Transcript Peroxide Glass & Surface Cleaner Peroxide Glass & Surface Cleaner Strategic Rationale  Fills a gap in the Ecolab Housekeeping portfolio  Peroxide cleaners are.

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Peroxide Glass & Surface Cleaner
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Peroxide Glass & Surface Cleaner
Strategic Rationale
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Fills a gap in the Ecolab Housekeeping portfolio
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Peroxide cleaners are prominent in the Education,
Government, and Commercial market segments
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Opportunity to develop a Peroxide cleaner that works on
glass and delivers a positive user experience
Simplify the cleaning process-one product on multiple surfaces
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Peroxide Glass & Surface Cleaner
Three
SKUs available at launch (8/1/11)
 6100609: Peroxide Glass & Surface Cleaner Oasis (2.5 Gallon)
 6100610: Peroxide Glass & Surface Cleaner QC (2/1.3L)
 6100608: FaciliPRO Peroxide Glass & Surface Cleaner QC (2/1.3L)
 Oasis Pro pack size available in 2012
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Peroxide Glass & Surface Cleaner
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Green SealTM certified (GS-37)
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USDA BioPreferred certified
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Product is not registered to sanitize or disinfect
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Dilution Range: 1, 2, 4 ounces per gallon
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Fragrance: Morning Breeze
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Peroxide Glass & Surface Cleaner
Key Customer Benefits
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Simplifies the cleaning process – one product and one dilution
to effectively clean multiple surfaces
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Leaves a streak-free shine on glass and mirrors through the
use of peroxide and a plant-based surfactant
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Reduces the need to stock multiple products and streamlines
the employee training process
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Pleasant fragrance and color create a positive user
experience
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An environmentally responsible cleaning product that is easy
to insert into existing Ecolab dispenser
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Competitive Product Comparison
Peroxide Glass &
Surface Cleaner
Competitive
Product A
Competitive
Product B
Competitive
Product C
Color
Yellow
Clear
Clear
Clear
Scent
Crisp and Fresh
Morning Breeze
Chemical odor
Chemical odor
Chemical odor
Shelf Life
concentrate
Minimum 1 year
Minimum 1 year
Unknown
Unknown
Certifications
Green Seal GS-37
and USDA
BioPreferred
Green Seal GS-37
Green Seal GS-37
Green Seal GS37 and USDA
BioPreferred
Dilution Rates
1, 2, 4 oz/gal for
all surfaces
Glass at ½ oz/gal,
All Purpose at 4
oz/gal
Glass and light
duty at 1 oz/gal,
Heavy-duty at 2
oz/gal
Light duty at 4/5
oz/gal and
degreaser at 8
oz/gal
Performance
on Glass
Superior
Marginal
Marginal
Streaks and film
at higher than 1
oz/gal dilution
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Dispenser Labels
Peroxide Glass & Surface Cleaner
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6100609: Peroxide Glass & Surface Cleaner Oasis (2.5 Gallon)
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6100610: Peroxide Glass & Surface Cleaner QC (2/1.3L)
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92152938-Wall Chart
92152939-Dispenser
92152940-Bottle
92151308-Kit
92022866-Wall Chart
92022867-Dispenser
92022868-Bottle
92021168-Kit
6100608: FaciliPRO Peroxide Glass & Surface Cleaner QC (2/1.3L)
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92152970-Wall Chart
92152971-Dispenser
92152972-Bottle
92151309-Kit