Transcript File
Slide 1
WEL-COME
TO
FUTURE OF INDUSTRIAL MARKETING
NML-Directs (9028004311)
Slide 2
Slide 3
INTRODUCTION
•
•
•
In current still-tight economic situations, any business does not carry the information about
its products, types of services to all inaccessible clients. It is difficult to recommend
standard B2B sales strategy for all small businesses. In these changing marketing strategies
putting stagnant website and run an occasional ad in industry trade journals is not sufficient
to grow business.
This is the age of Open Market and there is tough competition in every field. The Profit
Margin is very less and more and more manufacturing companies are finding it efficient and
profitable sources to marketing & advertising of their products.”
First purpose of this project is carry the information of all your
products to inaccessible clients.
NML-Directs (9028004311)
Slide 4
FACTS AND FIGURES
Every business Is going global….. what about yours???..
Now start thinking of
New possibilities
New ideas to promote your business
Internet has replaced TV as the top media consumed by people in us and
Europe
More than 3lakhs manufacturers are online and growing in India
NML-Directs (9028004311)
Slide 5
Changing Trends in Industrial Marketing
Undeveloped areas
Developing country
Producer Driven
Developed country
Retailer Driven
Future
Consumer Driven
Our ROBUST INDUSTRIAL MARKETING SYSTEM is an part of that consumer driven marketing
system which are mostly using in developed countries currently & will be in future.
Our second purpose is, In this changing Industrial Marketing Trends developing brand is
long time investment will be happen.
NML-Directs (9028004311)
.
Slide 6
RESEARCH AND REFERENCES
Before developing this project, we have completed hundreds of casestudies & surveys. Some referances are :
Grainger, mscdirect, Fastenal, amazonsupply
Misumi – customization of industrial products design purpose,
Indiamart information creation – about fastest costing inquiry solutions
Dhl & Future supply chain (FSC) - for warehouse distribution services
Indiamart newsletters- for newsletter design purpose
Nmart retails - Retail shop management design purpose
Hindusthan Uniliver’s Shakti Entrepreneur , ITC E-chaoupal, ifarm, and many more.
NML-Directs (9028004311)
Slide 7
How works our Business model
Step-1
Step-2
Step-3
Step-4
POWERFULL
ONLINE PORTALS
MARKETING to
PROFESSIONLS
TEAM
DIRECT SUPPLY
SYSTEM
COUNTER
RETAIL STORES
(to carry product
information & manage retail
& wholesale sales to all your
inaccessible clients all over
India)
(To manage offline sale & to
develop new market & wholesale
sales & service support directly)
(Which is capable to serve
0.9million customers per month)
(to deliver Lower Prices and
Better Quality products to
customers wherever, whenever
with low cost within time)
Cost-effective wayNML-Directs
of retail/wholesale
marketing
(9028004311)
Slide 8
Step-1
POWERFULL ONLINE PORTALS
RETAIL & WHOLESALE
SALES
SERVICES &
RESOURCES
BOOKINGS
INDUSTRIAL SUPPLY
ONLINE INVENTRY
MANAGEMENT
TRADE SHOWS & EXIBITION
MACHINES SUPPLY
DIRECT SUPPLY
INDUSTRIAL EVENTS,
SEMINARS, TRANINGS ETC
AGRO-FOOD SUPPLY
DISTRIBUTION & WAREHOUSE
MANAGEMENT
TRAVEL
FASHION & APPERALS SUPPLY
LOGISTICS & COURIOUR
HOTELS, HALLS, CATERINGS
CONSTRUCTION SUPPLY
ENERGY CONSUMING
BANK-OFFICES-SCHOOLS
SUPPLY
MACHINE MAINTAINANCE
MEDICAL SUPPLY
WATER CONSUMING
NML-Directs (9028004311)
Slide 9
Step-1
POWERFUL ONLINE sales PORTALS
To carry product information & manage retail & wholesale sales to all your inaccessible clients. This portals collects retail/wholesale
orders from all India region.
As starting We are developing the 3 innovative Online retail/wholesale shopping cart Industry wise :
1. MRO Supplies (industrial retail sales) :
2. AGRO-eng & FOOD Supplies
3. MACHINES Supplies
These online portals fulfills present & future marketing techniques like, SEO, CM, CRM, etc. A business owner helps to take approach
about, tracking the results and making adjustments & is the key to success. In future that industrial sales portals reflects our
reputation as a powerful retailer with the ability to destroy traditional sales patterns .
•
In future that industrial sales portals reflects our reputation as a powerful retailer with the ability to destroy
traditional sales patterns .
NML-Directs (9028004311)
Slide 10
POWERFUL ONLINE sales PORTALS
-: Main features & benefits :
Direct retailing of product .
Sale products without leaving you office.
SEO OF EVERY PRODUCTS.
Improve response time.
Carry your all product data to all inaccessible clients.
It can also cut down on waste.
Live stock –rates-delivery states– updates.
NML DIRECTS provides Global, 24 x 7 online visibility to your
products.
You will also see Live stock update– sales updates –inventory
update anytime anywhere with details warehouse wise/ city wise/
area wise, etc.
