Emerging Technology

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Transcript Emerging Technology

Slide 1

Emerging Technology:
Practical Applications of
Web 2.0 Technologies!
Kelli Staley
Lansing Public Library
Metropolitan Library System
April 11, 2007

How Lansing Public Library Implemented
Web 2.0 Technologies for Under $250.00








Flickr
Blogging
Library Toolbar
Search Engine Optimization
Podcasting
Screencasting

flickr

flickr.com
• Share & show off
your photos
• Allow comments
• Blog photos easily
• Collaborate
• Build Community

Teen Photo Contest

Rex Checks Out

Read Posters

Viewed 2,664 times!

Tom

Viewed 399 times!

Chief

Viewed 810 times!

Collaborate

Inspired!

Book Display Pool!

Cost
• Camera
– Digital
– Scanned Prints
– Photo from CD

• Flickr
– Basic Account=Free
– Unlimited Uploads
$24.95/ 1 year or
$47.99/ 2 year

$47.99
2 year flickr pro
account
(donated by Friends of the Library)

Blogging

www.blogger.com

Teen Blogging

IT Blogging

Youth Blogging

Adult Services Blogging

Combined as news

www.feeddigest.com

www.feedburner.com

Who’s reading/listening

Cost
• Blogger
• Feeddigest
– Limited to 5
digests

• FeedBurner
– Some premium
services

$0.00

Library Toolbar

Why a Toolbar?
• Fewer people visit library websites to
begin their searches
• Constant presence in user’s internet
experience
• Patrons are familiar with the format of
browser toolbars

Libraries Leap into Toolbars

Conduit Wizard

http://www.conduit.com/wizard

Cost
• Conduit.com
– Wizard to create
toolbar
– Web page to host
& allow downloads
– IE and Firefox

$0.00

Search Engine Optimization
• Meta Tags
– http://www.submitexpress.com/metatag.htm

• Google’s Webmaster Tools
– https://www.google.com/webmasters/tools/docs/en/about.html

Search Engine Results
• Summaries
• Keywords
• Frequency Google spiders revisit your
page to check for changes

Search:
Metropolitan Library System

Summary:
Metropolitan Library System

Source code:
Metropolitan Library System


Metropolitan Library System


Source code with keyword meta tags

Lansing Public Library Home Page
CONTENT="lansing library, illinois, IL,
lansing, library, suburban chicago, SLS, MLS,
catalog, free, events, book discussion, story
hour, performance, art, public, books,
magazines, videos, compact discs, talking
books, historical society, research, internet
access”>

Description & author meta tags




Description & author meta tags




Submit Express
Meta Tags Generator

Submit Express
Meta Tags Generator

Example Generated Meta Tags


my website title






Google’s Webmaster Tools

Cost
• Submit Express
• Google’s
Webmaster Tools

$0.00

Podcasting
• Library programs
• Upcoming programs
• National Library Week, Banned Books
Week, Library Card Month…
– Check the ALA website for radio scripts!

• Share conference presentations

Podcasts
• Listen on your
computer
• …or on your MP3
player

Downloaded a Podcast?
• Some 12% of internet
users say they have
downloaded a podcast
so they can listen to it
or view it at a later
time.
• Source: Pew Internet
and American Life
Project

Yes
No

Podcasting Essentials
• Microphone
• Computer
– Laptop OR desktop you can move

• Audio software for editing
– Audacity

• Mp3 encoding software
– Lame mp3 encoder

• Web server space to post audio files

Podcasting Optional
• Griffin iMic external sound card
– Hear the difference

• Portable recording
– Mp3 player with recorder attachment
• iPod
• Belkin TuneTalk

Podcasts-audacity

Audacity

www.feedburner.com

Itunes

Cost







Audacity $0
LAME encoder $0
iTunes $0
Feedburner $0
Microphone $12
Griffin iMic $40

$52.00

Juice

Screencasting
• Demonstrate features of the online
catalog
– Place a hold
– Renew items online

• Demonstrate online databases
• Help on demand, especially for remote
users

Screencasting
• Software
– Wink or
– Camtasia

• Microphone
• Web server space to host the files

Screencast demo

Screencasts-wink

Screencasts-camtasia

Cost
• Wink $0
• Camtasia
– (free trial) $0

• Headset
microphone
(optional) $16

$16.00

Trendsetters
• Library Success: A Best Practices Wiki
– http://www.libsuccess.org

Add your library’s story!

Learn More
• SirsiDynix Institute
– http://www.sirsidynixinstitute.com
– Free seminars for customers of any ILS
– Check the archives for past presentations
• Podcasting (new presentation coming June 5)
• Screencasting
• Web 2.0
• …and MORE!

Final Costs





Flickr
Blogger
Toolbar
Search Engine
Optimization
• Podcasting
• Screencasting
• Feedburner

$47.99
$0
$0
$0
$52
$16
$0

$115.99

Thank you!
Websites are bookmarked at:
http://del.icio.us/kellistaley/MLS41107

[email protected]
©2007 Kelli Staley


Slide 2

Emerging Technology:
Practical Applications of
Web 2.0 Technologies!
Kelli Staley
Lansing Public Library
Metropolitan Library System
April 11, 2007

How Lansing Public Library Implemented
Web 2.0 Technologies for Under $250.00








Flickr
Blogging
Library Toolbar
Search Engine Optimization
Podcasting
Screencasting

flickr

flickr.com
• Share & show off
your photos
• Allow comments
• Blog photos easily
• Collaborate
• Build Community

Teen Photo Contest

Rex Checks Out

Read Posters

Viewed 2,664 times!

Tom

Viewed 399 times!

Chief

Viewed 810 times!

Collaborate

Inspired!

Book Display Pool!

Cost
• Camera
– Digital
– Scanned Prints
– Photo from CD

• Flickr
– Basic Account=Free
– Unlimited Uploads
$24.95/ 1 year or
$47.99/ 2 year

$47.99
2 year flickr pro
account
(donated by Friends of the Library)

Blogging

www.blogger.com

Teen Blogging

IT Blogging

Youth Blogging

Adult Services Blogging

Combined as news

www.feeddigest.com

www.feedburner.com

Who’s reading/listening

Cost
• Blogger
• Feeddigest
– Limited to 5
digests

• FeedBurner
– Some premium
services

$0.00

Library Toolbar

Why a Toolbar?
• Fewer people visit library websites to
begin their searches
• Constant presence in user’s internet
experience
• Patrons are familiar with the format of
browser toolbars

Libraries Leap into Toolbars

Conduit Wizard

http://www.conduit.com/wizard

Cost
• Conduit.com
– Wizard to create
toolbar
– Web page to host
& allow downloads
– IE and Firefox

$0.00

Search Engine Optimization
• Meta Tags
– http://www.submitexpress.com/metatag.htm

• Google’s Webmaster Tools
– https://www.google.com/webmasters/tools/docs/en/about.html

Search Engine Results
• Summaries
• Keywords
• Frequency Google spiders revisit your
page to check for changes

Search:
Metropolitan Library System

Summary:
Metropolitan Library System

Source code:
Metropolitan Library System


Metropolitan Library System


Source code with keyword meta tags

Lansing Public Library Home Page
CONTENT="lansing library, illinois, IL,
lansing, library, suburban chicago, SLS, MLS,
catalog, free, events, book discussion, story
hour, performance, art, public, books,
magazines, videos, compact discs, talking
books, historical society, research, internet
access”>

Description & author meta tags




Description & author meta tags




Submit Express
Meta Tags Generator

Submit Express
Meta Tags Generator

Example Generated Meta Tags


my website title






Google’s Webmaster Tools

Cost
• Submit Express
• Google’s
Webmaster Tools

$0.00

Podcasting
• Library programs
• Upcoming programs
• National Library Week, Banned Books
Week, Library Card Month…
– Check the ALA website for radio scripts!

• Share conference presentations

Podcasts
• Listen on your
computer
• …or on your MP3
player

Downloaded a Podcast?
• Some 12% of internet
users say they have
downloaded a podcast
so they can listen to it
or view it at a later
time.
• Source: Pew Internet
and American Life
Project

Yes
No

Podcasting Essentials
• Microphone
• Computer
– Laptop OR desktop you can move

• Audio software for editing
– Audacity

• Mp3 encoding software
– Lame mp3 encoder

• Web server space to post audio files

Podcasting Optional
• Griffin iMic external sound card
– Hear the difference

• Portable recording
– Mp3 player with recorder attachment
• iPod
• Belkin TuneTalk

Podcasts-audacity

Audacity

www.feedburner.com

Itunes

Cost







Audacity $0
LAME encoder $0
iTunes $0
Feedburner $0
Microphone $12
Griffin iMic $40

$52.00

Juice

Screencasting
• Demonstrate features of the online
catalog
– Place a hold
– Renew items online

• Demonstrate online databases
• Help on demand, especially for remote
users

Screencasting
• Software
– Wink or
– Camtasia

• Microphone
• Web server space to host the files

Screencast demo

Screencasts-wink

Screencasts-camtasia

Cost
• Wink $0
• Camtasia
– (free trial) $0

• Headset
microphone
(optional) $16

$16.00

Trendsetters
• Library Success: A Best Practices Wiki
– http://www.libsuccess.org

Add your library’s story!

Learn More
• SirsiDynix Institute
– http://www.sirsidynixinstitute.com
– Free seminars for customers of any ILS
– Check the archives for past presentations
• Podcasting (new presentation coming June 5)
• Screencasting
• Web 2.0
• …and MORE!

Final Costs





Flickr
Blogger
Toolbar
Search Engine
Optimization
• Podcasting
• Screencasting
• Feedburner

$47.99
$0
$0
$0
$52
$16
$0

$115.99

Thank you!
Websites are bookmarked at:
http://del.icio.us/kellistaley/MLS41107

[email protected]
©2007 Kelli Staley


Slide 3

Emerging Technology:
Practical Applications of
Web 2.0 Technologies!
Kelli Staley
Lansing Public Library
Metropolitan Library System
April 11, 2007

How Lansing Public Library Implemented
Web 2.0 Technologies for Under $250.00








Flickr
Blogging
Library Toolbar
Search Engine Optimization
Podcasting
Screencasting

flickr

flickr.com
• Share & show off
your photos
• Allow comments
• Blog photos easily
• Collaborate
• Build Community

Teen Photo Contest

Rex Checks Out

Read Posters

Viewed 2,664 times!

Tom

Viewed 399 times!

Chief

Viewed 810 times!

Collaborate

Inspired!

Book Display Pool!

Cost
• Camera
– Digital
– Scanned Prints
– Photo from CD

• Flickr
– Basic Account=Free
– Unlimited Uploads
$24.95/ 1 year or
$47.99/ 2 year

$47.99
2 year flickr pro
account
(donated by Friends of the Library)

Blogging

www.blogger.com

Teen Blogging

IT Blogging

Youth Blogging

Adult Services Blogging

Combined as news

www.feeddigest.com

www.feedburner.com

Who’s reading/listening

Cost
• Blogger
• Feeddigest
– Limited to 5
digests

• FeedBurner
– Some premium
services

$0.00

Library Toolbar

Why a Toolbar?
• Fewer people visit library websites to
begin their searches
• Constant presence in user’s internet
experience
• Patrons are familiar with the format of
browser toolbars

Libraries Leap into Toolbars

Conduit Wizard

http://www.conduit.com/wizard

Cost
• Conduit.com
– Wizard to create
toolbar
– Web page to host
& allow downloads
– IE and Firefox

$0.00

Search Engine Optimization
• Meta Tags
– http://www.submitexpress.com/metatag.htm

• Google’s Webmaster Tools
– https://www.google.com/webmasters/tools/docs/en/about.html

Search Engine Results
• Summaries
• Keywords
• Frequency Google spiders revisit your
page to check for changes

Search:
Metropolitan Library System

Summary:
Metropolitan Library System

Source code:
Metropolitan Library System


Metropolitan Library System


Source code with keyword meta tags

Lansing Public Library Home Page
CONTENT="lansing library, illinois, IL,
lansing, library, suburban chicago, SLS, MLS,
catalog, free, events, book discussion, story
hour, performance, art, public, books,
magazines, videos, compact discs, talking
books, historical society, research, internet
access”>

Description & author meta tags




Description & author meta tags




Submit Express
Meta Tags Generator

Submit Express
Meta Tags Generator

Example Generated Meta Tags


my website title






Google’s Webmaster Tools

Cost
• Submit Express
• Google’s
Webmaster Tools

$0.00

Podcasting
• Library programs
• Upcoming programs
• National Library Week, Banned Books
Week, Library Card Month…
– Check the ALA website for radio scripts!

• Share conference presentations

Podcasts
• Listen on your
computer
• …or on your MP3
player

Downloaded a Podcast?
• Some 12% of internet
users say they have
downloaded a podcast
so they can listen to it
or view it at a later
time.
• Source: Pew Internet
and American Life
Project

Yes
No

Podcasting Essentials
• Microphone
• Computer
– Laptop OR desktop you can move

• Audio software for editing
– Audacity

• Mp3 encoding software
– Lame mp3 encoder

• Web server space to post audio files

Podcasting Optional
• Griffin iMic external sound card
– Hear the difference

• Portable recording
– Mp3 player with recorder attachment
• iPod
• Belkin TuneTalk

Podcasts-audacity

Audacity

www.feedburner.com

Itunes

Cost







Audacity $0
LAME encoder $0
iTunes $0
Feedburner $0
Microphone $12
Griffin iMic $40

$52.00

Juice

Screencasting
• Demonstrate features of the online
catalog
– Place a hold
– Renew items online

• Demonstrate online databases
• Help on demand, especially for remote
users

Screencasting
• Software
– Wink or
– Camtasia

• Microphone
• Web server space to host the files

Screencast demo

Screencasts-wink

Screencasts-camtasia

Cost
• Wink $0
• Camtasia
– (free trial) $0

• Headset
microphone
(optional) $16

$16.00

Trendsetters
• Library Success: A Best Practices Wiki
– http://www.libsuccess.org

Add your library’s story!

Learn More
• SirsiDynix Institute
– http://www.sirsidynixinstitute.com
– Free seminars for customers of any ILS
– Check the archives for past presentations
• Podcasting (new presentation coming June 5)
• Screencasting
• Web 2.0
• …and MORE!

Final Costs





Flickr
Blogger
Toolbar
Search Engine
Optimization
• Podcasting
• Screencasting
• Feedburner

$47.99
$0
$0
$0
$52
$16
$0

$115.99

Thank you!
Websites are bookmarked at:
http://del.icio.us/kellistaley/MLS41107

[email protected]
©2007 Kelli Staley


Slide 4

Emerging Technology:
Practical Applications of
Web 2.0 Technologies!
Kelli Staley
Lansing Public Library
Metropolitan Library System
April 11, 2007

How Lansing Public Library Implemented
Web 2.0 Technologies for Under $250.00








Flickr
Blogging
Library Toolbar
Search Engine Optimization
Podcasting
Screencasting

flickr

flickr.com
• Share & show off
your photos
• Allow comments
• Blog photos easily
• Collaborate
• Build Community

Teen Photo Contest

Rex Checks Out

Read Posters

Viewed 2,664 times!

Tom

Viewed 399 times!

Chief

Viewed 810 times!

Collaborate

Inspired!

Book Display Pool!

Cost
• Camera
– Digital
– Scanned Prints
– Photo from CD

• Flickr
– Basic Account=Free
– Unlimited Uploads
$24.95/ 1 year or
$47.99/ 2 year

$47.99
2 year flickr pro
account
(donated by Friends of the Library)

Blogging

www.blogger.com

Teen Blogging

IT Blogging

Youth Blogging

Adult Services Blogging

Combined as news

www.feeddigest.com

www.feedburner.com

Who’s reading/listening

Cost
• Blogger
• Feeddigest
– Limited to 5
digests

• FeedBurner
– Some premium
services

$0.00

Library Toolbar

Why a Toolbar?
• Fewer people visit library websites to
begin their searches
• Constant presence in user’s internet
experience
• Patrons are familiar with the format of
browser toolbars

Libraries Leap into Toolbars

Conduit Wizard

http://www.conduit.com/wizard

Cost
• Conduit.com
– Wizard to create
toolbar
– Web page to host
& allow downloads
– IE and Firefox

$0.00

Search Engine Optimization
• Meta Tags
– http://www.submitexpress.com/metatag.htm

• Google’s Webmaster Tools
– https://www.google.com/webmasters/tools/docs/en/about.html

Search Engine Results
• Summaries
• Keywords
• Frequency Google spiders revisit your
page to check for changes

Search:
Metropolitan Library System

Summary:
Metropolitan Library System

Source code:
Metropolitan Library System


Metropolitan Library System


Source code with keyword meta tags

Lansing Public Library Home Page
CONTENT="lansing library, illinois, IL,
lansing, library, suburban chicago, SLS, MLS,
catalog, free, events, book discussion, story
hour, performance, art, public, books,
magazines, videos, compact discs, talking
books, historical society, research, internet
access”>

Description & author meta tags




Description & author meta tags




Submit Express
Meta Tags Generator

Submit Express
Meta Tags Generator

Example Generated Meta Tags


my website title






Google’s Webmaster Tools

Cost
• Submit Express
• Google’s
Webmaster Tools

$0.00

Podcasting
• Library programs
• Upcoming programs
• National Library Week, Banned Books
Week, Library Card Month…
– Check the ALA website for radio scripts!

• Share conference presentations

Podcasts
• Listen on your
computer
• …or on your MP3
player

Downloaded a Podcast?
• Some 12% of internet
users say they have
downloaded a podcast
so they can listen to it
or view it at a later
time.
• Source: Pew Internet
and American Life
Project

Yes
No

Podcasting Essentials
• Microphone
• Computer
– Laptop OR desktop you can move

• Audio software for editing
– Audacity

• Mp3 encoding software
– Lame mp3 encoder

• Web server space to post audio files

Podcasting Optional
• Griffin iMic external sound card
– Hear the difference

• Portable recording
– Mp3 player with recorder attachment
• iPod
• Belkin TuneTalk

Podcasts-audacity

Audacity

www.feedburner.com

Itunes

Cost







Audacity $0
LAME encoder $0
iTunes $0
Feedburner $0
Microphone $12
Griffin iMic $40

$52.00

Juice

Screencasting
• Demonstrate features of the online
catalog
– Place a hold
– Renew items online

• Demonstrate online databases
• Help on demand, especially for remote
users

Screencasting
• Software
– Wink or
– Camtasia

• Microphone
• Web server space to host the files

Screencast demo

Screencasts-wink

Screencasts-camtasia

Cost
• Wink $0
• Camtasia
– (free trial) $0

• Headset
microphone
(optional) $16

$16.00

Trendsetters
• Library Success: A Best Practices Wiki
– http://www.libsuccess.org

Add your library’s story!

Learn More
• SirsiDynix Institute
– http://www.sirsidynixinstitute.com
– Free seminars for customers of any ILS
– Check the archives for past presentations
• Podcasting (new presentation coming June 5)
• Screencasting
• Web 2.0
• …and MORE!

Final Costs





Flickr
Blogger
Toolbar
Search Engine
Optimization
• Podcasting
• Screencasting
• Feedburner

$47.99
$0
$0
$0
$52
$16
$0

$115.99

Thank you!
Websites are bookmarked at:
http://del.icio.us/kellistaley/MLS41107

[email protected]
©2007 Kelli Staley


Slide 5

Emerging Technology:
Practical Applications of
Web 2.0 Technologies!
Kelli Staley
Lansing Public Library
Metropolitan Library System
April 11, 2007

How Lansing Public Library Implemented
Web 2.0 Technologies for Under $250.00








Flickr
Blogging
Library Toolbar
Search Engine Optimization
Podcasting
Screencasting

flickr

flickr.com
• Share & show off
your photos
• Allow comments
• Blog photos easily
• Collaborate
• Build Community

Teen Photo Contest

Rex Checks Out

Read Posters

Viewed 2,664 times!

Tom

Viewed 399 times!

Chief

Viewed 810 times!

Collaborate

Inspired!

Book Display Pool!

Cost
• Camera
– Digital
– Scanned Prints
– Photo from CD

• Flickr
– Basic Account=Free
– Unlimited Uploads
$24.95/ 1 year or
$47.99/ 2 year

$47.99
2 year flickr pro
account
(donated by Friends of the Library)

Blogging

www.blogger.com

Teen Blogging

IT Blogging

Youth Blogging

Adult Services Blogging

Combined as news

www.feeddigest.com

www.feedburner.com

Who’s reading/listening

Cost
• Blogger
• Feeddigest
– Limited to 5
digests

• FeedBurner
– Some premium
services

$0.00

Library Toolbar

Why a Toolbar?
• Fewer people visit library websites to
begin their searches
• Constant presence in user’s internet
experience
• Patrons are familiar with the format of
browser toolbars

Libraries Leap into Toolbars

Conduit Wizard

http://www.conduit.com/wizard

Cost
• Conduit.com
– Wizard to create
toolbar
– Web page to host
& allow downloads
– IE and Firefox

$0.00

Search Engine Optimization
• Meta Tags
– http://www.submitexpress.com/metatag.htm

• Google’s Webmaster Tools
– https://www.google.com/webmasters/tools/docs/en/about.html

Search Engine Results
• Summaries
• Keywords
• Frequency Google spiders revisit your
page to check for changes

Search:
Metropolitan Library System

Summary:
Metropolitan Library System

Source code:
Metropolitan Library System


Metropolitan Library System


Source code with keyword meta tags

Lansing Public Library Home Page
CONTENT="lansing library, illinois, IL,
lansing, library, suburban chicago, SLS, MLS,
catalog, free, events, book discussion, story
hour, performance, art, public, books,
magazines, videos, compact discs, talking
books, historical society, research, internet
access”>

Description & author meta tags




Description & author meta tags




Submit Express
Meta Tags Generator

Submit Express
Meta Tags Generator

Example Generated Meta Tags


my website title






Google’s Webmaster Tools

Cost
• Submit Express
• Google’s
Webmaster Tools

$0.00

Podcasting
• Library programs
• Upcoming programs
• National Library Week, Banned Books
Week, Library Card Month…
– Check the ALA website for radio scripts!

• Share conference presentations

Podcasts
• Listen on your
computer
• …or on your MP3
player

Downloaded a Podcast?
• Some 12% of internet
users say they have
downloaded a podcast
so they can listen to it
or view it at a later
time.
• Source: Pew Internet
and American Life
Project

Yes
No

Podcasting Essentials
• Microphone
• Computer
– Laptop OR desktop you can move

• Audio software for editing
– Audacity

• Mp3 encoding software
– Lame mp3 encoder

• Web server space to post audio files

Podcasting Optional
• Griffin iMic external sound card
– Hear the difference

• Portable recording
– Mp3 player with recorder attachment
• iPod
• Belkin TuneTalk

Podcasts-audacity

Audacity

www.feedburner.com

Itunes

Cost







Audacity $0
LAME encoder $0
iTunes $0
Feedburner $0
Microphone $12
Griffin iMic $40

$52.00

Juice

Screencasting
• Demonstrate features of the online
catalog
– Place a hold
– Renew items online

• Demonstrate online databases
• Help on demand, especially for remote
users

Screencasting
• Software
– Wink or
– Camtasia

• Microphone
• Web server space to host the files

Screencast demo

Screencasts-wink

Screencasts-camtasia

Cost
• Wink $0
• Camtasia
– (free trial) $0

• Headset
microphone
(optional) $16

$16.00

Trendsetters
• Library Success: A Best Practices Wiki
– http://www.libsuccess.org

Add your library’s story!

Learn More
• SirsiDynix Institute
– http://www.sirsidynixinstitute.com
– Free seminars for customers of any ILS
– Check the archives for past presentations
• Podcasting (new presentation coming June 5)
• Screencasting
• Web 2.0
• …and MORE!

Final Costs





Flickr
Blogger
Toolbar
Search Engine
Optimization
• Podcasting
• Screencasting
• Feedburner

$47.99
$0
$0
$0
$52
$16
$0

$115.99

Thank you!
Websites are bookmarked at:
http://del.icio.us/kellistaley/MLS41107

[email protected]
©2007 Kelli Staley


Slide 6

Emerging Technology:
Practical Applications of
Web 2.0 Technologies!
Kelli Staley
Lansing Public Library
Metropolitan Library System
April 11, 2007

How Lansing Public Library Implemented
Web 2.0 Technologies for Under $250.00








Flickr
Blogging
Library Toolbar
Search Engine Optimization
Podcasting
Screencasting

flickr

flickr.com
• Share & show off
your photos
• Allow comments
• Blog photos easily
• Collaborate
• Build Community

Teen Photo Contest

Rex Checks Out

Read Posters

Viewed 2,664 times!

Tom

Viewed 399 times!

Chief

Viewed 810 times!

Collaborate

Inspired!

Book Display Pool!

Cost
• Camera
– Digital
– Scanned Prints
– Photo from CD

• Flickr
– Basic Account=Free
– Unlimited Uploads
$24.95/ 1 year or
$47.99/ 2 year

$47.99
2 year flickr pro
account
(donated by Friends of the Library)

Blogging

www.blogger.com

Teen Blogging

IT Blogging

Youth Blogging

Adult Services Blogging

Combined as news

www.feeddigest.com

www.feedburner.com

Who’s reading/listening

Cost
• Blogger
• Feeddigest
– Limited to 5
digests

• FeedBurner
– Some premium
services

$0.00

Library Toolbar

Why a Toolbar?
• Fewer people visit library websites to
begin their searches
• Constant presence in user’s internet
experience
• Patrons are familiar with the format of
browser toolbars

Libraries Leap into Toolbars

Conduit Wizard

http://www.conduit.com/wizard

Cost
• Conduit.com
– Wizard to create
toolbar
– Web page to host
& allow downloads
– IE and Firefox

$0.00

Search Engine Optimization
• Meta Tags
– http://www.submitexpress.com/metatag.htm

• Google’s Webmaster Tools
– https://www.google.com/webmasters/tools/docs/en/about.html

Search Engine Results
• Summaries
• Keywords
• Frequency Google spiders revisit your
page to check for changes

Search:
Metropolitan Library System

Summary:
Metropolitan Library System

Source code:
Metropolitan Library System


Metropolitan Library System


Source code with keyword meta tags

Lansing Public Library Home Page
CONTENT="lansing library, illinois, IL,
lansing, library, suburban chicago, SLS, MLS,
catalog, free, events, book discussion, story
hour, performance, art, public, books,
magazines, videos, compact discs, talking
books, historical society, research, internet
access”>

Description & author meta tags




Description & author meta tags




Submit Express
Meta Tags Generator

Submit Express
Meta Tags Generator

Example Generated Meta Tags


my website title






Google’s Webmaster Tools

Cost
• Submit Express
• Google’s
Webmaster Tools

$0.00

Podcasting
• Library programs
• Upcoming programs
• National Library Week, Banned Books
Week, Library Card Month…
– Check the ALA website for radio scripts!

• Share conference presentations

Podcasts
• Listen on your
computer
• …or on your MP3
player

Downloaded a Podcast?
• Some 12% of internet
users say they have
downloaded a podcast
so they can listen to it
or view it at a later
time.
• Source: Pew Internet
and American Life
Project

Yes
No

Podcasting Essentials
• Microphone
• Computer
– Laptop OR desktop you can move

• Audio software for editing
– Audacity

• Mp3 encoding software
– Lame mp3 encoder

• Web server space to post audio files

Podcasting Optional
• Griffin iMic external sound card
– Hear the difference

• Portable recording
– Mp3 player with recorder attachment
• iPod
• Belkin TuneTalk

Podcasts-audacity

Audacity

www.feedburner.com

Itunes

Cost







Audacity $0
LAME encoder $0
iTunes $0
Feedburner $0
Microphone $12
Griffin iMic $40

$52.00

Juice

Screencasting
• Demonstrate features of the online
catalog
– Place a hold
– Renew items online

• Demonstrate online databases
• Help on demand, especially for remote
users

Screencasting
• Software
– Wink or
– Camtasia

• Microphone
• Web server space to host the files

Screencast demo

Screencasts-wink

Screencasts-camtasia

Cost
• Wink $0
• Camtasia
– (free trial) $0

• Headset
microphone
(optional) $16

$16.00

Trendsetters
• Library Success: A Best Practices Wiki
– http://www.libsuccess.org

Add your library’s story!

Learn More
• SirsiDynix Institute
– http://www.sirsidynixinstitute.com
– Free seminars for customers of any ILS
– Check the archives for past presentations
• Podcasting (new presentation coming June 5)
• Screencasting
• Web 2.0
• …and MORE!

Final Costs





Flickr
Blogger
Toolbar
Search Engine
Optimization
• Podcasting
• Screencasting
• Feedburner

$47.99
$0
$0
$0
$52
$16
$0

$115.99

Thank you!
Websites are bookmarked at:
http://del.icio.us/kellistaley/MLS41107

[email protected]
©2007 Kelli Staley


Slide 7

Emerging Technology:
Practical Applications of
Web 2.0 Technologies!
Kelli Staley
Lansing Public Library
Metropolitan Library System
April 11, 2007

How Lansing Public Library Implemented
Web 2.0 Technologies for Under $250.00








Flickr
Blogging
Library Toolbar
Search Engine Optimization
Podcasting
Screencasting

flickr

flickr.com
• Share & show off
your photos
• Allow comments
• Blog photos easily
• Collaborate
• Build Community

Teen Photo Contest

Rex Checks Out

Read Posters

Viewed 2,664 times!

Tom

Viewed 399 times!

Chief

Viewed 810 times!

Collaborate

Inspired!

Book Display Pool!

Cost
• Camera
– Digital
– Scanned Prints
– Photo from CD

• Flickr
– Basic Account=Free
– Unlimited Uploads
$24.95/ 1 year or
$47.99/ 2 year

$47.99
2 year flickr pro
account
(donated by Friends of the Library)

Blogging

www.blogger.com

Teen Blogging

IT Blogging

Youth Blogging

Adult Services Blogging

Combined as news

www.feeddigest.com

www.feedburner.com

Who’s reading/listening

Cost
• Blogger
• Feeddigest
– Limited to 5
digests

• FeedBurner
– Some premium
services

$0.00

Library Toolbar

Why a Toolbar?
• Fewer people visit library websites to
begin their searches
• Constant presence in user’s internet
experience
• Patrons are familiar with the format of
browser toolbars

Libraries Leap into Toolbars

Conduit Wizard

http://www.conduit.com/wizard

Cost
• Conduit.com
– Wizard to create
toolbar
– Web page to host
& allow downloads
– IE and Firefox

$0.00

Search Engine Optimization
• Meta Tags
– http://www.submitexpress.com/metatag.htm

• Google’s Webmaster Tools
– https://www.google.com/webmasters/tools/docs/en/about.html

Search Engine Results
• Summaries
• Keywords
• Frequency Google spiders revisit your
page to check for changes

Search:
Metropolitan Library System

Summary:
Metropolitan Library System

Source code:
Metropolitan Library System


Metropolitan Library System


Source code with keyword meta tags

Lansing Public Library Home Page
CONTENT="lansing library, illinois, IL,
lansing, library, suburban chicago, SLS, MLS,
catalog, free, events, book discussion, story
hour, performance, art, public, books,
magazines, videos, compact discs, talking
books, historical society, research, internet
access”>

Description & author meta tags




Description & author meta tags




Submit Express
Meta Tags Generator

Submit Express
Meta Tags Generator

Example Generated Meta Tags


my website title






Google’s Webmaster Tools

Cost
• Submit Express
• Google’s
Webmaster Tools

$0.00

Podcasting
• Library programs
• Upcoming programs
• National Library Week, Banned Books
Week, Library Card Month…
– Check the ALA website for radio scripts!

• Share conference presentations

Podcasts
• Listen on your
computer
• …or on your MP3
player

Downloaded a Podcast?
• Some 12% of internet
users say they have
downloaded a podcast
so they can listen to it
or view it at a later
time.
• Source: Pew Internet
and American Life
Project

Yes
No

Podcasting Essentials
• Microphone
• Computer
– Laptop OR desktop you can move

• Audio software for editing
– Audacity

• Mp3 encoding software
– Lame mp3 encoder

• Web server space to post audio files

Podcasting Optional
• Griffin iMic external sound card
– Hear the difference

• Portable recording
– Mp3 player with recorder attachment
• iPod
• Belkin TuneTalk

Podcasts-audacity

Audacity

www.feedburner.com

Itunes

Cost







Audacity $0
LAME encoder $0
iTunes $0
Feedburner $0
Microphone $12
Griffin iMic $40

$52.00

Juice

Screencasting
• Demonstrate features of the online
catalog
– Place a hold
– Renew items online

• Demonstrate online databases
• Help on demand, especially for remote
users

Screencasting
• Software
– Wink or
– Camtasia

• Microphone
• Web server space to host the files

Screencast demo

Screencasts-wink

Screencasts-camtasia

Cost
• Wink $0
• Camtasia
– (free trial) $0

• Headset
microphone
(optional) $16

$16.00

Trendsetters
• Library Success: A Best Practices Wiki
– http://www.libsuccess.org

Add your library’s story!

Learn More
• SirsiDynix Institute
– http://www.sirsidynixinstitute.com
– Free seminars for customers of any ILS
– Check the archives for past presentations
• Podcasting (new presentation coming June 5)
• Screencasting
• Web 2.0
• …and MORE!

Final Costs





Flickr
Blogger
Toolbar
Search Engine
Optimization
• Podcasting
• Screencasting
• Feedburner

$47.99
$0
$0
$0
$52
$16
$0

$115.99

Thank you!
Websites are bookmarked at:
http://del.icio.us/kellistaley/MLS41107

[email protected]
©2007 Kelli Staley


Slide 8

Emerging Technology:
Practical Applications of
Web 2.0 Technologies!
Kelli Staley
Lansing Public Library
Metropolitan Library System
April 11, 2007

How Lansing Public Library Implemented
Web 2.0 Technologies for Under $250.00








Flickr
Blogging
Library Toolbar
Search Engine Optimization
Podcasting
Screencasting

flickr

flickr.com
• Share & show off
your photos
• Allow comments
• Blog photos easily
• Collaborate
• Build Community

Teen Photo Contest

Rex Checks Out

Read Posters

Viewed 2,664 times!

Tom

Viewed 399 times!

Chief

Viewed 810 times!

Collaborate

Inspired!

Book Display Pool!

Cost
• Camera
– Digital
– Scanned Prints
– Photo from CD

• Flickr
– Basic Account=Free
– Unlimited Uploads
$24.95/ 1 year or
$47.99/ 2 year

$47.99
2 year flickr pro
account
(donated by Friends of the Library)

Blogging

www.blogger.com

Teen Blogging

IT Blogging

Youth Blogging

Adult Services Blogging

Combined as news

www.feeddigest.com

www.feedburner.com

Who’s reading/listening

Cost
• Blogger
• Feeddigest
– Limited to 5
digests

• FeedBurner
– Some premium
services

$0.00

Library Toolbar

Why a Toolbar?
• Fewer people visit library websites to
begin their searches
• Constant presence in user’s internet
experience
• Patrons are familiar with the format of
browser toolbars

Libraries Leap into Toolbars

Conduit Wizard

http://www.conduit.com/wizard

Cost
• Conduit.com
– Wizard to create
toolbar
– Web page to host
& allow downloads
– IE and Firefox

$0.00

Search Engine Optimization
• Meta Tags
– http://www.submitexpress.com/metatag.htm

• Google’s Webmaster Tools
– https://www.google.com/webmasters/tools/docs/en/about.html

Search Engine Results
• Summaries
• Keywords
• Frequency Google spiders revisit your
page to check for changes

Search:
Metropolitan Library System

Summary:
Metropolitan Library System

Source code:
Metropolitan Library System


Metropolitan Library System


Source code with keyword meta tags

Lansing Public Library Home Page
CONTENT="lansing library, illinois, IL,
lansing, library, suburban chicago, SLS, MLS,
catalog, free, events, book discussion, story
hour, performance, art, public, books,
magazines, videos, compact discs, talking
books, historical society, research, internet
access”>

Description & author meta tags




Description & author meta tags




Submit Express
Meta Tags Generator

Submit Express
Meta Tags Generator

Example Generated Meta Tags


my website title






Google’s Webmaster Tools

Cost
• Submit Express
• Google’s
Webmaster Tools

$0.00

Podcasting
• Library programs
• Upcoming programs
• National Library Week, Banned Books
Week, Library Card Month…
– Check the ALA website for radio scripts!

