
D/F
C
B
A
homework
0+
10%
10%
80+%
class participation
0+
30%
45%
25%
5%
3(12%)
35%
8(31%)
40%
14(54%)
20%
1(4%)
final exam
out of 26 students
0+
25%
6.5
50%
13
25%
6.5
course grade
0+
15%
60%
25%
mid-term exam
actual grades
Final Exam Case
Emotiv Systems:
It’s the Thoughts That Count
Brain-computer interface (BCI)
technologies
Emotiv Systems in 2007
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Emotiv’s EEG-based product can sense 30
mental states (12 expressive, 6 affective, 12 cognitive)
Currently targeting the video game market, but
other application markets are possible (medical,
military, market research, etc)

Decisions to make before 2008 product launch:
- console or PC games?
- distribution channels
- pricing
- game development?
Potential Exam Topics
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Income statement analysis
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Decision criteria (objectives, outcomes)
Market attractiveness (5 Forces)
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Competitive analysis
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Competitive advantage
Target customer selection/description
Differentiation (whole product)
Product decisions (pos-and-neg’s)
Channel economics
Channel choice (pos-and-neg’s)
Product positioning
Pricing
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Promotion
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Please fill out the online
course assessment survey
Written comments are
particularly appreciated !!