The Wide World of Mobile Solutions for Wineries

Embracing Mobile to Engage Your Audience & Increase Revenue

Mobile Solutions to Engage Your Consumers

 Lee Little  Founder & CEO, Bar-Z There is a Lot Going on in the Mobile Space!

 Native Apps Vs. Web Apps  Responsive Design Websites Vs. “Mobi” Sites  New Mobile Technology

Why Go Mobile?

      Engages Your Audience with Media, Unique features, Navigation & Commercial Messages Expands Your Reach - Locally & Internationally Creates New Communication & Revenue Opportunities    Offers tailored experiences for different – Areas/Regions Topics – History of your wine region, winery tours, education Audiences – Connoisseurs, inexperienced wine drinkers Creates an environmentally-friendly “ Green ” guide  Connects with the Technology Generation!

Millennial wine market is the fastest growing wine segment

Join the Mobile Revolution!

     

62% of Americans own a Smartphone

with web access  88% of Americans aged 18-29 own a Smartphone By the end of 2013, there were

more mobile devices on Earth than people!

64% of affluent app users say they

view brands with apps more favorably

The number of US mobile coupon users will rise from 12.3 million in 2010 to

53.2 million in 2014

, driven by the rapid adoption of Smartphones

55% of consumers express an interest in mobile coupons

but only 10% have actually received one from a merchant Overall app use in 2013 posted

115% year-over-year growth!

Native Apps vs. Web Apps

 Both Options Present Advantages & Disadvantages – Ideally Provide Both   Native Apps – Designed for iPhone or Android, Downloaded from App Stores Mobile Native Apps are Critical  As of last year, apps from retail businesses took up to 27% of consumer’s time   Web Apps – “Mobile Friendly” Websites Mobile-Friendly Websites Affect Your Brand  67% of consumers say they are more likely to purchase from a mobile-friendly website over one that is not optimized  Mobile internet usage is predicted to overtake desktop internet usage by 2014 

Two Mobile Website Options:

1) Responsive Design Website  Single Website designed to be accessed by any type of device  Website adjusts to the size of the user’s screen 2) Separate Mobile Website or “.Mobi” site  Different URL for desktop & mobile site  Senses device type & responds with appropriate page  Provides access to frequently visited pages, but not necessarily all pages

Native Apps vs. Web Apps

Feature – Quality

Popularity & User Experience Offline Data Access Uses All Hardware Features Platform Agnostic Gaming Experience Technology/Programming language User needs to install anything on the phone?

Updates need to be installed Performance Revenue sharing model (iTunes/Android Market) Distribution & Review System SEO

Native App

Excellent Yes Yes No Superb Objective C Yes Yes Excellent 70/30 App Store No

Web App

Average No No Yes Clunky HTML/JavaScript No No Clunky 100% to Developer Not available Yes

Responsive Website or Separate Mobile Website?

 Again, both options present pros & cons but Responsive Design Websites appear to be the best option:  One Website, Many Devices –  Responsive websites have one URL & the same HTML code regardless of   device Provides a great user-experience across many devices & screen sizes Easier for users to share, interact with & link to than content that lives on a separate mobile site  Recommended by Google –  Easier & more efficient for search engines to “crawl”  Google states that responsive web design is its recommended mobile configuration & an “industry best practice”  Easier & Less Expensive to Manage –  Changes to website are only done once

Responsive Design Website

Native Smartphone Apps

   Apps are coded in a different programming language for each device “operating system” or “OS”  Apps are downloaded from different app stores for each operating system Apple iOS Devices = App Store  Android OS Devices = Google Play Apple iPhones / iPads & Androids are the dominant technologies

iPhone & Android Dominate the Market

Native Apps Provide Better “Location-based” Information

  Native apps are GPS-based & offer location aware information: Where Am I?

What’s Around Me?

     Location-Based Features Include:

Integrated Mapping Dynamic Distance Measurements

– How far away is the next winery?

Turn-by-Turn Routing

– How do I get to the winery?

GPS Triggering - Proactively alert users when they have reached a location “Around Me” Features – Display a map based on the user’s location

New Mobile Technology

     New Mobile Technology can be used in Innovative Ways Engage Users Deliver Educational Information Increase Revenue Promote Events         iBeacons QR Codes Push Notifications Passport & Loyalty Programs Social Media Integration Digital Coupons In-App Advertising   Fun Interactive Elements Digital Souvenirs Contests

iBeacons

   New Technology Introduced by Apple  Indoor Positioning System Location-Aware, Context-Aware  Sends notifications of items nearby – Coupons A small hardware device and Smartphone “speak” to each other using Bluetooth

QR Codes

 QR Codes are two-dimensional barcodes that can be scanned with a Smartphone to bring up information  Perfect for bringing up content that cannot be triggered via GPS  QR code scanner is embedded in application    Use QR codes to create display signage for users to scan Information about varietals History of the winery

Push Notifications

    Allows you to send out short “tweet style” notification messages to app users New Winery on the App Upcoming Events Winner of Contest Announced  Keep your app “top of mind” & users coming back  Users are prompted to opt-in to receive push notifications  Notifications are sent when app is open, minimized or closed  Users dismiss notification after viewing

Passport & Loyalty Programs

 A loyalty and exploration mechanism  Akin to a real-world Passport, frequent visitor card, loyalty program card, etc.

 Create an interactive component for users  Increase visitation & spending at participating wineries  Encourage repeat use of your app  The user visits and/or purchases at a participating location, receives a ‘stamp’ on their Passport  After a number of stamps have been collected, the user can redeem for a reward

Collect User Information

 Stay connected with consumers and build your lists  Collect user information for email newsletters, contests, etc.

 Completely customizable to your desired text, field labels, formats and what’s required for submission

Go Social!

 Connect with Users through Social Media  Build “Word of Mouth” Online  Free Marketing!

 Users can “Like” your organization or member wineries on Facebook and “Follow” you on Twitter  Users can “Share” information from apps to their friends & family via social media    Twitter “tweets” Facebook Status Updates Email

Offer Digital Coupons

    Use for promotional offers to encourage additional consumer spending – Onsite events & Festivals Merchandise in Gift Shop Partner with Local businesses  Restaurants   B & Bs Local Attractions  Redeemable to discourage over use

Use In-App Advertising

       Add Advertising to Support Your Goals Off-set the cost of the technology Promote Events  Work with partner businesses  B&Bs, Restaurants, Local Attractions Banner ads Full screen interstitial ads Sponsored Listings Ads click through to specific URL landing pages

Offer Fun Interactive Features

Bar-Z Creates Mobile Solutions

 Mobile Solutions Development Firm  Located in Austin, TX  Founded in 2005, Over 300 apps and over 2m downloads  Full-Digital Platform  Software-as-a-Service  We Build & Manage Your apps    Central Content Management System Mobile Responsive Design Websites iPhone & Android Native Apps

Thank You Questions?

www.barzadventures.com

[email protected]

512-732-0135