• Share conference presentations

Podcasts
• Listen on your
computer
• …or on your MP3
player

Downloaded a Podcast?
• Some 12% of internet
users say they have
downloaded a podcast
so they can listen to it
or view it at a later
time.
• Source: Pew Internet
and American Life
Project

Yes
No

Podcasting Essentials
• Microphone
• Computer
– Laptop OR desktop you can move

• Audio software for editing
– Audacity

• Mp3 encoding software
– Lame mp3 encoder

• Web server space to post audio files

Podcasting Optional
• Griffin iMic external sound card
– Hear the difference

• Portable recording
– Mp3 player with recorder attachment
• iPod
• Belkin TuneTalk

Podcasts-audacity

Audacity

www.feedburner.com

Itunes

Cost







Audacity $0
LAME encoder $0
iTunes $0
Feedburner $0
Microphone $12
Griffin iMic $40

$52.00

Juice

Screencasting
• Demonstrate features of the online
catalog
– Place a hold
– Renew items online

• Demonstrate online databases
• Help on demand, especially for remote
users

Screencasting
• Software
– Wink or
– Camtasia

• Microphone
• Web server space to host the files

Screencast demo

Screencasts-wink

Screencasts-camtasia

Cost
• Wink $0
• Camtasia
– (free trial) $0

• Headset
microphone
(optional) $16

$16.00

Trendsetters
• Library Success: A Best Practices Wiki
– http://www.libsuccess.org

Add your library’s story!

Learn More
• SirsiDynix Institute
– http://www.sirsidynixinstitute.com
– Free seminars for customers of any ILS
– Check the archives for past presentations
• Podcasting (new presentation coming June 5)
• Screencasting
• Web 2.0
• …and MORE!

Final Costs





Flickr
Blogger
Toolbar
Search Engine
Optimization
• Podcasting
• Screencasting
• Feedburner

$47.99
$0
$0
$0
$52
$16
$0

$115.99

Thank you!
Websites are bookmarked at:
http://del.icio.us/kellistaley/MLS41107

[email protected]
©2007 Kelli Staley


Slide 9

Emerging Technology:
Practical Applications of
Web 2.0 Technologies!
Kelli Staley
Lansing Public Library
Metropolitan Library System
April 11, 2007

How Lansing Public Library Implemented
Web 2.0 Technologies for Under $250.00








Flickr
Blogging
Library Toolbar
Search Engine Optimization
Podcasting
Screencasting

flickr

flickr.com
• Share & show off
your photos
• Allow comments
• Blog photos easily
• Collaborate
• Build Community

Teen Photo Contest

Rex Checks Out

Read Posters

Viewed 2,664 times!

Tom

Viewed 399 times!

Chief

Viewed 810 times!

Collaborate

Inspired!

Book Display Pool!

Cost
• Camera
– Digital
– Scanned Prints
– Photo from CD

• Flickr
– Basic Account=Free
– Unlimited Uploads
$24.95/ 1 year or
$47.99/ 2 year

$47.99
2 year flickr pro
account
(donated by Friends of the Library)

Blogging

www.blogger.com

Teen Blogging

IT Blogging

Youth Blogging

Adult Services Blogging

Combined as news

www.feeddigest.com

www.feedburner.com

Who’s reading/listening

Cost
• Blogger
• Feeddigest
– Limited to 5
digests

• FeedBurner
– Some premium
services

$0.00

Library Toolbar

Why a Toolbar?
• Fewer people visit library websites to
begin their searches
• Constant presence in user’s internet
experience
• Patrons are familiar with the format of
browser toolbars

Libraries Leap into Toolbars

Conduit Wizard

http://www.conduit.com/wizard

Cost
• Conduit.com
– Wizard to create
toolbar
– Web page to host
& allow downloads
– IE and Firefox

$0.00

Search Engine Optimization
• Meta Tags
– http://www.submitexpress.com/metatag.htm

• Google’s Webmaster Tools
– https://www.google.com/webmasters/tools/docs/en/about.html

Search Engine Results
• Summaries
• Keywords
• Frequency Google spiders revisit your
page to check for changes

Search:
Metropolitan Library System

Summary:
Metropolitan Library System

Source code:
Metropolitan Library System


Metropolitan Library System


Source code with keyword meta tags

Lansing Public Library Home Page
CONTENT="lansing library, illinois, IL,
lansing, library, suburban chicago, SLS, MLS,
catalog, free, events, book discussion, story
hour, performance, art, public, books,
magazines, videos, compact discs, talking
books, historical society, research, internet
access”>

Description & author meta tags




Description & author meta tags




Submit Express
Meta Tags Generator

Submit Express
Meta Tags Generator

Example Generated Meta Tags


my website title






Google’s Webmaster Tools

Cost
• Submit Express
• Google’s
Webmaster Tools

$0.00

Podcasting
• Library programs
• Upcoming programs
• National Library Week, Banned Books
Week, Library Card Month…
– Check the ALA website for radio scripts!

• Share conference presentations

Podcasts
• Listen on your
computer
• …or on your MP3
player

Downloaded a Podcast?
• Some 12% of internet
users say they have
downloaded a podcast
so they can listen to it
or view it at a later
time.
• Source: Pew Internet
and American Life
Project

Yes
No

Podcasting Essentials
• Microphone
• Computer
– Laptop OR desktop you can move

• Audio software for editing
– Audacity

• Mp3 encoding software
– Lame mp3 encoder

• Web server space to post audio files

Podcasting Optional
• Griffin iMic external sound card
– Hear the difference

• Portable recording
– Mp3 player with recorder attachment
• iPod
• Belkin TuneTalk

Podcasts-audacity

Audacity

www.feedburner.com

Itunes

Cost







Audacity $0
LAME encoder $0
iTunes $0
Feedburner $0
Microphone $12
Griffin iMic $40

$52.00

Juice

Screencasting
• Demonstrate features of the online
catalog
– Place a hold
– Renew items online

• Demonstrate online databases
• Help on demand, especially for remote
users

Screencasting
• Software
– Wink or
– Camtasia

• Microphone
• Web server space to host the files

Screencast demo

Screencasts-wink

Screencasts-camtasia

Cost
• Wink $0
• Camtasia
– (free trial) $0

• Headset
microphone
(optional) $16

$16.00

Trendsetters
• Library Success: A Best Practices Wiki
– http://www.libsuccess.org

Add your library’s story!

Learn More
• SirsiDynix Institute
– http://www.sirsidynixinstitute.com
– Free seminars for customers of any ILS
– Check the archives for past presentations
• Podcasting (new presentation coming June 5)
• Screencasting
• Web 2.0
• …and MORE!

Final Costs





Flickr
Blogger
Toolbar
Search Engine
Optimization
• Podcasting
• Screencasting
• Feedburner

$47.99
$0
$0
$0
$52
$16
$0

$115.99

Thank you!
Websites are bookmarked at:
http://del.icio.us/kellistaley/MLS41107

[email protected]
©2007 Kelli Staley


Slide 10

Emerging Technology:
Practical Applications of
Web 2.0 Technologies!
Kelli Staley
Lansing Public Library
Metropolitan Library System
April 11, 2007

How Lansing Public Library Implemented
Web 2.0 Technologies for Under $250.00








Flickr
Blogging
Library Toolbar
Search Engine Optimization
Podcasting
Screencasting

flickr

flickr.com
• Share & show off
your photos
• Allow comments
• Blog photos easily
• Collaborate
• Build Community

Teen Photo Contest

Rex Checks Out

Read Posters

Viewed 2,664 times!

Tom

Viewed 399 times!

Chief

Viewed 810 times!

Collaborate

Inspired!

Book Display Pool!

Cost
• Camera
– Digital
– Scanned Prints
– Photo from CD

• Flickr
– Basic Account=Free
– Unlimited Uploads
$24.95/ 1 year or
$47.99/ 2 year

$47.99
2 year flickr pro
account
(donated by Friends of the Library)

Blogging

www.blogger.com

Teen Blogging

IT Blogging

Youth Blogging

Adult Services Blogging

Combined as news

www.feeddigest.com

www.feedburner.com

Who’s reading/listening

Cost
• Blogger
• Feeddigest
– Limited to 5
digests

• FeedBurner
– Some premium
services

$0.00

Library Toolbar

Why a Toolbar?
• Fewer people visit library websites to
begin their searches
• Constant presence in user’s internet
experience
• Patrons are familiar with the format of
browser toolbars

Libraries Leap into Toolbars

Conduit Wizard

http://www.conduit.com/wizard

Cost
• Conduit.com
– Wizard to create
toolbar
– Web page to host
& allow downloads
– IE and Firefox

$0.00

Search Engine Optimization
• Meta Tags
– http://www.submitexpress.com/metatag.htm

• Google’s Webmaster Tools
– https://www.google.com/webmasters/tools/docs/en/about.html

Search Engine Results
• Summaries
• Keywords
• Frequency Google spiders revisit your
page to check for changes

Search:
Metropolitan Library System

Summary:
Metropolitan Library System

Source code:
Metropolitan Library System


Metropolitan Library System


Source code with keyword meta tags

Lansing Public Library Home Page
CONTENT="lansing library, illinois, IL,
lansing, library, suburban chicago, SLS, MLS,
catalog, free, events, book discussion, story
hour, performance, art, public, books,
magazines, videos, compact discs, talking
books, historical society, research, internet
access”>

Description & author meta tags




Description & author meta tags




Submit Express
Meta Tags Generator

Submit Express
Meta Tags Generator

Example Generated Meta Tags


my website title






Google’s Webmaster Tools

Cost
• Submit Express
• Google’s
Webmaster Tools

$0.00

Podcasting
• Library programs
• Upcoming programs
• National Library Week, Banned Books
Week, Library Card Month…
– Check the ALA website for radio scripts!

• Share conference presentations

Podcasts
• Listen on your
computer
• …or on your MP3
player

Downloaded a Podcast?
• Some 12% of internet
users say they have
downloaded a podcast
so they can listen to it
or view it at a later
time.
• Source: Pew Internet
and American Life
Project

Yes
No

Podcasting Essentials
• Microphone
• Computer
– Laptop OR desktop you can move

• Audio software for editing
– Audacity

• Mp3 encoding software
– Lame mp3 encoder

• Web server space to post audio files

Podcasting Optional
• Griffin iMic external sound card
– Hear the difference

• Portable recording
– Mp3 player with recorder attachment
• iPod
• Belkin TuneTalk

Podcasts-audacity

Audacity

www.feedburner.com

Itunes

Cost







Audacity $0
LAME encoder $0
iTunes $0
Feedburner $0
Microphone $12
Griffin iMic $40

$52.00

Juice

Screencasting
• Demonstrate features of the online
catalog
– Place a hold
– Renew items online

• Demonstrate online databases
• Help on demand, especially for remote
users

Screencasting
• Software
– Wink or
– Camtasia

• Microphone
• Web server space to host the files

Screencast demo

Screencasts-wink

Screencasts-camtasia

Cost
• Wink $0
• Camtasia
– (free trial) $0

• Headset
microphone
(optional) $16

$16.00

Trendsetters
• Library Success: A Best Practices Wiki
– http://www.libsuccess.org

Add your library’s story!

Learn More
• SirsiDynix Institute
– http://www.sirsidynixinstitute.com
– Free seminars for customers of any ILS
– Check the archives for past presentations
• Podcasting (new presentation coming June 5)
• Screencasting
• Web 2.0
• …and MORE!

Final Costs





Flickr
Blogger
Toolbar
Search Engine
Optimization
• Podcasting
• Screencasting
• Feedburner

$47.99
$0
$0
$0
$52
$16
$0

$115.99

Thank you!
Websites are bookmarked at:
http://del.icio.us/kellistaley/MLS41107

[email protected]
©2007 Kelli Staley


Slide 11

Emerging Technology:
Practical Applications of
Web 2.0 Technologies!
Kelli Staley
Lansing Public Library
Metropolitan Library System
April 11, 2007

How Lansing Public Library Implemented
Web 2.0 Technologies for Under $250.00








Flickr
Blogging
Library Toolbar
Search Engine Optimization
Podcasting
Screencasting

flickr

flickr.com
• Share & show off
your photos
• Allow comments
• Blog photos easily
• Collaborate
• Build Community

Teen Photo Contest

Rex Checks Out

Read Posters

Viewed 2,664 times!

Tom

Viewed 399 times!

Chief

Viewed 810 times!

Collaborate

Inspired!

Book Display Pool!

Cost
• Camera
– Digital
– Scanned Prints
– Photo from CD

• Flickr
– Basic Account=Free
– Unlimited Uploads
$24.95/ 1 year or
$47.99/ 2 year

$47.99
2 year flickr pro
account
(donated by Friends of the Library)

Blogging

www.blogger.com

Teen Blogging

IT Blogging

Youth Blogging

Adult Services Blogging

Combined as news

www.feeddigest.com

www.feedburner.com

Who’s reading/listening

Cost
• Blogger
• Feeddigest
– Limited to 5
digests

• FeedBurner
– Some premium
services

$0.00

Library Toolbar

Why a Toolbar?
• Fewer people visit library websites to
begin their searches
• Constant presence in user’s internet
experience
• Patrons are familiar with the format of
browser toolbars

Libraries Leap into Toolbars

Conduit Wizard

http://www.conduit.com/wizard

Cost
• Conduit.com
– Wizard to create
toolbar
– Web page to host
& allow downloads
– IE and Firefox

$0.00

Search Engine Optimization
• Meta Tags
– http://www.submitexpress.com/metatag.htm

• Google’s Webmaster Tools
– https://www.google.com/webmasters/tools/docs/en/about.html

Search Engine Results
• Summaries
• Keywords
• Frequency Google spiders revisit your
page to check for changes

Search:
Metropolitan Library System

Summary:
Metropolitan Library System

Source code:
Metropolitan Library System


Metropolitan Library System


Source code with keyword meta tags

Lansing Public Library Home Page
CONTENT="lansing library, illinois, IL,
lansing, library, suburban chicago, SLS, MLS,
catalog, free, events, book discussion, story
hour, performance, art, public, books,
magazines, videos, compact discs, talking
books, historical society, research, internet
access”>

Description & author meta tags




Description & author meta tags




Submit Express
Meta Tags Generator

Submit Express
Meta Tags Generator

Example Generated Meta Tags


my website title






Google’s Webmaster Tools

Cost
• Submit Express
• Google’s
Webmaster Tools

$0.00

Podcasting
• Library programs
• Upcoming programs
• National Library Week, Banned Books
Week, Library Card Month…
– Check the ALA website for radio scripts!

• Share conference presentations

Podcasts
• Listen on your
computer
• …or on your MP3
player

Downloaded a Podcast?
• Some 12% of internet
users say they have
downloaded a podcast
so they can listen to it
or view it at a later
time.
• Source: Pew Internet
and American Life
Project

Yes
No

Podcasting Essentials
• Microphone
• Computer
– Laptop OR desktop you can move

• Audio software for editing
– Audacity

• Mp3 encoding software
– Lame mp3 encoder

• Web server space to post audio files

Podcasting Optional
• Griffin iMic external sound card
– Hear the difference

• Portable recording
– Mp3 player with recorder attachment
• iPod
• Belkin TuneTalk

Podcasts-audacity

Audacity

www.feedburner.com

Itunes

Cost







Audacity $0
LAME encoder $0
iTunes $0
Feedburner $0
Microphone $12
Griffin iMic $40

$52.00

Juice

Screencasting
• Demonstrate features of the online
catalog
– Place a hold
– Renew items online

• Demonstrate online databases
• Help on demand, especially for remote
users

Screencasting
• Software
– Wink or
– Camtasia

• Microphone
• Web server space to host the files

Screencast demo

Screencasts-wink

Screencasts-camtasia

Cost
• Wink $0
• Camtasia
– (free trial) $0

• Headset
microphone
(optional) $16

$16.00

Trendsetters
• Library Success: A Best Practices Wiki
– http://www.libsuccess.org

Add your library’s story!

Learn More
• SirsiDynix Institute
– http://www.sirsidynixinstitute.com
– Free seminars for customers of any ILS
– Check the archives for past presentations
• Podcasting (new presentation coming June 5)
• Screencasting
• Web 2.0
• …and MORE!

Final Costs





Flickr
Blogger
Toolbar
Search Engine
Optimization
• Podcasting
• Screencasting
• Feedburner

$47.99
$0
$0
$0
$52
$16
$0

$115.99

Thank you!
Websites are bookmarked at:
http://del.icio.us/kellistaley/MLS41107

[email protected]
©2007 Kelli Staley


Slide 12

Emerging Technology:
Practical Applications of
Web 2.0 Technologies!
Kelli Staley
Lansing Public Library
Metropolitan Library System
April 11, 2007

How Lansing Public Library Implemented
Web 2.0 Technologies for Under $250.00








Flickr
Blogging
Library Toolbar
Search Engine Optimization
Podcasting
Screencasting

flickr

flickr.com
• Share & show off
your photos
• Allow comments
• Blog photos easily
• Collaborate
• Build Community

Teen Photo Contest

Rex Checks Out

Read Posters

Viewed 2,664 times!

Tom

Viewed 399 times!

Chief

Viewed 810 times!

Collaborate

Inspired!

Book Display Pool!

Cost
• Camera
– Digital
– Scanned Prints
– Photo from CD

• Flickr
– Basic Account=Free
– Unlimited Uploads
$24.95/ 1 year or
$47.99/ 2 year

$47.99
2 year flickr pro
account
(donated by Friends of the Library)

Blogging

www.blogger.com

Teen Blogging

IT Blogging

Youth Blogging

Adult Services Blogging

Combined as news

www.feeddigest.com

www.feedburner.com

Who’s reading/listening

Cost
• Blogger
• Feeddigest
– Limited to 5
digests

• FeedBurner
– Some premium
services

$0.00

Library Toolbar

Why a Toolbar?
• Fewer people visit library websites to
begin their searches
• Constant presence in user’s internet
experience
• Patrons are familiar with the format of
browser toolbars

Libraries Leap into Toolbars

Conduit Wizard

http://www.conduit.com/wizard

Cost
• Conduit.com
– Wizard to create
toolbar
– Web page to host
& allow downloads
– IE and Firefox

$0.00

Search Engine Optimization
• Meta Tags
– http://www.submitexpress.com/metatag.htm

• Google’s Webmaster Tools
– https://www.google.com/webmasters/tools/docs/en/about.html

Search Engine Results
• Summaries
• Keywords
• Frequency Google spiders revisit your
page to check for changes

Search:
Metropolitan Library System

Summary:
Metropolitan Library System

Source code:
Metropolitan Library System


Metropolitan Library System


Source code with keyword meta tags

Lansing Public Library Home Page
CONTENT="lansing library, illinois, IL,
lansing, library, suburban chicago, SLS, MLS,
catalog, free, events, book discussion, story
hour, performance, art, public, books,
magazines, videos, compact discs, talking
books, historical society, research, internet
access”>

Description & author meta tags




Description & author meta tags




Submit Express
Meta Tags Generator

Submit Express
Meta Tags Generator

Example Generated Meta Tags


my website title






Google’s Webmaster Tools

Cost
• Submit Express
• Google’s
Webmaster Tools

$0.00

Podcasting
• Library programs
• Upcoming programs
• National Library Week, Banned Books
Week, Library Card Month…
– Check the ALA website for radio scripts!

• Share conference presentations

Podcasts
• Listen on your
computer
• …or on your MP3
player

Downloaded a Podcast?
• Some 12% of internet
users say they have
downloaded a podcast
so they can listen to it
or view it at a later
time.
• Source: Pew Internet
and American Life
Project

Yes
No

Podcasting Essentials
• Microphone
• Computer
– Laptop OR desktop you can move

• Audio software for editing
– Audacity

• Mp3 encoding software
– Lame mp3 encoder

• Web server space to post audio files

Podcasting Optional
• Griffin iMic external sound card
– Hear the difference

• Portable recording
– Mp3 player with recorder attachment
• iPod
• Belkin TuneTalk

Podcasts-audacity

Audacity

www.feedburner.com

Itunes

Cost







Audacity $0
LAME encoder $0
iTunes $0
Feedburner $0
Microphone $12
Griffin iMic $40

$52.00

Juice

Screencasting
• Demonstrate features of the online
catalog
– Place a hold
– Renew items online

• Demonstrate online databases
• Help on demand, especially for remote
users

Screencasting
• Software
– Wink or
– Camtasia

• Microphone
• Web server space to host the files

Screencast demo

Screencasts-wink

Screencasts-camtasia

Cost
• Wink $0
• Camtasia
– (free trial) $0

• Headset
microphone
(optional) $16

$16.00

Trendsetters
• Library Success: A Best Practices Wiki
– http://www.libsuccess.org

Add your library’s story!

Learn More
• SirsiDynix Institute
– http://www.sirsidynixinstitute.com
– Free seminars for customers of any ILS
– Check the archives for past presentations
• Podcasting (new presentation coming June 5)
• Screencasting
• Web 2.0
• …and MORE!

Final Costs





Flickr
Blogger
Toolbar
Search Engine
Optimization
• Podcasting
• Screencasting
• Feedburner

$47.99
$0
$0
$0
$52
$16
$0

$115.99

Thank you!
Websites are bookmarked at:
http://del.icio.us/kellistaley/MLS41107

[email protected]
©2007 Kelli Staley


Slide 13

Emerging Technology:
Practical Applications of
Web 2.0 Technologies!
Kelli Staley
Lansing Public Library
Metropolitan Library System
April 11, 2007

How Lansing Public Library Implemented
Web 2.0 Technologies for Under $250.00








Flickr
Blogging
Library Toolbar
Search Engine Optimization
Podcasting
Screencasting

flickr

flickr.com
• Share & show off
your photos
• Allow comments
• Blog photos easily
• Collaborate
• Build Community

Teen Photo Contest

Rex Checks Out

Read Posters

Viewed 2,664 times!

Tom

Viewed 399 times!

Chief

Viewed 810 times!

Collaborate

Inspired!

Book Display Pool!

Cost
• Camera
– Digital
– Scanned Prints
– Photo from CD

• Flickr
– Basic Account=Free
– Unlimited Uploads
$24.95/ 1 year or
$47.99/ 2 year

$47.99
2 year flickr pro
account
(donated by Friends of the Library)

Blogging

www.blogger.com

Teen Blogging

IT Blogging

Youth Blogging

Adult Services Blogging

Combined as news

www.feeddigest.com

www.feedburner.com

Who’s reading/listening

Cost
• Blogger
• Feeddigest
– Limited to 5
digests

• FeedBurner
– Some premium
services

$0.00

Library Toolbar

Why a Toolbar?
• Fewer people visit library websites to
begin their searches
• Constant presence in user’s internet
experience
• Patrons are familiar with the format of
browser toolbars

Libraries Leap into Toolbars

Conduit Wizard

http://www.conduit.com/wizard

Cost
• Conduit.com
– Wizard to create
toolbar
– Web page to host
& allow downloads
– IE and Firefox

$0.00

Search Engine Optimization
• Meta Tags
– http://www.submitexpress.com/metatag.htm

• Google’s Webmaster Tools
– https://www.google.com/webmasters/tools/docs/en/about.html

Search Engine Results
• Summaries
• Keywords
• Frequency Google spiders revisit your
page to check for changes

Search:
Metropolitan Library System

Summary:
Metropolitan Library System

Source code:
Metropolitan Library System


Metropolitan Library System


Source code with keyword meta tags

Lansing Public Library Home Page
CONTENT="lansing library, illinois, IL,
lansing, library, suburban chicago, SLS, MLS,
catalog, free, events, book discussion, story
hour, performance, art, public, books,
magazines, videos, compact discs, talking
books, historical society, research, internet
access”>

Description & author meta tags




Description & author meta tags




Submit Express
Meta Tags Generator

Submit Express
Meta Tags Generator

Example Generated Meta Tags


my website title






Google’s Webmaster Tools

Cost
• Submit Express
• Google’s
Webmaster Tools

$0.00

Podcasting
• Library programs
• Upcoming programs
• National Library Week, Banned Books
Week, Library Card Month…
– Check the ALA website for radio scripts!

• Share conference presentations

Podcasts
• Listen on your
computer
• …or on your MP3
player

Downloaded a Podcast?
• Some 12% of internet
users say they have
downloaded a podcast
so they can listen to it
or view it at a later
time.
• Source: Pew Internet
and American Life
Project

Yes
No

Podcasting Essentials
• Microphone
• Computer
– Laptop OR desktop you can move

• Audio software for editing
– Audacity

• Mp3 encoding software
– Lame mp3 encoder

• Web server space to post audio files

Podcasting Optional
• Griffin iMic external sound card
– Hear the difference

• Portable recording
– Mp3 player with recorder attachment
• iPod
• Belkin TuneTalk

Podcasts-audacity

Audacity

www.feedburner.com

Itunes

Cost







Audacity $0
LAME encoder $0
iTunes $0
Feedburner $0
Microphone $12
Griffin iMic $40

$52.00

Juice

Screencasting
• Demonstrate features of the online
catalog
– Place a hold
– Renew items online

• Demonstrate online databases
• Help on demand, especially for remote
users

Screencasting
• Software
– Wink or
– Camtasia

• Microphone
• Web server space to host the files

Screencast demo

Screencasts-wink

Screencasts-camtasia

Cost
• Wink $0
• Camtasia
– (free trial) $0

• Headset
microphone
(optional) $16

$16.00

Trendsetters
• Library Success: A Best Practices Wiki
– http://www.libsuccess.org

Add your library’s story!

Learn More
• SirsiDynix Institute
– http://www.sirsidynixinstitute.com
– Free seminars for customers of any ILS
– Check the archives for past presentations
• Podcasting (new presentation coming June 5)
• Screencasting
• Web 2.0
• …and MORE!

Final Costs





Flickr
Blogger
Toolbar
Search Engine
Optimization
• Podcasting
• Screencasting
• Feedburner

$47.99
$0
$0
$0
$52
$16
$0

$115.99

Thank you!
Websites are bookmarked at:
http://del.icio.us/kellistaley/MLS41107

[email protected]
©2007 Kelli Staley


Slide 14

Emerging Technology:
Practical Applications of
Web 2.0 Technologies!
Kelli Staley
Lansing Public Library
Metropolitan Library System
April 11, 2007

How Lansing Public Library Implemented
Web 2.0 Technologies for Under $250.00








Flickr
Blogging
Library Toolbar
Search Engine Optimization
Podcasting
Screencasting

flickr

flickr.com
• Share & show off
your photos
• Allow comments
• Blog photos easily
• Collaborate
• Build Community

Teen Photo Contest

Rex Checks Out

Read Posters

Viewed 2,664 times!

Tom

Viewed 399 times!

Chief

Viewed 810 times!

Collaborate

Inspired!

Book Display Pool!

Cost
• Camera
– Digital
– Scanned Prints
– Photo from CD

• Flickr
– Basic Account=Free
– Unlimited Uploads
$24.95/ 1 year or
$47.99/ 2 year

$47.99
2 year flickr pro
account
(donated by Friends of the Library)

Blogging

www.blogger.com

Teen Blogging

IT Blogging

Youth Blogging

Adult Services Blogging

Combined as news

www.feeddigest.com

www.feedburner.com

Who’s reading/listening

Cost
• Blogger
• Feeddigest
– Limited to 5
digests

• FeedBurner
– Some premium
services

$0.00

Library Toolbar

Why a Toolbar?
• Fewer people visit library websites to
begin their searches
• Constant presence in user’s internet
experience
• Patrons are familiar with the format of
browser toolbars

Libraries Leap into Toolbars

Conduit Wizard

http://www.conduit.com/wizard

Cost
• Conduit.com
– Wizard to create
toolbar
– Web page to host
& allow downloads
– IE and Firefox

$0.00

Search Engine Optimization
• Meta Tags
– http://www.submitexpress.com/metatag.htm

• Google’s Webmaster Tools
– https://www.google.com/webmasters/tools/docs/en/about.html

Search Engine Results
• Summaries
• Keywords
• Frequency Google spiders revisit your
page to check for changes

Search:
Metropolitan Library System

Summary:
Metropolitan Library System

Source code:
Metropolitan Library System


Metropolitan Library System


Source code with keyword meta tags

Lansing Public Library Home Page
CONTENT="lansing library, illinois, IL,
lansing, library, suburban chicago, SLS, MLS,
catalog, free, events, book discussion, story
hour, performance, art, public, books,
magazines, videos, compact discs, talking
books, historical society, research, internet
access”>

Description & author meta tags




Description & author meta tags




Submit Express
Meta Tags Generator

Submit Express
Meta Tags Generator

Example Generated Meta Tags


my website title






Google’s Webmaster Tools

Cost
• Submit Express
• Google’s
Webmaster Tools

$0.00

Podcasting
• Library programs
• Upcoming programs
• National Library Week, Banned Books
Week, Library Card Month…
– Check the ALA website for radio scripts!

• Share conference presentations

Podcasts
• Listen on your
computer
• …or on your MP3
player

Downloaded a Podcast?
• Some 12% of internet
users say they have
downloaded a podcast
so they can listen to it
or view it at a later
time.
• Source: Pew Internet
and American Life
Project

Yes
No

Podcasting Essentials
• Microphone
• Computer
– Laptop OR desktop you can move

• Audio software for editing
– Audacity

• Mp3 encoding software
– Lame mp3 encoder

• Web server space to post audio files

Podcasting Optional
• Griffin iMic external sound card
– Hear the difference

• Portable recording
– Mp3 player with recorder attachment
• iPod
• Belkin TuneTalk

Podcasts-audacity

Audacity

www.feedburner.com

Itunes

Cost







Audacity $0
LAME encoder $0
iTunes $0
Feedburner $0
Microphone $12
Griffin iMic $40

$52.00

Juice

Screencasting
• Demonstrate features of the online
catalog
– Place a hold
– Renew items online

• Demonstrate online databases
• Help on demand, especially for remote
users

Screencasting
• Software
– Wink or
– Camtasia

• Microphone
• Web server space to host the files

Screencast demo

Screencasts-wink

Screencasts-camtasia

Cost
• Wink $0
• Camtasia
– (free trial) $0

• Headset
microphone
(optional) $16

$16.00

Trendsetters
• Library Success: A Best Practices Wiki
– http://www.libsuccess.org

Add your library’s story!

Learn More
• SirsiDynix Institute
– http://www.sirsidynixinstitute.com
– Free seminars for customers of any ILS
– Check the archives for past presentations
• Podcasting (new presentation coming June 5)
• Screencasting
• Web 2.0
• …and MORE!

Final Costs





Flickr
Blogger
Toolbar
Search Engine
Optimization
• Podcasting
• Screencasting
• Feedburner

$47.99
$0
$0
$0
$52
$16
$0

$115.99

Thank you!
Websites are bookmarked at:
http://del.icio.us/kellistaley/MLS41107

[email protected]
©2007 Kelli Staley


Slide 15

Emerging Technology:
Practical Applications of
Web 2.0 Technologies!
Kelli Staley
Lansing Public Library
Metropolitan Library System
April 11, 2007

How Lansing Public Library Implemented
Web 2.0 Technologies for Under $250.00








Flickr
Blogging
Library Toolbar
Search Engine Optimization
Podcasting
Screencasting

flickr

flickr.com
• Share & show off
your photos
• Allow comments
• Blog photos easily
• Collaborate
• Build Community

Teen Photo Contest

Rex Checks Out

Read Posters

Viewed 2,664 times!

Tom

Viewed 399 times!

Chief

Viewed 810 times!

Collaborate

Inspired!

Book Display Pool!

Cost
• Camera
– Digital
– Scanned Prints
– Photo from CD

• Flickr
– Basic Account=Free
– Unlimited Uploads
$24.95/ 1 year or
$47.99/ 2 year

$47.99
2 year flickr pro
account
(donated by Friends of the Library)

Blogging

www.blogger.com

Teen Blogging

IT Blogging

Youth Blogging

Adult Services Blogging

Combined as news

www.feeddigest.com

www.feedburner.com

Who’s reading/listening

Cost
• Blogger
• Feeddigest
– Limited to 5
digests

• FeedBurner
– Some premium
services

$0.00

Library Toolbar

Why a Toolbar?
• Fewer people visit library websites to
begin their searches
• Constant presence in user’s internet
experience
• Patrons are familiar with the format of
browser toolbars

Libraries Leap into Toolbars

Conduit Wizard

http://www.conduit.com/wizard

Cost
• Conduit.com
– Wizard to create
toolbar
– Web page to host
& allow downloads
– IE and Firefox

$0.00

Search Engine Optimization
• Meta Tags
– http://www.submitexpress.com/metatag.htm

• Google’s Webmaster Tools
– https://www.google.com/webmasters/tools/docs/en/about.html

Search Engine Results
• Summaries
• Keywords
• Frequency Google spiders revisit your
page to check for changes

Search:
Metropolitan Library System

Summary:
Metropolitan Library System

Source code:
Metropolitan Library System


Metropolitan Library System


Source code with keyword meta tags

Lansing Public Library Home Page
CONTENT="lansing library, illinois, IL,
lansing, library, suburban chicago, SLS, MLS,
catalog, free, events, book discussion, story
hour, performance, art, public, books,
magazines, videos, compact discs, talking
books, historical society, research, internet
access”>

Description & author meta tags




Description & author meta tags




Submit Express
Meta Tags Generator

Submit Express
Meta Tags Generator

Example Generated Meta Tags


my website title






Google’s Webmaster Tools

Cost
• Submit Express
• Google’s
Webmaster Tools

$0.00

Podcasting
• Library programs
• Upcoming programs
• National Library Week, Banned Books
Week, Library Card Month…
– Check the ALA website for radio scripts!

• Share conference presentations

Podcasts
• Listen on your
computer
• …or on your MP3
player

Downloaded a Podcast?
• Some 12% of internet
users say they have
downloaded a podcast
so they can listen to it
or view it at a later
time.
• Source: Pew Internet
and American Life
Project

Yes
No

Podcasting Essentials
• Microphone
• Computer
– Laptop OR desktop you can move

• Audio software for editing
– Audacity

• Mp3 encoding software
– Lame mp3 encoder

• Web server space to post audio files

Podcasting Optional
• Griffin iMic external sound card
– Hear the difference

• Portable recording
– Mp3 player with recorder attachment
• iPod
• Belkin TuneTalk

Podcasts-audacity

Audacity

www.feedburner.com

Itunes

Cost







Audacity $0
LAME encoder $0
iTunes $0
Feedburner $0
Microphone $12
Griffin iMic $40

$52.00

Juice

Screencasting
• Demonstrate features of the online
catalog
– Place a hold
– Renew items online

• Demonstrate online databases
• Help on demand, especially for remote
users

Screencasting
• Software
– Wink or
– Camtasia

• Microphone
• Web server space to host the files

Screencast demo

Screencasts-wink

Screencasts-camtasia

Cost
• Wink $0
• Camtasia
– (free trial) $0

• Headset
microphone
(optional) $16

$16.00

Trendsetters
• Library Success: A Best Practices Wiki
– http://www.libsuccess.org

Add your library’s story!

Learn More
• SirsiDynix Institute
– http://www.sirsidynixinstitute.com
– Free seminars for customers of any ILS
– Check the archives for past presentations
• Podcasting (new presentation coming June 5)
• Screencasting
• Web 2.0
• …and MORE!