We available to customers 24 x 7 for sales & service .
Get a standard brand presence by User-friendly interface to search
over 20,00,000 products.
NML-Directs helps customers increase productivity, visibility and
cost savings by leveraging their technology, their supply chain
expertise and next-day delivery of more than 500,000 industrial
products.
Showcase an entire range of products
Cover most industrial retail market across the India.
Reduce the lead time for downstream customers. Reducing the
total cost of parts and services to recapture onshoring customers.
No client acquisition cost.
Lowest product supply cost.
Our customers will enjoy millions of customer reviews, detailed
product specifications, high-resolution image galleries, rich
learning centers and more to help them make smart buying
decisions .
NML-Directs (9028004311)
Slide 11
Less buyers, but with high impact
Closer seller – buyer relationships
Professional procurement (decision making)
More sales visits
Indirect demand influenced by the consumer markets
Unstable demand, geographically focused
MAIN FEATURES OF INDUSTRIAL MARKETING
Professionals need help with marketing themselves – and YOU can be the one to help them!
Let me show you the RIGHT way to do it Of course professionals are human, like everyone else. But there are
many things you should know about their major needs, their greatest fears, and their big dreams.
Why?
So you can craft a more powerful message that addresses these strong emotional elements.
When you touch the emotions, you make the connection – an authentic connection that really builds the
know-you-like-you-trust-you relationship.
Some things more important than money to professionals :
Marketing techniques and offers that professionals won’t respond to
What professionals fear the most, and how you can help them get unstuck
Quick ways to connect with the professional mindset
NML-Directs (9028004311)
Offline marketing strategies
Slide 12
STEP -“II”
We know Industrial Marketing is not FMCG marketing &
online selling for Industrial Products is not comfort in India
Sales forces’ importance in business to business marketing. Let’s make a comparison FMCG
market vs. b to b market. On FMCG markets the most useful and efficient communication channel
(till now) is mass advertising. On the industrial markets personal relationships, personal selling is
very important. You can have the perfect product, at very low price, but if the sales forces don’t
work properly and don’t build long term partnerships you’ll never have success. And also you need
understanding the ability to react to customer needs quickly, accurately and completely is critical.
NML-Directs (9028004311)
Slide 13
MARKETING TO PROFESSIONAL TEAM
& STOCK KEEPING UNITS
(to develop new market , sales & service support directly
Which is capable to serve 0.9 million orders per month)
We are developing a collection of curious minds coming together to advancing every company to
sale & buy products. Young people, Developing & recruiting talent better educated and trained
workforce able to use “smart technology” for potential efficiency and productivity gains.
We are developing strong supply network with thousands SKU’s offices across India. We are
planned Over 6,000 sales associates in India starting 700 from Maharashtra step by step. Which
is capable to serve 2 million customers per month. In future we got 1.2million business enquiries
for our website per month from Maharashtra at starting step by step in six month.
The biggest growth opportunities will be in Not just time in delivery, low prices, better quality .
Also better & right product consultation, education with after sale long life service support to
NML-Directs
(9028004311)
improve customer relation. For that we
are creating
world-class CRM.
Slide 14
How works our
MARKETING TO PROFESSIONAL TEAM
& STOCK KEEPING UNITS
To know more
Contact us:
Lonkar N.kumar (9028004311)
[email protected]
NML-Directs (9028004311)
Slide 15
STEP -“III”
Not only we carry product data and make sales but also we deliver products to
customers/retailers distributors doorstep directly. With giving great benefits from
facilities like storage/warehouse, packaging, free online inventory management,
logistics to manufacturer. Our mission is to deliver Lower Prices and Better
Quality to consumers and distributors wherever, whenever with superior service.
NML-Directs (9028004311)
Slide 16
STEP -“III”
DIRECT SUPPLY SYSTEM
(Specially design for automotive, retail industrial, Technology
manufacturing )
1. STORAGE/WAREHOUSING
2. PACKAGING (Optional)
3. FREE INVENTORY MANAGEMENT
4. SHIPPED BY NML DIRECTS (Direct Shipping)
NML-Directs (9028004311)
Slide 17
STEP -“III”
DIRECT SUPPLY SYSTEM
-: MAIN FEATURES & BENEFITS :
Your stocked inventory in our any warehouses our retail online portals carry this and show live stock status to
customers give availability to all India. Manufacturer can get benefits from Live stock update– sales updates –
inventory update anytime anywhere with details warehouse wise, city-wise, area-wise, etc. Up to 12-25% reduction in
inventory.
Average 10-20% transport cost reductions to profit . Very flexible controls within panel.
Improve customer response time & lowest time to market for new product launch.
Reverse logistics, call centers, flexibility, fluctuating demand.
Better inventory management offers manufacturers a way to keep their supply chains running smoothly while avoiding
production delays. Manufacturer can use our direct supply system without stocking inventory in our warehouses by
sharing its own SKU’s & also without shearing.
Automating the entire process and eliminating paperwork can save even more (Decreasing smog, & pollution).
