Transcript Intermountain Race Management Roundtable

Road Race Trends
2012
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Linking Friends and Family to the
Event.
Increase in series, relays, mass
events, festivals.
Increase in female participation.
Increase in Half Marathons.
Higher race entry fees/expectations.
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2.
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4.
5.
Linking Friends and Family to the
Event.
Increase in series, relays, mass
events, festivals.
Increase in female participation.
Increase in Half Marathons.
Higher race entry fees/expectations.
“In today's Facebook-driven world
what you do is only as important as
the immediate feedback your actions
elicit from your friends “- Marine
Corps Marathon
 Real-Time
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Real-time updates from course that can be
posted to an athlete’s Facebook or Twitter
accounts or to mobile numbers of friends and
family.
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Updates are sent in real-time from designated
points on the course.
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Athlete video allows athletes to view
themselves crossing splits from the course or the
finish line.
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The athlete and their video are searchable by
name or bib number.
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Video can be shared on Facebook or Twitter
and on average each finisher receives 5-7 views.
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Engagement around the video results
increases exposure and activity around your event.
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Real-time mobile results, allowing you to track
an athlete as they compete. With mobile results you
can view a race leaderboard and search for athletes by
name or bib. The results show individual athletes’
pace, split and finish times, overall results and age
group placing.
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Spectators can track athletes and get results
during the event . Athletes no longer have to search
out results postings and wait for updates as the race
concludes.
QR codes on race
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bibs can link to:
Individual results page.
Sponsor recognition or pages.
Coupons, special deals.
Video
Websites
ACTIVE Works, allows event directors to create
these QR codes for use.
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Boston: AT&T Athlete Alert Program. Mobile
Phone Alert System.
Marine Corps: Track a Runner Presented by
Nissan, broadcast every five kilometer split to
its website.
New York:
Mobile Spectator app presented by Subway,
Powered by MapMyRUN. Each NYC Marathon
runner has a device on their numbered bib, which
tracks their location.
1.Video on demand: Race Week Live and
The Daily Cool Down
2.NYC guide from MyCityWay featuring
popular restaurants, attractions and
retail listings
3. Special offers from marathon partners for
NYC visitors and residents.
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4. Interactive course map
5. As a fan – share via Twitter, Facebook
and email within the App.
6. Watch live video of the M and W pro races,
plus livecoverage* NBC4.
7. Track up to 10 runners simultaneously*
8. Race coverage, news and up-to-the-minute
info.
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Twin Cities: uses Mtrack for marathon and
10 mile.
Austin: Have produced their own app.
Include runner ETA.
Columbus: Uses RTRT.me and it’s free.
Chicago: Eight on-course McDonalds serve
as Runner Update Centers to look up runner
status online.
St. George: Uses Xacte.
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Spectator videos, tips, maps.
Post race reunion areas, GPS.
Share photos on Facebook.
Mobile web application.
http://www.youtube.com/watch?v=SnrzCls
OlyU
1.
2.
3.
4.
5.
Linking Friends and Family to the
Event.
Increase in series, relays, mass
events, festivals.
Increase in female participation.
Increase in Half Marathons.
Higher race entry fees/expectations.
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Series races. Divas Half Marathon Series,
Rock ‘n’ Roll Marathon Series® and Ragnar
Relay Series®, Ironman®, Color Run®,
Color Me Rad®, Warrior Dash, etc.
 National sponsorship exposure.
 Economy of scale, purchasing power for
supplies/advertising/other fixed costs.
 Capitalize on the goal-oriented mindset
of runners.
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Mud – fun, fast and extremely addictive.
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Color - an experience focused on crazy color
fun with friends and family. Color runners
are different ages, shapes, sizes, and
speeds. “the most memorable and
colorful run of your life”.
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Adventure – “The ultimate event for thrillseeking weekend warriors”
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Color Me Rad “The run that's been ruining
all other 5K's since 2012.”
54 Color Me Rad races Jan – Sept. 2013
CMY5K; Color Run®
Foam Fest - 25 events
Tough Mudder - 25 events
Warrior Dash – 46 events
Adventures races, foam runs, zombie runs
(Be a zombie) http://runforyourlives.com/
http://www.youtube.com/watch?v=49xquBXR
31E&feature=player_embedded
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2.
3.
4.
5.
Linking Friends and Family to the
Event.
Increase in series, relays, mass
events, festivals.
Increase in female participation.
Increase in Half Marathons.
Higher race entry fees/expectations.
Female runners now accounting for more than
53% of event finishers nationwide compared to
less than 20% of finishers during the 1970s First
Running Boom.