Final Costs





Flickr
Blogger
Toolbar
Search Engine
Optimization
• Podcasting
• Screencasting
• Feedburner

$47.99
$0
$0
$0
$52
$16
$0

$115.99

Thank you!
Websites are bookmarked at:
http://del.icio.us/kellistaley/MLS41107

[email protected]
©2007 Kelli Staley


Slide 16

Emerging Technology:
Practical Applications of
Web 2.0 Technologies!
Kelli Staley
Lansing Public Library
Metropolitan Library System
April 11, 2007

How Lansing Public Library Implemented
Web 2.0 Technologies for Under $250.00








Flickr
Blogging
Library Toolbar
Search Engine Optimization
Podcasting
Screencasting

flickr

flickr.com
• Share & show off
your photos
• Allow comments
• Blog photos easily
• Collaborate
• Build Community

Teen Photo Contest

Rex Checks Out

Read Posters

Viewed 2,664 times!

Tom

Viewed 399 times!

Chief

Viewed 810 times!

Collaborate

Inspired!

Book Display Pool!

Cost
• Camera
– Digital
– Scanned Prints
– Photo from CD

• Flickr
– Basic Account=Free
– Unlimited Uploads
$24.95/ 1 year or
$47.99/ 2 year

$47.99
2 year flickr pro
account
(donated by Friends of the Library)

Blogging

www.blogger.com

Teen Blogging

IT Blogging

Youth Blogging

Adult Services Blogging

Combined as news

www.feeddigest.com

www.feedburner.com

Who’s reading/listening

Cost
• Blogger
• Feeddigest
– Limited to 5
digests

• FeedBurner
– Some premium
services

$0.00

Library Toolbar

Why a Toolbar?
• Fewer people visit library websites to
begin their searches
• Constant presence in user’s internet
experience
• Patrons are familiar with the format of
browser toolbars

Libraries Leap into Toolbars

Conduit Wizard

http://www.conduit.com/wizard

Cost
• Conduit.com
– Wizard to create
toolbar
– Web page to host
& allow downloads
– IE and Firefox

$0.00

Search Engine Optimization
• Meta Tags
– http://www.submitexpress.com/metatag.htm

• Google’s Webmaster Tools
– https://www.google.com/webmasters/tools/docs/en/about.html

Search Engine Results
• Summaries
• Keywords
• Frequency Google spiders revisit your
page to check for changes

Search:
Metropolitan Library System

Summary:
Metropolitan Library System

Source code:
Metropolitan Library System


Metropolitan Library System


Source code with keyword meta tags

Lansing Public Library Home Page
CONTENT="lansing library, illinois, IL,
lansing, library, suburban chicago, SLS, MLS,
catalog, free, events, book discussion, story
hour, performance, art, public, books,
magazines, videos, compact discs, talking
books, historical society, research, internet
access”>

Description & author meta tags




Description & author meta tags




Submit Express
Meta Tags Generator

Submit Express
Meta Tags Generator

Example Generated Meta Tags


my website title






Google’s Webmaster Tools

Cost
• Submit Express
• Google’s
Webmaster Tools

$0.00

Podcasting
• Library programs
• Upcoming programs
• National Library Week, Banned Books
Week, Library Card Month…
– Check the ALA website for radio scripts!

• Share conference presentations

Podcasts
• Listen on your
computer
• …or on your MP3
player

Downloaded a Podcast?
• Some 12% of internet
users say they have
downloaded a podcast
so they can listen to it
or view it at a later
time.
• Source: Pew Internet
and American Life
Project

Yes
No

Podcasting Essentials
• Microphone
• Computer
– Laptop OR desktop you can move

• Audio software for editing
– Audacity

• Mp3 encoding software
– Lame mp3 encoder

• Web server space to post audio files

Podcasting Optional
• Griffin iMic external sound card
– Hear the difference

• Portable recording
– Mp3 player with recorder attachment
• iPod
• Belkin TuneTalk

Podcasts-audacity

Audacity

www.feedburner.com

Itunes

Cost







Audacity $0
LAME encoder $0
iTunes $0
Feedburner $0
Microphone $12
Griffin iMic $40

$52.00

Juice

Screencasting
• Demonstrate features of the online
catalog
– Place a hold
– Renew items online

• Demonstrate online databases
• Help on demand, especially for remote
users

Screencasting
• Software
– Wink or
– Camtasia

• Microphone
• Web server space to host the files

Screencast demo

Screencasts-wink

Screencasts-camtasia

Cost
• Wink $0
• Camtasia
– (free trial) $0

• Headset
microphone
(optional) $16

$16.00

Trendsetters
• Library Success: A Best Practices Wiki
– http://www.libsuccess.org

Add your library’s story!

Learn More
• SirsiDynix Institute
– http://www.sirsidynixinstitute.com
– Free seminars for customers of any ILS
– Check the archives for past presentations
• Podcasting (new presentation coming June 5)
• Screencasting
• Web 2.0
• …and MORE!

Final Costs





Flickr
Blogger
Toolbar
Search Engine
Optimization
• Podcasting
• Screencasting
• Feedburner

$47.99
$0
$0
$0
$52
$16
$0

$115.99

Thank you!
Websites are bookmarked at:
http://del.icio.us/kellistaley/MLS41107

[email protected]
©2007 Kelli Staley


Slide 17

Emerging Technology:
Practical Applications of
Web 2.0 Technologies!
Kelli Staley
Lansing Public Library
Metropolitan Library System
April 11, 2007

How Lansing Public Library Implemented
Web 2.0 Technologies for Under $250.00








Flickr
Blogging
Library Toolbar
Search Engine Optimization
Podcasting
Screencasting

flickr

flickr.com
• Share & show off
your photos
• Allow comments
• Blog photos easily
• Collaborate
• Build Community

Teen Photo Contest

Rex Checks Out

Read Posters

Viewed 2,664 times!

Tom

Viewed 399 times!

Chief

Viewed 810 times!

Collaborate

Inspired!

Book Display Pool!

Cost
• Camera
– Digital
– Scanned Prints
– Photo from CD

• Flickr
– Basic Account=Free
– Unlimited Uploads
$24.95/ 1 year or
$47.99/ 2 year

$47.99
2 year flickr pro
account
(donated by Friends of the Library)

Blogging

www.blogger.com

Teen Blogging

IT Blogging

Youth Blogging

Adult Services Blogging

Combined as news

www.feeddigest.com

www.feedburner.com

Who’s reading/listening

Cost
• Blogger
• Feeddigest
– Limited to 5
digests

• FeedBurner
– Some premium
services

$0.00

Library Toolbar

Why a Toolbar?
• Fewer people visit library websites to
begin their searches
• Constant presence in user’s internet
experience
• Patrons are familiar with the format of
browser toolbars

Libraries Leap into Toolbars

Conduit Wizard

http://www.conduit.com/wizard

Cost
• Conduit.com
– Wizard to create
toolbar
– Web page to host
& allow downloads
– IE and Firefox

$0.00

Search Engine Optimization
• Meta Tags
– http://www.submitexpress.com/metatag.htm

• Google’s Webmaster Tools
– https://www.google.com/webmasters/tools/docs/en/about.html

Search Engine Results
• Summaries
• Keywords
• Frequency Google spiders revisit your
page to check for changes

Search:
Metropolitan Library System

Summary:
Metropolitan Library System

Source code:
Metropolitan Library System


Metropolitan Library System


Source code with keyword meta tags

Lansing Public Library Home Page
CONTENT="lansing library, illinois, IL,
lansing, library, suburban chicago, SLS, MLS,
catalog, free, events, book discussion, story
hour, performance, art, public, books,
magazines, videos, compact discs, talking
books, historical society, research, internet
access”>

Description & author meta tags




Description & author meta tags




Submit Express
Meta Tags Generator

Submit Express
Meta Tags Generator

Example Generated Meta Tags


my website title






Google’s Webmaster Tools

Cost
• Submit Express
• Google’s
Webmaster Tools

$0.00

Podcasting
• Library programs
• Upcoming programs
• National Library Week, Banned Books
Week, Library Card Month…
– Check the ALA website for radio scripts!

• Share conference presentations

Podcasts
• Listen on your
computer
• …or on your MP3
player

Downloaded a Podcast?
• Some 12% of internet
users say they have
downloaded a podcast
so they can listen to it
or view it at a later
time.
• Source: Pew Internet
and American Life
Project

Yes
No

Podcasting Essentials
• Microphone
• Computer
– Laptop OR desktop you can move

• Audio software for editing
– Audacity

• Mp3 encoding software
– Lame mp3 encoder

• Web server space to post audio files

Podcasting Optional
• Griffin iMic external sound card
– Hear the difference

• Portable recording
– Mp3 player with recorder attachment
• iPod
• Belkin TuneTalk

Podcasts-audacity

Audacity

www.feedburner.com

Itunes

Cost







Audacity $0
LAME encoder $0
iTunes $0
Feedburner $0
Microphone $12
Griffin iMic $40

$52.00

Juice

Screencasting
• Demonstrate features of the online
catalog
– Place a hold
– Renew items online

• Demonstrate online databases
• Help on demand, especially for remote
users

Screencasting
• Software
– Wink or
– Camtasia

• Microphone
• Web server space to host the files

Screencast demo

Screencasts-wink

Screencasts-camtasia

Cost
• Wink $0
• Camtasia
– (free trial) $0

• Headset
microphone
(optional) $16

$16.00

Trendsetters
• Library Success: A Best Practices Wiki
– http://www.libsuccess.org

Add your library’s story!

Learn More
• SirsiDynix Institute
– http://www.sirsidynixinstitute.com
– Free seminars for customers of any ILS
– Check the archives for past presentations
• Podcasting (new presentation coming June 5)
• Screencasting
• Web 2.0
• …and MORE!

Final Costs





Flickr
Blogger
Toolbar
Search Engine
Optimization
• Podcasting
• Screencasting
• Feedburner

$47.99
$0
$0
$0
$52
$16
$0

$115.99

Thank you!
Websites are bookmarked at:
http://del.icio.us/kellistaley/MLS41107

[email protected]
©2007 Kelli Staley


Slide 18

Emerging Technology:
Practical Applications of
Web 2.0 Technologies!
Kelli Staley
Lansing Public Library
Metropolitan Library System
April 11, 2007

How Lansing Public Library Implemented
Web 2.0 Technologies for Under $250.00








Flickr
Blogging
Library Toolbar
Search Engine Optimization
Podcasting
Screencasting

flickr

flickr.com
• Share & show off
your photos
• Allow comments
• Blog photos easily
• Collaborate
• Build Community

Teen Photo Contest

Rex Checks Out

Read Posters

Viewed 2,664 times!

Tom

Viewed 399 times!

Chief

Viewed 810 times!

Collaborate

Inspired!

Book Display Pool!

Cost
• Camera
– Digital
– Scanned Prints
– Photo from CD

• Flickr
– Basic Account=Free
– Unlimited Uploads
$24.95/ 1 year or
$47.99/ 2 year

$47.99
2 year flickr pro
account
(donated by Friends of the Library)

Blogging

www.blogger.com

Teen Blogging

IT Blogging

Youth Blogging

Adult Services Blogging

Combined as news

www.feeddigest.com

www.feedburner.com

Who’s reading/listening

Cost
• Blogger
• Feeddigest
– Limited to 5
digests

• FeedBurner
– Some premium
services

$0.00

Library Toolbar

Why a Toolbar?
• Fewer people visit library websites to
begin their searches
• Constant presence in user’s internet
experience
• Patrons are familiar with the format of
browser toolbars

Libraries Leap into Toolbars

Conduit Wizard

http://www.conduit.com/wizard

Cost
• Conduit.com
– Wizard to create
toolbar
– Web page to host
& allow downloads
– IE and Firefox

$0.00

Search Engine Optimization
• Meta Tags
– http://www.submitexpress.com/metatag.htm

• Google’s Webmaster Tools
– https://www.google.com/webmasters/tools/docs/en/about.html

Search Engine Results
• Summaries
• Keywords
• Frequency Google spiders revisit your
page to check for changes

Search:
Metropolitan Library System

Summary:
Metropolitan Library System

Source code:
Metropolitan Library System


Metropolitan Library System


Source code with keyword meta tags

Lansing Public Library Home Page
CONTENT="lansing library, illinois, IL,
lansing, library, suburban chicago, SLS, MLS,
catalog, free, events, book discussion, story
hour, performance, art, public, books,
magazines, videos, compact discs, talking
books, historical society, research, internet
access”>

Description & author meta tags




Description & author meta tags




Submit Express
Meta Tags Generator

Submit Express
Meta Tags Generator

Example Generated Meta Tags


my website title






Google’s Webmaster Tools

Cost
• Submit Express
• Google’s
Webmaster Tools

$0.00

Podcasting
• Library programs
• Upcoming programs
• National Library Week, Banned Books
Week, Library Card Month…
– Check the ALA website for radio scripts!

• Share conference presentations

Podcasts
• Listen on your
computer
• …or on your MP3
player

Downloaded a Podcast?
• Some 12% of internet
users say they have
downloaded a podcast
so they can listen to it
or view it at a later
time.
• Source: Pew Internet
and American Life
Project

Yes
No

Podcasting Essentials
• Microphone
• Computer
– Laptop OR desktop you can move

• Audio software for editing
– Audacity

• Mp3 encoding software
– Lame mp3 encoder

• Web server space to post audio files

Podcasting Optional
• Griffin iMic external sound card
– Hear the difference

• Portable recording
– Mp3 player with recorder attachment
• iPod
• Belkin TuneTalk

Podcasts-audacity

Audacity

www.feedburner.com

Itunes

Cost







Audacity $0
LAME encoder $0
iTunes $0
Feedburner $0
Microphone $12
Griffin iMic $40

$52.00

Juice

Screencasting
• Demonstrate features of the online
catalog
– Place a hold
– Renew items online

• Demonstrate online databases
• Help on demand, especially for remote
users

Screencasting
• Software
– Wink or
– Camtasia

• Microphone
• Web server space to host the files

Screencast demo

Screencasts-wink

Screencasts-camtasia

Cost
• Wink $0
• Camtasia
– (free trial) $0

• Headset
microphone
(optional) $16

$16.00

Trendsetters
• Library Success: A Best Practices Wiki
– http://www.libsuccess.org

Add your library’s story!

Learn More
• SirsiDynix Institute
– http://www.sirsidynixinstitute.com
– Free seminars for customers of any ILS
– Check the archives for past presentations
• Podcasting (new presentation coming June 5)
• Screencasting
• Web 2.0
• …and MORE!

Final Costs





Flickr
Blogger
Toolbar
Search Engine
Optimization
• Podcasting
• Screencasting
• Feedburner

$47.99
$0
$0
$0
$52
$16
$0

$115.99

Thank you!
Websites are bookmarked at:
http://del.icio.us/kellistaley/MLS41107

[email protected]
©2007 Kelli Staley


Slide 19

Emerging Technology:
Practical Applications of
Web 2.0 Technologies!
Kelli Staley
Lansing Public Library
Metropolitan Library System
April 11, 2007

How Lansing Public Library Implemented
Web 2.0 Technologies for Under $250.00








Flickr
Blogging
Library Toolbar
Search Engine Optimization
Podcasting
Screencasting

flickr

flickr.com
• Share & show off
your photos
• Allow comments
• Blog photos easily
• Collaborate
• Build Community

Teen Photo Contest

Rex Checks Out

Read Posters

Viewed 2,664 times!

Tom

Viewed 399 times!

Chief

Viewed 810 times!

Collaborate

Inspired!

Book Display Pool!

Cost
• Camera
– Digital
– Scanned Prints
– Photo from CD

• Flickr
– Basic Account=Free
– Unlimited Uploads
$24.95/ 1 year or
$47.99/ 2 year

$47.99
2 year flickr pro
account
(donated by Friends of the Library)

Blogging

www.blogger.com

Teen Blogging

IT Blogging

Youth Blogging

Adult Services Blogging

Combined as news

www.feeddigest.com

www.feedburner.com

Who’s reading/listening

Cost
• Blogger
• Feeddigest
– Limited to 5
digests

• FeedBurner
– Some premium
services

$0.00

Library Toolbar

Why a Toolbar?
• Fewer people visit library websites to
begin their searches
• Constant presence in user’s internet
experience
• Patrons are familiar with the format of
browser toolbars

Libraries Leap into Toolbars

Conduit Wizard

http://www.conduit.com/wizard

Cost
• Conduit.com
– Wizard to create
toolbar
– Web page to host
& allow downloads
– IE and Firefox

$0.00

Search Engine Optimization
• Meta Tags
– http://www.submitexpress.com/metatag.htm

• Google’s Webmaster Tools
– https://www.google.com/webmasters/tools/docs/en/about.html

Search Engine Results
• Summaries
• Keywords
• Frequency Google spiders revisit your
page to check for changes

Search:
Metropolitan Library System

Summary:
Metropolitan Library System

Source code:
Metropolitan Library System


Metropolitan Library System


Source code with keyword meta tags

Lansing Public Library Home Page
CONTENT="lansing library, illinois, IL,
lansing, library, suburban chicago, SLS, MLS,
catalog, free, events, book discussion, story
hour, performance, art, public, books,
magazines, videos, compact discs, talking
books, historical society, research, internet
access”>

Description & author meta tags




Description & author meta tags




Submit Express
Meta Tags Generator

Submit Express
Meta Tags Generator

Example Generated Meta Tags


my website title






Google’s Webmaster Tools

Cost
• Submit Express
• Google’s
Webmaster Tools

$0.00

Podcasting
• Library programs
• Upcoming programs
• National Library Week, Banned Books
Week, Library Card Month…
– Check the ALA website for radio scripts!

• Share conference presentations

Podcasts
• Listen on your
computer
• …or on your MP3
player

Downloaded a Podcast?
• Some 12% of internet
users say they have
downloaded a podcast
so they can listen to it
or view it at a later
time.
• Source: Pew Internet
and American Life
Project

Yes
No

Podcasting Essentials
• Microphone
• Computer
– Laptop OR desktop you can move

• Audio software for editing
– Audacity

• Mp3 encoding software
– Lame mp3 encoder

• Web server space to post audio files

Podcasting Optional
• Griffin iMic external sound card
– Hear the difference

• Portable recording
– Mp3 player with recorder attachment
• iPod
• Belkin TuneTalk

Podcasts-audacity

Audacity

www.feedburner.com

Itunes

Cost







Audacity $0
LAME encoder $0
iTunes $0
Feedburner $0
Microphone $12
Griffin iMic $40

$52.00

Juice

Screencasting
• Demonstrate features of the online
catalog
– Place a hold
– Renew items online

• Demonstrate online databases
• Help on demand, especially for remote
users

Screencasting
• Software
– Wink or
– Camtasia

• Microphone
• Web server space to host the files

Screencast demo

Screencasts-wink

Screencasts-camtasia

Cost
• Wink $0
• Camtasia
– (free trial) $0

• Headset
microphone
(optional) $16

$16.00

Trendsetters
• Library Success: A Best Practices Wiki
– http://www.libsuccess.org

Add your library’s story!

Learn More
• SirsiDynix Institute
– http://www.sirsidynixinstitute.com
– Free seminars for customers of any ILS
– Check the archives for past presentations
• Podcasting (new presentation coming June 5)
• Screencasting
• Web 2.0
• …and MORE!

Final Costs





Flickr
Blogger
Toolbar
Search Engine
Optimization
• Podcasting
• Screencasting
• Feedburner

$47.99
$0
$0
$0
$52
$16
$0

$115.99

Thank you!
Websites are bookmarked at:
http://del.icio.us/kellistaley/MLS41107

[email protected]
©2007 Kelli Staley


Slide 20

Emerging Technology:
Practical Applications of
Web 2.0 Technologies!
Kelli Staley
Lansing Public Library
Metropolitan Library System
April 11, 2007

How Lansing Public Library Implemented
Web 2.0 Technologies for Under $250.00








Flickr
Blogging
Library Toolbar
Search Engine Optimization
Podcasting
Screencasting

flickr

flickr.com
• Share & show off
your photos
• Allow comments
• Blog photos easily
• Collaborate
• Build Community

Teen Photo Contest

Rex Checks Out

Read Posters

Viewed 2,664 times!

Tom

Viewed 399 times!

Chief

Viewed 810 times!

Collaborate

Inspired!

Book Display Pool!

Cost
• Camera
– Digital
– Scanned Prints
– Photo from CD

• Flickr
– Basic Account=Free
– Unlimited Uploads
$24.95/ 1 year or
$47.99/ 2 year

$47.99
2 year flickr pro
account
(donated by Friends of the Library)

Blogging

www.blogger.com

Teen Blogging

IT Blogging

Youth Blogging

Adult Services Blogging

Combined as news

www.feeddigest.com

www.feedburner.com

Who’s reading/listening

Cost
• Blogger
• Feeddigest
– Limited to 5
digests

• FeedBurner
– Some premium
services

$0.00

Library Toolbar

Why a Toolbar?
• Fewer people visit library websites to
begin their searches
• Constant presence in user’s internet
experience
• Patrons are familiar with the format of
browser toolbars

Libraries Leap into Toolbars

Conduit Wizard

http://www.conduit.com/wizard

Cost
• Conduit.com
– Wizard to create
toolbar
– Web page to host
& allow downloads
– IE and Firefox

$0.00

Search Engine Optimization
• Meta Tags
– http://www.submitexpress.com/metatag.htm

• Google’s Webmaster Tools
– https://www.google.com/webmasters/tools/docs/en/about.html

Search Engine Results
• Summaries
• Keywords
• Frequency Google spiders revisit your
page to check for changes

Search:
Metropolitan Library System

Summary:
Metropolitan Library System

Source code:
Metropolitan Library System


Metropolitan Library System


Source code with keyword meta tags

Lansing Public Library Home Page
CONTENT="lansing library, illinois, IL,
lansing, library, suburban chicago, SLS, MLS,
catalog, free, events, book discussion, story
hour, performance, art, public, books,
magazines, videos, compact discs, talking
books, historical society, research, internet
access”>

Description & author meta tags




Description & author meta tags




Submit Express
Meta Tags Generator

Submit Express
Meta Tags Generator

Example Generated Meta Tags


my website title






Google’s Webmaster Tools

Cost
• Submit Express
• Google’s
Webmaster Tools

$0.00

Podcasting
• Library programs
• Upcoming programs
• National Library Week, Banned Books
Week, Library Card Month…
– Check the ALA website for radio scripts!

• Share conference presentations

Podcasts
• Listen on your
computer
• …or on your MP3
player

Downloaded a Podcast?
• Some 12% of internet
users say they have
downloaded a podcast
so they can listen to it
or view it at a later
time.
• Source: Pew Internet
and American Life
Project

Yes
No

Podcasting Essentials
• Microphone
• Computer
– Laptop OR desktop you can move

• Audio software for editing
– Audacity

• Mp3 encoding software
– Lame mp3 encoder

• Web server space to post audio files

Podcasting Optional
• Griffin iMic external sound card
– Hear the difference

• Portable recording
– Mp3 player with recorder attachment
• iPod
• Belkin TuneTalk

Podcasts-audacity

Audacity

www.feedburner.com

Itunes

Cost







Audacity $0
LAME encoder $0
iTunes $0
Feedburner $0
Microphone $12
Griffin iMic $40

$52.00

Juice

Screencasting
• Demonstrate features of the online
catalog
– Place a hold
– Renew items online

• Demonstrate online databases
• Help on demand, especially for remote
users

Screencasting
• Software
– Wink or
– Camtasia

• Microphone
• Web server space to host the files

Screencast demo

Screencasts-wink

Screencasts-camtasia

Cost
• Wink $0
• Camtasia
– (free trial) $0

• Headset
microphone
(optional) $16

$16.00

Trendsetters
• Library Success: A Best Practices Wiki
– http://www.libsuccess.org

Add your library’s story!

Learn More
• SirsiDynix Institute
– http://www.sirsidynixinstitute.com
– Free seminars for customers of any ILS
– Check the archives for past presentations
• Podcasting (new presentation coming June 5)
• Screencasting
• Web 2.0
• …and MORE!

Final Costs





Flickr
Blogger
Toolbar
Search Engine
Optimization
• Podcasting
• Screencasting
• Feedburner

$47.99
$0
$0
$0
$52
$16
$0

$115.99

Thank you!
Websites are bookmarked at:
http://del.icio.us/kellistaley/MLS41107

[email protected]
©2007 Kelli Staley


Slide 21

Emerging Technology:
Practical Applications of
Web 2.0 Technologies!
Kelli Staley
Lansing Public Library
Metropolitan Library System
April 11, 2007

How Lansing Public Library Implemented
Web 2.0 Technologies for Under $250.00








Flickr
Blogging
Library Toolbar
Search Engine Optimization
Podcasting
Screencasting

flickr

flickr.com
• Share & show off
your photos
• Allow comments
• Blog photos easily
• Collaborate
• Build Community

Teen Photo Contest

Rex Checks Out

Read Posters

Viewed 2,664 times!

Tom

Viewed 399 times!

Chief

Viewed 810 times!

Collaborate

Inspired!

Book Display Pool!

Cost
• Camera
– Digital
– Scanned Prints
– Photo from CD

• Flickr
– Basic Account=Free
– Unlimited Uploads
$24.95/ 1 year or
$47.99/ 2 year

$47.99
2 year flickr pro
account
(donated by Friends of the Library)

Blogging

www.blogger.com

Teen Blogging

IT Blogging

Youth Blogging

Adult Services Blogging

Combined as news

www.feeddigest.com

www.feedburner.com

Who’s reading/listening

Cost
• Blogger
• Feeddigest
– Limited to 5
digests

• FeedBurner
– Some premium
services

$0.00

Library Toolbar

Why a Toolbar?
• Fewer people visit library websites to
begin their searches
• Constant presence in user’s internet
experience
• Patrons are familiar with the format of
browser toolbars

Libraries Leap into Toolbars

Conduit Wizard

http://www.conduit.com/wizard

Cost
• Conduit.com
– Wizard to create
toolbar
– Web page to host
& allow downloads
– IE and Firefox

$0.00

Search Engine Optimization
• Meta Tags
– http://www.submitexpress.com/metatag.htm

• Google’s Webmaster Tools
– https://www.google.com/webmasters/tools/docs/en/about.html

Search Engine Results
• Summaries
• Keywords
• Frequency Google spiders revisit your
page to check for changes

Search:
Metropolitan Library System

Summary:
Metropolitan Library System

Source code:
Metropolitan Library System


Metropolitan Library System


Source code with keyword meta tags

Lansing Public Library Home Page
CONTENT="lansing library, illinois, IL,
lansing, library, suburban chicago, SLS, MLS,
catalog, free, events, book discussion, story
hour, performance, art, public, books,
magazines, videos, compact discs, talking
books, historical society, research, internet
access”>

Description & author meta tags




Description & author meta tags




Submit Express
Meta Tags Generator

Submit Express
Meta Tags Generator

Example Generated Meta Tags


my website title






Google’s Webmaster Tools

Cost
• Submit Express
• Google’s
Webmaster Tools

$0.00

Podcasting
• Library programs
• Upcoming programs
• National Library Week, Banned Books
Week, Library Card Month…
– Check the ALA website for radio scripts!

• Share conference presentations

Podcasts
• Listen on your
computer
• …or on your MP3
player

Downloaded a Podcast?
• Some 12% of internet
users say they have
downloaded a podcast
so they can listen to it
or view it at a later
time.
• Source: Pew Internet
and American Life
Project

Yes
No

Podcasting Essentials
• Microphone
• Computer
– Laptop OR desktop you can move

• Audio software for editing
– Audacity

• Mp3 encoding software
– Lame mp3 encoder

• Web server space to post audio files

Podcasting Optional
• Griffin iMic external sound card
– Hear the difference

• Portable recording
– Mp3 player with recorder attachment
• iPod
• Belkin TuneTalk

Podcasts-audacity

Audacity

www.feedburner.com

Itunes

Cost







Audacity $0
LAME encoder $0
iTunes $0
Feedburner $0
Microphone $12
Griffin iMic $40

$52.00

Juice

Screencasting
• Demonstrate features of the online
catalog
– Place a hold
– Renew items online

• Demonstrate online databases
• Help on demand, especially for remote
users

Screencasting
• Software
– Wink or
– Camtasia

• Microphone
• Web server space to host the files

Screencast demo

Screencasts-wink

Screencasts-camtasia

Cost
• Wink $0
• Camtasia
– (free trial) $0

• Headset
microphone
(optional) $16

$16.00

Trendsetters
• Library Success: A Best Practices Wiki
– http://www.libsuccess.org

Add your library’s story!

Learn More
• SirsiDynix Institute
– http://www.sirsidynixinstitute.com
– Free seminars for customers of any ILS
– Check the archives for past presentations
• Podcasting (new presentation coming June 5)
• Screencasting
• Web 2.0
• …and MORE!

Final Costs





Flickr
Blogger
Toolbar
Search Engine
Optimization
• Podcasting
• Screencasting
• Feedburner

$47.99
$0
$0
$0
$52
$16
$0

$115.99

Thank you!
Websites are bookmarked at:
http://del.icio.us/kellistaley/MLS41107

[email protected]
©2007 Kelli Staley


Slide 22

Emerging Technology:
Practical Applications of
Web 2.0 Technologies!
Kelli Staley
Lansing Public Library
Metropolitan Library System
April 11, 2007

How Lansing Public Library Implemented
Web 2.0 Technologies for Under $250.00








Flickr
Blogging
Library Toolbar
Search Engine Optimization
Podcasting
Screencasting

flickr

flickr.com
• Share & show off
your photos
• Allow comments
• Blog photos easily
• Collaborate
• Build Community

Teen Photo Contest

Rex Checks Out

Read Posters

Viewed 2,664 times!

Tom

Viewed 399 times!

Chief

Viewed 810 times!

Collaborate

Inspired!

Book Display Pool!

Cost
• Camera
– Digital
– Scanned Prints
– Photo from CD

• Flickr
– Basic Account=Free
– Unlimited Uploads
$24.95/ 1 year or
$47.99/ 2 year

$47.99
2 year flickr pro
account
(donated by Friends of the Library)

Blogging

www.blogger.com

Teen Blogging

IT Blogging

Youth Blogging

Adult Services Blogging

Combined as news

www.feeddigest.com

www.feedburner.com

Who’s reading/listening

Cost
• Blogger
• Feeddigest
– Limited to 5
digests

• FeedBurner
– Some premium
services

$0.00

Library Toolbar

Why a Toolbar?
• Fewer people visit library websites to
begin their searches
• Constant presence in user’s internet
experience
• Patrons are familiar with the format of
browser toolbars

Libraries Leap into Toolbars

Conduit Wizard

http://www.conduit.com/wizard

Cost
• Conduit.com
– Wizard to create
toolbar
– Web page to host
& allow downloads
– IE and Firefox

$0.00

Search Engine Optimization
• Meta Tags
– http://www.submitexpress.com/metatag.htm

• Google’s Webmaster Tools
– https://www.google.com/webmasters/tools/docs/en/about.html

Search Engine Results
• Summaries
• Keywords
• Frequency Google spiders revisit your
page to check for changes

Search:
Metropolitan Library System

Summary:
Metropolitan Library System

Source code:
Metropolitan Library System


Metropolitan Library System


Source code with keyword meta tags

Lansing Public Library Home Page
CONTENT="lansing library, illinois, IL,
lansing, library, suburban chicago, SLS, MLS,
catalog, free, events, book discussion, story
hour, performance, art, public, books,
magazines, videos, compact discs, talking
books, historical society, research, internet
access”>

Description & author meta tags




Description & author meta tags




Submit Express
Meta Tags Generator

Submit Express
Meta Tags Generator

Example Generated Meta Tags


my website title






Google’s Webmaster Tools

Cost
• Submit Express
• Google’s
Webmaster Tools

$0.00

Podcasting
• Library programs
• Upcoming programs
• National Library Week, Banned Books
Week, Library Card Month…
– Check the ALA website for radio scripts!

• Share conference presentations

Podcasts
• Listen on your
computer
• …or on your MP3
player

Downloaded a Podcast?
• Some 12% of internet
users say they have
downloaded a podcast
so they can listen to it
or view it at a later
time.
• Source: Pew Internet
and American Life
Project

Yes
No

Podcasting Essentials
• Microphone
• Computer
– Laptop OR desktop you can move

• Audio software for editing
– Audacity

• Mp3 encoding software
– Lame mp3 encoder

• Web server space to post audio files

Podcasting Optional
• Griffin iMic external sound card
– Hear the difference

• Portable recording
– Mp3 player with recorder attachment
• iPod
• Belkin TuneTalk

Podcasts-audacity

Audacity

www.feedburner.com

Itunes

Cost







Audacity $0
LAME encoder $0
iTunes $0
Feedburner $0
Microphone $12
Griffin iMic $40

$52.00

Juice

Screencasting
• Demonstrate features of the online
catalog
– Place a hold
– Renew items online

• Demonstrate online databases
• Help on demand, especially for remote
users

Screencasting
• Software
– Wink or
– Camtasia

• Microphone
• Web server space to host the files

Screencast demo

Screencasts-wink

Screencasts-camtasia

Cost
• Wink $0
• Camtasia
– (free trial) $0

• Headset
microphone
(optional) $16

$16.00

Trendsetters
• Library Success: A Best Practices Wiki
– http://www.libsuccess.org

Add your library’s story!

Learn More
• SirsiDynix Institute
– http://www.sirsidynixinstitute.com
– Free seminars for customers of any ILS
– Check the archives for past presentations
• Podcasting (new presentation coming June 5)
• Screencasting
• Web 2.0
• …and MORE!

Final Costs





Flickr
Blogger
Toolbar
Search Engine
Optimization
• Podcasting
• Screencasting
• Feedburner

$47.99
$0
$0
$0
$52
$16
$0

$115.99

Thank you!
Websites are bookmarked at:
http://del.icio.us/kellistaley/MLS41107

[email protected]
©2007 Kelli Staley


Slide 23

Emerging Technology:
Practical Applications of
Web 2.0 Technologies!
Kelli Staley
Lansing Public Library
Metropolitan Library System
April 11, 2007

How Lansing Public Library Implemented
Web 2.0 Technologies for Under $250.00








Flickr
Blogging
Library Toolbar
Search Engine Optimization
Podcasting
Screencasting

flickr

flickr.com
• Share & show off
your photos
• Allow comments
• Blog photos easily
• Collaborate
• Build Community

Teen Photo Contest

Rex Checks Out

Read Posters

Viewed 2,664 times!

Tom

Viewed 399 times!

Chief

Viewed 810 times!

Collaborate

Inspired!

Book Display Pool!

Cost
• Camera
– Digital
– Scanned Prints
– Photo from CD

• Flickr
– Basic Account=Free
– Unlimited Uploads
$24.95/ 1 year or
$47.99/ 2 year

$47.99
2 year flickr pro
account
(donated by Friends of the Library)

Blogging

www.blogger.com

Teen Blogging

IT Blogging

Youth Blogging

Adult Services Blogging

Combined as news

www.feeddigest.com

www.feedburner.com

Who’s reading/listening

Cost
• Blogger
• Feeddigest
– Limited to 5
digests

• FeedBurner
– Some premium
services

$0.00

Library Toolbar

Why a Toolbar?
• Fewer people visit library websites to
begin their searches
• Constant presence in user’s internet
experience
• Patrons are familiar with the format of
browser toolbars

Libraries Leap into Toolbars

Conduit Wizard

http://www.conduit.com/wizard

Cost
• Conduit.com
– Wizard to create
toolbar
– Web page to host
& allow downloads
– IE and Firefox

$0.00

Search Engine Optimization
• Meta Tags
– http://www.submitexpress.com/metatag.htm

• Google’s Webmaster Tools
– https://www.google.com/webmasters/tools/docs/en/about.html

Search Engine Results
• Summaries
• Keywords
• Frequency Google spiders revisit your
page to check for changes

Search:
Metropolitan Library System

Summary:
Metropolitan Library System

Source code:
Metropolitan Library System


Metropolitan Library System


Source code with keyword meta tags

Lansing Public Library Home Page
CONTENT="lansing library, illinois, IL,
lansing, library, suburban chicago, SLS, MLS,
catalog, free, events, book discussion, story
hour, performance, art, public, books,
magazines, videos, compact discs, talking
books, historical society, research, internet
access”>

Description & author meta tags




Description & author meta tags




Submit Express
Meta Tags Generator

Submit Express
Meta Tags Generator

Example Generated Meta Tags


my website title






Google’s Webmaster Tools

Cost
• Submit Express
• Google’s
Webmaster Tools

$0.00

Podcasting
• Library programs
• Upcoming programs
• National Library Week, Banned Books
Week, Library Card Month…
– Check the ALA website for radio scripts!