Strategic partnership instead of competitiveNML-Directs
focus at all(9028004311)
levels.
Slide 18
SHIPPED BY NML-DIRECT
SAVE MONEY
SAVE TIME
INCREASE SALE
Shipped by Nml Direct supply has creating one of the most reliable, fast, and costeffective fulfillment shipping network in the India . Shipped by NML-Direct is an
efficient and price-conscious fulfillment service, ready to pack and ship anything. With
warehouses and order fulfillment centers across the country, we will help scale your
business and reach a broader range of customers.
Our services are designed for companies of any size, from small to large. Let the power
of shipped by NML-Direct world class logistics work for you.
Compared to other competitors… of India
NML-Directs (9028004311)
Slide 19
STEP -“IV”
COUNTER RETAIL STORES
To know more
Contact us:
Lonkar N.kumar (9028004311)
[email protected]
NML-Directs (9028004311)
Slide 20
CUSTOMER care & SERVICE
Cutomer service : give the customer what they want , when they want it at a price they can
afford to pay too many manufacturer conduct business on their terms and not the
customer’s terms.
Customer Satisfaction: NML-DIRECT is obsessed with total customer satisfaction! We go the
extra mile to ensure customers are happy with their entire shopping experience . We're
looking for sellers who strive for that same level of excellence and who demonstrate it with
every sale they make.
A dedicated customer service centre for your distributors & customers freely & that is ready
to answer technical questions about the items sold & store on NML DIRECTS”.
Responses to all customer service inquiries must be made within one business day.
NML-Directs (9028004311)
Slide 21
MONTHLY SOURCE GUIDE
Each NML DIRECTS source guide will be reaches 90,000 decision makers across the India per month.
Also the NML DIRECTS Source guide will be widely distribute in domestic trade shows. This ensures your
virtual participation in trade shows and results in sales inquiries from buyers visiting these shows, at no
extra costs.Participation more than 38 domestic trade shows.
Custom Research is an operating unit of In d u s t ry—Week magazine that provides insight into
executives’ opinions and manufacturing trends. Industry Week brings together manufacturing business
leaders to explore the issues, strategies, trends and technologies that help them build more competitive
and profitable companies.
Does NML-DIRECT offer a paper catalog? NML-DIRECT does not have a paper catalog. Our
website is our only catalog. This means the pricing and inventory shown online are always up to date.
NML-Directs (9028004311)
Slide 22
HOW WE WORK ON YOUR CASE ?
WHAT PURPOSE WE CHARGE ?
Identify target market
Search keyword for SEO with competitors
Logo and color scheme
Create PRODUCT CATALOGUE on various sales
portals
Create list for possible customers
Develop Marketing strategies plan
Target sale
To know more Contact us:
Lonkar N.kumar (9028004311)
[email protected]
NML-Directs (9028004311)
Slide 23
sample Product
cart
-: MAIN FEATURES & BENEFITS : Free containt marketing.
Homepage advertisement free of cost.
Catalogue Newsletter & Emailer free of cost.
Live stock update– sales updates –inventory
update anytime anywhere with details
warehouse-wise, city-wise, area-wise, etc.
showcase an entire range of products.
Brand logo.
Improve product visibility, availability.
SEO of all product.
Direct retailing/ wholesaling.
NML-Directs (9028004311)
And many more…
Slide 24
CONTENT MARKETING CORNER
By embedding information that refers to the Brand, often with a “brought to you by” message, persuasion occurs because the media
consumer’s experience with the content is positive, and so becomes associated with a positive experience with a Brand.
Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a
clearly defined and understood target audience – with the objective of driving profitable customer action.
What kinds of content build thought leadership and increase
Basically, content marketing is the
art of communicating
with your customers
and prospects without selling. It is non-interruption
awareness
for industrial
companies?
marketing. Instead of pitching
your products orIs
services,
you are delivering
information
that makes
your buyer more intelligent. The essence
Marketing
Impossible
Without
Great
Content
of this content strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to buyers, they ultimately
Goreward
backus
and
read
content
definition one more time, but this time remove the relevant and valuable. That’s
with
theirthe
business
andmarketing
loyalty.
·
Articles
· Press
releases
the difference between content marketing and the other informational
garbage
you get from companies trying to sell you
That’s what makes content marketing so intriguing in today’s environment of thousands of marketing messages per person per day. Good
·
Blog
posts
·
Webinars
andit’spodcasts
“stuff.”
Companies
information
all thethink…
time –behave…
it’s justdifferently.
that most of the time
not very relevant or valuable (can you
content
marketingsend
makesusa person
stop… read…
say spam?).
what makes content marketing so intriguing in
environment
ofe-books
thousands of marketing messages
· That’s
E-Newsletters
today’s
· White
papers and
Content Marketing means creating and sharing valuable free content to attract and convert prospects into customers, and customers into
per person
per
day.
marketing
makesrelated
a person
stop…
read…
think…
differently.
buyers.
· Industry
research,
analysis
and
insights
repeat
TheGood
type
ofcontent
content
you
share
is closely
to what
you sell;
in other
words,behave…
you’re educating
people so that they know,
like,
and
trust
you
enough
to
do
business
with
you.
company content helps make better product decisions.
