Transcript Career Education Trends & Research Presented by: Michael J. Cooney Career Education Sector Growth 2% of Higher Education 1995 8% of Higher Education 2007 The College Board October 2007

Career
Education
Trends & Research
2007
Presented by:
Michael J. Cooney
Career Education
Sector Growth
2% of Higher Education 1995
8% of Higher Education 2007
The College Board
October 2007
Accessibility
40% of college freshmen need remedial work
Affordability
Increased need-based aid and simpler applications
Accountability
Voluntary reporting of cost, quality and outcomes
Accreditation
What is the role, function and future of accreditation
Articulation
When and how should credits be transferred?
EDUCATIONAL
OUTCOMES
Measuring Student Achievement
Accrediting Agencies
State Regulatory Agencies
College & University Affiliate Groups
What’s Happening
in the Career College Sector?
• End of hyper-growth in the sector
• Lead cost growing
• Market expansion has peaked
• Tuition increases under scrutiny
• Transparency for all of higher education
• Non-profits and public institutions are getting
better at marketing
• Bricks and clicks, here come the big publics
Sector Challenges:
• High employment
• No new technology
• No new societal trend
• New student behaviors
• Tuition growth beyond funding available
Massage Therapy Programs
THE
POPULATION
NUMBERS
419,000,000
Americans in 2050
Census Bureau Projects Tripling of
Hispanic and Asian
Populations in 50 Years
Non-Hispanic Whites May Drop
to Half of Total Population
Immigration patterns have changed dramatically over the past
100 years. New immigrants to the U.S. are quite diverse with
respect to their country of origin.
100%
80%
Asia
Central/South
America
Canada
Europe
Australia and
New Zealand
Africa
60%
Proportions
40%
20%
0%
1820–1940
1951–60
1971–80
Years
1991-96
Qu i c k T i m e ™ a n d a
T I F F ( Un c o m p r e s s e d ) d e c o m p r e s s o r
a r e n e e d e d t o s e e t h i s p i c tu re .
Why Go To College
Greatest Changes:
To make more money
49.9% in 1976
64.9% in 1985
69.0% in 2006
To prepare for graduate/
professional school
34.9% in 1971
57.7% in 2006
Higher Education
System Failure:
Education for the Rich
Three-quarters of students at top colleges come from the
Top socioeconomic quartile, with only one-tenth from the
Poorer half and 3 percent from the bottom quartile.
The Century Foundation,
2004
Higher Education
System Failure:
Community Colleges:
High Hopes & Harsh Realities
The reality is that less than a third of students
who hope to earn a credential from a community
college or transfer to a four-year college or
university actually do so.
Community College Week
May 7, 2007
Trends That Are Impacting
Higher Education
Growing Gender Gap
 2002 – Women made up 57 percent of the nation’s
16.6 million students
 Between 2002 and 2014:
 Male enrollment is projected to increase 12 percent
 Female enrollment is projected to increase 21 percent
 Total enrollment is projected to increase 17 percent to
total 19.5 million
Inside Higher Ed
9/12/05
First Generation College
Students
• Lower perceived level of family support
• Lower level of importance of college
• Less knowledge of college environment
& college values
First Generation College
Students
College Culture Shock
“The Double Assignment”
Conflict between core family values &
College upwardly mobile values
75% of student leave institutes because
they do not feel socially integrated.
Attitudes,
Values,
& Behaviors
Acquired in the process of higher education
maybe more valuable than “book learning.”
Parental Encouragement
Best predictor of Post-Secondary
Aspirations
For all students
First generation students are more than twice as likely than
non-first-generation students to leave four-year institutions
before the second year.
High School Curriculum
Best predictor of Post-Secondary
Success
For all students
Persistence in college is directly related
to the rigor of high school curriculum
High School Grades
Better indicator of future college
success than SAT scores
There is a high correlation between SAT scores
and socioeconomic status
First Generation College
Students
Postsecondary Access, Persistence, and Attainment
 Over estimate the cost and selectivity of
postsecondary education
 Fail to fully utilize the financial aid available
 Require more assistance in the enrollment process
 Need small classes and one-to-one instruction
 Succeed best when given short term goals
 Require assistance in
Visualizing Success & Integrating Experie
The “Success” Experience
Student
Engagement
is critical
The Gallup Poll
The “Success” Experience
Student
Engagement
is critical
More than 70% of the U.S. workforce are not engaged in their jobs.
Students can not be more engaged with the institution than the
faculty and staff.
The Gallup Poll
The “Success” Experience
Student
Engagement
is critical
Creating a sense of belonging drives critical
outcomes such as student engagement,
retention, learning outcomes, and graduation
rates
The Gallup Poll
Students Know…
• It’s all about:
Culture
Structure
Caring
The only real measure of
career education is:
Positive
Student
Outcomes