• Share conference presentations

Podcasts
• Listen on your
computer
• …or on your MP3
player

Downloaded a Podcast?
• Some 12% of internet
users say they have
downloaded a podcast
so they can listen to it
or view it at a later
time.
• Source: Pew Internet
and American Life
Project

Yes
No

Podcasting Essentials
• Microphone
• Computer
– Laptop OR desktop you can move

• Audio software for editing
– Audacity

• Mp3 encoding software
– Lame mp3 encoder

• Web server space to post audio files

Podcasting Optional
• Griffin iMic external sound card
– Hear the difference

• Portable recording
– Mp3 player with recorder attachment
• iPod
• Belkin TuneTalk

Podcasts-audacity

Audacity

www.feedburner.com

Itunes

Cost







Audacity $0
LAME encoder $0
iTunes $0
Feedburner $0
Microphone $12
Griffin iMic $40

$52.00

Juice

Screencasting
• Demonstrate features of the online
catalog
– Place a hold
– Renew items online

• Demonstrate online databases
• Help on demand, especially for remote
users

Screencasting
• Software
– Wink or
– Camtasia

• Microphone
• Web server space to host the files

Screencast demo

Screencasts-wink

Screencasts-camtasia

Cost
• Wink $0
• Camtasia
– (free trial) $0

• Headset
microphone
(optional) $16

$16.00

Trendsetters
• Library Success: A Best Practices Wiki
– http://www.libsuccess.org

Add your library’s story!

Learn More
• SirsiDynix Institute
– http://www.sirsidynixinstitute.com
– Free seminars for customers of any ILS
– Check the archives for past presentations
• Podcasting (new presentation coming June 5)
• Screencasting
• Web 2.0
• …and MORE!

Final Costs





Flickr
Blogger
Toolbar
Search Engine
Optimization
• Podcasting
• Screencasting
• Feedburner

$47.99
$0
$0
$0
$52
$16
$0

$115.99

Thank you!
Websites are bookmarked at:
http://del.icio.us/kellistaley/MLS41107

[email protected]
©2007 Kelli Staley


Slide 24

Emerging Technology:
Practical Applications of
Web 2.0 Technologies!
Kelli Staley
Lansing Public Library
Metropolitan Library System
April 11, 2007

How Lansing Public Library Implemented
Web 2.0 Technologies for Under $250.00








Flickr
Blogging
Library Toolbar
Search Engine Optimization
Podcasting
Screencasting

flickr

flickr.com
• Share & show off
your photos
• Allow comments
• Blog photos easily
• Collaborate
• Build Community

Teen Photo Contest

Rex Checks Out

Read Posters

Viewed 2,664 times!

Tom

Viewed 399 times!

Chief

Viewed 810 times!

Collaborate

Inspired!

Book Display Pool!

Cost
• Camera
– Digital
– Scanned Prints
– Photo from CD

• Flickr
– Basic Account=Free
– Unlimited Uploads
$24.95/ 1 year or
$47.99/ 2 year

$47.99
2 year flickr pro
account
(donated by Friends of the Library)

Blogging

www.blogger.com

Teen Blogging

IT Blogging

Youth Blogging

Adult Services Blogging

Combined as news

www.feeddigest.com

www.feedburner.com

Who’s reading/listening

Cost
• Blogger
• Feeddigest
– Limited to 5
digests

• FeedBurner
– Some premium
services

$0.00

Library Toolbar

Why a Toolbar?
• Fewer people visit library websites to
begin their searches
• Constant presence in user’s internet
experience
• Patrons are familiar with the format of
browser toolbars

Libraries Leap into Toolbars

Conduit Wizard

http://www.conduit.com/wizard

Cost
• Conduit.com
– Wizard to create
toolbar
– Web page to host
& allow downloads
– IE and Firefox

$0.00

Search Engine Optimization
• Meta Tags
– http://www.submitexpress.com/metatag.htm

• Google’s Webmaster Tools
– https://www.google.com/webmasters/tools/docs/en/about.html

Search Engine Results
• Summaries
• Keywords
• Frequency Google spiders revisit your
page to check for changes

Search:
Metropolitan Library System

Summary:
Metropolitan Library System

Source code:
Metropolitan Library System


Metropolitan Library System


Source code with keyword meta tags

Lansing Public Library Home Page
CONTENT="lansing library, illinois, IL,
lansing, library, suburban chicago, SLS, MLS,
catalog, free, events, book discussion, story
hour, performance, art, public, books,
magazines, videos, compact discs, talking
books, historical society, research, internet
access”>

Description & author meta tags




Description & author meta tags




Submit Express
Meta Tags Generator

Submit Express
Meta Tags Generator

Example Generated Meta Tags


my website title






Google’s Webmaster Tools

Cost
• Submit Express
• Google’s
Webmaster Tools

$0.00

Podcasting
• Library programs
• Upcoming programs
• National Library Week, Banned Books
Week, Library Card Month…
– Check the ALA website for radio scripts!

• Share conference presentations

Podcasts
• Listen on your
computer
• …or on your MP3
player

Downloaded a Podcast?
• Some 12% of internet
users say they have
downloaded a podcast
so they can listen to it
or view it at a later
time.
• Source: Pew Internet
and American Life
Project

Yes
No

Podcasting Essentials
• Microphone
• Computer
– Laptop OR desktop you can move

• Audio software for editing
– Audacity

• Mp3 encoding software
– Lame mp3 encoder

• Web server space to post audio files

Podcasting Optional
• Griffin iMic external sound card
– Hear the difference

• Portable recording
– Mp3 player with recorder attachment
• iPod
• Belkin TuneTalk

Podcasts-audacity

Audacity

www.feedburner.com

Itunes

Cost







Audacity $0
LAME encoder $0
iTunes $0
Feedburner $0
Microphone $12
Griffin iMic $40

$52.00

Juice

Screencasting
• Demonstrate features of the online
catalog
– Place a hold
– Renew items online

• Demonstrate online databases
• Help on demand, especially for remote
users

Screencasting
• Software
– Wink or
– Camtasia

• Microphone
• Web server space to host the files

Screencast demo

Screencasts-wink

Screencasts-camtasia

Cost
• Wink $0
• Camtasia
– (free trial) $0

• Headset
microphone
(optional) $16

$16.00

Trendsetters
• Library Success: A Best Practices Wiki
– http://www.libsuccess.org

Add your library’s story!

Learn More
• SirsiDynix Institute
– http://www.sirsidynixinstitute.com
– Free seminars for customers of any ILS
– Check the archives for past presentations
• Podcasting (new presentation coming June 5)
• Screencasting
• Web 2.0
• …and MORE!

Final Costs





Flickr
Blogger
Toolbar
Search Engine
Optimization
• Podcasting
• Screencasting
• Feedburner

$47.99
$0
$0
$0
$52
$16
$0

$115.99

Thank you!
Websites are bookmarked at:
http://del.icio.us/kellistaley/MLS41107

[email protected]
©2007 Kelli Staley


Slide 25

Emerging Technology:
Practical Applications of
Web 2.0 Technologies!
Kelli Staley
Lansing Public Library
Metropolitan Library System
April 11, 2007

How Lansing Public Library Implemented
Web 2.0 Technologies for Under $250.00








Flickr
Blogging
Library Toolbar
Search Engine Optimization
Podcasting
Screencasting

flickr

flickr.com
• Share & show off
your photos
• Allow comments
• Blog photos easily
• Collaborate
• Build Community

Teen Photo Contest

Rex Checks Out

Read Posters

Viewed 2,664 times!

Tom

Viewed 399 times!

Chief

Viewed 810 times!

Collaborate

Inspired!

Book Display Pool!

Cost
• Camera
– Digital
– Scanned Prints
– Photo from CD

• Flickr
– Basic Account=Free
– Unlimited Uploads
$24.95/ 1 year or
$47.99/ 2 year

$47.99
2 year flickr pro
account
(donated by Friends of the Library)

Blogging

www.blogger.com

Teen Blogging

IT Blogging

Youth Blogging

Adult Services Blogging

Combined as news

www.feeddigest.com

www.feedburner.com

Who’s reading/listening

Cost
• Blogger
• Feeddigest
– Limited to 5
digests

• FeedBurner
– Some premium
services

$0.00

Library Toolbar

Why a Toolbar?
• Fewer people visit library websites to
begin their searches
• Constant presence in user’s internet
experience
• Patrons are familiar with the format of
browser toolbars

Libraries Leap into Toolbars

Conduit Wizard

http://www.conduit.com/wizard

Cost
• Conduit.com
– Wizard to create
toolbar
– Web page to host
& allow downloads
– IE and Firefox

$0.00

Search Engine Optimization
• Meta Tags
– http://www.submitexpress.com/metatag.htm

• Google’s Webmaster Tools
– https://www.google.com/webmasters/tools/docs/en/about.html

Search Engine Results
• Summaries
• Keywords
• Frequency Google spiders revisit your
page to check for changes

Search:
Metropolitan Library System

Summary:
Metropolitan Library System

Source code:
Metropolitan Library System


Metropolitan Library System


Source code with keyword meta tags

Lansing Public Library Home Page
CONTENT="lansing library, illinois, IL,
lansing, library, suburban chicago, SLS, MLS,
catalog, free, events, book discussion, story
hour, performance, art, public, books,
magazines, videos, compact discs, talking
books, historical society, research, internet
access”>

Description & author meta tags




Description & author meta tags




Submit Express
Meta Tags Generator

Submit Express
Meta Tags Generator

Example Generated Meta Tags


my website title






Google’s Webmaster Tools

Cost
• Submit Express
• Google’s
Webmaster Tools

$0.00

Podcasting
• Library programs
• Upcoming programs
• National Library Week, Banned Books
Week, Library Card Month…
– Check the ALA website for radio scripts!

• Share conference presentations

Podcasts
• Listen on your
computer
• …or on your MP3
player

Downloaded a Podcast?
• Some 12% of internet
users say they have
downloaded a podcast
so they can listen to it
or view it at a later
time.
• Source: Pew Internet
and American Life
Project

Yes
No

Podcasting Essentials
• Microphone
• Computer
– Laptop OR desktop you can move

• Audio software for editing
– Audacity

• Mp3 encoding software
– Lame mp3 encoder

• Web server space to post audio files

Podcasting Optional
• Griffin iMic external sound card
– Hear the difference

• Portable recording
– Mp3 player with recorder attachment
• iPod
• Belkin TuneTalk

Podcasts-audacity

Audacity

www.feedburner.com

Itunes

Cost







Audacity $0
LAME encoder $0
iTunes $0
Feedburner $0
Microphone $12
Griffin iMic $40

$52.00

Juice

Screencasting
• Demonstrate features of the online
catalog
– Place a hold
– Renew items online

• Demonstrate online databases
• Help on demand, especially for remote
users

Screencasting
• Software
– Wink or
– Camtasia

• Microphone
• Web server space to host the files

Screencast demo

Screencasts-wink

Screencasts-camtasia

Cost
• Wink $0
• Camtasia
– (free trial) $0

• Headset
microphone
(optional) $16

$16.00

Trendsetters
• Library Success: A Best Practices Wiki
– http://www.libsuccess.org

Add your library’s story!

Learn More
• SirsiDynix Institute
– http://www.sirsidynixinstitute.com
– Free seminars for customers of any ILS
– Check the archives for past presentations
• Podcasting (new presentation coming June 5)
• Screencasting
• Web 2.0
• …and MORE!

Final Costs





Flickr
Blogger
Toolbar
Search Engine
Optimization
• Podcasting
• Screencasting
• Feedburner

$47.99
$0
$0
$0
$52
$16
$0

$115.99

Thank you!
Websites are bookmarked at:
http://del.icio.us/kellistaley/MLS41107

[email protected]
©2007 Kelli Staley


Slide 26

Emerging Technology:
Practical Applications of
Web 2.0 Technologies!
Kelli Staley
Lansing Public Library
Metropolitan Library System
April 11, 2007

How Lansing Public Library Implemented
Web 2.0 Technologies for Under $250.00








Flickr
Blogging
Library Toolbar
Search Engine Optimization
Podcasting
Screencasting

flickr

flickr.com
• Share & show off
your photos
• Allow comments
• Blog photos easily
• Collaborate
• Build Community

Teen Photo Contest

Rex Checks Out

Read Posters

Viewed 2,664 times!

Tom

Viewed 399 times!

Chief

Viewed 810 times!

Collaborate

Inspired!

Book Display Pool!

Cost
• Camera
– Digital
– Scanned Prints
– Photo from CD

• Flickr
– Basic Account=Free
– Unlimited Uploads
$24.95/ 1 year or
$47.99/ 2 year

$47.99
2 year flickr pro
account
(donated by Friends of the Library)

Blogging

www.blogger.com

Teen Blogging

IT Blogging

Youth Blogging

Adult Services Blogging

Combined as news

www.feeddigest.com

www.feedburner.com

Who’s reading/listening

Cost
• Blogger
• Feeddigest
– Limited to 5
digests

• FeedBurner
– Some premium
services

$0.00

Library Toolbar

Why a Toolbar?
• Fewer people visit library websites to
begin their searches
• Constant presence in user’s internet
experience
• Patrons are familiar with the format of
browser toolbars

Libraries Leap into Toolbars

Conduit Wizard

http://www.conduit.com/wizard

Cost
• Conduit.com
– Wizard to create
toolbar
– Web page to host
& allow downloads
– IE and Firefox

$0.00

Search Engine Optimization
• Meta Tags
– http://www.submitexpress.com/metatag.htm

• Google’s Webmaster Tools
– https://www.google.com/webmasters/tools/docs/en/about.html

Search Engine Results
• Summaries
• Keywords
• Frequency Google spiders revisit your
page to check for changes

Search:
Metropolitan Library System

Summary:
Metropolitan Library System

Source code:
Metropolitan Library System


Metropolitan Library System


Source code with keyword meta tags

Lansing Public Library Home Page
CONTENT="lansing library, illinois, IL,
lansing, library, suburban chicago, SLS, MLS,
catalog, free, events, book discussion, story
hour, performance, art, public, books,
magazines, videos, compact discs, talking
books, historical society, research, internet
access”>

Description & author meta tags




Description & author meta tags




Submit Express
Meta Tags Generator

Submit Express
Meta Tags Generator

Example Generated Meta Tags


my website title






Google’s Webmaster Tools

Cost
• Submit Express
• Google’s
Webmaster Tools

$0.00

Podcasting
• Library programs
• Upcoming programs
• National Library Week, Banned Books
Week, Library Card Month…
– Check the ALA website for radio scripts!

• Share conference presentations

Podcasts
• Listen on your
computer
• …or on your MP3
player

Downloaded a Podcast?
• Some 12% of internet
users say they have
downloaded a podcast
so they can listen to it
or view it at a later
time.
• Source: Pew Internet
and American Life
Project

Yes
No

Podcasting Essentials
• Microphone
• Computer
– Laptop OR desktop you can move

• Audio software for editing
– Audacity

• Mp3 encoding software
– Lame mp3 encoder

• Web server space to post audio files

Podcasting Optional
• Griffin iMic external sound card
– Hear the difference

• Portable recording
– Mp3 player with recorder attachment
• iPod
• Belkin TuneTalk

Podcasts-audacity

Audacity

www.feedburner.com

Itunes

Cost







Audacity $0
LAME encoder $0
iTunes $0
Feedburner $0
Microphone $12
Griffin iMic $40

$52.00

Juice

Screencasting
• Demonstrate features of the online
catalog
– Place a hold
– Renew items online

• Demonstrate online databases
• Help on demand, especially for remote
users

Screencasting
• Software
– Wink or
– Camtasia

• Microphone
• Web server space to host the files

Screencast demo

Screencasts-wink

Screencasts-camtasia

Cost
• Wink $0
• Camtasia
– (free trial) $0

• Headset
microphone
(optional) $16

$16.00

Trendsetters
• Library Success: A Best Practices Wiki
– http://www.libsuccess.org

Add your library’s story!

Learn More
• SirsiDynix Institute
– http://www.sirsidynixinstitute.com
– Free seminars for customers of any ILS
– Check the archives for past presentations
• Podcasting (new presentation coming June 5)
• Screencasting
• Web 2.0
• …and MORE!

Final Costs





Flickr
Blogger
Toolbar
Search Engine
Optimization
• Podcasting
• Screencasting
• Feedburner

$47.99
$0
$0
$0
$52
$16
$0

$115.99

Thank you!
Websites are bookmarked at:
http://del.icio.us/kellistaley/MLS41107

[email protected]
©2007 Kelli Staley


Slide 27

Emerging Technology:
Practical Applications of
Web 2.0 Technologies!
Kelli Staley
Lansing Public Library
Metropolitan Library System
April 11, 2007

How Lansing Public Library Implemented
Web 2.0 Technologies for Under $250.00








Flickr
Blogging
Library Toolbar
Search Engine Optimization
Podcasting
Screencasting

flickr

flickr.com
• Share & show off
your photos
• Allow comments
• Blog photos easily
• Collaborate
• Build Community

Teen Photo Contest

Rex Checks Out

Read Posters

Viewed 2,664 times!

Tom

Viewed 399 times!

Chief

Viewed 810 times!

Collaborate

Inspired!

Book Display Pool!

Cost
• Camera
– Digital
– Scanned Prints
– Photo from CD

• Flickr
– Basic Account=Free
– Unlimited Uploads
$24.95/ 1 year or
$47.99/ 2 year

$47.99
2 year flickr pro
account
(donated by Friends of the Library)

Blogging

www.blogger.com

Teen Blogging

IT Blogging

Youth Blogging

Adult Services Blogging

Combined as news

www.feeddigest.com

www.feedburner.com

Who’s reading/listening

Cost
• Blogger
• Feeddigest
– Limited to 5
digests

• FeedBurner
– Some premium
services

$0.00

Library Toolbar

Why a Toolbar?
• Fewer people visit library websites to
begin their searches
• Constant presence in user’s internet
experience
• Patrons are familiar with the format of
browser toolbars

Libraries Leap into Toolbars

Conduit Wizard

http://www.conduit.com/wizard

Cost
• Conduit.com
– Wizard to create
toolbar
– Web page to host
& allow downloads
– IE and Firefox

$0.00

Search Engine Optimization
• Meta Tags
– http://www.submitexpress.com/metatag.htm

• Google’s Webmaster Tools
– https://www.google.com/webmasters/tools/docs/en/about.html

Search Engine Results
• Summaries
• Keywords
• Frequency Google spiders revisit your
page to check for changes

Search:
Metropolitan Library System

Summary:
Metropolitan Library System

Source code:
Metropolitan Library System


Metropolitan Library System


Source code with keyword meta tags

Lansing Public Library Home Page
CONTENT="lansing library, illinois, IL,
lansing, library, suburban chicago, SLS, MLS,
catalog, free, events, book discussion, story
hour, performance, art, public, books,
magazines, videos, compact discs, talking
books, historical society, research, internet
access”>

Description & author meta tags




Description & author meta tags




Submit Express
Meta Tags Generator

Submit Express
Meta Tags Generator

Example Generated Meta Tags


my website title






Google’s Webmaster Tools

Cost
• Submit Express
• Google’s
Webmaster Tools

$0.00

Podcasting
• Library programs
• Upcoming programs
• National Library Week, Banned Books
Week, Library Card Month…
– Check the ALA website for radio scripts!

• Share conference presentations

Podcasts
• Listen on your
computer
• …or on your MP3
player

Downloaded a Podcast?
• Some 12% of internet
users say they have
downloaded a podcast
so they can listen to it
or view it at a later
time.
• Source: Pew Internet
and American Life
Project

Yes
No

Podcasting Essentials
• Microphone
• Computer
– Laptop OR desktop you can move

• Audio software for editing
– Audacity

• Mp3 encoding software
– Lame mp3 encoder

• Web server space to post audio files

Podcasting Optional
• Griffin iMic external sound card
– Hear the difference

• Portable recording
– Mp3 player with recorder attachment
• iPod
• Belkin TuneTalk

Podcasts-audacity

Audacity

www.feedburner.com

Itunes

Cost







Audacity $0
LAME encoder $0
iTunes $0
Feedburner $0
Microphone $12
Griffin iMic $40

$52.00

Juice

Screencasting
• Demonstrate features of the online
catalog
– Place a hold
– Renew items online

• Demonstrate online databases
• Help on demand, especially for remote
users

Screencasting
• Software
– Wink or
– Camtasia

• Microphone
• Web server space to host the files

Screencast demo

Screencasts-wink

Screencasts-camtasia

Cost
• Wink $0
• Camtasia
– (free trial) $0

• Headset
microphone
(optional) $16

$16.00

Trendsetters
• Library Success: A Best Practices Wiki
– http://www.libsuccess.org

Add your library’s story!

Learn More
• SirsiDynix Institute
– http://www.sirsidynixinstitute.com
– Free seminars for customers of any ILS
– Check the archives for past presentations
• Podcasting (new presentation coming June 5)
• Screencasting
• Web 2.0
• …and MORE!

Final Costs





Flickr
Blogger
Toolbar
Search Engine
Optimization
• Podcasting
• Screencasting
• Feedburner

$47.99
$0
$0
$0
$52
$16
$0

$115.99

Thank you!
Websites are bookmarked at:
http://del.icio.us/kellistaley/MLS41107

[email protected]
©2007 Kelli Staley


Slide 28

Emerging Technology:
Practical Applications of
Web 2.0 Technologies!
Kelli Staley
Lansing Public Library
Metropolitan Library System
April 11, 2007

How Lansing Public Library Implemented
Web 2.0 Technologies for Under $250.00








Flickr
Blogging
Library Toolbar
Search Engine Optimization
Podcasting
Screencasting

flickr

flickr.com
• Share & show off
your photos
• Allow comments
• Blog photos easily
• Collaborate
• Build Community

Teen Photo Contest

Rex Checks Out

Read Posters

Viewed 2,664 times!

Tom

Viewed 399 times!

Chief

Viewed 810 times!

Collaborate

Inspired!

Book Display Pool!

Cost
• Camera
– Digital
– Scanned Prints
– Photo from CD

• Flickr
– Basic Account=Free
– Unlimited Uploads
$24.95/ 1 year or
$47.99/ 2 year

$47.99
2 year flickr pro
account
(donated by Friends of the Library)

Blogging

www.blogger.com

Teen Blogging

IT Blogging

Youth Blogging

Adult Services Blogging

Combined as news

www.feeddigest.com

www.feedburner.com

Who’s reading/listening

Cost
• Blogger
• Feeddigest
– Limited to 5
digests

• FeedBurner
– Some premium
services

$0.00

Library Toolbar

Why a Toolbar?
• Fewer people visit library websites to
begin their searches
• Constant presence in user’s internet
experience
• Patrons are familiar with the format of
browser toolbars

Libraries Leap into Toolbars

Conduit Wizard

http://www.conduit.com/wizard

Cost
• Conduit.com
– Wizard to create
toolbar
– Web page to host
& allow downloads
– IE and Firefox

$0.00

Search Engine Optimization
• Meta Tags
– http://www.submitexpress.com/metatag.htm

• Google’s Webmaster Tools
– https://www.google.com/webmasters/tools/docs/en/about.html

Search Engine Results
• Summaries
• Keywords
• Frequency Google spiders revisit your
page to check for changes

Search:
Metropolitan Library System

Summary:
Metropolitan Library System

Source code:
Metropolitan Library System


Metropolitan Library System


Source code with keyword meta tags

Lansing Public Library Home Page
CONTENT="lansing library, illinois, IL,
lansing, library, suburban chicago, SLS, MLS,
catalog, free, events, book discussion, story
hour, performance, art, public, books,
magazines, videos, compact discs, talking
books, historical society, research, internet
access”>

Description & author meta tags




Description & author meta tags




Submit Express
Meta Tags Generator

Submit Express
Meta Tags Generator

Example Generated Meta Tags


my website title






Google’s Webmaster Tools

Cost
• Submit Express
• Google’s
Webmaster Tools

$0.00

Podcasting
• Library programs
• Upcoming programs
• National Library Week, Banned Books
Week, Library Card Month…
– Check the ALA website for radio scripts!

• Share conference presentations

Podcasts
• Listen on your
computer
• …or on your MP3
player

Downloaded a Podcast?
• Some 12% of internet
users say they have
downloaded a podcast
so they can listen to it
or view it at a later
time.
• Source: Pew Internet
and American Life
Project

Yes
No

Podcasting Essentials
• Microphone
• Computer
– Laptop OR desktop you can move

• Audio software for editing
– Audacity

• Mp3 encoding software
– Lame mp3 encoder

• Web server space to post audio files

Podcasting Optional
• Griffin iMic external sound card
– Hear the difference

• Portable recording
– Mp3 player with recorder attachment
• iPod
• Belkin TuneTalk

Podcasts-audacity

Audacity

www.feedburner.com

Itunes

Cost







Audacity $0
LAME encoder $0
iTunes $0
Feedburner $0
Microphone $12
Griffin iMic $40

$52.00

Juice

Screencasting
• Demonstrate features of the online
catalog
– Place a hold
– Renew items online

• Demonstrate online databases
• Help on demand, especially for remote
users

Screencasting
• Software
– Wink or
– Camtasia

• Microphone
• Web server space to host the files

Screencast demo

Screencasts-wink

Screencasts-camtasia

Cost
• Wink $0
• Camtasia
– (free trial) $0

• Headset
microphone
(optional) $16

$16.00

Trendsetters
• Library Success: A Best Practices Wiki
– http://www.libsuccess.org

Add your library’s story!

Learn More
• SirsiDynix Institute
– http://www.sirsidynixinstitute.com
– Free seminars for customers of any ILS
– Check the archives for past presentations
• Podcasting (new presentation coming June 5)
• Screencasting
• Web 2.0
• …and MORE!

Final Costs





Flickr
Blogger
Toolbar
Search Engine
Optimization
• Podcasting
• Screencasting
• Feedburner

$47.99
$0
$0
$0
$52
$16
$0

$115.99

Thank you!
Websites are bookmarked at:
http://del.icio.us/kellistaley/MLS41107

[email protected]
©2007 Kelli Staley


Slide 29

Emerging Technology:
Practical Applications of
Web 2.0 Technologies!
Kelli Staley
Lansing Public Library
Metropolitan Library System
April 11, 2007

How Lansing Public Library Implemented
Web 2.0 Technologies for Under $250.00








Flickr
Blogging
Library Toolbar
Search Engine Optimization
Podcasting
Screencasting

flickr

flickr.com
• Share & show off
your photos
• Allow comments
• Blog photos easily
• Collaborate
• Build Community

Teen Photo Contest

Rex Checks Out

Read Posters

Viewed 2,664 times!

Tom

Viewed 399 times!

Chief

Viewed 810 times!

Collaborate

Inspired!

Book Display Pool!

Cost
• Camera
– Digital
– Scanned Prints
– Photo from CD

• Flickr
– Basic Account=Free
– Unlimited Uploads
$24.95/ 1 year or
$47.99/ 2 year

$47.99
2 year flickr pro
account
(donated by Friends of the Library)

Blogging

www.blogger.com

Teen Blogging

IT Blogging

Youth Blogging

Adult Services Blogging

Combined as news

www.feeddigest.com

www.feedburner.com

Who’s reading/listening

Cost
• Blogger
• Feeddigest
– Limited to 5
digests

• FeedBurner
– Some premium
services

$0.00

Library Toolbar

Why a Toolbar?
• Fewer people visit library websites to
begin their searches
• Constant presence in user’s internet
experience
• Patrons are familiar with the format of
browser toolbars

Libraries Leap into Toolbars

Conduit Wizard

http://www.conduit.com/wizard

Cost
• Conduit.com
– Wizard to create
toolbar
– Web page to host
& allow downloads
– IE and Firefox

$0.00

Search Engine Optimization
• Meta Tags
– http://www.submitexpress.com/metatag.htm

• Google’s Webmaster Tools
– https://www.google.com/webmasters/tools/docs/en/about.html

Search Engine Results
• Summaries
• Keywords
• Frequency Google spiders revisit your
page to check for changes

Search:
Metropolitan Library System

Summary:
Metropolitan Library System

Source code:
Metropolitan Library System


Metropolitan Library System


Source code with keyword meta tags

Lansing Public Library Home Page
CONTENT="lansing library, illinois, IL,
lansing, library, suburban chicago, SLS, MLS,
catalog, free, events, book discussion, story
hour, performance, art, public, books,
magazines, videos, compact discs, talking
books, historical society, research, internet
access”>

Description & author meta tags




Description & author meta tags




Submit Express
Meta Tags Generator

Submit Express
Meta Tags Generator

Example Generated Meta Tags


my website title






Google’s Webmaster Tools

Cost
• Submit Express
• Google’s
Webmaster Tools

$0.00

Podcasting
• Library programs
• Upcoming programs
• National Library Week, Banned Books
Week, Library Card Month…
– Check the ALA website for radio scripts!

• Share conference presentations

Podcasts
• Listen on your
computer
• …or on your MP3
player

Downloaded a Podcast?
• Some 12% of internet
users say they have
downloaded a podcast
so they can listen to it
or view it at a later
time.
• Source: Pew Internet
and American Life
Project

Yes
No

Podcasting Essentials
• Microphone
• Computer
– Laptop OR desktop you can move

• Audio software for editing
– Audacity

• Mp3 encoding software
– Lame mp3 encoder

• Web server space to post audio files

Podcasting Optional
• Griffin iMic external sound card
– Hear the difference

• Portable recording
– Mp3 player with recorder attachment
• iPod
• Belkin TuneTalk

Podcasts-audacity

Audacity

www.feedburner.com

Itunes

Cost







Audacity $0
LAME encoder $0
iTunes $0
Feedburner $0
Microphone $12
Griffin iMic $40

$52.00

Juice

Screencasting
• Demonstrate features of the online
catalog
– Place a hold
– Renew items online

• Demonstrate online databases
• Help on demand, especially for remote
users

Screencasting
• Software
– Wink or
– Camtasia

• Microphone
• Web server space to host the files

Screencast demo

Screencasts-wink

Screencasts-camtasia

Cost
• Wink $0
• Camtasia
– (free trial) $0

• Headset
microphone
(optional) $16

$16.00

Trendsetters
• Library Success: A Best Practices Wiki
– http://www.libsuccess.org

Add your library’s story!

Learn More
• SirsiDynix Institute
– http://www.sirsidynixinstitute.com
– Free seminars for customers of any ILS
– Check the archives for past presentations
• Podcasting (new presentation coming June 5)
• Screencasting
• Web 2.0
• …and MORE!

Final Costs





Flickr
Blogger
Toolbar
Search Engine
Optimization
• Podcasting
• Screencasting
• Feedburner

$47.99
$0
$0
$0
$52
$16
$0

$115.99

Thank you!
Websites are bookmarked at:
http://del.icio.us/kellistaley/MLS41107

[email protected]
©2007 Kelli Staley


Slide 30

Emerging Technology:
Practical Applications of
Web 2.0 Technologies!
Kelli Staley
Lansing Public Library
Metropolitan Library System
April 11, 2007

How Lansing Public Library Implemented
Web 2.0 Technologies for Under $250.00








Flickr
Blogging
Library Toolbar
Search Engine Optimization
Podcasting
Screencasting

flickr

flickr.com
• Share & show off
your photos
• Allow comments
• Blog photos easily
• Collaborate
• Build Community

Teen Photo Contest

Rex Checks Out

Read Posters

Viewed 2,664 times!

Tom

Viewed 399 times!

Chief

Viewed 810 times!

Collaborate

Inspired!

Book Display Pool!

Cost
• Camera
– Digital
– Scanned Prints
– Photo from CD

• Flickr
– Basic Account=Free
– Unlimited Uploads
$24.95/ 1 year or
$47.99/ 2 year

$47.99
2 year flickr pro
account
(donated by Friends of the Library)

Blogging

www.blogger.com

Teen Blogging

IT Blogging

Youth Blogging

Adult Services Blogging

Combined as news

www.feeddigest.com

www.feedburner.com

Who’s reading/listening

Cost
• Blogger
• Feeddigest
– Limited to 5
digests

• FeedBurner
– Some premium
services

$0.00

Library Toolbar

Why a Toolbar?
• Fewer people visit library websites to
begin their searches
• Constant presence in user’s internet
experience
• Patrons are familiar with the format of
browser toolbars

Libraries Leap into Toolbars

Conduit Wizard

http://www.conduit.com/wizard

Cost
• Conduit.com
– Wizard to create
toolbar
– Web page to host
& allow downloads
– IE and Firefox

$0.00

Search Engine Optimization
• Meta Tags
– http://www.submitexpress.com/metatag.htm

• Google’s Webmaster Tools
– https://www.google.com/webmasters/tools/docs/en/about.html

Search Engine Results
• Summaries
• Keywords
• Frequency Google spiders revisit your
page to check for changes

Search:
Metropolitan Library System

Summary:
Metropolitan Library System

Source code:
Metropolitan Library System


Metropolitan Library System


Source code with keyword meta tags

Lansing Public Library Home Page
CONTENT="lansing library, illinois, IL,
lansing, library, suburban chicago, SLS, MLS,
catalog, free, events, book discussion, story
hour, performance, art, public, books,
magazines, videos, compact discs, talking
books, historical society, research, internet
access”>

Description & author meta tags




Description & author meta tags




Submit Express
Meta Tags Generator

Submit Express
Meta Tags Generator

Example Generated Meta Tags


my website title






Google’s Webmaster Tools

Cost
• Submit Express
• Google’s
Webmaster Tools

$0.00

Podcasting
• Library programs
• Upcoming programs
• National Library Week, Banned Books
Week, Library Card Month…
– Check the ALA website for radio scripts!

• Share conference presentations

Podcasts
• Listen on your
computer
• …or on your MP3
player

Downloaded a Podcast?
• Some 12% of internet
users say they have
downloaded a podcast
so they can listen to it
or view it at a later
time.
• Source: Pew Internet
and American Life
Project

Yes
No

Podcasting Essentials
• Microphone
• Computer
– Laptop OR desktop you can move

• Audio software for editing
– Audacity

• Mp3 encoding software
– Lame mp3 encoder

• Web server space to post audio files

Podcasting Optional
• Griffin iMic external sound card
– Hear the difference

• Portable recording
– Mp3 player with recorder attachment
• iPod
• Belkin TuneTalk

Podcasts-audacity

Audacity

www.feedburner.com

Itunes

Cost







Audacity $0
LAME encoder $0
iTunes $0
Feedburner $0
Microphone $12
Griffin iMic $40

$52.00

Juice

Screencasting
• Demonstrate features of the online
catalog
– Place a hold
– Renew items online

• Demonstrate online databases
• Help on demand, especially for remote
users

Screencasting
• Software
– Wink or
– Camtasia

• Microphone
• Web server space to host the files

Screencast demo

Screencasts-wink

Screencasts-camtasia

Cost
• Wink $0
• Camtasia
– (free trial) $0

• Headset
microphone
(optional) $16

$16.00

Trendsetters
• Library Success: A Best Practices Wiki
– http://www.libsuccess.org

Add your library’s story!

Learn More
• SirsiDynix Institute
– http://www.sirsidynixinstitute.com
– Free seminars for customers of any ILS
– Check the archives for past presentations
• Podcasting (new presentation coming June 5)
• Screencasting
• Web 2.0
• …and MORE!