NML-Directs (9028004311)
Slide 25
PRICING & RATES CRITERIAS
To know more
Contact us:
Lonkar N.kumar (9028004311)
[email protected]
NML-Directs (9028004311)
Slide 26
WHAT WE OFFER EXTRA
Nml direct also offers corporate lines of credit when using our online inventory management
& /storage / distributor / warehouse management services.
You'll enjoy money saving advantages by avoiding costs associated with warehousing,
shipping, packing.
You also get all-time benefits from our other services like courier, travel/flight/show
booking, purchasing any consumer product from our site, & many more. (get all-time 25%
discount on all your purchases & services.)
NML-Directs (9028004311)
Slide 27
ALSO WE WANT YOUR FEEDBACK
We would love to hear from you; if you have any feedback, thoughts or concerns,
you can send them to: [email protected]
We want you to know that we actively listen and respond to feedback. Thank you for sharing your thoughts
with us.
NML-Directs (9028004311)
Slide 28
MANUFACTURER BENEFITS
NML DIRECTS provides Global, 24 x 7 online visibility to your products.
we available to customers 24 x 7 for sales & service.
Get a standard brand presence
showcase an entire range of products
Cover most industrial retail market across the India
Lowest product supply cost
Sale products without leaving you office
-: Marketing in Recession :Get more marketing space for less
Capitalize less clutter and gain more mind share
Partner with foes and big players Reap benefits tomorrow
Leverage association with high profile events
NML-Directsyour
(9028004311)
Free publicity: introduce
brand to the media
Slide 29
WHO WE ARE LOOKING FOR...
We're building the best marketplace for MRO supply, AGRO-food supply, Machines supply,
Customer-Centric Companies that Understand the Value of Their Customers
Industry-Leading Internet Retailers
Quality Manufacturers/Distributors with Customer Support Capabilities
Overseas Companies Looking To Bring Their New Products to the Indian Market
NML-Directs (9028004311)
Slide 30
ADVERTISING SOLUTIONS
-: MAIN BENEFITS : Homepage sponsorship advertisements 0.27rs per impression
First level category sponsorship advertisement 0.23rs per impression
Emailer rs 6 per impression 9 HTML FOAT 20 KB RM
Newsletter (728*900 20KB rs ________per newsletter
Search pages keyword—keyword driven rs _______ per month per keyword
(.2 million wives)
Portal sponsorship 150,000 —-____________________________etc
NML-Directs (9028004311)
Slide 31
OUR RESEARCHES FOR YOUUU…
No apprentices or hiring of young people. Training the youth is a big missed opportunity in manufacturing.
The biggest missed opportunity has been not raising the education level of employees.
Spending too much time on the latest trend and not enough on reducing actual finance costs.
Understanding the ability to react to customer needs quickly, accurately and completely is critical.
Find out more about the many solutions NML-Direct offers to help your company save money and become more productive.
Advertising and promotion. It is relatively straightforward to develop a newspaper ad for impulsive shoe buyers, but it is
very difficult to even identify the buying influences of dragline machines or material-handling robots. Inquiries produced by
industrial advertising are only the beginning of a long, expensive selling process, sometimes lasting years before the sale
occurs.
Market information. There is a lot of database information available on consumer products and an enormous amount of
consumer demographic information that can identify the customer profile and market segment. On the other hand,
information on industrial market niches is very difficult to acquire and is generally qualitative and requires considerable
industrial experience to gather. For instance, if you are a manufacturer of a machine that stacks 50lb sacks of cheese
whey, you will have to identify the market niches to succeed. The food industry has 23,000 plants in the U.S., but the
buyers who would be interested in your machine are a niche of a niche, of a niche, of a niche. How you find these buyers is
totally different then selling cell phones to young
adults using
television.
NML-Directs
(9028004311)
Slide 32
RESOURCES GO GREEN
“Green” — anything touching emissions reduction, energy efficiency, etc. Using
Lean to drive out waste.
Decreasing smog, & pollution.
Not to mention traffic.
Optimized product planning eliminates duplicates & saves hundreds of acres of
trees.
Automating the entire process and eliminating paperwork can save even more.
Discover how NML-Direct Supply has made it easy for you and your company to GO
GREEN! To benefit your future, we’ve identified the items that can help protect the
environment and, at the same time,
reduce
your costs. Eco friendly resources.
NML-Directs
(9028004311)
Slide 33
company plans to build a strong retail & wholesale customer base for supplying
products in all major industrial and commercial sectors. Our mission is to
deliver Lower Prices and Better Quality to consumers and distributors wherever,
whenever. We are committed to maintain the highest level of ethical standards,
professional integrity, corporate governance, regulatory compliance.
NML-Directs (9028004311)
Slide 34
NML-Directs (9028004311)
Slide 35
NML-Directs (9028004311)
Slide 36
THANK YOU !
