Transcript Dang Coconut Chips
Dang Coconut Chips
Brand Introduction
Dang Foods LLC 3254 Adeline Street, Suite 210 Berkeley, CA 94710 Phone: 646-450-6501 Fax: 888-645-6065 www.dangfoods.com
Dang, That’s Good!
•22 month old healthy snack brand •#1 selling brand of coconut chips: the perfect snack and a versatile topping •Family Company •Target audience: Mothers, LOHAS consumers, Millenials, Foodies
Dang Coconut Chips
Grocery – Healthy Snacks, Dried Fruits/Nuts 3 flavors:Original Recipe, Caramel Sea Salt, Unsweetened 3 sizes: 1.4 oz snack size and 3.2 oz family size, Original available in 0.7 oz single serving size SRP: $1.79- single serve / $2.99 – snack size / $4.99 – family size Launched July 2012 (Original), July 2013 (Caramel), July 2014 (Unsweetened) 1.4 oz snack size – Caramel Sea Salt 1.4 oz snack size – Original 1.4 oz snack size – Unsweetened Dang: #1 Selling Coconut Chip in Natural (SPINS) Vegan, Gluten-Free. Non-GMO verified.
Healthy snack and versatile topping Family company with ties to Thailand- Founder’s mother’s name is Dang. His brother and cousin handle supply chain and operations Nationally recognized in NY Times, Forbes, Cosmo 3.2 oz family size – Caramel Sea Salt 3.2 oz family size – Original 3.2 oz family size – Unsweetened Dang Foods: Vincent Kitirattragarn: [email protected]
: 646-326-2232
Dang Coconut Chips – Coated Line
Grocery - Prepack Healthy Snacks (Dried Fruit and Nuts) 2 flavors: Dark Chocolate, Greek Yogurt 2.0 oz / 57 g bag= 2 Servings Target SRP: $3.99
Launching July 2014 2.0 oz - Dark Chocolate coated Coconut Chips 2.0 oz - Greek Yogurt coated Coconut Chips Fair Trade Certified Dark Chocolate coating Natural Greek Yogurt coating Nationally recognized in NY Times, Forbes, Cosmo Good Source of Fiber Dang Foods: Vincent Kitirattragarn: [email protected]
: 646-326-2232
Dang Coconut Chips:
A Brand in Demand
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Dang Coconut Chips are available in 37 states and 4000+ stores
Source: Dang Store Locator Report 5
PLACEMENTS
• • • • • • • Safeway – all banners Whole Foods – 9 regions Sprouts The Fresh Market Raley’s Natural Grocers H-E-B • • • • • • • • • Stater Bros Lucky/Savemart NCGA/INFRA Pharmaca Metropolitan Market PCC • • New Seasons King Sooper Ralph’s • • • Roche Bros Google Yahoo Square Microsoft
Marketing
• • • • • • • • • TPRs – 3-4x per year
Brand Ambassador Program
Demos Shippers Shelf Talkers Constant social media presence PR Team Samplings at targeted events, trade shows Subscription boxes
Coconut Chip Category
ITEMS* TOTAL
COCONUT CHIP TOTAL
Dang Toasted Coconut Chips 3.2 Oz Dang Toasted Coconut Chips 1.43 Oz Dang Foods Caramel Sea Slt Coconut Chps 3.2oz
Dang Foods Caramel Sea Slt Coconut Chps 1.4oz
Danielle Crispy Frt Chips Roastd Coconut 2 Oz Coco Fresh Toasted Coconut Chips 1.4 Oz Blue Monkey Coconut Chips 1.4 Oz Danielle Coconut Chips 100cal 0.7 Oz
Current $ Sales $21,839,236 $224,251 Dollar % Chg 33.1% 271.9%
$97,144 3470.7% $46,763 35083.7% $2,938 0.0% $2,258 $43,623 $17,994 0.0% (23.4%) 0.0% $13,503 $28 0.0% (94.2%)
Current Unit Sales 6,659,148 72,883 Unit % Chg 34.1% 377.9%
22,941 3937.0% 18,060 36459.7% 839 0.0% 991 11,172 12,825 0.0% (22.6%) 0.0% 6,043 13 0.0% (93.7%)
Current ARP $3.28
$3.08
$4.23
ARP % Chg (0.7%) (22.2%)
(11.6%) $2.59
$3.50
$2.28
$3.90
$1.40
$2.23
$2.19
(3.8%) 0.0% 0.0% (1.1%) 0.0% 0.0% (7.5%)
Current TDP 2600 399 46 36
9
TDP Chg Current SPP $8,400 12.7% $4,893 Dollar SPP % Chg (21.3%)
9 $10,488 63.1% 11 2 7 9 3 4 0 11 2 7 (0) 3 4 (0) $4,089 555.3% $1,375 $334 $5,063 $5,831 $3,081 $174 0.0% 0.0% (21.1%) 0.0% 0.0% (93.4%)
Current Unit SPP Unit SPP % Chg 2,561 1,590
2,477
13.5% 1.1%
84.4% 1,579 580.9% 393 0.0% 147 1,297 4,156 0.0% (20.2%) 0.0% 1,379 79 0.0% (92.9%) Dang is the #1 growing brand in SPINS Natural Fruit and Veggie Chips Category. Dang’s coconut chip market share: 60+% market share in natural channel
*Note: SPINS does not specifically code a chip as being Coconut, this chart displays all items that have “Coconut” in the product name Source: SPINSscan Natural X-WF / Natural Supermarkets $2MM+ / 52 Wks Ending 10/26/2013 unless otherwise noted