Final Costs





Flickr
Blogger
Toolbar
Search Engine
Optimization
• Podcasting
• Screencasting
• Feedburner

$47.99
$0
$0
$0
$52
$16
$0

$115.99

Thank you!
Websites are bookmarked at:
http://del.icio.us/kellistaley/MLS41107

[email protected]
©2007 Kelli Staley


Slide 31

Emerging Technology:
Practical Applications of
Web 2.0 Technologies!
Kelli Staley
Lansing Public Library
Metropolitan Library System
April 11, 2007

How Lansing Public Library Implemented
Web 2.0 Technologies for Under $250.00








Flickr
Blogging
Library Toolbar
Search Engine Optimization
Podcasting
Screencasting

flickr

flickr.com
• Share & show off
your photos
• Allow comments
• Blog photos easily
• Collaborate
• Build Community

Teen Photo Contest

Rex Checks Out

Read Posters

Viewed 2,664 times!

Tom

Viewed 399 times!

Chief

Viewed 810 times!

Collaborate

Inspired!

Book Display Pool!

Cost
• Camera
– Digital
– Scanned Prints
– Photo from CD

• Flickr
– Basic Account=Free
– Unlimited Uploads
$24.95/ 1 year or
$47.99/ 2 year

$47.99
2 year flickr pro
account
(donated by Friends of the Library)

Blogging

www.blogger.com

Teen Blogging

IT Blogging

Youth Blogging

Adult Services Blogging

Combined as news

www.feeddigest.com

www.feedburner.com

Who’s reading/listening

Cost
• Blogger
• Feeddigest
– Limited to 5
digests

• FeedBurner
– Some premium
services

$0.00

Library Toolbar

Why a Toolbar?
• Fewer people visit library websites to
begin their searches
• Constant presence in user’s internet
experience
• Patrons are familiar with the format of
browser toolbars

Libraries Leap into Toolbars

Conduit Wizard

http://www.conduit.com/wizard

Cost
• Conduit.com
– Wizard to create
toolbar
– Web page to host
& allow downloads
– IE and Firefox

$0.00

Search Engine Optimization
• Meta Tags
– http://www.submitexpress.com/metatag.htm

• Google’s Webmaster Tools
– https://www.google.com/webmasters/tools/docs/en/about.html

Search Engine Results
• Summaries
• Keywords
• Frequency Google spiders revisit your
page to check for changes

Search:
Metropolitan Library System

Summary:
Metropolitan Library System

Source code:
Metropolitan Library System


Metropolitan Library System


Source code with keyword meta tags

Lansing Public Library Home Page
CONTENT="lansing library, illinois, IL,
lansing, library, suburban chicago, SLS, MLS,
catalog, free, events, book discussion, story
hour, performance, art, public, books,
magazines, videos, compact discs, talking
books, historical society, research, internet
access”>

Description & author meta tags




Description & author meta tags




Submit Express
Meta Tags Generator

Submit Express
Meta Tags Generator

Example Generated Meta Tags


my website title






Google’s Webmaster Tools

Cost
• Submit Express
• Google’s
Webmaster Tools

$0.00

Podcasting
• Library programs
• Upcoming programs
• National Library Week, Banned Books
Week, Library Card Month…
– Check the ALA website for radio scripts!

• Share conference presentations

Podcasts
• Listen on your
computer
• …or on your MP3
player

Downloaded a Podcast?
• Some 12% of internet
users say they have
downloaded a podcast
so they can listen to it
or view it at a later
time.
• Source: Pew Internet
and American Life
Project

Yes
No

Podcasting Essentials
• Microphone
• Computer
– Laptop OR desktop you can move

• Audio software for editing
– Audacity

• Mp3 encoding software
– Lame mp3 encoder

• Web server space to post audio files

Podcasting Optional
• Griffin iMic external sound card
– Hear the difference

• Portable recording
– Mp3 player with recorder attachment
• iPod
• Belkin TuneTalk

Podcasts-audacity

Audacity

www.feedburner.com

Itunes

Cost







Audacity $0
LAME encoder $0
iTunes $0
Feedburner $0
Microphone $12
Griffin iMic $40

$52.00

Juice

Screencasting
• Demonstrate features of the online
catalog
– Place a hold
– Renew items online

• Demonstrate online databases
• Help on demand, especially for remote
users

Screencasting
• Software
– Wink or
– Camtasia

• Microphone
• Web server space to host the files

Screencast demo

Screencasts-wink

Screencasts-camtasia

Cost
• Wink $0
• Camtasia
– (free trial) $0

• Headset
microphone
(optional) $16

$16.00

Trendsetters
• Library Success: A Best Practices Wiki
– http://www.libsuccess.org

Add your library’s story!

Learn More
• SirsiDynix Institute
– http://www.sirsidynixinstitute.com
– Free seminars for customers of any ILS
– Check the archives for past presentations
• Podcasting (new presentation coming June 5)
• Screencasting
• Web 2.0
• …and MORE!

Final Costs





Flickr
Blogger
Toolbar
Search Engine
Optimization
• Podcasting
• Screencasting
• Feedburner

$47.99
$0
$0
$0
$52
$16
$0

$115.99

Thank you!
Websites are bookmarked at:
http://del.icio.us/kellistaley/MLS41107

[email protected]
©2007 Kelli Staley


Slide 32

Emerging Technology:
Practical Applications of
Web 2.0 Technologies!
Kelli Staley
Lansing Public Library
Metropolitan Library System
April 11, 2007

How Lansing Public Library Implemented
Web 2.0 Technologies for Under $250.00








Flickr
Blogging
Library Toolbar
Search Engine Optimization
Podcasting
Screencasting

flickr

flickr.com
• Share & show off
your photos
• Allow comments
• Blog photos easily
• Collaborate
• Build Community

Teen Photo Contest

Rex Checks Out

Read Posters

Viewed 2,664 times!

Tom

Viewed 399 times!

Chief

Viewed 810 times!

Collaborate

Inspired!

Book Display Pool!

Cost
• Camera
– Digital
– Scanned Prints
– Photo from CD

• Flickr
– Basic Account=Free
– Unlimited Uploads
$24.95/ 1 year or
$47.99/ 2 year

$47.99
2 year flickr pro
account
(donated by Friends of the Library)

Blogging

www.blogger.com

Teen Blogging

IT Blogging

Youth Blogging

Adult Services Blogging

Combined as news

www.feeddigest.com

www.feedburner.com

Who’s reading/listening

Cost
• Blogger
• Feeddigest
– Limited to 5
digests

• FeedBurner
– Some premium
services

$0.00

Library Toolbar

Why a Toolbar?
• Fewer people visit library websites to
begin their searches
• Constant presence in user’s internet
experience
• Patrons are familiar with the format of
browser toolbars

Libraries Leap into Toolbars

Conduit Wizard

http://www.conduit.com/wizard

Cost
• Conduit.com
– Wizard to create
toolbar
– Web page to host
& allow downloads
– IE and Firefox

$0.00

Search Engine Optimization
• Meta Tags
– http://www.submitexpress.com/metatag.htm

• Google’s Webmaster Tools
– https://www.google.com/webmasters/tools/docs/en/about.html

Search Engine Results
• Summaries
• Keywords
• Frequency Google spiders revisit your
page to check for changes

Search:
Metropolitan Library System

Summary:
Metropolitan Library System

Source code:
Metropolitan Library System


Metropolitan Library System


Source code with keyword meta tags

Lansing Public Library Home Page
CONTENT="lansing library, illinois, IL,
lansing, library, suburban chicago, SLS, MLS,
catalog, free, events, book discussion, story
hour, performance, art, public, books,
magazines, videos, compact discs, talking
books, historical society, research, internet
access”>

Description & author meta tags




Description & author meta tags




Submit Express
Meta Tags Generator

Submit Express
Meta Tags Generator

Example Generated Meta Tags


my website title






Google’s Webmaster Tools

Cost
• Submit Express
• Google’s
Webmaster Tools

$0.00

Podcasting
• Library programs
• Upcoming programs
• National Library Week, Banned Books
Week, Library Card Month…
– Check the ALA website for radio scripts!

• Share conference presentations

Podcasts
• Listen on your
computer
• …or on your MP3
player

Downloaded a Podcast?
• Some 12% of internet
users say they have
downloaded a podcast
so they can listen to it
or view it at a later
time.
• Source: Pew Internet
and American Life
Project

Yes
No

Podcasting Essentials
• Microphone
• Computer
– Laptop OR desktop you can move

• Audio software for editing
– Audacity

• Mp3 encoding software
– Lame mp3 encoder

• Web server space to post audio files

Podcasting Optional
• Griffin iMic external sound card
– Hear the difference

• Portable recording
– Mp3 player with recorder attachment
• iPod
• Belkin TuneTalk

Podcasts-audacity

Audacity

www.feedburner.com

Itunes

Cost







Audacity $0
LAME encoder $0
iTunes $0
Feedburner $0
Microphone $12
Griffin iMic $40

$52.00

Juice

Screencasting
• Demonstrate features of the online
catalog
– Place a hold
– Renew items online

• Demonstrate online databases
• Help on demand, especially for remote
users

Screencasting
• Software
– Wink or
– Camtasia

• Microphone
• Web server space to host the files

Screencast demo

Screencasts-wink

Screencasts-camtasia

Cost
• Wink $0
• Camtasia
– (free trial) $0

• Headset
microphone
(optional) $16

$16.00

Trendsetters
• Library Success: A Best Practices Wiki
– http://www.libsuccess.org

Add your library’s story!

Learn More
• SirsiDynix Institute
– http://www.sirsidynixinstitute.com
– Free seminars for customers of any ILS
– Check the archives for past presentations
• Podcasting (new presentation coming June 5)
• Screencasting
• Web 2.0
• …and MORE!

Final Costs





Flickr
Blogger
Toolbar
Search Engine
Optimization
• Podcasting
• Screencasting
• Feedburner

$47.99
$0
$0
$0
$52
$16
$0

$115.99

Thank you!
Websites are bookmarked at:
http://del.icio.us/kellistaley/MLS41107

[email protected]
©2007 Kelli Staley


Slide 33

Emerging Technology:
Practical Applications of
Web 2.0 Technologies!
Kelli Staley
Lansing Public Library
Metropolitan Library System
April 11, 2007

How Lansing Public Library Implemented
Web 2.0 Technologies for Under $250.00








Flickr
Blogging
Library Toolbar
Search Engine Optimization
Podcasting
Screencasting

flickr

flickr.com
• Share & show off
your photos
• Allow comments
• Blog photos easily
• Collaborate
• Build Community

Teen Photo Contest

Rex Checks Out

Read Posters

Viewed 2,664 times!

Tom

Viewed 399 times!

Chief

Viewed 810 times!

Collaborate

Inspired!

Book Display Pool!

Cost
• Camera
– Digital
– Scanned Prints
– Photo from CD

• Flickr
– Basic Account=Free
– Unlimited Uploads
$24.95/ 1 year or
$47.99/ 2 year

$47.99
2 year flickr pro
account
(donated by Friends of the Library)

Blogging

www.blogger.com

Teen Blogging

IT Blogging

Youth Blogging

Adult Services Blogging

Combined as news

www.feeddigest.com

www.feedburner.com

Who’s reading/listening

Cost
• Blogger
• Feeddigest
– Limited to 5
digests

• FeedBurner
– Some premium
services

$0.00

Library Toolbar

Why a Toolbar?
• Fewer people visit library websites to
begin their searches
• Constant presence in user’s internet
experience
• Patrons are familiar with the format of
browser toolbars

Libraries Leap into Toolbars

Conduit Wizard

http://www.conduit.com/wizard

Cost
• Conduit.com
– Wizard to create
toolbar
– Web page to host
& allow downloads
– IE and Firefox

$0.00

Search Engine Optimization
• Meta Tags
– http://www.submitexpress.com/metatag.htm

• Google’s Webmaster Tools
– https://www.google.com/webmasters/tools/docs/en/about.html

Search Engine Results
• Summaries
• Keywords
• Frequency Google spiders revisit your
page to check for changes

Search:
Metropolitan Library System

Summary:
Metropolitan Library System

Source code:
Metropolitan Library System


Metropolitan Library System


Source code with keyword meta tags

Lansing Public Library Home Page
CONTENT="lansing library, illinois, IL,
lansing, library, suburban chicago, SLS, MLS,
catalog, free, events, book discussion, story
hour, performance, art, public, books,
magazines, videos, compact discs, talking
books, historical society, research, internet
access”>

Description & author meta tags




Description & author meta tags




Submit Express
Meta Tags Generator

Submit Express
Meta Tags Generator

Example Generated Meta Tags


my website title






Google’s Webmaster Tools

Cost
• Submit Express
• Google’s
Webmaster Tools

$0.00

Podcasting
• Library programs
• Upcoming programs
• National Library Week, Banned Books
Week, Library Card Month…
– Check the ALA website for radio scripts!

• Share conference presentations

Podcasts
• Listen on your
computer
• …or on your MP3
player

Downloaded a Podcast?
• Some 12% of internet
users say they have
downloaded a podcast
so they can listen to it
or view it at a later
time.
• Source: Pew Internet
and American Life
Project

Yes
No

Podcasting Essentials
• Microphone
• Computer
– Laptop OR desktop you can move

• Audio software for editing
– Audacity

• Mp3 encoding software
– Lame mp3 encoder

• Web server space to post audio files

Podcasting Optional
• Griffin iMic external sound card
– Hear the difference

• Portable recording
– Mp3 player with recorder attachment
• iPod
• Belkin TuneTalk

Podcasts-audacity

Audacity

www.feedburner.com

Itunes

Cost







Audacity $0
LAME encoder $0
iTunes $0
Feedburner $0
Microphone $12
Griffin iMic $40

$52.00

Juice

Screencasting
• Demonstrate features of the online
catalog
– Place a hold
– Renew items online

• Demonstrate online databases
• Help on demand, especially for remote
users

Screencasting
• Software
– Wink or
– Camtasia

• Microphone
• Web server space to host the files

Screencast demo

Screencasts-wink

Screencasts-camtasia

Cost
• Wink $0
• Camtasia
– (free trial) $0

• Headset
microphone
(optional) $16

$16.00

Trendsetters
• Library Success: A Best Practices Wiki
– http://www.libsuccess.org

Add your library’s story!

Learn More
• SirsiDynix Institute
– http://www.sirsidynixinstitute.com
– Free seminars for customers of any ILS
– Check the archives for past presentations
• Podcasting (new presentation coming June 5)
• Screencasting
• Web 2.0
• …and MORE!

Final Costs





Flickr
Blogger
Toolbar
Search Engine
Optimization
• Podcasting
• Screencasting
• Feedburner

$47.99
$0
$0
$0
$52
$16
$0

$115.99

Thank you!
Websites are bookmarked at:
http://del.icio.us/kellistaley/MLS41107

[email protected]
©2007 Kelli Staley


Slide 34

Emerging Technology:
Practical Applications of
Web 2.0 Technologies!
Kelli Staley
Lansing Public Library
Metropolitan Library System
April 11, 2007

How Lansing Public Library Implemented
Web 2.0 Technologies for Under $250.00








Flickr
Blogging
Library Toolbar
Search Engine Optimization
Podcasting
Screencasting

flickr

flickr.com
• Share & show off
your photos
• Allow comments
• Blog photos easily
• Collaborate
• Build Community

Teen Photo Contest

Rex Checks Out

Read Posters

Viewed 2,664 times!

Tom

Viewed 399 times!

Chief

Viewed 810 times!

Collaborate

Inspired!

Book Display Pool!

Cost
• Camera
– Digital
– Scanned Prints
– Photo from CD

• Flickr
– Basic Account=Free
– Unlimited Uploads
$24.95/ 1 year or
$47.99/ 2 year

$47.99
2 year flickr pro
account
(donated by Friends of the Library)

Blogging

www.blogger.com

Teen Blogging

IT Blogging

Youth Blogging

Adult Services Blogging

Combined as news

www.feeddigest.com

www.feedburner.com

Who’s reading/listening

Cost
• Blogger
• Feeddigest
– Limited to 5
digests

• FeedBurner
– Some premium
services

$0.00

Library Toolbar

Why a Toolbar?
• Fewer people visit library websites to
begin their searches
• Constant presence in user’s internet
experience
• Patrons are familiar with the format of
browser toolbars

Libraries Leap into Toolbars

Conduit Wizard

http://www.conduit.com/wizard

Cost
• Conduit.com
– Wizard to create
toolbar
– Web page to host
& allow downloads
– IE and Firefox

$0.00

Search Engine Optimization
• Meta Tags
– http://www.submitexpress.com/metatag.htm

• Google’s Webmaster Tools
– https://www.google.com/webmasters/tools/docs/en/about.html

Search Engine Results
• Summaries
• Keywords
• Frequency Google spiders revisit your
page to check for changes

Search:
Metropolitan Library System

Summary:
Metropolitan Library System

Source code:
Metropolitan Library System


Metropolitan Library System


Source code with keyword meta tags

Lansing Public Library Home Page
CONTENT="lansing library, illinois, IL,
lansing, library, suburban chicago, SLS, MLS,
catalog, free, events, book discussion, story
hour, performance, art, public, books,
magazines, videos, compact discs, talking
books, historical society, research, internet
access”>

Description & author meta tags




Description & author meta tags




Submit Express
Meta Tags Generator

Submit Express
Meta Tags Generator

Example Generated Meta Tags


my website title






Google’s Webmaster Tools

Cost
• Submit Express
• Google’s
Webmaster Tools

$0.00

Podcasting
• Library programs
• Upcoming programs
• National Library Week, Banned Books
Week, Library Card Month…
– Check the ALA website for radio scripts!

• Share conference presentations

Podcasts
• Listen on your
computer
• …or on your MP3
player

Downloaded a Podcast?
• Some 12% of internet
users say they have
downloaded a podcast
so they can listen to it
or view it at a later
time.
• Source: Pew Internet
and American Life
Project

Yes
No

Podcasting Essentials
• Microphone
• Computer
– Laptop OR desktop you can move

• Audio software for editing
– Audacity

• Mp3 encoding software
– Lame mp3 encoder

• Web server space to post audio files

Podcasting Optional
• Griffin iMic external sound card
– Hear the difference

• Portable recording
– Mp3 player with recorder attachment
• iPod
• Belkin TuneTalk

Podcasts-audacity

Audacity

www.feedburner.com

Itunes

Cost







Audacity $0
LAME encoder $0
iTunes $0
Feedburner $0
Microphone $12
Griffin iMic $40

$52.00

Juice

Screencasting
• Demonstrate features of the online
catalog
– Place a hold
– Renew items online

• Demonstrate online databases
• Help on demand, especially for remote
users

Screencasting
• Software
– Wink or
– Camtasia

• Microphone
• Web server space to host the files

Screencast demo

Screencasts-wink

Screencasts-camtasia

Cost
• Wink $0
• Camtasia
– (free trial) $0

• Headset
microphone
(optional) $16

$16.00

Trendsetters
• Library Success: A Best Practices Wiki
– http://www.libsuccess.org

Add your library’s story!

Learn More
• SirsiDynix Institute
– http://www.sirsidynixinstitute.com
– Free seminars for customers of any ILS
– Check the archives for past presentations
• Podcasting (new presentation coming June 5)
• Screencasting
• Web 2.0
• …and MORE!

Final Costs





Flickr
Blogger
Toolbar
Search Engine
Optimization
• Podcasting
• Screencasting
• Feedburner

$47.99
$0
$0
$0
$52
$16
$0

$115.99

Thank you!
Websites are bookmarked at:
http://del.icio.us/kellistaley/MLS41107

[email protected]
©2007 Kelli Staley


Slide 35

Emerging Technology:
Practical Applications of
Web 2.0 Technologies!
Kelli Staley
Lansing Public Library
Metropolitan Library System
April 11, 2007

How Lansing Public Library Implemented
Web 2.0 Technologies for Under $250.00








Flickr
Blogging
Library Toolbar
Search Engine Optimization
Podcasting
Screencasting

flickr

flickr.com
• Share & show off
your photos
• Allow comments
• Blog photos easily
• Collaborate
• Build Community

Teen Photo Contest

Rex Checks Out

Read Posters

Viewed 2,664 times!

Tom

Viewed 399 times!

Chief

Viewed 810 times!

Collaborate

Inspired!

Book Display Pool!

Cost
• Camera
– Digital
– Scanned Prints
– Photo from CD

• Flickr
– Basic Account=Free
– Unlimited Uploads
$24.95/ 1 year or
$47.99/ 2 year

$47.99
2 year flickr pro
account
(donated by Friends of the Library)

Blogging

www.blogger.com

Teen Blogging

IT Blogging

Youth Blogging

Adult Services Blogging

Combined as news

www.feeddigest.com

www.feedburner.com

Who’s reading/listening

Cost
• Blogger
• Feeddigest
– Limited to 5
digests

• FeedBurner
– Some premium
services

$0.00

Library Toolbar

Why a Toolbar?
• Fewer people visit library websites to
begin their searches
• Constant presence in user’s internet
experience
• Patrons are familiar with the format of
browser toolbars

Libraries Leap into Toolbars

Conduit Wizard

http://www.conduit.com/wizard

Cost
• Conduit.com
– Wizard to create
toolbar
– Web page to host
& allow downloads
– IE and Firefox

$0.00

Search Engine Optimization
• Meta Tags
– http://www.submitexpress.com/metatag.htm

• Google’s Webmaster Tools
– https://www.google.com/webmasters/tools/docs/en/about.html

Search Engine Results
• Summaries
• Keywords
• Frequency Google spiders revisit your
page to check for changes

Search:
Metropolitan Library System

Summary:
Metropolitan Library System

Source code:
Metropolitan Library System


Metropolitan Library System


Source code with keyword meta tags

Lansing Public Library Home Page
CONTENT="lansing library, illinois, IL,
lansing, library, suburban chicago, SLS, MLS,
catalog, free, events, book discussion, story
hour, performance, art, public, books,
magazines, videos, compact discs, talking
books, historical society, research, internet
access”>

Description & author meta tags




Description & author meta tags




Submit Express
Meta Tags Generator

Submit Express
Meta Tags Generator

Example Generated Meta Tags


my website title






Google’s Webmaster Tools

Cost
• Submit Express
• Google’s
Webmaster Tools

$0.00

Podcasting
• Library programs
• Upcoming programs
• National Library Week, Banned Books
Week, Library Card Month…
– Check the ALA website for radio scripts!

• Share conference presentations

Podcasts
• Listen on your
computer
• …or on your MP3
player

Downloaded a Podcast?
• Some 12% of internet
users say they have
downloaded a podcast
so they can listen to it
or view it at a later
time.
• Source: Pew Internet
and American Life
Project

Yes
No

Podcasting Essentials
• Microphone
• Computer
– Laptop OR desktop you can move

• Audio software for editing
– Audacity

• Mp3 encoding software
– Lame mp3 encoder

• Web server space to post audio files

Podcasting Optional
• Griffin iMic external sound card
– Hear the difference

• Portable recording
– Mp3 player with recorder attachment
• iPod
• Belkin TuneTalk

Podcasts-audacity

Audacity

www.feedburner.com

Itunes

Cost







Audacity $0
LAME encoder $0
iTunes $0
Feedburner $0
Microphone $12
Griffin iMic $40

$52.00

Juice

Screencasting
• Demonstrate features of the online
catalog
– Place a hold
– Renew items online

• Demonstrate online databases
• Help on demand, especially for remote
users

Screencasting
• Software
– Wink or
– Camtasia

• Microphone
• Web server space to host the files

Screencast demo

Screencasts-wink

Screencasts-camtasia

Cost
• Wink $0
• Camtasia
– (free trial) $0

• Headset
microphone
(optional) $16

$16.00

Trendsetters
• Library Success: A Best Practices Wiki
– http://www.libsuccess.org

Add your library’s story!

Learn More
• SirsiDynix Institute
– http://www.sirsidynixinstitute.com
– Free seminars for customers of any ILS
– Check the archives for past presentations
• Podcasting (new presentation coming June 5)
• Screencasting
• Web 2.0
• …and MORE!

Final Costs





Flickr
Blogger
Toolbar
Search Engine
Optimization
• Podcasting
• Screencasting
• Feedburner

$47.99
$0
$0
$0
$52
$16
$0

$115.99

Thank you!
Websites are bookmarked at:
http://del.icio.us/kellistaley/MLS41107

[email protected]
©2007 Kelli Staley


Slide 36

Emerging Technology:
Practical Applications of
Web 2.0 Technologies!
Kelli Staley
Lansing Public Library
Metropolitan Library System
April 11, 2007

How Lansing Public Library Implemented
Web 2.0 Technologies for Under $250.00








Flickr
Blogging
Library Toolbar
Search Engine Optimization
Podcasting
Screencasting

flickr

flickr.com
• Share & show off
your photos
• Allow comments
• Blog photos easily
• Collaborate
• Build Community

Teen Photo Contest

Rex Checks Out

Read Posters

Viewed 2,664 times!

Tom

Viewed 399 times!

Chief

Viewed 810 times!

Collaborate

Inspired!

Book Display Pool!

Cost
• Camera
– Digital
– Scanned Prints
– Photo from CD

• Flickr
– Basic Account=Free
– Unlimited Uploads
$24.95/ 1 year or
$47.99/ 2 year

$47.99
2 year flickr pro
account
(donated by Friends of the Library)

Blogging

www.blogger.com

Teen Blogging

IT Blogging

Youth Blogging

Adult Services Blogging

Combined as news

www.feeddigest.com

www.feedburner.com

Who’s reading/listening

Cost
• Blogger
• Feeddigest
– Limited to 5
digests

• FeedBurner
– Some premium
services

$0.00

Library Toolbar

Why a Toolbar?
• Fewer people visit library websites to
begin their searches
• Constant presence in user’s internet
experience
• Patrons are familiar with the format of
browser toolbars

Libraries Leap into Toolbars

Conduit Wizard

http://www.conduit.com/wizard

Cost
• Conduit.com
– Wizard to create
toolbar
– Web page to host
& allow downloads
– IE and Firefox

$0.00

Search Engine Optimization
• Meta Tags
– http://www.submitexpress.com/metatag.htm

• Google’s Webmaster Tools
– https://www.google.com/webmasters/tools/docs/en/about.html

Search Engine Results
• Summaries
• Keywords
• Frequency Google spiders revisit your
page to check for changes

Search:
Metropolitan Library System

Summary:
Metropolitan Library System

Source code:
Metropolitan Library System


Metropolitan Library System


Source code with keyword meta tags

Lansing Public Library Home Page
CONTENT="lansing library, illinois, IL,
lansing, library, suburban chicago, SLS, MLS,
catalog, free, events, book discussion, story
hour, performance, art, public, books,
magazines, videos, compact discs, talking
books, historical society, research, internet
access”>

Description & author meta tags




Description & author meta tags




Submit Express
Meta Tags Generator

Submit Express
Meta Tags Generator

Example Generated Meta Tags


my website title






Google’s Webmaster Tools

Cost
• Submit Express
• Google’s
Webmaster Tools

$0.00

Podcasting
• Library programs
• Upcoming programs
• National Library Week, Banned Books
Week, Library Card Month…
– Check the ALA website for radio scripts!

• Share conference presentations

Podcasts
• Listen on your
computer
• …or on your MP3
player

Downloaded a Podcast?
• Some 12% of internet
users say they have
downloaded a podcast
so they can listen to it
or view it at a later
time.
• Source: Pew Internet
and American Life
Project

Yes
No

Podcasting Essentials
• Microphone
• Computer
– Laptop OR desktop you can move

• Audio software for editing
– Audacity

• Mp3 encoding software
– Lame mp3 encoder

• Web server space to post audio files

Podcasting Optional
• Griffin iMic external sound card
– Hear the difference

• Portable recording
– Mp3 player with recorder attachment
• iPod
• Belkin TuneTalk

Podcasts-audacity

Audacity

www.feedburner.com

Itunes

Cost







Audacity $0
LAME encoder $0
iTunes $0
Feedburner $0
Microphone $12
Griffin iMic $40

$52.00

Juice

Screencasting
• Demonstrate features of the online
catalog
– Place a hold
– Renew items online

• Demonstrate online databases
• Help on demand, especially for remote
users

Screencasting
• Software
– Wink or
– Camtasia

• Microphone
• Web server space to host the files

Screencast demo

Screencasts-wink

Screencasts-camtasia

Cost
• Wink $0
• Camtasia
– (free trial) $0

• Headset
microphone
(optional) $16

$16.00

Trendsetters
• Library Success: A Best Practices Wiki
– http://www.libsuccess.org

Add your library’s story!

Learn More
• SirsiDynix Institute
– http://www.sirsidynixinstitute.com
– Free seminars for customers of any ILS
– Check the archives for past presentations
• Podcasting (new presentation coming June 5)
• Screencasting
• Web 2.0
• …and MORE!

Final Costs





Flickr
Blogger
Toolbar
Search Engine
Optimization
• Podcasting
• Screencasting
• Feedburner

$47.99
$0
$0
$0
$52
$16
$0

$115.99

Thank you!
Websites are bookmarked at:
http://del.icio.us/kellistaley/MLS41107

[email protected]
©2007 Kelli Staley


Slide 37

Emerging Technology:
Practical Applications of
Web 2.0 Technologies!
Kelli Staley
Lansing Public Library
Metropolitan Library System
April 11, 2007

How Lansing Public Library Implemented
Web 2.0 Technologies for Under $250.00








Flickr
Blogging
Library Toolbar
Search Engine Optimization
Podcasting
Screencasting

flickr

flickr.com
• Share & show off
your photos
• Allow comments
• Blog photos easily
• Collaborate
• Build Community

Teen Photo Contest

Rex Checks Out

Read Posters

Viewed 2,664 times!

Tom

Viewed 399 times!

Chief

Viewed 810 times!

Collaborate

Inspired!

Book Display Pool!

Cost
• Camera
– Digital
– Scanned Prints
– Photo from CD

• Flickr
– Basic Account=Free
– Unlimited Uploads
$24.95/ 1 year or
$47.99/ 2 year

$47.99
2 year flickr pro
account
(donated by Friends of the Library)

Blogging

www.blogger.com

Teen Blogging

IT Blogging

Youth Blogging

Adult Services Blogging

Combined as news

www.feeddigest.com

www.feedburner.com

Who’s reading/listening

Cost
• Blogger
• Feeddigest
– Limited to 5
digests

• FeedBurner
– Some premium
services

$0.00

Library Toolbar

Why a Toolbar?
• Fewer people visit library websites to
begin their searches
• Constant presence in user’s internet
experience
• Patrons are familiar with the format of
browser toolbars

Libraries Leap into Toolbars

Conduit Wizard

http://www.conduit.com/wizard

Cost
• Conduit.com
– Wizard to create
toolbar
– Web page to host
& allow downloads
– IE and Firefox

$0.00

Search Engine Optimization
• Meta Tags
– http://www.submitexpress.com/metatag.htm

• Google’s Webmaster Tools
– https://www.google.com/webmasters/tools/docs/en/about.html

Search Engine Results
• Summaries
• Keywords
• Frequency Google spiders revisit your
page to check for changes

Search:
Metropolitan Library System

Summary:
Metropolitan Library System

Source code:
Metropolitan Library System


Metropolitan Library System


Source code with keyword meta tags

Lansing Public Library Home Page
CONTENT="lansing library, illinois, IL,
lansing, library, suburban chicago, SLS, MLS,
catalog, free, events, book discussion, story
hour, performance, art, public, books,
magazines, videos, compact discs, talking
books, historical society, research, internet
access”>

Description & author meta tags




Description & author meta tags




Submit Express
Meta Tags Generator

Submit Express
Meta Tags Generator

Example Generated Meta Tags


my website title






Google’s Webmaster Tools

Cost
• Submit Express
• Google’s
Webmaster Tools

$0.00

Podcasting
• Library programs
• Upcoming programs
• National Library Week, Banned Books
Week, Library Card Month…
– Check the ALA website for radio scripts!

• Share conference presentations

Podcasts
• Listen on your
computer
• …or on your MP3
player

Downloaded a Podcast?
• Some 12% of internet
users say they have
downloaded a podcast
so they can listen to it
or view it at a later
time.
• Source: Pew Internet
and American Life
Project

Yes
No

Podcasting Essentials
• Microphone
• Computer
– Laptop OR desktop you can move

• Audio software for editing
– Audacity

• Mp3 encoding software
– Lame mp3 encoder

• Web server space to post audio files

Podcasting Optional
• Griffin iMic external sound card
– Hear the difference

• Portable recording
– Mp3 player with recorder attachment
• iPod
• Belkin TuneTalk

Podcasts-audacity

Audacity

www.feedburner.com

Itunes

Cost







Audacity $0
LAME encoder $0
iTunes $0
Feedburner $0
Microphone $12
Griffin iMic $40

$52.00

Juice

Screencasting
• Demonstrate features of the online
catalog
– Place a hold
– Renew items online

• Demonstrate online databases
• Help on demand, especially for remote
users

Screencasting
• Software
– Wink or
– Camtasia

• Microphone
• Web server space to host the files

Screencast demo

Screencasts-wink

Screencasts-camtasia

Cost
• Wink $0
• Camtasia
– (free trial) $0

• Headset
microphone
(optional) $16

$16.00

Trendsetters
• Library Success: A Best Practices Wiki
– http://www.libsuccess.org

Add your library’s story!

Learn More
• SirsiDynix Institute
– http://www.sirsidynixinstitute.com
– Free seminars for customers of any ILS
– Check the archives for past presentations
• Podcasting (new presentation coming June 5)
• Screencasting
• Web 2.0
• …and MORE!

Final Costs





Flickr
Blogger
Toolbar
Search Engine
Optimization
• Podcasting
• Screencasting
• Feedburner

$47.99
$0
$0
$0
$52
$16
$0

$115.99

Thank you!
Websites are bookmarked at:
http://del.icio.us/kellistaley/MLS41107

[email protected]
©2007 Kelli Staley


Slide 38

Emerging Technology:
Practical Applications of
Web 2.0 Technologies!
Kelli Staley
Lansing Public Library
Metropolitan Library System
April 11, 2007

How Lansing Public Library Implemented
Web 2.0 Technologies for Under $250.00








Flickr
Blogging
Library Toolbar
Search Engine Optimization
Podcasting
Screencasting

flickr

flickr.com
• Share & show off
your photos
• Allow comments
• Blog photos easily
• Collaborate
• Build Community

Teen Photo Contest

Rex Checks Out

Read Posters

Viewed 2,664 times!

Tom

Viewed 399 times!

Chief

Viewed 810 times!

Collaborate

Inspired!

Book Display Pool!

Cost
• Camera
– Digital
– Scanned Prints
– Photo from CD

• Flickr
– Basic Account=Free
– Unlimited Uploads
$24.95/ 1 year or
$47.99/ 2 year

$47.99
2 year flickr pro
account
(donated by Friends of the Library)

Blogging

www.blogger.com

Teen Blogging

IT Blogging

Youth Blogging

Adult Services Blogging

Combined as news

www.feeddigest.com

www.feedburner.com

Who’s reading/listening

Cost
• Blogger
• Feeddigest
– Limited to 5
digests

• FeedBurner
– Some premium
services

$0.00

Library Toolbar

Why a Toolbar?
• Fewer people visit library websites to
begin their searches
• Constant presence in user’s internet
experience
• Patrons are familiar with the format of
browser toolbars

Libraries Leap into Toolbars

Conduit Wizard

http://www.conduit.com/wizard

Cost
• Conduit.com
– Wizard to create
toolbar
– Web page to host
& allow downloads
– IE and Firefox

$0.00

Search Engine Optimization
• Meta Tags
– http://www.submitexpress.com/metatag.htm

• Google’s Webmaster Tools
– https://www.google.com/webmasters/tools/docs/en/about.html

Search Engine Results
• Summaries
• Keywords
• Frequency Google spiders revisit your
page to check for changes

Search:
Metropolitan Library System

Summary:
Metropolitan Library System

Source code:
Metropolitan Library System


Metropolitan Library System


Source code with keyword meta tags

Lansing Public Library Home Page
CONTENT="lansing library, illinois, IL,
lansing, library, suburban chicago, SLS, MLS,
catalog, free, events, book discussion, story
hour, performance, art, public, books,
magazines, videos, compact discs, talking
books, historical society, research, internet
access”>

Description & author meta tags




Description & author meta tags




Submit Express
Meta Tags Generator

Submit Express
Meta Tags Generator

Example Generated Meta Tags


my website title






Google’s Webmaster Tools

Cost
• Submit Express
• Google’s
Webmaster Tools

$0.00

Podcasting
• Library programs
• Upcoming programs
• National Library Week, Banned Books
Week, Library Card Month…
– Check the ALA website for radio scripts!