Contact us : Lonkar N.kumar (9028004311)
[email protected]
(c/o Bhagya Industries, Bhosari, Pune-411039)
NML-Directs (9028004311)
WEL-COME
TO
FUTURE OF INDUSTRIAL MARKETING
NML-Directs (9028004311)
Slide 2
Slide 3
INTRODUCTION
•
•
•
In current still-tight economic situations, any business does not carry the information about
its products, types of services to all inaccessible clients. It is difficult to recommend
standard B2B sales strategy for all small businesses. In these changing marketing strategies
putting stagnant website and run an occasional ad in industry trade journals is not sufficient
to grow business.
This is the age of Open Market and there is tough competition in every field. The Profit
Margin is very less and more and more manufacturing companies are finding it efficient and
profitable sources to marketing & advertising of their products.”
First purpose of this project is carry the information of all your
products to inaccessible clients.
NML-Directs (9028004311)
Slide 4
FACTS AND FIGURES
Every business Is going global….. what about yours???..
Now start thinking of
New possibilities
New ideas to promote your business
Internet has replaced TV as the top media consumed by people in us and
Europe
More than 3lakhs manufacturers are online and growing in India
NML-Directs (9028004311)
Slide 5
Changing Trends in Industrial Marketing
Undeveloped areas
Developing country
Producer Driven
Developed country
Retailer Driven
Future
Consumer Driven
Our ROBUST INDUSTRIAL MARKETING SYSTEM is an part of that consumer driven marketing
system which are mostly using in developed countries currently & will be in future.
Our second purpose is, In this changing Industrial Marketing Trends developing brand is
long time investment will be happen.
NML-Directs (9028004311)
.
Slide 6
RESEARCH AND REFERENCES
Before developing this project, we have completed hundreds of casestudies & surveys. Some referances are :
Grainger, mscdirect, Fastenal, amazonsupply
Misumi – customization of industrial products design purpose,
Indiamart information creation – about fastest costing inquiry solutions
Dhl & Future supply chain (FSC) - for warehouse distribution services
Indiamart newsletters- for newsletter design purpose
Nmart retails - Retail shop management design purpose
Hindusthan Uniliver’s Shakti Entrepreneur , ITC E-chaoupal, ifarm, and many more.
NML-Directs (9028004311)
Slide 7
How works our Business model
Step-1
Step-2
Step-3
Step-4
POWERFULL
ONLINE PORTALS
MARKETING to
PROFESSIONLS
TEAM
DIRECT SUPPLY
SYSTEM
COUNTER
RETAIL STORES
(to carry product
information & manage retail
& wholesale sales to all your
inaccessible clients all over
India)
(To manage offline sale & to
develop new market & wholesale
sales & service support directly)
(Which is capable to serve
0.9million customers per month)
(to deliver Lower Prices and
Better Quality products to
customers wherever, whenever
with low cost within time)
Cost-effective wayNML-Directs
of retail/wholesale
marketing
(9028004311)
Slide 8
Step-1
POWERFULL ONLINE PORTALS
RETAIL & WHOLESALE
SALES
SERVICES &
RESOURCES
BOOKINGS
INDUSTRIAL SUPPLY
ONLINE INVENTRY
MANAGEMENT
TRADE SHOWS & EXIBITION
MACHINES SUPPLY
DIRECT SUPPLY
INDUSTRIAL EVENTS,
SEMINARS, TRANINGS ETC
AGRO-FOOD SUPPLY
DISTRIBUTION & WAREHOUSE
MANAGEMENT
TRAVEL
FASHION & APPERALS SUPPLY
LOGISTICS & COURIOUR
HOTELS, HALLS, CATERINGS
CONSTRUCTION SUPPLY
ENERGY CONSUMING
BANK-OFFICES-SCHOOLS
SUPPLY
MACHINE MAINTAINANCE
MEDICAL SUPPLY
WATER CONSUMING
NML-Directs (9028004311)
Slide 9
Step-1
POWERFUL ONLINE sales PORTALS
To carry product information & manage retail & wholesale sales to all your inaccessible clients. This portals collects retail/wholesale
orders from all India region.
As starting We are developing the 3 innovative Online retail/wholesale shopping cart Industry wise :
1. MRO Supplies (industrial retail sales) :
2. AGRO-eng & FOOD Supplies
3. MACHINES Supplies
These online portals fulfills present & future marketing techniques like, SEO, CM, CRM, etc. A business owner helps to take approach
about, tracking the results and making adjustments & is the key to success. In future that industrial sales portals reflects our
reputation as a powerful retailer with the ability to destroy traditional sales patterns .
•
In future that industrial sales portals reflects our reputation as a powerful retailer with the ability to destroy
traditional sales patterns .
NML-Directs (9028004311)
Slide 10
POWERFUL ONLINE sales PORTALS
-: Main features & benefits :
Direct retailing of product .
Sale products without leaving you office.
SEO OF EVERY PRODUCTS.
Improve response time.
Carry your all product data to all inaccessible clients.
It can also cut down on waste.
Live stock –rates-delivery states– updates.
NML DIRECTS provides Global, 24 x 7 online visibility to your
products.
You will also see Live stock update– sales updates –inventory
update anytime anywhere with details warehouse wise/ city wise/
area wise, etc.