 St. George Marathon: 2009 – women 43.8%
2012 - women 45.6
The Women's National Runner Survey from
Running USA is a comprehensive survey designed
to assess the demographics, lifestyle, attitudes,
habits, and product preferences of the FEMALE
running population nationwide. – Running USA
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USA Races
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By Gender
Women by %
Men
by %
2004
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51
2005 2006 2007 2008 2009 2010 2011
53
47
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Running USA reports that there were more
than 200 “women-only” events in the U.S.
last year meeting the criteria of 95% female
participation or more. In 2011, there were
18 women-only events with 2,000-plus
finishers and 12 of the top 30 women-only
events were half-marathons where females
dominate the 13.1 distance with 59%
participation.
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In The Complete Book of Running for Women,
author Claire Kowalchik states that “running is
one of the simplest, fastest, most accessible ways
to fitness and good health. You don’t need a
partner, special equipment, a gym membership, or
even much time. A mere 20 minutes three or four
times a week is enough to make you fit. This
convenience of the sport is an appealing factor to
women and all the challenges they face with taking
care of family, work and other stresses”.
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Chicago Area Runners Association (CARA).
David Patt, who directs CARA, quoted figures for
his groups. “Our marathon training program is
close to 60 percent female,” said Patt. “Our
beginning running program is about 80 percent
female.”
“In many instances these are young women taking
their first jobs in the city. They’re committed to
fitness, looking for a social connection and looking
for protection in numbers.”
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Kristin Armstrong, contributing editor to Runner’s
World and author of Mile Markers: The 26.2 Most
Important Reasons Why Women Run talked about
her own personal journey. “Running is connected
to my family, my parenting, my spiritual life, my
fitness, my friendships, my health, my sanity, my
peace. I can clear my head and solve problems
when I run, or make peace with not knowing. I can
find beauty, or at least redemption, no matter
what.”
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Training programs, both charity and non-charity
alike, have contributed to the growth of women in
running. These programs welcome women of all
shapes and sizes, previous running experience or
not.
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Events that sell-out quickly are usually those that
offer an experience, not just a race.
Being part of something exclusive.
Shirt styles in a female cut and offering larger cuts
for all shapes and sizes.
Activities including a health and fitness expo just
for ladies and runner medals or gifts specific to the
female participant.
Mixed emotions from runners re bling and frills.
“When I first started running it, I felt a sense of
empowerment as a female athlete as I toed the line,
and that Nike took me seriously. Last year, I felt as
though Nike viewed me as sparkly pink wallet. The
signs along the course are insulting ('Skinny jeans
ahead!' or 'Hurry up so you can shop!' Yeah, that's
motivating for someone trying to set a PR for the
course.). There was a 'bra exchange' at mile 7 or
something. I mean, come ON. Nike makes a women's
marathon in 2004, starts it out as a legitimate, good,
REAL marathon, and then slowly morphs it into a
disgusting show of heteronormality, all girly girl-ness,
where running is about staying skinny and being able
to eat chocolate and drink cocktails with your
'besties.' I run to compete and to be fast. I don't buy
cute running clothes. I don't wear pink and I don't
sparkle.”
1.
2.
3.
4.
5.
Linking Friends and Family to the
Event.
Increase in series, relays, mass
events, festivals.
Increase in female participation.
Increase in Half Marathons.
Higher race entry fees/expectations.
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The most popular distance in America.
California leads the way with the top number of
half marathons, surpassing the 250 mark this year
and new half marathons being added almost
weekly, with Florida following as second with a
total of 105 half marathons reached in 2012. Not
too far behind Florida follows Utah, Texas, and the
state of Washington for most half marathons in the
United States.
Utah – 2012: 94
U.S. – 1990 est. : 400
Utah – 2013: 96
U.S. – 2011 est.: 1500
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Since 2003, the half-marathon has been the fastest
growing road race distance in the U.S.A. For six
consecutive years (2006–11), the number of 13.1
mile finishers has grown by 10% or more each
year.