• Share conference presentations

Podcasts
• Listen on your
computer
• …or on your MP3
player

Downloaded a Podcast?
• Some 12% of internet
users say they have
downloaded a podcast
so they can listen to it
or view it at a later
time.
• Source: Pew Internet
and American Life
Project

Yes
No

Podcasting Essentials
• Microphone
• Computer
– Laptop OR desktop you can move

• Audio software for editing
– Audacity

• Mp3 encoding software
– Lame mp3 encoder

• Web server space to post audio files

Podcasting Optional
• Griffin iMic external sound card
– Hear the difference

• Portable recording
– Mp3 player with recorder attachment
• iPod
• Belkin TuneTalk

Podcasts-audacity

Audacity

www.feedburner.com

Itunes

Cost







Audacity $0
LAME encoder $0
iTunes $0
Feedburner $0
Microphone $12
Griffin iMic $40

$52.00

Juice

Screencasting
• Demonstrate features of the online
catalog
– Place a hold
– Renew items online

• Demonstrate online databases
• Help on demand, especially for remote
users

Screencasting
• Software
– Wink or
– Camtasia

• Microphone
• Web server space to host the files

Screencast demo

Screencasts-wink

Screencasts-camtasia

Cost
• Wink $0
• Camtasia
– (free trial) $0

• Headset
microphone
(optional) $16

$16.00

Trendsetters
• Library Success: A Best Practices Wiki
– http://www.libsuccess.org

Add your library’s story!

Learn More
• SirsiDynix Institute
– http://www.sirsidynixinstitute.com
– Free seminars for customers of any ILS
– Check the archives for past presentations
• Podcasting (new presentation coming June 5)
• Screencasting
• Web 2.0
• …and MORE!

Final Costs





Flickr
Blogger
Toolbar
Search Engine
Optimization
• Podcasting
• Screencasting
• Feedburner

$47.99
$0
$0
$0
$52
$16
$0

$115.99

Thank you!
Websites are bookmarked at:
http://del.icio.us/kellistaley/MLS41107

[email protected]
©2007 Kelli Staley


Slide 39

Emerging Technology:
Practical Applications of
Web 2.0 Technologies!
Kelli Staley
Lansing Public Library
Metropolitan Library System
April 11, 2007

How Lansing Public Library Implemented
Web 2.0 Technologies for Under $250.00








Flickr
Blogging
Library Toolbar
Search Engine Optimization
Podcasting
Screencasting

flickr

flickr.com
• Share & show off
your photos
• Allow comments
• Blog photos easily
• Collaborate
• Build Community

Teen Photo Contest

Rex Checks Out

Read Posters

Viewed 2,664 times!

Tom

Viewed 399 times!

Chief

Viewed 810 times!

Collaborate

Inspired!

Book Display Pool!

Cost
• Camera
– Digital
– Scanned Prints
– Photo from CD

• Flickr
– Basic Account=Free
– Unlimited Uploads
$24.95/ 1 year or
$47.99/ 2 year

$47.99
2 year flickr pro
account
(donated by Friends of the Library)

Blogging

www.blogger.com

Teen Blogging

IT Blogging

Youth Blogging

Adult Services Blogging

Combined as news

www.feeddigest.com

www.feedburner.com

Who’s reading/listening

Cost
• Blogger
• Feeddigest
– Limited to 5
digests

• FeedBurner
– Some premium
services

$0.00

Library Toolbar

Why a Toolbar?
• Fewer people visit library websites to
begin their searches
• Constant presence in user’s internet
experience
• Patrons are familiar with the format of
browser toolbars

Libraries Leap into Toolbars

Conduit Wizard

http://www.conduit.com/wizard

Cost
• Conduit.com
– Wizard to create
toolbar
– Web page to host
& allow downloads
– IE and Firefox

$0.00

Search Engine Optimization
• Meta Tags
– http://www.submitexpress.com/metatag.htm

• Google’s Webmaster Tools
– https://www.google.com/webmasters/tools/docs/en/about.html

Search Engine Results
• Summaries
• Keywords
• Frequency Google spiders revisit your
page to check for changes

Search:
Metropolitan Library System

Summary:
Metropolitan Library System

Source code:
Metropolitan Library System


Metropolitan Library System


Source code with keyword meta tags

Lansing Public Library Home Page
CONTENT="lansing library, illinois, IL,
lansing, library, suburban chicago, SLS, MLS,
catalog, free, events, book discussion, story
hour, performance, art, public, books,
magazines, videos, compact discs, talking
books, historical society, research, internet
access”>

Description & author meta tags




Description & author meta tags




Submit Express
Meta Tags Generator

Submit Express
Meta Tags Generator

Example Generated Meta Tags


my website title






Google’s Webmaster Tools

Cost
• Submit Express
• Google’s
Webmaster Tools

$0.00

Podcasting
• Library programs
• Upcoming programs
• National Library Week, Banned Books
Week, Library Card Month…
– Check the ALA website for radio scripts!

• Share conference presentations

Podcasts
• Listen on your
computer
• …or on your MP3
player

Downloaded a Podcast?
• Some 12% of internet
users say they have
downloaded a podcast
so they can listen to it
or view it at a later
time.
• Source: Pew Internet
and American Life
Project

Yes
No

Podcasting Essentials
• Microphone
• Computer
– Laptop OR desktop you can move

• Audio software for editing
– Audacity

• Mp3 encoding software
– Lame mp3 encoder

• Web server space to post audio files

Podcasting Optional
• Griffin iMic external sound card
– Hear the difference

• Portable recording
– Mp3 player with recorder attachment
• iPod
• Belkin TuneTalk

Podcasts-audacity

Audacity

www.feedburner.com

Itunes

Cost







Audacity $0
LAME encoder $0
iTunes $0
Feedburner $0
Microphone $12
Griffin iMic $40

$52.00

Juice

Screencasting
• Demonstrate features of the online
catalog
– Place a hold
– Renew items online

• Demonstrate online databases
• Help on demand, especially for remote
users

Screencasting
• Software
– Wink or
– Camtasia

• Microphone
• Web server space to host the files

Screencast demo

Screencasts-wink

Screencasts-camtasia

Cost
• Wink $0
• Camtasia
– (free trial) $0

• Headset
microphone
(optional) $16

$16.00

Trendsetters
• Library Success: A Best Practices Wiki
– http://www.libsuccess.org

Add your library’s story!

Learn More
• SirsiDynix Institute
– http://www.sirsidynixinstitute.com
– Free seminars for customers of any ILS
– Check the archives for past presentations
• Podcasting (new presentation coming June 5)
• Screencasting
• Web 2.0
• …and MORE!

Final Costs





Flickr
Blogger
Toolbar
Search Engine
Optimization
• Podcasting
• Screencasting
• Feedburner

$47.99
$0
$0
$0
$52
$16
$0

$115.99

Thank you!
Websites are bookmarked at:
http://del.icio.us/kellistaley/MLS41107

[email protected]
©2007 Kelli Staley


Slide 40

Emerging Technology:
Practical Applications of
Web 2.0 Technologies!
Kelli Staley
Lansing Public Library
Metropolitan Library System
April 11, 2007

How Lansing Public Library Implemented
Web 2.0 Technologies for Under $250.00








Flickr
Blogging
Library Toolbar
Search Engine Optimization
Podcasting
Screencasting

flickr

flickr.com
• Share & show off
your photos
• Allow comments
• Blog photos easily
• Collaborate
• Build Community

Teen Photo Contest

Rex Checks Out

Read Posters

Viewed 2,664 times!

Tom

Viewed 399 times!

Chief

Viewed 810 times!

Collaborate

Inspired!

Book Display Pool!

Cost
• Camera
– Digital
– Scanned Prints
– Photo from CD

• Flickr
– Basic Account=Free
– Unlimited Uploads
$24.95/ 1 year or
$47.99/ 2 year

$47.99
2 year flickr pro
account
(donated by Friends of the Library)

Blogging

www.blogger.com

Teen Blogging

IT Blogging

Youth Blogging

Adult Services Blogging

Combined as news

www.feeddigest.com

www.feedburner.com

Who’s reading/listening

Cost
• Blogger
• Feeddigest
– Limited to 5
digests

• FeedBurner
– Some premium
services

$0.00

Library Toolbar

Why a Toolbar?
• Fewer people visit library websites to
begin their searches
• Constant presence in user’s internet
experience
• Patrons are familiar with the format of
browser toolbars

Libraries Leap into Toolbars

Conduit Wizard

http://www.conduit.com/wizard

Cost
• Conduit.com
– Wizard to create
toolbar
– Web page to host
& allow downloads
– IE and Firefox

$0.00

Search Engine Optimization
• Meta Tags
– http://www.submitexpress.com/metatag.htm

• Google’s Webmaster Tools
– https://www.google.com/webmasters/tools/docs/en/about.html

Search Engine Results
• Summaries
• Keywords
• Frequency Google spiders revisit your
page to check for changes

Search:
Metropolitan Library System

Summary:
Metropolitan Library System

Source code:
Metropolitan Library System


Metropolitan Library System


Source code with keyword meta tags

Lansing Public Library Home Page
CONTENT="lansing library, illinois, IL,
lansing, library, suburban chicago, SLS, MLS,
catalog, free, events, book discussion, story
hour, performance, art, public, books,
magazines, videos, compact discs, talking
books, historical society, research, internet
access”>

Description & author meta tags




Description & author meta tags




Submit Express
Meta Tags Generator

Submit Express
Meta Tags Generator

Example Generated Meta Tags


my website title






Google’s Webmaster Tools

Cost
• Submit Express
• Google’s
Webmaster Tools

$0.00

Podcasting
• Library programs
• Upcoming programs
• National Library Week, Banned Books
Week, Library Card Month…
– Check the ALA website for radio scripts!

• Share conference presentations

Podcasts
• Listen on your
computer
• …or on your MP3
player

Downloaded a Podcast?
• Some 12% of internet
users say they have
downloaded a podcast
so they can listen to it
or view it at a later
time.
• Source: Pew Internet
and American Life
Project

Yes
No

Podcasting Essentials
• Microphone
• Computer
– Laptop OR desktop you can move

• Audio software for editing
– Audacity

• Mp3 encoding software
– Lame mp3 encoder

• Web server space to post audio files

Podcasting Optional
• Griffin iMic external sound card
– Hear the difference

• Portable recording
– Mp3 player with recorder attachment
• iPod
• Belkin TuneTalk

Podcasts-audacity

Audacity

www.feedburner.com

Itunes

Cost







Audacity $0
LAME encoder $0
iTunes $0
Feedburner $0
Microphone $12
Griffin iMic $40

$52.00

Juice

Screencasting
• Demonstrate features of the online
catalog
– Place a hold
– Renew items online

• Demonstrate online databases
• Help on demand, especially for remote
users

Screencasting
• Software
– Wink or
– Camtasia

• Microphone
• Web server space to host the files

Screencast demo

Screencasts-wink

Screencasts-camtasia

Cost
• Wink $0
• Camtasia
– (free trial) $0

• Headset
microphone
(optional) $16

$16.00

Trendsetters
• Library Success: A Best Practices Wiki
– http://www.libsuccess.org

Add your library’s story!

Learn More
• SirsiDynix Institute
– http://www.sirsidynixinstitute.com
– Free seminars for customers of any ILS
– Check the archives for past presentations
• Podcasting (new presentation coming June 5)
• Screencasting
• Web 2.0
• …and MORE!

Final Costs





Flickr
Blogger
Toolbar
Search Engine
Optimization
• Podcasting
• Screencasting
• Feedburner

$47.99
$0
$0
$0
$52
$16
$0

$115.99

Thank you!
Websites are bookmarked at:
http://del.icio.us/kellistaley/MLS41107

[email protected]
©2007 Kelli Staley


Slide 41

Emerging Technology:
Practical Applications of
Web 2.0 Technologies!
Kelli Staley
Lansing Public Library
Metropolitan Library System
April 11, 2007

How Lansing Public Library Implemented
Web 2.0 Technologies for Under $250.00








Flickr
Blogging
Library Toolbar
Search Engine Optimization
Podcasting
Screencasting

flickr

flickr.com
• Share & show off
your photos
• Allow comments
• Blog photos easily
• Collaborate
• Build Community

Teen Photo Contest

Rex Checks Out

Read Posters

Viewed 2,664 times!

Tom

Viewed 399 times!

Chief

Viewed 810 times!

Collaborate

Inspired!

Book Display Pool!

Cost
• Camera
– Digital
– Scanned Prints
– Photo from CD

• Flickr
– Basic Account=Free
– Unlimited Uploads
$24.95/ 1 year or
$47.99/ 2 year

$47.99
2 year flickr pro
account
(donated by Friends of the Library)

Blogging

www.blogger.com

Teen Blogging

IT Blogging

Youth Blogging

Adult Services Blogging

Combined as news

www.feeddigest.com

www.feedburner.com

Who’s reading/listening

Cost
• Blogger
• Feeddigest
– Limited to 5
digests

• FeedBurner
– Some premium
services

$0.00

Library Toolbar

Why a Toolbar?
• Fewer people visit library websites to
begin their searches
• Constant presence in user’s internet
experience
• Patrons are familiar with the format of
browser toolbars

Libraries Leap into Toolbars

Conduit Wizard

http://www.conduit.com/wizard

Cost
• Conduit.com
– Wizard to create
toolbar
– Web page to host
& allow downloads
– IE and Firefox

$0.00

Search Engine Optimization
• Meta Tags
– http://www.submitexpress.com/metatag.htm

• Google’s Webmaster Tools
– https://www.google.com/webmasters/tools/docs/en/about.html

Search Engine Results
• Summaries
• Keywords
• Frequency Google spiders revisit your
page to check for changes

Search:
Metropolitan Library System

Summary:
Metropolitan Library System

Source code:
Metropolitan Library System


Metropolitan Library System


Source code with keyword meta tags

Lansing Public Library Home Page
CONTENT="lansing library, illinois, IL,
lansing, library, suburban chicago, SLS, MLS,
catalog, free, events, book discussion, story
hour, performance, art, public, books,
magazines, videos, compact discs, talking
books, historical society, research, internet
access”>

Description & author meta tags




Description & author meta tags




Submit Express
Meta Tags Generator

Submit Express
Meta Tags Generator

Example Generated Meta Tags


my website title






Google’s Webmaster Tools

Cost
• Submit Express
• Google’s
Webmaster Tools

$0.00

Podcasting
• Library programs
• Upcoming programs
• National Library Week, Banned Books
Week, Library Card Month…
– Check the ALA website for radio scripts!

• Share conference presentations

Podcasts
• Listen on your
computer
• …or on your MP3
player

Downloaded a Podcast?
• Some 12% of internet
users say they have
downloaded a podcast
so they can listen to it
or view it at a later
time.
• Source: Pew Internet
and American Life
Project

Yes
No

Podcasting Essentials
• Microphone
• Computer
– Laptop OR desktop you can move

• Audio software for editing
– Audacity

• Mp3 encoding software
– Lame mp3 encoder

• Web server space to post audio files

Podcasting Optional
• Griffin iMic external sound card
– Hear the difference

• Portable recording
– Mp3 player with recorder attachment
• iPod
• Belkin TuneTalk

Podcasts-audacity

Audacity

www.feedburner.com

Itunes

Cost







Audacity $0
LAME encoder $0
iTunes $0
Feedburner $0
Microphone $12
Griffin iMic $40

$52.00

Juice

Screencasting
• Demonstrate features of the online
catalog
– Place a hold
– Renew items online

• Demonstrate online databases
• Help on demand, especially for remote
users

Screencasting
• Software
– Wink or
– Camtasia

• Microphone
• Web server space to host the files

Screencast demo

Screencasts-wink

Screencasts-camtasia

Cost
• Wink $0
• Camtasia
– (free trial) $0

• Headset
microphone
(optional) $16

$16.00

Trendsetters
• Library Success: A Best Practices Wiki
– http://www.libsuccess.org

Add your library’s story!

Learn More
• SirsiDynix Institute
– http://www.sirsidynixinstitute.com
– Free seminars for customers of any ILS
– Check the archives for past presentations
• Podcasting (new presentation coming June 5)
• Screencasting
• Web 2.0
• …and MORE!

Final Costs





Flickr
Blogger
Toolbar
Search Engine
Optimization
• Podcasting
• Screencasting
• Feedburner

$47.99
$0
$0
$0
$52
$16
$0

$115.99

Thank you!
Websites are bookmarked at:
http://del.icio.us/kellistaley/MLS41107

[email protected]
©2007 Kelli Staley


Slide 42

Emerging Technology:
Practical Applications of
Web 2.0 Technologies!
Kelli Staley
Lansing Public Library
Metropolitan Library System
April 11, 2007

How Lansing Public Library Implemented
Web 2.0 Technologies for Under $250.00








Flickr
Blogging
Library Toolbar
Search Engine Optimization
Podcasting
Screencasting

flickr

flickr.com
• Share & show off
your photos
• Allow comments
• Blog photos easily
• Collaborate
• Build Community

Teen Photo Contest

Rex Checks Out

Read Posters

Viewed 2,664 times!

Tom

Viewed 399 times!

Chief

Viewed 810 times!

Collaborate

Inspired!

Book Display Pool!

Cost
• Camera
– Digital
– Scanned Prints
– Photo from CD

• Flickr
– Basic Account=Free
– Unlimited Uploads
$24.95/ 1 year or
$47.99/ 2 year

$47.99
2 year flickr pro
account
(donated by Friends of the Library)

Blogging

www.blogger.com

Teen Blogging

IT Blogging

Youth Blogging

Adult Services Blogging

Combined as news

www.feeddigest.com

www.feedburner.com

Who’s reading/listening

Cost
• Blogger
• Feeddigest
– Limited to 5
digests

• FeedBurner
– Some premium
services

$0.00

Library Toolbar

Why a Toolbar?
• Fewer people visit library websites to
begin their searches
• Constant presence in user’s internet
experience
• Patrons are familiar with the format of
browser toolbars

Libraries Leap into Toolbars

Conduit Wizard

http://www.conduit.com/wizard

Cost
• Conduit.com
– Wizard to create
toolbar
– Web page to host
& allow downloads
– IE and Firefox

$0.00

Search Engine Optimization
• Meta Tags
– http://www.submitexpress.com/metatag.htm

• Google’s Webmaster Tools
– https://www.google.com/webmasters/tools/docs/en/about.html

Search Engine Results
• Summaries
• Keywords
• Frequency Google spiders revisit your
page to check for changes

Search:
Metropolitan Library System

Summary:
Metropolitan Library System

Source code:
Metropolitan Library System


Metropolitan Library System


Source code with keyword meta tags

Lansing Public Library Home Page
CONTENT="lansing library, illinois, IL,
lansing, library, suburban chicago, SLS, MLS,
catalog, free, events, book discussion, story
hour, performance, art, public, books,
magazines, videos, compact discs, talking
books, historical society, research, internet
access”>

Description & author meta tags




Description & author meta tags




Submit Express
Meta Tags Generator

Submit Express
Meta Tags Generator

Example Generated Meta Tags


my website title






Google’s Webmaster Tools

Cost
• Submit Express
• Google’s
Webmaster Tools

$0.00

Podcasting
• Library programs
• Upcoming programs
• National Library Week, Banned Books
Week, Library Card Month…
– Check the ALA website for radio scripts!

• Share conference presentations

Podcasts
• Listen on your
computer
• …or on your MP3
player

Downloaded a Podcast?
• Some 12% of internet
users say they have
downloaded a podcast
so they can listen to it
or view it at a later
time.
• Source: Pew Internet
and American Life
Project

Yes
No

Podcasting Essentials
• Microphone
• Computer
– Laptop OR desktop you can move

• Audio software for editing
– Audacity

• Mp3 encoding software
– Lame mp3 encoder

• Web server space to post audio files

Podcasting Optional
• Griffin iMic external sound card
– Hear the difference

• Portable recording
– Mp3 player with recorder attachment
• iPod
• Belkin TuneTalk

Podcasts-audacity

Audacity

www.feedburner.com

Itunes

Cost







Audacity $0
LAME encoder $0
iTunes $0
Feedburner $0
Microphone $12
Griffin iMic $40

$52.00

Juice

Screencasting
• Demonstrate features of the online
catalog
– Place a hold
– Renew items online

• Demonstrate online databases
• Help on demand, especially for remote
users

Screencasting
• Software
– Wink or
– Camtasia

• Microphone
• Web server space to host the files

Screencast demo

Screencasts-wink

Screencasts-camtasia

Cost
• Wink $0
• Camtasia
– (free trial) $0

• Headset
microphone
(optional) $16

$16.00

Trendsetters
• Library Success: A Best Practices Wiki
– http://www.libsuccess.org

Add your library’s story!

Learn More
• SirsiDynix Institute
– http://www.sirsidynixinstitute.com
– Free seminars for customers of any ILS
– Check the archives for past presentations
• Podcasting (new presentation coming June 5)
• Screencasting
• Web 2.0
• …and MORE!

Final Costs





Flickr
Blogger
Toolbar
Search Engine
Optimization
• Podcasting
• Screencasting
• Feedburner

$47.99
$0
$0
$0
$52
$16
$0

$115.99

Thank you!
Websites are bookmarked at:
http://del.icio.us/kellistaley/MLS41107

[email protected]
©2007 Kelli Staley


Slide 43

Emerging Technology:
Practical Applications of
Web 2.0 Technologies!
Kelli Staley
Lansing Public Library
Metropolitan Library System
April 11, 2007

How Lansing Public Library Implemented
Web 2.0 Technologies for Under $250.00








Flickr
Blogging
Library Toolbar
Search Engine Optimization
Podcasting
Screencasting

flickr

flickr.com
• Share & show off
your photos
• Allow comments
• Blog photos easily
• Collaborate
• Build Community

Teen Photo Contest

Rex Checks Out

Read Posters

Viewed 2,664 times!

Tom

Viewed 399 times!

Chief

Viewed 810 times!

Collaborate

Inspired!

Book Display Pool!

Cost
• Camera
– Digital
– Scanned Prints
– Photo from CD

• Flickr
– Basic Account=Free
– Unlimited Uploads
$24.95/ 1 year or
$47.99/ 2 year

$47.99
2 year flickr pro
account
(donated by Friends of the Library)

Blogging

www.blogger.com

Teen Blogging

IT Blogging

Youth Blogging

Adult Services Blogging

Combined as news

www.feeddigest.com

www.feedburner.com

Who’s reading/listening

Cost
• Blogger
• Feeddigest
– Limited to 5
digests

• FeedBurner
– Some premium
services

$0.00

Library Toolbar

Why a Toolbar?
• Fewer people visit library websites to
begin their searches
• Constant presence in user’s internet
experience
• Patrons are familiar with the format of
browser toolbars

Libraries Leap into Toolbars

Conduit Wizard

http://www.conduit.com/wizard

Cost
• Conduit.com
– Wizard to create
toolbar
– Web page to host
& allow downloads
– IE and Firefox

$0.00

Search Engine Optimization
• Meta Tags
– http://www.submitexpress.com/metatag.htm

• Google’s Webmaster Tools
– https://www.google.com/webmasters/tools/docs/en/about.html

Search Engine Results
• Summaries
• Keywords
• Frequency Google spiders revisit your
page to check for changes

Search:
Metropolitan Library System

Summary:
Metropolitan Library System

Source code:
Metropolitan Library System


Metropolitan Library System


Source code with keyword meta tags

Lansing Public Library Home Page
CONTENT="lansing library, illinois, IL,
lansing, library, suburban chicago, SLS, MLS,
catalog, free, events, book discussion, story
hour, performance, art, public, books,
magazines, videos, compact discs, talking
books, historical society, research, internet
access”>

Description & author meta tags




Description & author meta tags




Submit Express
Meta Tags Generator

Submit Express
Meta Tags Generator

Example Generated Meta Tags


my website title






Google’s Webmaster Tools

Cost
• Submit Express
• Google’s
Webmaster Tools

$0.00

Podcasting
• Library programs
• Upcoming programs
• National Library Week, Banned Books
Week, Library Card Month…
– Check the ALA website for radio scripts!

• Share conference presentations

Podcasts
• Listen on your
computer
• …or on your MP3
player

Downloaded a Podcast?
• Some 12% of internet
users say they have
downloaded a podcast
so they can listen to it
or view it at a later
time.
• Source: Pew Internet
and American Life
Project

Yes
No

Podcasting Essentials
• Microphone
• Computer
– Laptop OR desktop you can move

• Audio software for editing
– Audacity

• Mp3 encoding software
– Lame mp3 encoder

• Web server space to post audio files

Podcasting Optional
• Griffin iMic external sound card
– Hear the difference

• Portable recording
– Mp3 player with recorder attachment
• iPod
• Belkin TuneTalk

Podcasts-audacity

Audacity

www.feedburner.com

Itunes

Cost







Audacity $0
LAME encoder $0
iTunes $0
Feedburner $0
Microphone $12
Griffin iMic $40

$52.00

Juice

Screencasting
• Demonstrate features of the online
catalog
– Place a hold
– Renew items online

• Demonstrate online databases
• Help on demand, especially for remote
users

Screencasting
• Software
– Wink or
– Camtasia

• Microphone
• Web server space to host the files

Screencast demo

Screencasts-wink

Screencasts-camtasia

Cost
• Wink $0
• Camtasia
– (free trial) $0

• Headset
microphone
(optional) $16

$16.00

Trendsetters
• Library Success: A Best Practices Wiki
– http://www.libsuccess.org

Add your library’s story!

Learn More
• SirsiDynix Institute
– http://www.sirsidynixinstitute.com
– Free seminars for customers of any ILS
– Check the archives for past presentations
• Podcasting (new presentation coming June 5)
• Screencasting
• Web 2.0
• …and MORE!

Final Costs





Flickr
Blogger
Toolbar
Search Engine
Optimization
• Podcasting
• Screencasting
• Feedburner

$47.99
$0
$0
$0
$52
$16
$0

$115.99

Thank you!
Websites are bookmarked at:
http://del.icio.us/kellistaley/MLS41107

[email protected]
©2007 Kelli Staley


Slide 44

Emerging Technology:
Practical Applications of
Web 2.0 Technologies!
Kelli Staley
Lansing Public Library
Metropolitan Library System
April 11, 2007

How Lansing Public Library Implemented
Web 2.0 Technologies for Under $250.00








Flickr
Blogging
Library Toolbar
Search Engine Optimization
Podcasting
Screencasting

flickr

flickr.com
• Share & show off
your photos
• Allow comments
• Blog photos easily
• Collaborate
• Build Community

Teen Photo Contest

Rex Checks Out

Read Posters

Viewed 2,664 times!

Tom

Viewed 399 times!

Chief

Viewed 810 times!

Collaborate

Inspired!

Book Display Pool!

Cost
• Camera
– Digital
– Scanned Prints
– Photo from CD

• Flickr
– Basic Account=Free
– Unlimited Uploads
$24.95/ 1 year or
$47.99/ 2 year

$47.99
2 year flickr pro
account
(donated by Friends of the Library)

Blogging

www.blogger.com

Teen Blogging

IT Blogging

Youth Blogging

Adult Services Blogging

Combined as news

www.feeddigest.com

www.feedburner.com

Who’s reading/listening

Cost
• Blogger
• Feeddigest
– Limited to 5
digests

• FeedBurner
– Some premium
services

$0.00

Library Toolbar

Why a Toolbar?
• Fewer people visit library websites to
begin their searches
• Constant presence in user’s internet
experience
• Patrons are familiar with the format of
browser toolbars

Libraries Leap into Toolbars

Conduit Wizard

http://www.conduit.com/wizard

Cost
• Conduit.com
– Wizard to create
toolbar
– Web page to host
& allow downloads
– IE and Firefox

$0.00

Search Engine Optimization
• Meta Tags
– http://www.submitexpress.com/metatag.htm

• Google’s Webmaster Tools
– https://www.google.com/webmasters/tools/docs/en/about.html

Search Engine Results
• Summaries
• Keywords
• Frequency Google spiders revisit your
page to check for changes

Search:
Metropolitan Library System

Summary:
Metropolitan Library System

Source code:
Metropolitan Library System


Metropolitan Library System


Source code with keyword meta tags

Lansing Public Library Home Page
CONTENT="lansing library, illinois, IL,
lansing, library, suburban chicago, SLS, MLS,
catalog, free, events, book discussion, story
hour, performance, art, public, books,
magazines, videos, compact discs, talking
books, historical society, research, internet
access”>

Description & author meta tags




Description & author meta tags




Submit Express
Meta Tags Generator

Submit Express
Meta Tags Generator

Example Generated Meta Tags


my website title






Google’s Webmaster Tools

Cost
• Submit Express
• Google’s
Webmaster Tools

$0.00

Podcasting
• Library programs
• Upcoming programs
• National Library Week, Banned Books
Week, Library Card Month…
– Check the ALA website for radio scripts!

• Share conference presentations

Podcasts
• Listen on your
computer
• …or on your MP3
player

Downloaded a Podcast?
• Some 12% of internet
users say they have
downloaded a podcast
so they can listen to it
or view it at a later
time.
• Source: Pew Internet
and American Life
Project

Yes
No

Podcasting Essentials
• Microphone
• Computer
– Laptop OR desktop you can move

• Audio software for editing
– Audacity

• Mp3 encoding software
– Lame mp3 encoder

• Web server space to post audio files

Podcasting Optional
• Griffin iMic external sound card
– Hear the difference

• Portable recording
– Mp3 player with recorder attachment
• iPod
• Belkin TuneTalk

Podcasts-audacity

Audacity

www.feedburner.com

Itunes

Cost







Audacity $0
LAME encoder $0
iTunes $0
Feedburner $0
Microphone $12
Griffin iMic $40

$52.00

Juice

Screencasting
• Demonstrate features of the online
catalog
– Place a hold
– Renew items online

• Demonstrate online databases
• Help on demand, especially for remote
users

Screencasting
• Software
– Wink or
– Camtasia

• Microphone
• Web server space to host the files

Screencast demo

Screencasts-wink

Screencasts-camtasia

Cost
• Wink $0
• Camtasia
– (free trial) $0

• Headset
microphone
(optional) $16

$16.00

Trendsetters
• Library Success: A Best Practices Wiki
– http://www.libsuccess.org

Add your library’s story!

Learn More
• SirsiDynix Institute
– http://www.sirsidynixinstitute.com
– Free seminars for customers of any ILS
– Check the archives for past presentations
• Podcasting (new presentation coming June 5)
• Screencasting
• Web 2.0
• …and MORE!

Final Costs





Flickr
Blogger
Toolbar
Search Engine
Optimization
• Podcasting
• Screencasting
• Feedburner

$47.99
$0
$0
$0
$52
$16
$0

$115.99

Thank you!
Websites are bookmarked at:
http://del.icio.us/kellistaley/MLS41107

[email protected]
©2007 Kelli Staley


Slide 45

Emerging Technology:
Practical Applications of
Web 2.0 Technologies!
Kelli Staley
Lansing Public Library
Metropolitan Library System
April 11, 2007

How Lansing Public Library Implemented
Web 2.0 Technologies for Under $250.00








Flickr
Blogging
Library Toolbar
Search Engine Optimization
Podcasting
Screencasting

flickr

flickr.com
• Share & show off
your photos
• Allow comments
• Blog photos easily
• Collaborate
• Build Community

Teen Photo Contest

Rex Checks Out

Read Posters

Viewed 2,664 times!

Tom

Viewed 399 times!

Chief

Viewed 810 times!

Collaborate

Inspired!

Book Display Pool!

Cost
• Camera
– Digital
– Scanned Prints
– Photo from CD

• Flickr
– Basic Account=Free
– Unlimited Uploads
$24.95/ 1 year or
$47.99/ 2 year

$47.99
2 year flickr pro
account
(donated by Friends of the Library)

Blogging

www.blogger.com

Teen Blogging

IT Blogging

Youth Blogging

Adult Services Blogging

Combined as news

www.feeddigest.com

www.feedburner.com

Who’s reading/listening

Cost
• Blogger
• Feeddigest
– Limited to 5
digests

• FeedBurner
– Some premium
services

$0.00

Library Toolbar

Why a Toolbar?
• Fewer people visit library websites to
begin their searches
• Constant presence in user’s internet
experience
• Patrons are familiar with the format of
browser toolbars

Libraries Leap into Toolbars

Conduit Wizard

http://www.conduit.com/wizard

Cost
• Conduit.com
– Wizard to create
toolbar
– Web page to host
& allow downloads
– IE and Firefox

$0.00

Search Engine Optimization
• Meta Tags
– http://www.submitexpress.com/metatag.htm

• Google’s Webmaster Tools
– https://www.google.com/webmasters/tools/docs/en/about.html

Search Engine Results
• Summaries
• Keywords
• Frequency Google spiders revisit your
page to check for changes

Search:
Metropolitan Library System

Summary:
Metropolitan Library System

Source code:
Metropolitan Library System


Metropolitan Library System


Source code with keyword meta tags

Lansing Public Library Home Page
CONTENT="lansing library, illinois, IL,
lansing, library, suburban chicago, SLS, MLS,
catalog, free, events, book discussion, story
hour, performance, art, public, books,
magazines, videos, compact discs, talking
books, historical society, research, internet
access”>

Description & author meta tags




Description & author meta tags




Submit Express
Meta Tags Generator

Submit Express
Meta Tags Generator

Example Generated Meta Tags


my website title






Google’s Webmaster Tools

Cost
• Submit Express
• Google’s
Webmaster Tools

$0.00

Podcasting
• Library programs
• Upcoming programs
• National Library Week, Banned Books
Week, Library Card Month…
– Check the ALA website for radio scripts!

• Share conference presentations

Podcasts
• Listen on your
computer
• …or on your MP3
player

Downloaded a Podcast?
• Some 12% of internet
users say they have
downloaded a podcast
so they can listen to it
or view it at a later
time.
• Source: Pew Internet
and American Life
Project

Yes
No

Podcasting Essentials
• Microphone
• Computer
– Laptop OR desktop you can move

• Audio software for editing
– Audacity

• Mp3 encoding software
– Lame mp3 encoder

• Web server space to post audio files

Podcasting Optional
• Griffin iMic external sound card
– Hear the difference

• Portable recording
– Mp3 player with recorder attachment
• iPod
• Belkin TuneTalk

Podcasts-audacity

Audacity

www.feedburner.com

Itunes

Cost







Audacity $0
LAME encoder $0
iTunes $0
Feedburner $0
Microphone $12
Griffin iMic $40

$52.00

Juice

Screencasting
• Demonstrate features of the online
catalog
– Place a hold
– Renew items online

• Demonstrate online databases
• Help on demand, especially for remote
users

Screencasting
• Software
– Wink or
– Camtasia

• Microphone
• Web server space to host the files

Screencast demo

Screencasts-wink

Screencasts-camtasia

Cost
• Wink $0
• Camtasia
– (free trial) $0

• Headset
microphone
(optional) $16

$16.00

Trendsetters
• Library Success: A Best Practices Wiki
– http://www.libsuccess.org

Add your library’s story!

Learn More
• SirsiDynix Institute
– http://www.sirsidynixinstitute.com
– Free seminars for customers of any ILS
– Check the archives for past presentations
• Podcasting (new presentation coming June 5)
• Screencasting
• Web 2.0
• …and MORE!