We available to customers 24 x 7 for sales & service .
Get a standard brand presence by User-friendly interface to search
over 20,00,000 products.
NML-Directs helps customers increase productivity, visibility and
cost savings by leveraging their technology, their supply chain
expertise and next-day delivery of more than 500,000 industrial
products.
Showcase an entire range of products
Cover most industrial retail market across the India.
Reduce the lead time for downstream customers. Reducing the
total cost of parts and services to recapture onshoring customers.
No client acquisition cost.
Lowest product supply cost.
Our customers will enjoy millions of customer reviews, detailed
product specifications, high-resolution image galleries, rich
learning centers and more to help them make smart buying
decisions .
NML-Directs (9028004311)
Slide 11
Less buyers, but with high impact
Closer seller – buyer relationships
Professional procurement (decision making)
More sales visits
Indirect demand influenced by the consumer markets
Unstable demand, geographically focused
MAIN FEATURES OF INDUSTRIAL MARKETING
Professionals need help with marketing themselves – and YOU can be the one to help them!
Let me show you the RIGHT way to do it Of course professionals are human, like everyone else. But there are
many things you should know about their major needs, their greatest fears, and their big dreams.
Why?
So you can craft a more powerful message that addresses these strong emotional elements.
When you touch the emotions, you make the connection – an authentic connection that really builds the
know-you-like-you-trust-you relationship.
Some things more important than money to professionals :
Marketing techniques and offers that professionals won’t respond to
What professionals fear the most, and how you can help them get unstuck
Quick ways to connect with the professional mindset
NML-Directs (9028004311)
Offline marketing strategies
Slide 12
STEP -“II”
We know Industrial Marketing is not FMCG marketing &
online selling for Industrial Products is not comfort in India
Sales forces’ importance in business to business marketing. Let’s make a comparison FMCG
market vs. b to b market. On FMCG markets the most useful and efficient communication channel
(till now) is mass advertising. On the industrial markets personal relationships, personal selling is
very important. You can have the perfect product, at very low price, but if the sales forces don’t
work properly and don’t build long term partnerships you’ll never have success. And also you need
understanding the ability to react to customer needs quickly, accurately and completely is critical.
NML-Directs (9028004311)
Slide 13
MARKETING TO PROFESSIONAL TEAM
& STOCK KEEPING UNITS
(to develop new market , sales & service support directly
Which is capable to serve 0.9 million orders per month)
We are developing a collection of curious minds coming together to advancing every company to
sale & buy products. Young people, Developing & recruiting talent better educated and trained
workforce able to use “smart technology” for potential efficiency and productivity gains.
We are developing strong supply network with thousands SKU’s offices across India. We are
planned Over 6,000 sales associates in India starting 700 from Maharashtra step by step. Which
is capable to serve 2 million customers per month. In future we got 1.2million business enquiries
for our website per month from Maharashtra at starting step by step in six month.
The biggest growth opportunities will be in Not just time in delivery, low prices, better quality .
Also better & right product consultation, education with after sale long life service support to
NML-Directs
(9028004311)
improve customer relation. For that we
are creating
world-class CRM.
Slide 14
How works our
MARKETING TO PROFESSIONAL TEAM
& STOCK KEEPING UNITS
To know more
Contact us:
Lonkar N.kumar (9028004311)
[email protected]
NML-Directs (9028004311)
Slide 15
STEP -“III”
Not only we carry product data and make sales but also we deliver products to
customers/retailers distributors doorstep directly. With giving great benefits from
facilities like storage/warehouse, packaging, free online inventory management,
logistics to manufacturer. Our mission is to deliver Lower Prices and Better
Quality to consumers and distributors wherever, whenever with superior service.
NML-Directs (9028004311)
Slide 16
STEP -“III”
DIRECT SUPPLY SYSTEM
(Specially design for automotive, retail industrial, Technology
manufacturing )
1. STORAGE/WAREHOUSING
2. PACKAGING (Optional)
3. FREE INVENTORY MANAGEMENT
4. SHIPPED BY NML DIRECTS (Direct Shipping)
NML-Directs (9028004311)
Slide 17
STEP -“III”
DIRECT SUPPLY SYSTEM
-: MAIN FEATURES & BENEFITS :
Your stocked inventory in our any warehouses our retail online portals carry this and show live stock status to
customers give availability to all India. Manufacturer can get benefits from Live stock update– sales updates –
inventory update anytime anywhere with details warehouse wise, city-wise, area-wise, etc. Up to 12-25% reduction in
inventory.
Average 10-20% transport cost reductions to profit . Very flexible controls within panel.
Improve customer response time & lowest time to market for new product launch.
Reverse logistics, call centers, flexibility, fluctuating demand.
Better inventory management offers manufacturers a way to keep their supply chains running smoothly while avoiding
production delays. Manufacturer can use our direct supply system without stocking inventory in our warehouses by
sharing its own SKU’s & also without shearing.
Automating the entire process and eliminating paperwork can save even more (Decreasing smog, & pollution).
Strategic partnership instead of competitiveNML-Directs
focus at all(9028004311)
levels.
