Transcript Chapter 3 Presentations Professor Michael J. Losacco CIS 1150 – Introduction to Computer Information Systems.

Chapter 3
Presentations
Professor Michael J. Losacco
CIS 1150 – Introduction to Computer Information Systems
Overview
Chapter
3P
Describe Benefits of Presentations
Define Structure
Define Simplicity & Clarity
Explain Legibility
Define Balance & Maximization
Explain Color Use
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Benefits
Chapter
3P
Audience
Enhanced Interest
"Listeners" Listen Between 25% - 50%
Confidence in Presenter
Assists Difficult Concepts
Helps Improve Recall
Short-term Memory Holds Only 5 to 7 Points
Remember 10% Heard vs 50% Read
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Benefits
Chapter
3P
Presenter
Influence Decisions
Favorably Perceived
Increased Interaction
Create Energy Flow
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Structure
Chapter
3P
Attention-getting Opener
Brief Overview of the Topic
Describe the Problem
Explain the Solution
Action Steps
Conclusion & Brief Summary
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Elements
Chapter
3P
Combine Sensory Channels
Left Brain
Words, Sentences
Right Brain
Graphs, Charts, Symbols, Pictures
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Elements
Chapter
3P
Simplicity
Complement Oral
White Space
One Topic per Slide
Clarity
Know Audience Demographics
Use of Jargon
Content Over Appearance
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Elements
Chapter
3P
Legibility
Typeface
Title v. Body
Size
Title v. Body
Title Should Not Wrap
Attributes
Bold, Italic, Underline
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Elements
Chapter
3P
Graphics
Logo on Every Slide
Just Because
Balance
Maximization
8 x 8 Rule
Bullet Text Should Not Wrap
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Color
Chapter
3P
Contrast
Psychological Response
Red
Power, Warmth, Passion, Aggression, Danger
Green
Nature, Health, Good Luck, Jealousy
Problems in Global Market
Blue
Trust, Conservative, Security, Order
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Color
Chapter
3P
Psychological Response
Yellow
Optimism, Hope, Cowardice, Betrayal
Sacred Color to Hindus
Purple
Spiritual, Mystery, Royalty, Arrogance
Orange
Energy, Balance, Warmth
Signifies a Product is Inexpensive in the US
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Color
Chapter
3P
Psychological Response
Brown
Earth, Reliability, Comfort, Endurance
Successful Food Packaging in US
Poor Sales in Columbia
Gray
Intellect, Future, Modest, Sadness, Decay
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Color
Chapter
3P
Psychological Response
White
Purity, Cleanliness, Innocence, Death
Signifies Marriage in the US
Signifies Death in India, Other Eastern Cultures
Black
Death, Mystery, Fear, Unhappiness
Packaging
Power, Sexuality, Sophistication, Elegance
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Shape
Chapter
3P
Psychological Response
Rectangle
Order, Logic, Containment
Circle (Female)
Connection, Community, Wholeness
Warmth, Comfort, Sensuality, Love
Triangle (Male)
Energy, Power, Law, Science, Religion
Strength, Aggression, Dynamic
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