Final Costs





Flickr
Blogger
Toolbar
Search Engine
Optimization
• Podcasting
• Screencasting
• Feedburner

$47.99
$0
$0
$0
$52
$16
$0

$115.99

Thank you!
Websites are bookmarked at:
http://del.icio.us/kellistaley/MLS41107

[email protected]
©2007 Kelli Staley


Slide 46

Emerging Technology:
Practical Applications of
Web 2.0 Technologies!
Kelli Staley
Lansing Public Library
Metropolitan Library System
April 11, 2007

How Lansing Public Library Implemented
Web 2.0 Technologies for Under $250.00








Flickr
Blogging
Library Toolbar
Search Engine Optimization
Podcasting
Screencasting

flickr

flickr.com
• Share & show off
your photos
• Allow comments
• Blog photos easily
• Collaborate
• Build Community

Teen Photo Contest

Rex Checks Out

Read Posters

Viewed 2,664 times!

Tom

Viewed 399 times!

Chief

Viewed 810 times!

Collaborate

Inspired!

Book Display Pool!

Cost
• Camera
– Digital
– Scanned Prints
– Photo from CD

• Flickr
– Basic Account=Free
– Unlimited Uploads
$24.95/ 1 year or
$47.99/ 2 year

$47.99
2 year flickr pro
account
(donated by Friends of the Library)

Blogging

www.blogger.com

Teen Blogging

IT Blogging

Youth Blogging

Adult Services Blogging

Combined as news

www.feeddigest.com

www.feedburner.com

Who’s reading/listening

Cost
• Blogger
• Feeddigest
– Limited to 5
digests

• FeedBurner
– Some premium
services

$0.00

Library Toolbar

Why a Toolbar?
• Fewer people visit library websites to
begin their searches
• Constant presence in user’s internet
experience
• Patrons are familiar with the format of
browser toolbars

Libraries Leap into Toolbars

Conduit Wizard

http://www.conduit.com/wizard

Cost
• Conduit.com
– Wizard to create
toolbar
– Web page to host
& allow downloads
– IE and Firefox

$0.00

Search Engine Optimization
• Meta Tags
– http://www.submitexpress.com/metatag.htm

• Google’s Webmaster Tools
– https://www.google.com/webmasters/tools/docs/en/about.html

Search Engine Results
• Summaries
• Keywords
• Frequency Google spiders revisit your
page to check for changes

Search:
Metropolitan Library System

Summary:
Metropolitan Library System

Source code:
Metropolitan Library System


Metropolitan Library System


Source code with keyword meta tags

Lansing Public Library Home Page
CONTENT="lansing library, illinois, IL,
lansing, library, suburban chicago, SLS, MLS,
catalog, free, events, book discussion, story
hour, performance, art, public, books,
magazines, videos, compact discs, talking
books, historical society, research, internet
access”>

Description & author meta tags




Description & author meta tags




Submit Express
Meta Tags Generator

Submit Express
Meta Tags Generator

Example Generated Meta Tags


my website title






Google’s Webmaster Tools

Cost
• Submit Express
• Google’s
Webmaster Tools

$0.00

Podcasting
• Library programs
• Upcoming programs
• National Library Week, Banned Books
Week, Library Card Month…
– Check the ALA website for radio scripts!

• Share conference presentations

Podcasts
• Listen on your
computer
• …or on your MP3
player

Downloaded a Podcast?
• Some 12% of internet
users say they have
downloaded a podcast
so they can listen to it
or view it at a later
time.
• Source: Pew Internet
and American Life
Project

Yes
No

Podcasting Essentials
• Microphone
• Computer
– Laptop OR desktop you can move

• Audio software for editing
– Audacity

• Mp3 encoding software
– Lame mp3 encoder

• Web server space to post audio files

Podcasting Optional
• Griffin iMic external sound card
– Hear the difference

• Portable recording
– Mp3 player with recorder attachment
• iPod
• Belkin TuneTalk

Podcasts-audacity

Audacity

www.feedburner.com

Itunes

Cost







Audacity $0
LAME encoder $0
iTunes $0
Feedburner $0
Microphone $12
Griffin iMic $40

$52.00

Juice

Screencasting
• Demonstrate features of the online
catalog
– Place a hold
– Renew items online

• Demonstrate online databases
• Help on demand, especially for remote
users

Screencasting
• Software
– Wink or
– Camtasia

• Microphone
• Web server space to host the files

Screencast demo

Screencasts-wink

Screencasts-camtasia

Cost
• Wink $0
• Camtasia
– (free trial) $0

• Headset
microphone
(optional) $16

$16.00

Trendsetters
• Library Success: A Best Practices Wiki
– http://www.libsuccess.org

Add your library’s story!

Learn More
• SirsiDynix Institute
– http://www.sirsidynixinstitute.com
– Free seminars for customers of any ILS
– Check the archives for past presentations
• Podcasting (new presentation coming June 5)
• Screencasting
• Web 2.0
• …and MORE!

Final Costs





Flickr
Blogger
Toolbar
Search Engine
Optimization
• Podcasting
• Screencasting
• Feedburner

$47.99
$0
$0
$0
$52
$16
$0

$115.99

Thank you!
Websites are bookmarked at:
http://del.icio.us/kellistaley/MLS41107

[email protected]
©2007 Kelli Staley


Slide 47

Emerging Technology:
Practical Applications of
Web 2.0 Technologies!
Kelli Staley
Lansing Public Library
Metropolitan Library System
April 11, 2007

How Lansing Public Library Implemented
Web 2.0 Technologies for Under $250.00








Flickr
Blogging
Library Toolbar
Search Engine Optimization
Podcasting
Screencasting

flickr

flickr.com
• Share & show off
your photos
• Allow comments
• Blog photos easily
• Collaborate
• Build Community

Teen Photo Contest

Rex Checks Out

Read Posters

Viewed 2,664 times!

Tom

Viewed 399 times!

Chief

Viewed 810 times!

Collaborate

Inspired!

Book Display Pool!

Cost
• Camera
– Digital
– Scanned Prints
– Photo from CD

• Flickr
– Basic Account=Free
– Unlimited Uploads
$24.95/ 1 year or
$47.99/ 2 year

$47.99
2 year flickr pro
account
(donated by Friends of the Library)

Blogging

www.blogger.com

Teen Blogging

IT Blogging

Youth Blogging

Adult Services Blogging

Combined as news

www.feeddigest.com

www.feedburner.com

Who’s reading/listening

Cost
• Blogger
• Feeddigest
– Limited to 5
digests

• FeedBurner
– Some premium
services

$0.00

Library Toolbar

Why a Toolbar?
• Fewer people visit library websites to
begin their searches
• Constant presence in user’s internet
experience
• Patrons are familiar with the format of
browser toolbars

Libraries Leap into Toolbars

Conduit Wizard

http://www.conduit.com/wizard

Cost
• Conduit.com
– Wizard to create
toolbar
– Web page to host
& allow downloads
– IE and Firefox

$0.00

Search Engine Optimization
• Meta Tags
– http://www.submitexpress.com/metatag.htm

• Google’s Webmaster Tools
– https://www.google.com/webmasters/tools/docs/en/about.html

Search Engine Results
• Summaries
• Keywords
• Frequency Google spiders revisit your
page to check for changes

Search:
Metropolitan Library System

Summary:
Metropolitan Library System

Source code:
Metropolitan Library System


Metropolitan Library System


Source code with keyword meta tags

Lansing Public Library Home Page
CONTENT="lansing library, illinois, IL,
lansing, library, suburban chicago, SLS, MLS,
catalog, free, events, book discussion, story
hour, performance, art, public, books,
magazines, videos, compact discs, talking
books, historical society, research, internet
access”>

Description & author meta tags




Description & author meta tags




Submit Express
Meta Tags Generator

Submit Express
Meta Tags Generator

Example Generated Meta Tags


my website title






Google’s Webmaster Tools

Cost
• Submit Express
• Google’s
Webmaster Tools

$0.00

Podcasting
• Library programs
• Upcoming programs
• National Library Week, Banned Books
Week, Library Card Month…
– Check the ALA website for radio scripts!

• Share conference presentations

Podcasts
• Listen on your
computer
• …or on your MP3
player

Downloaded a Podcast?
• Some 12% of internet
users say they have
downloaded a podcast
so they can listen to it
or view it at a later
time.
• Source: Pew Internet
and American Life
Project

Yes
No

Podcasting Essentials
• Microphone
• Computer
– Laptop OR desktop you can move

• Audio software for editing
– Audacity

• Mp3 encoding software
– Lame mp3 encoder

• Web server space to post audio files

Podcasting Optional
• Griffin iMic external sound card
– Hear the difference

• Portable recording
– Mp3 player with recorder attachment
• iPod
• Belkin TuneTalk

Podcasts-audacity

Audacity

www.feedburner.com

Itunes

Cost







Audacity $0
LAME encoder $0
iTunes $0
Feedburner $0
Microphone $12
Griffin iMic $40

$52.00

Juice

Screencasting
• Demonstrate features of the online
catalog
– Place a hold
– Renew items online

• Demonstrate online databases
• Help on demand, especially for remote
users

Screencasting
• Software
– Wink or
– Camtasia

• Microphone
• Web server space to host the files

Screencast demo

Screencasts-wink

Screencasts-camtasia

Cost
• Wink $0
• Camtasia
– (free trial) $0

• Headset
microphone
(optional) $16

$16.00

Trendsetters
• Library Success: A Best Practices Wiki
– http://www.libsuccess.org

Add your library’s story!

Learn More
• SirsiDynix Institute
– http://www.sirsidynixinstitute.com
– Free seminars for customers of any ILS
– Check the archives for past presentations
• Podcasting (new presentation coming June 5)
• Screencasting
• Web 2.0
• …and MORE!

Final Costs





Flickr
Blogger
Toolbar
Search Engine
Optimization
• Podcasting
• Screencasting
• Feedburner

$47.99
$0
$0
$0
$52
$16
$0

$115.99

Thank you!
Websites are bookmarked at:
http://del.icio.us/kellistaley/MLS41107

[email protected]
©2007 Kelli Staley


Slide 48

Emerging Technology:
Practical Applications of
Web 2.0 Technologies!
Kelli Staley
Lansing Public Library
Metropolitan Library System
April 11, 2007

How Lansing Public Library Implemented
Web 2.0 Technologies for Under $250.00








Flickr
Blogging
Library Toolbar
Search Engine Optimization
Podcasting
Screencasting

flickr

flickr.com
• Share & show off
your photos
• Allow comments
• Blog photos easily
• Collaborate
• Build Community

Teen Photo Contest

Rex Checks Out

Read Posters

Viewed 2,664 times!

Tom

Viewed 399 times!

Chief

Viewed 810 times!

Collaborate

Inspired!

Book Display Pool!

Cost
• Camera
– Digital
– Scanned Prints
– Photo from CD

• Flickr
– Basic Account=Free
– Unlimited Uploads
$24.95/ 1 year or
$47.99/ 2 year

$47.99
2 year flickr pro
account
(donated by Friends of the Library)

Blogging

www.blogger.com

Teen Blogging

IT Blogging

Youth Blogging

Adult Services Blogging

Combined as news

www.feeddigest.com

www.feedburner.com

Who’s reading/listening

Cost
• Blogger
• Feeddigest
– Limited to 5
digests

• FeedBurner
– Some premium
services

$0.00

Library Toolbar

Why a Toolbar?
• Fewer people visit library websites to
begin their searches
• Constant presence in user’s internet
experience
• Patrons are familiar with the format of
browser toolbars

Libraries Leap into Toolbars

Conduit Wizard

http://www.conduit.com/wizard

Cost
• Conduit.com
– Wizard to create
toolbar
– Web page to host
& allow downloads
– IE and Firefox

$0.00

Search Engine Optimization
• Meta Tags
– http://www.submitexpress.com/metatag.htm

• Google’s Webmaster Tools
– https://www.google.com/webmasters/tools/docs/en/about.html

Search Engine Results
• Summaries
• Keywords
• Frequency Google spiders revisit your
page to check for changes

Search:
Metropolitan Library System

Summary:
Metropolitan Library System

Source code:
Metropolitan Library System


Metropolitan Library System


Source code with keyword meta tags

Lansing Public Library Home Page
CONTENT="lansing library, illinois, IL,
lansing, library, suburban chicago, SLS, MLS,
catalog, free, events, book discussion, story
hour, performance, art, public, books,
magazines, videos, compact discs, talking
books, historical society, research, internet
access”>

Description & author meta tags




Description & author meta tags




Submit Express
Meta Tags Generator

Submit Express
Meta Tags Generator

Example Generated Meta Tags


my website title






Google’s Webmaster Tools

Cost
• Submit Express
• Google’s
Webmaster Tools

$0.00

Podcasting
• Library programs
• Upcoming programs
• National Library Week, Banned Books
Week, Library Card Month…
– Check the ALA website for radio scripts!

• Share conference presentations

Podcasts
• Listen on your
computer
• …or on your MP3
player

Downloaded a Podcast?
• Some 12% of internet
users say they have
downloaded a podcast
so they can listen to it
or view it at a later
time.
• Source: Pew Internet
and American Life
Project

Yes
No

Podcasting Essentials
• Microphone
• Computer
– Laptop OR desktop you can move

• Audio software for editing
– Audacity

• Mp3 encoding software
– Lame mp3 encoder

• Web server space to post audio files

Podcasting Optional
• Griffin iMic external sound card
– Hear the difference

• Portable recording
– Mp3 player with recorder attachment
• iPod
• Belkin TuneTalk

Podcasts-audacity

Audacity

www.feedburner.com

Itunes

Cost







Audacity $0
LAME encoder $0
iTunes $0
Feedburner $0
Microphone $12
Griffin iMic $40

$52.00

Juice

Screencasting
• Demonstrate features of the online
catalog
– Place a hold
– Renew items online

• Demonstrate online databases
• Help on demand, especially for remote
users

Screencasting
• Software
– Wink or
– Camtasia

• Microphone
• Web server space to host the files

Screencast demo

Screencasts-wink

Screencasts-camtasia

Cost
• Wink $0
• Camtasia
– (free trial) $0

• Headset
microphone
(optional) $16

$16.00

Trendsetters
• Library Success: A Best Practices Wiki
– http://www.libsuccess.org

Add your library’s story!

Learn More
• SirsiDynix Institute
– http://www.sirsidynixinstitute.com
– Free seminars for customers of any ILS
– Check the archives for past presentations
• Podcasting (new presentation coming June 5)
• Screencasting
• Web 2.0
• …and MORE!

Final Costs





Flickr
Blogger
Toolbar
Search Engine
Optimization
• Podcasting
• Screencasting
• Feedburner

$47.99
$0
$0
$0
$52
$16
$0

$115.99

Thank you!
Websites are bookmarked at:
http://del.icio.us/kellistaley/MLS41107

[email protected]
©2007 Kelli Staley


Slide 49

Emerging Technology:
Practical Applications of
Web 2.0 Technologies!
Kelli Staley
Lansing Public Library
Metropolitan Library System
April 11, 2007

How Lansing Public Library Implemented
Web 2.0 Technologies for Under $250.00








Flickr
Blogging
Library Toolbar
Search Engine Optimization
Podcasting
Screencasting

flickr

flickr.com
• Share & show off
your photos
• Allow comments
• Blog photos easily
• Collaborate
• Build Community

Teen Photo Contest

Rex Checks Out

Read Posters

Viewed 2,664 times!

Tom

Viewed 399 times!

Chief

Viewed 810 times!

Collaborate

Inspired!

Book Display Pool!

Cost
• Camera
– Digital
– Scanned Prints
– Photo from CD

• Flickr
– Basic Account=Free
– Unlimited Uploads
$24.95/ 1 year or
$47.99/ 2 year

$47.99
2 year flickr pro
account
(donated by Friends of the Library)

Blogging

www.blogger.com

Teen Blogging

IT Blogging

Youth Blogging

Adult Services Blogging

Combined as news

www.feeddigest.com

www.feedburner.com

Who’s reading/listening

Cost
• Blogger
• Feeddigest
– Limited to 5
digests

• FeedBurner
– Some premium
services

$0.00

Library Toolbar

Why a Toolbar?
• Fewer people visit library websites to
begin their searches
• Constant presence in user’s internet
experience
• Patrons are familiar with the format of
browser toolbars

Libraries Leap into Toolbars

Conduit Wizard

http://www.conduit.com/wizard

Cost
• Conduit.com
– Wizard to create
toolbar
– Web page to host
& allow downloads
– IE and Firefox

$0.00

Search Engine Optimization
• Meta Tags
– http://www.submitexpress.com/metatag.htm

• Google’s Webmaster Tools
– https://www.google.com/webmasters/tools/docs/en/about.html

Search Engine Results
• Summaries
• Keywords
• Frequency Google spiders revisit your
page to check for changes

Search:
Metropolitan Library System

Summary:
Metropolitan Library System

Source code:
Metropolitan Library System


Metropolitan Library System


Source code with keyword meta tags

Lansing Public Library Home Page
CONTENT="lansing library, illinois, IL,
lansing, library, suburban chicago, SLS, MLS,
catalog, free, events, book discussion, story
hour, performance, art, public, books,
magazines, videos, compact discs, talking
books, historical society, research, internet
access”>

Description & author meta tags




Description & author meta tags




Submit Express
Meta Tags Generator

Submit Express
Meta Tags Generator

Example Generated Meta Tags


my website title






Google’s Webmaster Tools

Cost
• Submit Express
• Google’s
Webmaster Tools

$0.00

Podcasting
• Library programs
• Upcoming programs
• National Library Week, Banned Books
Week, Library Card Month…
– Check the ALA website for radio scripts!

• Share conference presentations

Podcasts
• Listen on your
computer
• …or on your MP3
player

Downloaded a Podcast?
• Some 12% of internet
users say they have
downloaded a podcast
so they can listen to it
or view it at a later
time.
• Source: Pew Internet
and American Life
Project

Yes
No

Podcasting Essentials
• Microphone
• Computer
– Laptop OR desktop you can move

• Audio software for editing
– Audacity

• Mp3 encoding software
– Lame mp3 encoder

• Web server space to post audio files

Podcasting Optional
• Griffin iMic external sound card
– Hear the difference

• Portable recording
– Mp3 player with recorder attachment
• iPod
• Belkin TuneTalk

Podcasts-audacity

Audacity

www.feedburner.com

Itunes

Cost







Audacity $0
LAME encoder $0
iTunes $0
Feedburner $0
Microphone $12
Griffin iMic $40

$52.00

Juice

Screencasting
• Demonstrate features of the online
catalog
– Place a hold
– Renew items online

• Demonstrate online databases
• Help on demand, especially for remote
users

Screencasting
• Software
– Wink or
– Camtasia

• Microphone
• Web server space to host the files

Screencast demo

Screencasts-wink

Screencasts-camtasia

Cost
• Wink $0
• Camtasia
– (free trial) $0

• Headset
microphone
(optional) $16

$16.00

Trendsetters
• Library Success: A Best Practices Wiki
– http://www.libsuccess.org

Add your library’s story!

Learn More
• SirsiDynix Institute
– http://www.sirsidynixinstitute.com
– Free seminars for customers of any ILS
– Check the archives for past presentations
• Podcasting (new presentation coming June 5)
• Screencasting
• Web 2.0
• …and MORE!

Final Costs





Flickr
Blogger
Toolbar
Search Engine
Optimization
• Podcasting
• Screencasting
• Feedburner

$47.99
$0
$0
$0
$52
$16
$0

$115.99

Thank you!
Websites are bookmarked at:
http://del.icio.us/kellistaley/MLS41107

[email protected]
©2007 Kelli Staley


Slide 50

Emerging Technology:
Practical Applications of
Web 2.0 Technologies!
Kelli Staley
Lansing Public Library
Metropolitan Library System
April 11, 2007

How Lansing Public Library Implemented
Web 2.0 Technologies for Under $250.00








Flickr
Blogging
Library Toolbar
Search Engine Optimization
Podcasting
Screencasting

flickr

flickr.com
• Share & show off
your photos
• Allow comments
• Blog photos easily
• Collaborate
• Build Community

Teen Photo Contest

Rex Checks Out

Read Posters

Viewed 2,664 times!

Tom

Viewed 399 times!

Chief

Viewed 810 times!

Collaborate

Inspired!

Book Display Pool!

Cost
• Camera
– Digital
– Scanned Prints
– Photo from CD

• Flickr
– Basic Account=Free
– Unlimited Uploads
$24.95/ 1 year or
$47.99/ 2 year

$47.99
2 year flickr pro
account
(donated by Friends of the Library)

Blogging

www.blogger.com

Teen Blogging

IT Blogging

Youth Blogging

Adult Services Blogging

Combined as news

www.feeddigest.com

www.feedburner.com

Who’s reading/listening

Cost
• Blogger
• Feeddigest
– Limited to 5
digests

• FeedBurner
– Some premium
services

$0.00

Library Toolbar

Why a Toolbar?
• Fewer people visit library websites to
begin their searches
• Constant presence in user’s internet
experience
• Patrons are familiar with the format of
browser toolbars

Libraries Leap into Toolbars

Conduit Wizard

http://www.conduit.com/wizard

Cost
• Conduit.com
– Wizard to create
toolbar
– Web page to host
& allow downloads
– IE and Firefox

$0.00

Search Engine Optimization
• Meta Tags
– http://www.submitexpress.com/metatag.htm

• Google’s Webmaster Tools
– https://www.google.com/webmasters/tools/docs/en/about.html

Search Engine Results
• Summaries
• Keywords
• Frequency Google spiders revisit your
page to check for changes

Search:
Metropolitan Library System

Summary:
Metropolitan Library System

Source code:
Metropolitan Library System


Metropolitan Library System


Source code with keyword meta tags

Lansing Public Library Home Page
CONTENT="lansing library, illinois, IL,
lansing, library, suburban chicago, SLS, MLS,
catalog, free, events, book discussion, story
hour, performance, art, public, books,
magazines, videos, compact discs, talking
books, historical society, research, internet
access”>

Description & author meta tags




Description & author meta tags




Submit Express
Meta Tags Generator

Submit Express
Meta Tags Generator

Example Generated Meta Tags


my website title






Google’s Webmaster Tools

Cost
• Submit Express
• Google’s
Webmaster Tools

$0.00

Podcasting
• Library programs
• Upcoming programs
• National Library Week, Banned Books
Week, Library Card Month…
– Check the ALA website for radio scripts!

• Share conference presentations

Podcasts
• Listen on your
computer
• …or on your MP3
player

Downloaded a Podcast?
• Some 12% of internet
users say they have
downloaded a podcast
so they can listen to it
or view it at a later
time.
• Source: Pew Internet
and American Life
Project

Yes
No

Podcasting Essentials
• Microphone
• Computer
– Laptop OR desktop you can move

• Audio software for editing
– Audacity

• Mp3 encoding software
– Lame mp3 encoder

• Web server space to post audio files

Podcasting Optional
• Griffin iMic external sound card
– Hear the difference

• Portable recording
– Mp3 player with recorder attachment
• iPod
• Belkin TuneTalk

Podcasts-audacity

Audacity

www.feedburner.com

Itunes

Cost







Audacity $0
LAME encoder $0
iTunes $0
Feedburner $0
Microphone $12
Griffin iMic $40

$52.00

Juice

Screencasting
• Demonstrate features of the online
catalog
– Place a hold
– Renew items online

• Demonstrate online databases
• Help on demand, especially for remote
users

Screencasting
• Software
– Wink or
– Camtasia

• Microphone
• Web server space to host the files

Screencast demo

Screencasts-wink

Screencasts-camtasia

Cost
• Wink $0
• Camtasia
– (free trial) $0

• Headset
microphone
(optional) $16

$16.00

Trendsetters
• Library Success: A Best Practices Wiki
– http://www.libsuccess.org

Add your library’s story!

Learn More
• SirsiDynix Institute
– http://www.sirsidynixinstitute.com
– Free seminars for customers of any ILS
– Check the archives for past presentations
• Podcasting (new presentation coming June 5)
• Screencasting
• Web 2.0
• …and MORE!

Final Costs





Flickr
Blogger
Toolbar
Search Engine
Optimization
• Podcasting
• Screencasting
• Feedburner

$47.99
$0
$0
$0
$52
$16
$0

$115.99

Thank you!
Websites are bookmarked at:
http://del.icio.us/kellistaley/MLS41107

[email protected]
©2007 Kelli Staley


Slide 51

Emerging Technology:
Practical Applications of
Web 2.0 Technologies!
Kelli Staley
Lansing Public Library
Metropolitan Library System
April 11, 2007

How Lansing Public Library Implemented
Web 2.0 Technologies for Under $250.00








Flickr
Blogging
Library Toolbar
Search Engine Optimization
Podcasting
Screencasting

flickr

flickr.com
• Share & show off
your photos
• Allow comments
• Blog photos easily
• Collaborate
• Build Community

Teen Photo Contest

Rex Checks Out

Read Posters

Viewed 2,664 times!

Tom

Viewed 399 times!

Chief

Viewed 810 times!

Collaborate

Inspired!

Book Display Pool!

Cost
• Camera
– Digital
– Scanned Prints
– Photo from CD

• Flickr
– Basic Account=Free
– Unlimited Uploads
$24.95/ 1 year or
$47.99/ 2 year

$47.99
2 year flickr pro
account
(donated by Friends of the Library)

Blogging

www.blogger.com

Teen Blogging

IT Blogging

Youth Blogging

Adult Services Blogging

Combined as news

www.feeddigest.com

www.feedburner.com

Who’s reading/listening

Cost
• Blogger
• Feeddigest
– Limited to 5
digests

• FeedBurner
– Some premium
services

$0.00

Library Toolbar

Why a Toolbar?
• Fewer people visit library websites to
begin their searches
• Constant presence in user’s internet
experience
• Patrons are familiar with the format of
browser toolbars

Libraries Leap into Toolbars

Conduit Wizard

http://www.conduit.com/wizard

Cost
• Conduit.com
– Wizard to create
toolbar
– Web page to host
& allow downloads
– IE and Firefox

$0.00

Search Engine Optimization
• Meta Tags
– http://www.submitexpress.com/metatag.htm

• Google’s Webmaster Tools
– https://www.google.com/webmasters/tools/docs/en/about.html

Search Engine Results
• Summaries
• Keywords
• Frequency Google spiders revisit your
page to check for changes

Search:
Metropolitan Library System

Summary:
Metropolitan Library System

Source code:
Metropolitan Library System


Metropolitan Library System


Source code with keyword meta tags

Lansing Public Library Home Page
CONTENT="lansing library, illinois, IL,
lansing, library, suburban chicago, SLS, MLS,
catalog, free, events, book discussion, story
hour, performance, art, public, books,
magazines, videos, compact discs, talking
books, historical society, research, internet
access”>

Description & author meta tags




Description & author meta tags




Submit Express
Meta Tags Generator

Submit Express
Meta Tags Generator

Example Generated Meta Tags


my website title






Google’s Webmaster Tools

Cost
• Submit Express
• Google’s
Webmaster Tools

$0.00

Podcasting
• Library programs
• Upcoming programs
• National Library Week, Banned Books
Week, Library Card Month…
– Check the ALA website for radio scripts!

• Share conference presentations

Podcasts
• Listen on your
computer
• …or on your MP3
player

Downloaded a Podcast?
• Some 12% of internet
users say they have
downloaded a podcast
so they can listen to it
or view it at a later
time.
• Source: Pew Internet
and American Life
Project

Yes
No

Podcasting Essentials
• Microphone
• Computer
– Laptop OR desktop you can move

• Audio software for editing
– Audacity

• Mp3 encoding software
– Lame mp3 encoder

• Web server space to post audio files

Podcasting Optional
• Griffin iMic external sound card
– Hear the difference

• Portable recording
– Mp3 player with recorder attachment
• iPod
• Belkin TuneTalk

Podcasts-audacity

Audacity

www.feedburner.com

Itunes

Cost







Audacity $0
LAME encoder $0
iTunes $0
Feedburner $0
Microphone $12
Griffin iMic $40

$52.00

Juice

Screencasting
• Demonstrate features of the online
catalog
– Place a hold
– Renew items online

• Demonstrate online databases
• Help on demand, especially for remote
users

Screencasting
• Software
– Wink or
– Camtasia

• Microphone
• Web server space to host the files

Screencast demo

Screencasts-wink

Screencasts-camtasia

Cost
• Wink $0
• Camtasia
– (free trial) $0

• Headset
microphone
(optional) $16

$16.00

Trendsetters
• Library Success: A Best Practices Wiki
– http://www.libsuccess.org

Add your library’s story!

Learn More
• SirsiDynix Institute
– http://www.sirsidynixinstitute.com
– Free seminars for customers of any ILS
– Check the archives for past presentations
• Podcasting (new presentation coming June 5)
• Screencasting
• Web 2.0
• …and MORE!

Final Costs





Flickr
Blogger
Toolbar
Search Engine
Optimization
• Podcasting
• Screencasting
• Feedburner

$47.99
$0
$0
$0
$52
$16
$0

$115.99

Thank you!
Websites are bookmarked at:
http://del.icio.us/kellistaley/MLS41107

[email protected]
©2007 Kelli Staley


Slide 52

Emerging Technology:
Practical Applications of
Web 2.0 Technologies!
Kelli Staley
Lansing Public Library
Metropolitan Library System
April 11, 2007

How Lansing Public Library Implemented
Web 2.0 Technologies for Under $250.00








Flickr
Blogging
Library Toolbar
Search Engine Optimization
Podcasting
Screencasting

flickr

flickr.com
• Share & show off
your photos
• Allow comments
• Blog photos easily
• Collaborate
• Build Community

Teen Photo Contest

Rex Checks Out

Read Posters

Viewed 2,664 times!

Tom

Viewed 399 times!

Chief

Viewed 810 times!

Collaborate

Inspired!

Book Display Pool!

Cost
• Camera
– Digital
– Scanned Prints
– Photo from CD

• Flickr
– Basic Account=Free
– Unlimited Uploads
$24.95/ 1 year or
$47.99/ 2 year

$47.99
2 year flickr pro
account
(donated by Friends of the Library)

Blogging

www.blogger.com

Teen Blogging

IT Blogging

Youth Blogging

Adult Services Blogging

Combined as news

www.feeddigest.com

www.feedburner.com

Who’s reading/listening

Cost
• Blogger
• Feeddigest
– Limited to 5
digests

• FeedBurner
– Some premium
services

$0.00

Library Toolbar

Why a Toolbar?
• Fewer people visit library websites to
begin their searches
• Constant presence in user’s internet
experience
• Patrons are familiar with the format of
browser toolbars

Libraries Leap into Toolbars

Conduit Wizard

http://www.conduit.com/wizard

Cost
• Conduit.com
– Wizard to create
toolbar
– Web page to host
& allow downloads
– IE and Firefox

$0.00

Search Engine Optimization
• Meta Tags
– http://www.submitexpress.com/metatag.htm

• Google’s Webmaster Tools
– https://www.google.com/webmasters/tools/docs/en/about.html

Search Engine Results
• Summaries
• Keywords
• Frequency Google spiders revisit your
page to check for changes

Search:
Metropolitan Library System

Summary:
Metropolitan Library System

Source code:
Metropolitan Library System


Metropolitan Library System


Source code with keyword meta tags

Lansing Public Library Home Page
CONTENT="lansing library, illinois, IL,
lansing, library, suburban chicago, SLS, MLS,
catalog, free, events, book discussion, story
hour, performance, art, public, books,
magazines, videos, compact discs, talking
books, historical society, research, internet
access”>

Description & author meta tags




Description & author meta tags




Submit Express
Meta Tags Generator

Submit Express
Meta Tags Generator

Example Generated Meta Tags


my website title






Google’s Webmaster Tools

Cost
• Submit Express
• Google’s
Webmaster Tools

$0.00

Podcasting
• Library programs
• Upcoming programs
• National Library Week, Banned Books
Week, Library Card Month…
– Check the ALA website for radio scripts!

• Share conference presentations

Podcasts
• Listen on your
computer
• …or on your MP3
player

Downloaded a Podcast?
• Some 12% of internet
users say they have
downloaded a podcast
so they can listen to it
or view it at a later
time.
• Source: Pew Internet
and American Life
Project

Yes
No

Podcasting Essentials
• Microphone
• Computer
– Laptop OR desktop you can move

• Audio software for editing
– Audacity

• Mp3 encoding software
– Lame mp3 encoder

• Web server space to post audio files

Podcasting Optional
• Griffin iMic external sound card
– Hear the difference

• Portable recording
– Mp3 player with recorder attachment
• iPod
• Belkin TuneTalk

Podcasts-audacity

Audacity

www.feedburner.com

Itunes

Cost







Audacity $0
LAME encoder $0
iTunes $0
Feedburner $0
Microphone $12
Griffin iMic $40

$52.00

Juice

Screencasting
• Demonstrate features of the online
catalog
– Place a hold
– Renew items online

• Demonstrate online databases
• Help on demand, especially for remote
users

Screencasting
• Software
– Wink or
– Camtasia

• Microphone
• Web server space to host the files

Screencast demo

Screencasts-wink

Screencasts-camtasia

Cost
• Wink $0
• Camtasia
– (free trial) $0

• Headset
microphone
(optional) $16

$16.00

Trendsetters
• Library Success: A Best Practices Wiki
– http://www.libsuccess.org

Add your library’s story!

Learn More
• SirsiDynix Institute
– http://www.sirsidynixinstitute.com
– Free seminars for customers of any ILS
– Check the archives for past presentations
• Podcasting (new presentation coming June 5)
• Screencasting
• Web 2.0
• …and MORE!

Final Costs





Flickr
Blogger
Toolbar
Search Engine
Optimization
• Podcasting
• Screencasting
• Feedburner

$47.99
$0
$0
$0
$52
$16
$0

$115.99

Thank you!
Websites are bookmarked at:
http://del.icio.us/kellistaley/MLS41107

[email protected]
©2007 Kelli Staley


Slide 53

Emerging Technology:
Practical Applications of
Web 2.0 Technologies!
Kelli Staley
Lansing Public Library
Metropolitan Library System
April 11, 2007

How Lansing Public Library Implemented
Web 2.0 Technologies for Under $250.00








Flickr
Blogging
Library Toolbar
Search Engine Optimization
Podcasting
Screencasting

flickr

flickr.com
• Share & show off
your photos
• Allow comments
• Blog photos easily
• Collaborate
• Build Community

Teen Photo Contest

Rex Checks Out

Read Posters

Viewed 2,664 times!

Tom

Viewed 399 times!

Chief

Viewed 810 times!

Collaborate

Inspired!

Book Display Pool!

Cost
• Camera
– Digital
– Scanned Prints
– Photo from CD

• Flickr
– Basic Account=Free
– Unlimited Uploads
$24.95/ 1 year or
$47.99/ 2 year

$47.99
2 year flickr pro
account
(donated by Friends of the Library)

Blogging

www.blogger.com

Teen Blogging

IT Blogging

Youth Blogging

Adult Services Blogging

Combined as news

www.feeddigest.com

www.feedburner.com

Who’s reading/listening

Cost
• Blogger
• Feeddigest
– Limited to 5
digests

• FeedBurner
– Some premium
services

$0.00

Library Toolbar

Why a Toolbar?
• Fewer people visit library websites to
begin their searches
• Constant presence in user’s internet
experience
• Patrons are familiar with the format of
browser toolbars

Libraries Leap into Toolbars

Conduit Wizard

http://www.conduit.com/wizard

Cost
• Conduit.com
– Wizard to create
toolbar
– Web page to host
& allow downloads
– IE and Firefox

$0.00

Search Engine Optimization
• Meta Tags
– http://www.submitexpress.com/metatag.htm

• Google’s Webmaster Tools
– https://www.google.com/webmasters/tools/docs/en/about.html

Search Engine Results
• Summaries
• Keywords
• Frequency Google spiders revisit your
page to check for changes

Search:
Metropolitan Library System

Summary:
Metropolitan Library System

Source code:
Metropolitan Library System


Metropolitan Library System


Source code with keyword meta tags

Lansing Public Library Home Page
CONTENT="lansing library, illinois, IL,
lansing, library, suburban chicago, SLS, MLS,
catalog, free, events, book discussion, story
hour, performance, art, public, books,
magazines, videos, compact discs, talking
books, historical society, research, internet
access”>

Description & author meta tags




Description & author meta tags




Submit Express
Meta Tags Generator

Submit Express
Meta Tags Generator

Example Generated Meta Tags


my website title






Google’s Webmaster Tools

Cost
• Submit Express
• Google’s
Webmaster Tools

$0.00

Podcasting
• Library programs
• Upcoming programs
• National Library Week, Banned Books
Week, Library Card Month…
– Check the ALA website for radio scripts!