Slide 18
SHIPPED BY NML-DIRECT
SAVE MONEY
SAVE TIME
INCREASE SALE
Shipped by Nml Direct supply has creating one of the most reliable, fast, and costeffective fulfillment shipping network in the India . Shipped by NML-Direct is an
efficient and price-conscious fulfillment service, ready to pack and ship anything. With
warehouses and order fulfillment centers across the country, we will help scale your
business and reach a broader range of customers.
Our services are designed for companies of any size, from small to large. Let the power
of shipped by NML-Direct world class logistics work for you.
Compared to other competitors… of India
NML-Directs (9028004311)
Slide 19
STEP -“IV”
COUNTER RETAIL STORES
To know more
Contact us:
Lonkar N.kumar (9028004311)
[email protected]
NML-Directs (9028004311)
Slide 20
CUSTOMER care & SERVICE
Cutomer service : give the customer what they want , when they want it at a price they can
afford to pay too many manufacturer conduct business on their terms and not the
customer’s terms.
Customer Satisfaction: NML-DIRECT is obsessed with total customer satisfaction! We go the
extra mile to ensure customers are happy with their entire shopping experience . We're
looking for sellers who strive for that same level of excellence and who demonstrate it with
every sale they make.
A dedicated customer service centre for your distributors & customers freely & that is ready
to answer technical questions about the items sold & store on NML DIRECTS”.
Responses to all customer service inquiries must be made within one business day.
NML-Directs (9028004311)
Slide 21
MONTHLY SOURCE GUIDE
Each NML DIRECTS source guide will be reaches 90,000 decision makers across the India per month.
Also the NML DIRECTS Source guide will be widely distribute in domestic trade shows. This ensures your
virtual participation in trade shows and results in sales inquiries from buyers visiting these shows, at no
extra costs.Participation more than 38 domestic trade shows.
Custom Research is an operating unit of In d u s t ry—Week magazine that provides insight into
executives’ opinions and manufacturing trends. Industry Week brings together manufacturing business
leaders to explore the issues, strategies, trends and technologies that help them build more competitive
and profitable companies.
Does NML-DIRECT offer a paper catalog? NML-DIRECT does not have a paper catalog. Our
website is our only catalog. This means the pricing and inventory shown online are always up to date.
NML-Directs (9028004311)
Slide 22
HOW WE WORK ON YOUR CASE ?
WHAT PURPOSE WE CHARGE ?
Identify target market
Search keyword for SEO with competitors
Logo and color scheme
Create PRODUCT CATALOGUE on various sales
portals
Create list for possible customers
Develop Marketing strategies plan
Target sale
To know more Contact us:
Lonkar N.kumar (9028004311)
[email protected]
NML-Directs (9028004311)
Slide 23
sample Product
cart
-: MAIN FEATURES & BENEFITS : Free containt marketing.
Homepage advertisement free of cost.
Catalogue Newsletter & Emailer free of cost.
Live stock update– sales updates –inventory
update anytime anywhere with details
warehouse-wise, city-wise, area-wise, etc.
showcase an entire range of products.
Brand logo.
Improve product visibility, availability.
SEO of all product.
Direct retailing/ wholesaling.
NML-Directs (9028004311)
And many more…
Slide 24
CONTENT MARKETING CORNER
By embedding information that refers to the Brand, often with a “brought to you by” message, persuasion occurs because the media
consumer’s experience with the content is positive, and so becomes associated with a positive experience with a Brand.
Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a
clearly defined and understood target audience – with the objective of driving profitable customer action.
What kinds of content build thought leadership and increase
Basically, content marketing is the
art of communicating
with your customers
and prospects without selling. It is non-interruption
awareness
for industrial
companies?
marketing. Instead of pitching
your products orIs
services,
you are delivering
information
that makes
your buyer more intelligent. The essence
Marketing
Impossible
Without
Great
Content
of this content strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to buyers, they ultimately
Goreward
backus
and
read
content
definition one more time, but this time remove the relevant and valuable. That’s
with
theirthe
business
andmarketing
loyalty.
·
Articles
· Press
releases
the difference between content marketing and the other informational
garbage
you get from companies trying to sell you
That’s what makes content marketing so intriguing in today’s environment of thousands of marketing messages per person per day. Good
·
Blog
posts
·
Webinars
andit’spodcasts
“stuff.”
Companies
information
all thethink…
time –behave…
it’s justdifferently.
that most of the time
not very relevant or valuable (can you
content
marketingsend
makesusa person
stop… read…
say spam?).
what makes content marketing so intriguing in
environment
ofe-books
thousands of marketing messages
· That’s
E-Newsletters
today’s
· White
papers and
Content Marketing means creating and sharing valuable free content to attract and convert prospects into customers, and customers into
per person
per
day.
marketing
makesrelated
a person
stop…
read…
think…
differently.
buyers.
· Industry
research,
analysis
and
insights
repeat
TheGood
type
ofcontent
content
you
share
is closely
to what
you sell;
in other
words,behave…
you’re educating
people so that they know,
like,
and
trust
you
enough
to
do
business
with
you.
company content helps make better product decisions.