Since 2000, the number of half-marathon finishers
in this country has more than tripled (482,000 to
1,610,000), an increase of 234%. In 2011, there
were a record number of 30 U.S. half-marathons
with 10,000 or more finishers
 6 in 2003
 17 in 2012
 24 in 2013
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3/23/13 Sand Hollow Marathon Hurricane, St. George UT
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4/20/13 Salt Lake City Marathon Salt Lake City UT
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5/4/13 Zions Bank Provo City Marathon Provo UT
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5/18/13 Twin Rocks Trading Post Huff to Bluff Marathon Blanding UT
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5/18/13 Ogden Marathon Ogden UT
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Herriman Oquirrh Mountain Marathon Herriman UT
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Timp Trail Marathon and 1/2 Marathon Orem UT
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6/8/13 Bear Lake Marathon Garden City UT
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6/8/13 Zions Bank Utah Valley Marathon Provo UT
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Deseret Morning News/KJZZ-TV Marathon Salt Lake City UT
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7/27/13 Morgan Valley Marathon Morgan Valley Marathon Morgan UT
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7/27/13 SOGONAPMIT Marathon American Fork UT
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8/17/13 Newpark Town Center Resort Hotel Park City Marathon Park City UT
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8/31/13 Powerade, Crankgel Layton Marathon Layton UT
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9/7/13 Little Grand Canyon Price UT
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9/7/13 Mid Mountain Marathon Park City UT
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Provo Marathon Provo UT
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9/14/13 Big Cottonwood Marathon & Half Salt Lake City UT
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9/21/13 NordicTrack Top of Utah Marathon Logan UT
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St. George Marathon St. George UT
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Escalante Canyons Marathon Escalante UT
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Utah Marathon Salt Lake City UT
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SoJo Marathon South Jordan UT
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HALLOWEEN MARATHON PROVO Provo UT
1.
2.
3.
4.
5.
Linking Friends and Family to the
Event.
Increase in series, relays, mass
events, festivals.
Increase in female participation.
Increase in Half Marathons.
Higher race entry fees/expectations.
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As the line between road racing and
entertainment has blurred, the price
associated with participating has continued to
increase.
Part has been what the market will bear.
People aren't cringing at the higher prices, as
witnessed by increased fields of runners. Part
has been the fact that sponsorships are down
because of the economy and race directors
have to find new and increased revenue
streams. –RUNNER’S WORLD
http://www.activeendurance.com/blog/2012/04/26/eventpricing-strategies-ebook/
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SWAG
http://forums.runnersworld.com/forums/runnercommunities/beginners/favorite-shirt-race-swag
◦ Old Standbys:
 Medals
 Tee shirts
 Blankets
 Hats
 Shorts
 Massage
 Mugs, water bottles
 Food (water, sports drink, fruit, yogurt, chips,
bread, popsicles, etc.)
 Race photography*
◦ NEW SWAG
 Free apps, Race video
 Tiffany necklace, Belt buckles
 Food (champagne, wine, pizza, beer,
chocolates, chocolate milk, ice cream, etc.)
◦ SOCIAL MEDIA ACCOUNTABILITY.
 With entry fees at all-time highs, runners
increasingly view themselves as consumers of a
product, and expect quick, satisfying answers
to their questions. For better or worse, races
that haven’t adapted to this new reality can
look like they’re trying to hide something.
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In addition to the health and fitness expo, a
free concert and drinks featuring Australian
band Sick Puppies kicks off the Friday
festivities, followed by more free drinks and
entrance to two nightclubs Saturday night.
Two more night clubs will open their doors
free of charge to runners after the race on
Sunday
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Timing
Results access
Apps
Runner Tracking
Online registration
Virtual swag bags
Social everything
Emailed results books and certificates
Livestreaming
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http://www.activeendurance.com/blog/20
12/10/05/5-free-survey-tools-to-gatherparticipant-feedback/
How to create excitement at your
finish line.
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Race-day packet pickup would be available
for a “late fee” of $10.
L.V. Marathon and half - $40 race-day packet
pickup fee.
Charging a variety of processing fees and
convenience charges.
$10 packet and t-shirt mailing option.
Processing fee. Many races no longer offer
paper registration; those that do often
tack on a $5 or $10 surcharge.
Priority toilet access fee.
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The Rock ’n’ Roll Marathon series will begin
offering a North American Tour Pass in 2013,
granting entry into any and all races in the
United States and Canada for a flat rate of
$399. Other perks such as priority seating,
preferred parking, race day shuttles, and
premium post-race meeting spaces may all
make their way into the road racing industry
in the coming years.
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Increased competition. Private sector money?
Big boys drive costs up for all?
Are races becoming too big?
Backlash from communities? Residents?
Over saturation?
Demise of trendy races?
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http://galtime.com/article/health/49279/274
49/newest-craze-5k-color-runs#ixzz2I5rVNjNO
http://www.runrevolution.com/foam-colormud-zombies-firefighters-prison-break-andrun/
http://www.activeendurance.com/thanks/what
-a-girl-wants.htm
http://www.activeendurance.com/Assets/ActiveEndur
ance/Webinars/View-All-WebinarPDFS/2010/creating-excitement-at-finish-line-mikereilly-1-27-10.pdf
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http://blog.gisuser.com (http://s.tt/1usG9)
http://www.runnersworld.com/races/areraces-becoming-airlines
http://www.activeendurance.com/blog/20
12/04/26/event-pricing-strategies-ebook/
http://www.sundayriver.com/Events/Main/S
ummer/Wife_Carrying_Championship.html