What is Extended Packaging?

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Transcript What is Extended Packaging?

B2C Extended Packaging Bar Code Standard

Training for GS1 Member Organisations

The way consumers shop is changing

25% of all Consumer Package Goods purchase decisions are influenced by some online or mobile activity

What is Extended Packaging?

Key concept:

They receive the answer from a trusted source by scanning the product 3

Challenges for Extended Packaging

• •

Confusing

for consumers

Complex and costly

keys

and

data carriers

Lack of access to trusted product data

GS1 Vision for Extended Packaging

• •

Simple

for consumers

Easy and cost-effective

keys

and

data carriers

Easy access to trusted product data

Situation in 2010

Global standards for

keys

and

data carriers Linear

• EAN/UPC optimal solution

Focus of GS1 Trusted Source of Data project

GS1 Trusted Source of Data Project

Objective

More information at www.gs1.org/b2c

Focus of this training

• Output of Multiple Bar Codes Work Group to address 2D standards gap for Extended Packaging • GS1 has worked with manufacturers and retailers though the Managing Multiple Bar Codes Working Group to develop a standard that will provide a platform for development by application providers.

Two scenarios: bar codes for mobile applications

When bar codes are scanned by mobile phones to access information, there are two basic scenarios: •

Direct Mode

•

Indirect Mode

Direct Mode

The content encoded leads directly to the information (e.g. URL)

Indirect Mode

The content encoded needs to be “resolved” before information can be retrieved (e.g. GTIN)

The Direct Mode in detail

• A new application identifier, Extended Packaging URL, AI (8200), was introduced to the GS1 General Specifications in January 2012.

• It must be encoded together with AI (01) GTIN of the product in a two-dimensional symbol.

• It is designed to be used with GS1’s two-dimensional symbols, GS1 DataMatrix and GS1 QR codes.

Extended Packaging URL

• AI (8200) indicates that the AI data field contains a brand owner authorised website address for a trade item. It must be processed with the GTIN encoded in the same symbol to obtain one address for the item identified with the GTIN.

Application Identifier 8200 Format of the Element String

Brand Owner authorized URL X 1 variable length X 70 13

An example

• The URL for the product is http://www.bestcompany.org

• The GTIN for the product (shown in a 14-digit field) is 09507000000111 • When encoded in the symbol, the sequence is (01)09507000000111(8200)http://www.bestcompany.org

From scan to a website

09507000000111

8200

http://www.bestcompany.org

http://www.bestcompany.org 09507000000111 Add slash for web link: 21.Mai 2012

09012345670016

http://www.bestcompany.org/09507000000111

Webpage from The Best Company WELCOME! Lots of information about our product with the GTIN 9507000000111….

Which symbol to use

• GS1 DataMatrix or GS1 QR Code for retail use.

• GS1 DataMatrix only for regulated healthcare trade items.

• GS1 QR Code is only approved for Extended Packaging. • A linear bar code will also be needed if the item is to be scannable at retail points of sale.

Which size of symbol

• Consult the GS1 General Specifications, Section 2.1.8, Trade Item Extended Packaging.

• Then look at Figure 5.5.2.7 – 2.1 GS1 System Symbol Specification Table 1 Addendum for AI (8200).

• For GS1 DataMatrix and GS1 QR, x-dimension range is from 0.396 mm to 0.743 mm, with target size of 0.495 mm.

Bar code print quality

• As with all other GS1 symbols, GS1 DataMatrix and GS1 QR must be printed to reach a minimum print quality.

• This is explained in section Figure 5.5.2.7 – 2.1 GS1 System Symbol Specification Table 1 Addendum for AI (8200), and is 1.5/***/670, where *** is 80% of the x dimension used for the symbol.

Summary of rules for the application

• GTIN is the Trusted Source Data (TSD) Key.

• GTIN must be encoded with the Product URL.

• Additional AIs may be carried with GTIN and Product URL in the 2D symbol but they are not processed for this application.

• Only one URL per package as Extended Packaging AI.

Further rules

• When AI (8200) appears on the label, the expression of the URL shall not appear in HRI.

• If it appears in Non-HRI text, it shall be expressed as http://www.gs1.org/09507000000111 • If linear symbols are also used, the 2D symbol must not be in mirror or reverse orientation. 21

Regulated healthcare options

• For direct mode Extended Packaging • GS1 DataMatrix is the only option • For indirect mode Extended Packaging • EAN/UPC, GS1 DataBar, GS1-128, or ITF-14 are all options.

Two-dimensional examples

• GS1 QR code • GS1 DataMatrix

http://www.gs1.org/095070000001118200 http://www.gs1.org/095070000001118200

© 2012 GS1 When AI (8200) appears on the label, the expression of the URL shall not appear in HRI. If it appears in Non-HRI text, the example above would be shown as: PRODUCT URL http://www.gs1.org/09507000000111 (where GTIN expressed as 14 digits).

Indirect mode

• The new GS1 standard still allows for the indirect mode, when the GTIN alone is used as the reference point for the application.

• This may be scanned from a linear or a two-dimensional symbol.

Terminology

Extended Packaging GS1 B2C Trusted Source of Data (TSD) Direct mode: Indirect mode It is the ability of users to retrieve additional information about trade items via mobile devices or in general between link a trade item with virtual information or services.

A GS1 managed network concept that uses GTIN (product identification) and GDSN (product information) and would support the communication of authentic product data provided by brand owners to retailers, internet application providers, government, and consumers and shoppers using the internet and mobile devices. etc).

Information retrieval function when the bar code contains either the address (URL) of the content or service, or the content itself, inline.

Information retrieval function when the code contains a GTIN, which needs to be resolved to obtain the content or service. Resolving a GTIN means looking it up, typically at a network service, to determine the corresponding content or service. 25 © 2012 GS1

GS1 Solution Benefits

• Consistent experience for consumers, regardless of which symbols they scan.

• GTIN in all symbols means connection to TSD for both direct and indirect mode applications.

• GTIN as integral part of Product URL provides brand level addressability on demand for brand owners.

Standards Adoption: 2 phases

Phase 1: Work with Solution Providers Phase 2: Work with Brand Owners

Phase 1: Work with Solution Providers

Goal: Ensure GS1 QR Code and GS1 DataMatrix can be encoded and decoded by relevant software and mobile applications.

• • Technical questions:

Scott Gray

, [email protected]

Engaging solution providers:

Gwen Lurie

, [email protected]

Phase 2: Work with Brand Owners

Goal: Use GS1 standards on product packaging Once the standards are well-adopted in each country by solution providers offering mobile bar code scanning applications, MOs can approach brand-owners interested in using GS1 QR Code and GS1 Data Matrix on their packaging.

Deployment Considerations

• Migration to use of GS1 standard will take time.

• Implementation guidelines needed for IAPs, brand owners, other end-user companies, and MOs.

• Further research on mobile device capability with existing bar code standards.

• 1D symbols still used in retail for next 10 to 20 years.

• URLs which may be longer than 70 characters.

Resources

•

Position Paper on bar codes for mobile applications

http://www.gs1.org/docs/b2c/GS1_Mobile_ Barcodes_Position_Paper.pdf

•

Extended Packaging Implementation Bulletin

http://www.gs1.org/sites/default/files/docs/g smp/barcodes/B2C_Extended_Packaging_ Implementation_Bulletin.pdf

•

General Specifications

http://online.gs1.org/index.php/genspecs/