NML-Directs (9028004311)
Slide 25
PRICING & RATES CRITERIAS
To know more
Contact us:
Lonkar N.kumar (9028004311)
[email protected]
NML-Directs (9028004311)
Slide 26
WHAT WE OFFER EXTRA
Nml direct also offers corporate lines of credit when using our online inventory management
& /storage / distributor / warehouse management services.
You'll enjoy money saving advantages by avoiding costs associated with warehousing,
shipping, packing.
You also get all-time benefits from our other services like courier, travel/flight/show
booking, purchasing any consumer product from our site, & many more. (get all-time 25%
discount on all your purchases & services.)
NML-Directs (9028004311)
Slide 27
ALSO WE WANT YOUR FEEDBACK
We would love to hear from you; if you have any feedback, thoughts or concerns,
you can send them to: [email protected]
We want you to know that we actively listen and respond to feedback. Thank you for sharing your thoughts
with us.
NML-Directs (9028004311)
Slide 28
MANUFACTURER BENEFITS
NML DIRECTS provides Global, 24 x 7 online visibility to your products.
we available to customers 24 x 7 for sales & service.
Get a standard brand presence
showcase an entire range of products
Cover most industrial retail market across the India
Lowest product supply cost
Sale products without leaving you office
-: Marketing in Recession :Get more marketing space for less
Capitalize less clutter and gain more mind share
Partner with foes and big players Reap benefits tomorrow
Leverage association with high profile events
NML-Directsyour
(9028004311)
Free publicity: introduce
brand to the media
Slide 29
WHO WE ARE LOOKING FOR...
We're building the best marketplace for MRO supply, AGRO-food supply, Machines supply,
Customer-Centric Companies that Understand the Value of Their Customers
Industry-Leading Internet Retailers
Quality Manufacturers/Distributors with Customer Support Capabilities
Overseas Companies Looking To Bring Their New Products to the Indian Market
NML-Directs (9028004311)
Slide 30
ADVERTISING SOLUTIONS
-: MAIN BENEFITS : Homepage sponsorship advertisements 0.27rs per impression
First level category sponsorship advertisement 0.23rs per impression
Emailer rs 6 per impression 9 HTML FOAT 20 KB RM
Newsletter (728*900 20KB rs ________per newsletter
Search pages keyword—keyword driven rs _______ per month per keyword
(.2 million wives)
Portal sponsorship 150,000 —-____________________________etc
NML-Directs (9028004311)
Slide 31
OUR RESEARCHES FOR YOUUU…
No apprentices or hiring of young people. Training the youth is a big missed opportunity in manufacturing.
The biggest missed opportunity has been not raising the education level of employees.
Spending too much time on the latest trend and not enough on reducing actual finance costs.
Understanding the ability to react to customer needs quickly, accurately and completely is critical.
Find out more about the many solutions NML-Direct offers to help your company save money and become more productive.
Advertising and promotion. It is relatively straightforward to develop a newspaper ad for impulsive shoe buyers, but it is
very difficult to even identify the buying influences of dragline machines or material-handling robots. Inquiries produced by
industrial advertising are only the beginning of a long, expensive selling process, sometimes lasting years before the sale
occurs.
Market information. There is a lot of database information available on consumer products and an enormous amount of
consumer demographic information that can identify the customer profile and market segment. On the other hand,
information on industrial market niches is very difficult to acquire and is generally qualitative and requires considerable
industrial experience to gather. For instance, if you are a manufacturer of a machine that stacks 50lb sacks of cheese
whey, you will have to identify the market niches to succeed. The food industry has 23,000 plants in the U.S., but the
buyers who would be interested in your machine are a niche of a niche, of a niche, of a niche. How you find these buyers is
totally different then selling cell phones to young
adults using
television.
NML-Directs
(9028004311)
Slide 32
RESOURCES GO GREEN
“Green” — anything touching emissions reduction, energy efficiency, etc. Using
Lean to drive out waste.
Decreasing smog, & pollution.
Not to mention traffic.
Optimized product planning eliminates duplicates & saves hundreds of acres of
trees.
Automating the entire process and eliminating paperwork can save even more.
Discover how NML-Direct Supply has made it easy for you and your company to GO
GREEN! To benefit your future, we’ve identified the items that can help protect the
environment and, at the same time,
reduce
your costs. Eco friendly resources.
NML-Directs
(9028004311)
Slide 33
company plans to build a strong retail & wholesale customer base for supplying
products in all major industrial and commercial sectors. Our mission is to
deliver Lower Prices and Better Quality to consumers and distributors wherever,
whenever. We are committed to maintain the highest level of ethical standards,
professional integrity, corporate governance, regulatory compliance.
NML-Directs (9028004311)
Slide 34
NML-Directs (9028004311)
Slide 35
NML-Directs (9028004311)
Slide 36
THANK YOU !
Contact us : Lonkar N.kumar (9028004311)
[email protected]
(c/o Bhagya Industries, Bhosari, Pune-411039)
NML-Directs (9028004311)