• Share conference presentations

Podcasts
• Listen on your
computer
• …or on your MP3
player

Downloaded a Podcast?
• Some 12% of internet
users say they have
downloaded a podcast
so they can listen to it
or view it at a later
time.
• Source: Pew Internet
and American Life
Project

Yes
No

Podcasting Essentials
• Microphone
• Computer
– Laptop OR desktop you can move

• Audio software for editing
– Audacity

• Mp3 encoding software
– Lame mp3 encoder

• Web server space to post audio files

Podcasting Optional
• Griffin iMic external sound card
– Hear the difference

• Portable recording
– Mp3 player with recorder attachment
• iPod
• Belkin TuneTalk

Podcasts-audacity

Audacity

www.feedburner.com

Itunes

Cost







Audacity $0
LAME encoder $0
iTunes $0
Feedburner $0
Microphone $12
Griffin iMic $40

$52.00

Juice

Screencasting
• Demonstrate features of the online
catalog
– Place a hold
– Renew items online

• Demonstrate online databases
• Help on demand, especially for remote
users

Screencasting
• Software
– Wink or
– Camtasia

• Microphone
• Web server space to host the files

Screencast demo

Screencasts-wink

Screencasts-camtasia

Cost
• Wink $0
• Camtasia
– (free trial) $0

• Headset
microphone
(optional) $16

$16.00

Trendsetters
• Library Success: A Best Practices Wiki
– http://www.libsuccess.org

Add your library’s story!

Learn More
• SirsiDynix Institute
– http://www.sirsidynixinstitute.com
– Free seminars for customers of any ILS
– Check the archives for past presentations
• Podcasting (new presentation coming June 5)
• Screencasting
• Web 2.0
• …and MORE!

Final Costs





Flickr
Blogger
Toolbar
Search Engine
Optimization
• Podcasting
• Screencasting
• Feedburner

$47.99
$0
$0
$0
$52
$16
$0

$115.99

Thank you!
Websites are bookmarked at:
http://del.icio.us/kellistaley/MLS41107

[email protected]
©2007 Kelli Staley


Slide 54

Emerging Technology:
Practical Applications of
Web 2.0 Technologies!
Kelli Staley
Lansing Public Library
Metropolitan Library System
April 11, 2007

How Lansing Public Library Implemented
Web 2.0 Technologies for Under $250.00








Flickr
Blogging
Library Toolbar
Search Engine Optimization
Podcasting
Screencasting

flickr

flickr.com
• Share & show off
your photos
• Allow comments
• Blog photos easily
• Collaborate
• Build Community

Teen Photo Contest

Rex Checks Out

Read Posters

Viewed 2,664 times!

Tom

Viewed 399 times!

Chief

Viewed 810 times!

Collaborate

Inspired!

Book Display Pool!

Cost
• Camera
– Digital
– Scanned Prints
– Photo from CD

• Flickr
– Basic Account=Free
– Unlimited Uploads
$24.95/ 1 year or
$47.99/ 2 year

$47.99
2 year flickr pro
account
(donated by Friends of the Library)

Blogging

www.blogger.com

Teen Blogging

IT Blogging

Youth Blogging

Adult Services Blogging

Combined as news

www.feeddigest.com

www.feedburner.com

Who’s reading/listening

Cost
• Blogger
• Feeddigest
– Limited to 5
digests

• FeedBurner
– Some premium
services

$0.00

Library Toolbar

Why a Toolbar?
• Fewer people visit library websites to
begin their searches
• Constant presence in user’s internet
experience
• Patrons are familiar with the format of
browser toolbars

Libraries Leap into Toolbars

Conduit Wizard

http://www.conduit.com/wizard

Cost
• Conduit.com
– Wizard to create
toolbar
– Web page to host
& allow downloads
– IE and Firefox

$0.00

Search Engine Optimization
• Meta Tags
– http://www.submitexpress.com/metatag.htm

• Google’s Webmaster Tools
– https://www.google.com/webmasters/tools/docs/en/about.html

Search Engine Results
• Summaries
• Keywords
• Frequency Google spiders revisit your
page to check for changes

Search:
Metropolitan Library System

Summary:
Metropolitan Library System

Source code:
Metropolitan Library System


Metropolitan Library System


Source code with keyword meta tags

Lansing Public Library Home Page
CONTENT="lansing library, illinois, IL,
lansing, library, suburban chicago, SLS, MLS,
catalog, free, events, book discussion, story
hour, performance, art, public, books,
magazines, videos, compact discs, talking
books, historical society, research, internet
access”>

Description & author meta tags




Description & author meta tags




Submit Express
Meta Tags Generator

Submit Express
Meta Tags Generator

Example Generated Meta Tags


my website title






Google’s Webmaster Tools

Cost
• Submit Express
• Google’s
Webmaster Tools

$0.00

Podcasting
• Library programs
• Upcoming programs
• National Library Week, Banned Books
Week, Library Card Month…
– Check the ALA website for radio scripts!

• Share conference presentations

Podcasts
• Listen on your
computer
• …or on your MP3
player

Downloaded a Podcast?
• Some 12% of internet
users say they have
downloaded a podcast
so they can listen to it
or view it at a later
time.
• Source: Pew Internet
and American Life
Project

Yes
No

Podcasting Essentials
• Microphone
• Computer
– Laptop OR desktop you can move

• Audio software for editing
– Audacity

• Mp3 encoding software
– Lame mp3 encoder

• Web server space to post audio files

Podcasting Optional
• Griffin iMic external sound card
– Hear the difference

• Portable recording
– Mp3 player with recorder attachment
• iPod
• Belkin TuneTalk

Podcasts-audacity

Audacity

www.feedburner.com

Itunes

Cost







Audacity $0
LAME encoder $0
iTunes $0
Feedburner $0
Microphone $12
Griffin iMic $40

$52.00

Juice

Screencasting
• Demonstrate features of the online
catalog
– Place a hold
– Renew items online

• Demonstrate online databases
• Help on demand, especially for remote
users

Screencasting
• Software
– Wink or
– Camtasia

• Microphone
• Web server space to host the files

Screencast demo

Screencasts-wink

Screencasts-camtasia

Cost
• Wink $0
• Camtasia
– (free trial) $0

• Headset
microphone
(optional) $16

$16.00

Trendsetters
• Library Success: A Best Practices Wiki
– http://www.libsuccess.org

Add your library’s story!

Learn More
• SirsiDynix Institute
– http://www.sirsidynixinstitute.com
– Free seminars for customers of any ILS
– Check the archives for past presentations
• Podcasting (new presentation coming June 5)
• Screencasting
• Web 2.0
• …and MORE!

Final Costs





Flickr
Blogger
Toolbar
Search Engine
Optimization
• Podcasting
• Screencasting
• Feedburner

$47.99
$0
$0
$0
$52
$16
$0

$115.99

Thank you!
Websites are bookmarked at:
http://del.icio.us/kellistaley/MLS41107

[email protected]
©2007 Kelli Staley


Slide 55

Emerging Technology:
Practical Applications of
Web 2.0 Technologies!
Kelli Staley
Lansing Public Library
Metropolitan Library System
April 11, 2007

How Lansing Public Library Implemented
Web 2.0 Technologies for Under $250.00








Flickr
Blogging
Library Toolbar
Search Engine Optimization
Podcasting
Screencasting

flickr

flickr.com
• Share & show off
your photos
• Allow comments
• Blog photos easily
• Collaborate
• Build Community

Teen Photo Contest

Rex Checks Out

Read Posters

Viewed 2,664 times!

Tom

Viewed 399 times!

Chief

Viewed 810 times!

Collaborate

Inspired!

Book Display Pool!

Cost
• Camera
– Digital
– Scanned Prints
– Photo from CD

• Flickr
– Basic Account=Free
– Unlimited Uploads
$24.95/ 1 year or
$47.99/ 2 year

$47.99
2 year flickr pro
account
(donated by Friends of the Library)

Blogging

www.blogger.com

Teen Blogging

IT Blogging

Youth Blogging

Adult Services Blogging

Combined as news

www.feeddigest.com

www.feedburner.com

Who’s reading/listening

Cost
• Blogger
• Feeddigest
– Limited to 5
digests

• FeedBurner
– Some premium
services

$0.00

Library Toolbar

Why a Toolbar?
• Fewer people visit library websites to
begin their searches
• Constant presence in user’s internet
experience
• Patrons are familiar with the format of
browser toolbars

Libraries Leap into Toolbars

Conduit Wizard

http://www.conduit.com/wizard

Cost
• Conduit.com
– Wizard to create
toolbar
– Web page to host
& allow downloads
– IE and Firefox

$0.00

Search Engine Optimization
• Meta Tags
– http://www.submitexpress.com/metatag.htm

• Google’s Webmaster Tools
– https://www.google.com/webmasters/tools/docs/en/about.html

Search Engine Results
• Summaries
• Keywords
• Frequency Google spiders revisit your
page to check for changes

Search:
Metropolitan Library System

Summary:
Metropolitan Library System

Source code:
Metropolitan Library System


Metropolitan Library System


Source code with keyword meta tags

Lansing Public Library Home Page
CONTENT="lansing library, illinois, IL,
lansing, library, suburban chicago, SLS, MLS,
catalog, free, events, book discussion, story
hour, performance, art, public, books,
magazines, videos, compact discs, talking
books, historical society, research, internet
access”>

Description & author meta tags




Description & author meta tags




Submit Express
Meta Tags Generator

Submit Express
Meta Tags Generator

Example Generated Meta Tags


my website title






Google’s Webmaster Tools

Cost
• Submit Express
• Google’s
Webmaster Tools

$0.00

Podcasting
• Library programs
• Upcoming programs
• National Library Week, Banned Books
Week, Library Card Month…
– Check the ALA website for radio scripts!

• Share conference presentations

Podcasts
• Listen on your
computer
• …or on your MP3
player

Downloaded a Podcast?
• Some 12% of internet
users say they have
downloaded a podcast
so they can listen to it
or view it at a later
time.
• Source: Pew Internet
and American Life
Project

Yes
No

Podcasting Essentials
• Microphone
• Computer
– Laptop OR desktop you can move

• Audio software for editing
– Audacity

• Mp3 encoding software
– Lame mp3 encoder

• Web server space to post audio files

Podcasting Optional
• Griffin iMic external sound card
– Hear the difference

• Portable recording
– Mp3 player with recorder attachment
• iPod
• Belkin TuneTalk

Podcasts-audacity

Audacity

www.feedburner.com

Itunes

Cost







Audacity $0
LAME encoder $0
iTunes $0
Feedburner $0
Microphone $12
Griffin iMic $40

$52.00

Juice

Screencasting
• Demonstrate features of the online
catalog
– Place a hold
– Renew items online

• Demonstrate online databases
• Help on demand, especially for remote
users

Screencasting
• Software
– Wink or
– Camtasia

• Microphone
• Web server space to host the files

Screencast demo

Screencasts-wink

Screencasts-camtasia

Cost
• Wink $0
• Camtasia
– (free trial) $0

• Headset
microphone
(optional) $16

$16.00

Trendsetters
• Library Success: A Best Practices Wiki
– http://www.libsuccess.org

Add your library’s story!

Learn More
• SirsiDynix Institute
– http://www.sirsidynixinstitute.com
– Free seminars for customers of any ILS
– Check the archives for past presentations
• Podcasting (new presentation coming June 5)
• Screencasting
• Web 2.0
• …and MORE!

Final Costs





Flickr
Blogger
Toolbar
Search Engine
Optimization
• Podcasting
• Screencasting
• Feedburner

$47.99
$0
$0
$0
$52
$16
$0

$115.99

Thank you!
Websites are bookmarked at:
http://del.icio.us/kellistaley/MLS41107

[email protected]
©2007 Kelli Staley


Slide 56

Emerging Technology:
Practical Applications of
Web 2.0 Technologies!
Kelli Staley
Lansing Public Library
Metropolitan Library System
April 11, 2007

How Lansing Public Library Implemented
Web 2.0 Technologies for Under $250.00








Flickr
Blogging
Library Toolbar
Search Engine Optimization
Podcasting
Screencasting

flickr

flickr.com
• Share & show off
your photos
• Allow comments
• Blog photos easily
• Collaborate
• Build Community

Teen Photo Contest

Rex Checks Out

Read Posters

Viewed 2,664 times!

Tom

Viewed 399 times!

Chief

Viewed 810 times!

Collaborate

Inspired!

Book Display Pool!

Cost
• Camera
– Digital
– Scanned Prints
– Photo from CD

• Flickr
– Basic Account=Free
– Unlimited Uploads
$24.95/ 1 year or
$47.99/ 2 year

$47.99
2 year flickr pro
account
(donated by Friends of the Library)

Blogging

www.blogger.com

Teen Blogging

IT Blogging

Youth Blogging

Adult Services Blogging

Combined as news

www.feeddigest.com

www.feedburner.com

Who’s reading/listening

Cost
• Blogger
• Feeddigest
– Limited to 5
digests

• FeedBurner
– Some premium
services

$0.00

Library Toolbar

Why a Toolbar?
• Fewer people visit library websites to
begin their searches
• Constant presence in user’s internet
experience
• Patrons are familiar with the format of
browser toolbars

Libraries Leap into Toolbars

Conduit Wizard

http://www.conduit.com/wizard

Cost
• Conduit.com
– Wizard to create
toolbar
– Web page to host
& allow downloads
– IE and Firefox

$0.00

Search Engine Optimization
• Meta Tags
– http://www.submitexpress.com/metatag.htm

• Google’s Webmaster Tools
– https://www.google.com/webmasters/tools/docs/en/about.html

Search Engine Results
• Summaries
• Keywords
• Frequency Google spiders revisit your
page to check for changes

Search:
Metropolitan Library System

Summary:
Metropolitan Library System

Source code:
Metropolitan Library System


Metropolitan Library System


Source code with keyword meta tags

Lansing Public Library Home Page
CONTENT="lansing library, illinois, IL,
lansing, library, suburban chicago, SLS, MLS,
catalog, free, events, book discussion, story
hour, performance, art, public, books,
magazines, videos, compact discs, talking
books, historical society, research, internet
access”>

Description & author meta tags




Description & author meta tags




Submit Express
Meta Tags Generator

Submit Express
Meta Tags Generator

Example Generated Meta Tags


my website title






Google’s Webmaster Tools

Cost
• Submit Express
• Google’s
Webmaster Tools

$0.00

Podcasting
• Library programs
• Upcoming programs
• National Library Week, Banned Books
Week, Library Card Month…
– Check the ALA website for radio scripts!

• Share conference presentations

Podcasts
• Listen on your
computer
• …or on your MP3
player

Downloaded a Podcast?
• Some 12% of internet
users say they have
downloaded a podcast
so they can listen to it
or view it at a later
time.
• Source: Pew Internet
and American Life
Project

Yes
No

Podcasting Essentials
• Microphone
• Computer
– Laptop OR desktop you can move

• Audio software for editing
– Audacity

• Mp3 encoding software
– Lame mp3 encoder

• Web server space to post audio files

Podcasting Optional
• Griffin iMic external sound card
– Hear the difference

• Portable recording
– Mp3 player with recorder attachment
• iPod
• Belkin TuneTalk

Podcasts-audacity

Audacity

www.feedburner.com

Itunes

Cost







Audacity $0
LAME encoder $0
iTunes $0
Feedburner $0
Microphone $12
Griffin iMic $40

$52.00

Juice

Screencasting
• Demonstrate features of the online
catalog
– Place a hold
– Renew items online

• Demonstrate online databases
• Help on demand, especially for remote
users

Screencasting
• Software
– Wink or
– Camtasia

• Microphone
• Web server space to host the files

Screencast demo

Screencasts-wink

Screencasts-camtasia

Cost
• Wink $0
• Camtasia
– (free trial) $0

• Headset
microphone
(optional) $16

$16.00

Trendsetters
• Library Success: A Best Practices Wiki
– http://www.libsuccess.org

Add your library’s story!

Learn More
• SirsiDynix Institute
– http://www.sirsidynixinstitute.com
– Free seminars for customers of any ILS
– Check the archives for past presentations
• Podcasting (new presentation coming June 5)
• Screencasting
• Web 2.0
• …and MORE!

Final Costs





Flickr
Blogger
Toolbar
Search Engine
Optimization
• Podcasting
• Screencasting
• Feedburner

$47.99
$0
$0
$0
$52
$16
$0

$115.99

Thank you!
Websites are bookmarked at:
http://del.icio.us/kellistaley/MLS41107

[email protected]
©2007 Kelli Staley


Slide 57

Emerging Technology:
Practical Applications of
Web 2.0 Technologies!
Kelli Staley
Lansing Public Library
Metropolitan Library System
April 11, 2007

How Lansing Public Library Implemented
Web 2.0 Technologies for Under $250.00








Flickr
Blogging
Library Toolbar
Search Engine Optimization
Podcasting
Screencasting

flickr

flickr.com
• Share & show off
your photos
• Allow comments
• Blog photos easily
• Collaborate
• Build Community

Teen Photo Contest

Rex Checks Out

Read Posters

Viewed 2,664 times!

Tom

Viewed 399 times!

Chief

Viewed 810 times!

Collaborate

Inspired!

Book Display Pool!

Cost
• Camera
– Digital
– Scanned Prints
– Photo from CD

• Flickr
– Basic Account=Free
– Unlimited Uploads
$24.95/ 1 year or
$47.99/ 2 year

$47.99
2 year flickr pro
account
(donated by Friends of the Library)

Blogging

www.blogger.com

Teen Blogging

IT Blogging

Youth Blogging

Adult Services Blogging

Combined as news

www.feeddigest.com

www.feedburner.com

Who’s reading/listening

Cost
• Blogger
• Feeddigest
– Limited to 5
digests

• FeedBurner
– Some premium
services

$0.00

Library Toolbar

Why a Toolbar?
• Fewer people visit library websites to
begin their searches
• Constant presence in user’s internet
experience
• Patrons are familiar with the format of
browser toolbars

Libraries Leap into Toolbars

Conduit Wizard

http://www.conduit.com/wizard

Cost
• Conduit.com
– Wizard to create
toolbar
– Web page to host
& allow downloads
– IE and Firefox

$0.00

Search Engine Optimization
• Meta Tags
– http://www.submitexpress.com/metatag.htm

• Google’s Webmaster Tools
– https://www.google.com/webmasters/tools/docs/en/about.html

Search Engine Results
• Summaries
• Keywords
• Frequency Google spiders revisit your
page to check for changes

Search:
Metropolitan Library System

Summary:
Metropolitan Library System

Source code:
Metropolitan Library System


Metropolitan Library System


Source code with keyword meta tags

Lansing Public Library Home Page
CONTENT="lansing library, illinois, IL,
lansing, library, suburban chicago, SLS, MLS,
catalog, free, events, book discussion, story
hour, performance, art, public, books,
magazines, videos, compact discs, talking
books, historical society, research, internet
access”>

Description & author meta tags




Description & author meta tags




Submit Express
Meta Tags Generator

Submit Express
Meta Tags Generator

Example Generated Meta Tags


my website title






Google’s Webmaster Tools

Cost
• Submit Express
• Google’s
Webmaster Tools

$0.00

Podcasting
• Library programs
• Upcoming programs
• National Library Week, Banned Books
Week, Library Card Month…
– Check the ALA website for radio scripts!

• Share conference presentations

Podcasts
• Listen on your
computer
• …or on your MP3
player

Downloaded a Podcast?
• Some 12% of internet
users say they have
downloaded a podcast
so they can listen to it
or view it at a later
time.
• Source: Pew Internet
and American Life
Project

Yes
No

Podcasting Essentials
• Microphone
• Computer
– Laptop OR desktop you can move

• Audio software for editing
– Audacity

• Mp3 encoding software
– Lame mp3 encoder

• Web server space to post audio files

Podcasting Optional
• Griffin iMic external sound card
– Hear the difference

• Portable recording
– Mp3 player with recorder attachment
• iPod
• Belkin TuneTalk

Podcasts-audacity

Audacity

www.feedburner.com

Itunes

Cost







Audacity $0
LAME encoder $0
iTunes $0
Feedburner $0
Microphone $12
Griffin iMic $40

$52.00

Juice

Screencasting
• Demonstrate features of the online
catalog
– Place a hold
– Renew items online

• Demonstrate online databases
• Help on demand, especially for remote
users

Screencasting
• Software
– Wink or
– Camtasia

• Microphone
• Web server space to host the files

Screencast demo

Screencasts-wink

Screencasts-camtasia

Cost
• Wink $0
• Camtasia
– (free trial) $0

• Headset
microphone
(optional) $16

$16.00

Trendsetters
• Library Success: A Best Practices Wiki
– http://www.libsuccess.org

Add your library’s story!

Learn More
• SirsiDynix Institute
– http://www.sirsidynixinstitute.com
– Free seminars for customers of any ILS
– Check the archives for past presentations
• Podcasting (new presentation coming June 5)
• Screencasting
• Web 2.0
• …and MORE!

Final Costs





Flickr
Blogger
Toolbar
Search Engine
Optimization
• Podcasting
• Screencasting
• Feedburner

$47.99
$0
$0
$0
$52
$16
$0

$115.99

Thank you!
Websites are bookmarked at:
http://del.icio.us/kellistaley/MLS41107

[email protected]
©2007 Kelli Staley


Slide 58

Emerging Technology:
Practical Applications of
Web 2.0 Technologies!
Kelli Staley
Lansing Public Library
Metropolitan Library System
April 11, 2007

How Lansing Public Library Implemented
Web 2.0 Technologies for Under $250.00








Flickr
Blogging
Library Toolbar
Search Engine Optimization
Podcasting
Screencasting

flickr

flickr.com
• Share & show off
your photos
• Allow comments
• Blog photos easily
• Collaborate
• Build Community

Teen Photo Contest

Rex Checks Out

Read Posters

Viewed 2,664 times!

Tom

Viewed 399 times!

Chief

Viewed 810 times!

Collaborate

Inspired!

Book Display Pool!

Cost
• Camera
– Digital
– Scanned Prints
– Photo from CD

• Flickr
– Basic Account=Free
– Unlimited Uploads
$24.95/ 1 year or
$47.99/ 2 year

$47.99
2 year flickr pro
account
(donated by Friends of the Library)

Blogging

www.blogger.com

Teen Blogging

IT Blogging

Youth Blogging

Adult Services Blogging

Combined as news

www.feeddigest.com

www.feedburner.com

Who’s reading/listening

Cost
• Blogger
• Feeddigest
– Limited to 5
digests

• FeedBurner
– Some premium
services

$0.00

Library Toolbar

Why a Toolbar?
• Fewer people visit library websites to
begin their searches
• Constant presence in user’s internet
experience
• Patrons are familiar with the format of
browser toolbars

Libraries Leap into Toolbars

Conduit Wizard

http://www.conduit.com/wizard

Cost
• Conduit.com
– Wizard to create
toolbar
– Web page to host
& allow downloads
– IE and Firefox

$0.00

Search Engine Optimization
• Meta Tags
– http://www.submitexpress.com/metatag.htm

• Google’s Webmaster Tools
– https://www.google.com/webmasters/tools/docs/en/about.html

Search Engine Results
• Summaries
• Keywords
• Frequency Google spiders revisit your
page to check for changes

Search:
Metropolitan Library System

Summary:
Metropolitan Library System

Source code:
Metropolitan Library System


Metropolitan Library System


Source code with keyword meta tags

Lansing Public Library Home Page
CONTENT="lansing library, illinois, IL,
lansing, library, suburban chicago, SLS, MLS,
catalog, free, events, book discussion, story
hour, performance, art, public, books,
magazines, videos, compact discs, talking
books, historical society, research, internet
access”>

Description & author meta tags




Description & author meta tags




Submit Express
Meta Tags Generator

Submit Express
Meta Tags Generator

Example Generated Meta Tags


my website title






Google’s Webmaster Tools

Cost
• Submit Express
• Google’s
Webmaster Tools

$0.00

Podcasting
• Library programs
• Upcoming programs
• National Library Week, Banned Books
Week, Library Card Month…
– Check the ALA website for radio scripts!

• Share conference presentations

Podcasts
• Listen on your
computer
• …or on your MP3
player

Downloaded a Podcast?
• Some 12% of internet
users say they have
downloaded a podcast
so they can listen to it
or view it at a later
time.
• Source: Pew Internet
and American Life
Project

Yes
No

Podcasting Essentials
• Microphone
• Computer
– Laptop OR desktop you can move

• Audio software for editing
– Audacity

• Mp3 encoding software
– Lame mp3 encoder

• Web server space to post audio files

Podcasting Optional
• Griffin iMic external sound card
– Hear the difference

• Portable recording
– Mp3 player with recorder attachment
• iPod
• Belkin TuneTalk

Podcasts-audacity

Audacity

www.feedburner.com

Itunes

Cost







Audacity $0
LAME encoder $0
iTunes $0
Feedburner $0
Microphone $12
Griffin iMic $40

$52.00

Juice

Screencasting
• Demonstrate features of the online
catalog
– Place a hold
– Renew items online

• Demonstrate online databases
• Help on demand, especially for remote
users

Screencasting
• Software
– Wink or
– Camtasia

• Microphone
• Web server space to host the files

Screencast demo

Screencasts-wink

Screencasts-camtasia

Cost
• Wink $0
• Camtasia
– (free trial) $0

• Headset
microphone
(optional) $16

$16.00

Trendsetters
• Library Success: A Best Practices Wiki
– http://www.libsuccess.org

Add your library’s story!

Learn More
• SirsiDynix Institute
– http://www.sirsidynixinstitute.com
– Free seminars for customers of any ILS
– Check the archives for past presentations
• Podcasting (new presentation coming June 5)
• Screencasting
• Web 2.0
• …and MORE!

Final Costs





Flickr
Blogger
Toolbar
Search Engine
Optimization
• Podcasting
• Screencasting
• Feedburner

$47.99
$0
$0
$0
$52
$16
$0

$115.99

Thank you!
Websites are bookmarked at:
http://del.icio.us/kellistaley/MLS41107

[email protected]
©2007 Kelli Staley


Slide 59

Emerging Technology:
Practical Applications of
Web 2.0 Technologies!
Kelli Staley
Lansing Public Library
Metropolitan Library System
April 11, 2007

How Lansing Public Library Implemented
Web 2.0 Technologies for Under $250.00








Flickr
Blogging
Library Toolbar
Search Engine Optimization
Podcasting
Screencasting

flickr

flickr.com
• Share & show off
your photos
• Allow comments
• Blog photos easily
• Collaborate
• Build Community

Teen Photo Contest

Rex Checks Out

Read Posters

Viewed 2,664 times!

Tom

Viewed 399 times!

Chief

Viewed 810 times!

Collaborate

Inspired!

Book Display Pool!

Cost
• Camera
– Digital
– Scanned Prints
– Photo from CD

• Flickr
– Basic Account=Free
– Unlimited Uploads
$24.95/ 1 year or
$47.99/ 2 year

$47.99
2 year flickr pro
account
(donated by Friends of the Library)

Blogging

www.blogger.com

Teen Blogging

IT Blogging

Youth Blogging

Adult Services Blogging

Combined as news

www.feeddigest.com

www.feedburner.com

Who’s reading/listening

Cost
• Blogger
• Feeddigest
– Limited to 5
digests

• FeedBurner
– Some premium
services

$0.00

Library Toolbar

Why a Toolbar?
• Fewer people visit library websites to
begin their searches
• Constant presence in user’s internet
experience
• Patrons are familiar with the format of
browser toolbars

Libraries Leap into Toolbars

Conduit Wizard

http://www.conduit.com/wizard

Cost
• Conduit.com
– Wizard to create
toolbar
– Web page to host
& allow downloads
– IE and Firefox

$0.00

Search Engine Optimization
• Meta Tags
– http://www.submitexpress.com/metatag.htm

• Google’s Webmaster Tools
– https://www.google.com/webmasters/tools/docs/en/about.html

Search Engine Results
• Summaries
• Keywords
• Frequency Google spiders revisit your
page to check for changes

Search:
Metropolitan Library System

Summary:
Metropolitan Library System

Source code:
Metropolitan Library System


Metropolitan Library System


Source code with keyword meta tags

Lansing Public Library Home Page
CONTENT="lansing library, illinois, IL,
lansing, library, suburban chicago, SLS, MLS,
catalog, free, events, book discussion, story
hour, performance, art, public, books,
magazines, videos, compact discs, talking
books, historical society, research, internet
access”>

Description & author meta tags




Description & author meta tags




Submit Express
Meta Tags Generator

Submit Express
Meta Tags Generator

Example Generated Meta Tags


my website title






Google’s Webmaster Tools

Cost
• Submit Express
• Google’s
Webmaster Tools

$0.00

Podcasting
• Library programs
• Upcoming programs
• National Library Week, Banned Books
Week, Library Card Month…
– Check the ALA website for radio scripts!

• Share conference presentations

Podcasts
• Listen on your
computer
• …or on your MP3
player

Downloaded a Podcast?
• Some 12% of internet
users say they have
downloaded a podcast
so they can listen to it
or view it at a later
time.
• Source: Pew Internet
and American Life
Project

Yes
No

Podcasting Essentials
• Microphone
• Computer
– Laptop OR desktop you can move

• Audio software for editing
– Audacity

• Mp3 encoding software
– Lame mp3 encoder

• Web server space to post audio files

Podcasting Optional
• Griffin iMic external sound card
– Hear the difference

• Portable recording
– Mp3 player with recorder attachment
• iPod
• Belkin TuneTalk

Podcasts-audacity

Audacity

www.feedburner.com

Itunes

Cost







Audacity $0
LAME encoder $0
iTunes $0
Feedburner $0
Microphone $12
Griffin iMic $40

$52.00

Juice

Screencasting
• Demonstrate features of the online
catalog
– Place a hold
– Renew items online

• Demonstrate online databases
• Help on demand, especially for remote
users

Screencasting
• Software
– Wink or
– Camtasia

• Microphone
• Web server space to host the files

Screencast demo

Screencasts-wink

Screencasts-camtasia

Cost
• Wink $0
• Camtasia
– (free trial) $0

• Headset
microphone
(optional) $16

$16.00

Trendsetters
• Library Success: A Best Practices Wiki
– http://www.libsuccess.org

Add your library’s story!

Learn More
• SirsiDynix Institute
– http://www.sirsidynixinstitute.com
– Free seminars for customers of any ILS
– Check the archives for past presentations
• Podcasting (new presentation coming June 5)
• Screencasting
• Web 2.0
• …and MORE!

Final Costs





Flickr
Blogger
Toolbar
Search Engine
Optimization
• Podcasting
• Screencasting
• Feedburner

$47.99
$0
$0
$0
$52
$16
$0

$115.99

Thank you!
Websites are bookmarked at:
http://del.icio.us/kellistaley/MLS41107

[email protected]
©2007 Kelli Staley


Slide 60

Emerging Technology:
Practical Applications of
Web 2.0 Technologies!
Kelli Staley
Lansing Public Library
Metropolitan Library System
April 11, 2007

How Lansing Public Library Implemented
Web 2.0 Technologies for Under $250.00








Flickr
Blogging
Library Toolbar
Search Engine Optimization
Podcasting
Screencasting

flickr

flickr.com
• Share & show off
your photos
• Allow comments
• Blog photos easily
• Collaborate
• Build Community

Teen Photo Contest

Rex Checks Out

Read Posters

Viewed 2,664 times!

Tom

Viewed 399 times!

Chief

Viewed 810 times!

Collaborate

Inspired!

Book Display Pool!

Cost
• Camera
– Digital
– Scanned Prints
– Photo from CD

• Flickr
– Basic Account=Free
– Unlimited Uploads
$24.95/ 1 year or
$47.99/ 2 year

$47.99
2 year flickr pro
account
(donated by Friends of the Library)

Blogging

www.blogger.com

Teen Blogging

IT Blogging

Youth Blogging

Adult Services Blogging

Combined as news

www.feeddigest.com

www.feedburner.com

Who’s reading/listening

Cost
• Blogger
• Feeddigest
– Limited to 5
digests

• FeedBurner
– Some premium
services

$0.00

Library Toolbar

Why a Toolbar?
• Fewer people visit library websites to
begin their searches
• Constant presence in user’s internet
experience
• Patrons are familiar with the format of
browser toolbars

Libraries Leap into Toolbars

Conduit Wizard

http://www.conduit.com/wizard

Cost
• Conduit.com
– Wizard to create
toolbar
– Web page to host
& allow downloads
– IE and Firefox

$0.00

Search Engine Optimization
• Meta Tags
– http://www.submitexpress.com/metatag.htm

• Google’s Webmaster Tools
– https://www.google.com/webmasters/tools/docs/en/about.html

Search Engine Results
• Summaries
• Keywords
• Frequency Google spiders revisit your
page to check for changes

Search:
Metropolitan Library System

Summary:
Metropolitan Library System

Source code:
Metropolitan Library System


Metropolitan Library System


Source code with keyword meta tags

Lansing Public Library Home Page
CONTENT="lansing library, illinois, IL,
lansing, library, suburban chicago, SLS, MLS,
catalog, free, events, book discussion, story
hour, performance, art, public, books,
magazines, videos, compact discs, talking
books, historical society, research, internet
access”>

Description & author meta tags




Description & author meta tags




Submit Express
Meta Tags Generator

Submit Express
Meta Tags Generator

Example Generated Meta Tags


my website title






Google’s Webmaster Tools

Cost
• Submit Express
• Google’s
Webmaster Tools

$0.00

Podcasting
• Library programs
• Upcoming programs
• National Library Week, Banned Books
Week, Library Card Month…
– Check the ALA website for radio scripts!

• Share conference presentations

Podcasts
• Listen on your
computer
• …or on your MP3
player

Downloaded a Podcast?
• Some 12% of internet
users say they have
downloaded a podcast
so they can listen to it
or view it at a later
time.
• Source: Pew Internet
and American Life
Project

Yes
No

Podcasting Essentials
• Microphone
• Computer
– Laptop OR desktop you can move

• Audio software for editing
– Audacity

• Mp3 encoding software
– Lame mp3 encoder

• Web server space to post audio files

Podcasting Optional
• Griffin iMic external sound card
– Hear the difference

• Portable recording
– Mp3 player with recorder attachment
• iPod
• Belkin TuneTalk

Podcasts-audacity

Audacity

www.feedburner.com

Itunes

Cost







Audacity $0
LAME encoder $0
iTunes $0
Feedburner $0
Microphone $12
Griffin iMic $40

$52.00

Juice

Screencasting
• Demonstrate features of the online
catalog
– Place a hold
– Renew items online

• Demonstrate online databases
• Help on demand, especially for remote
users

Screencasting
• Software
– Wink or
– Camtasia

• Microphone
• Web server space to host the files

Screencast demo

Screencasts-wink

Screencasts-camtasia

Cost
• Wink $0
• Camtasia
– (free trial) $0

• Headset
microphone
(optional) $16

$16.00

Trendsetters
• Library Success: A Best Practices Wiki
– http://www.libsuccess.org

Add your library’s story!

Learn More
• SirsiDynix Institute
– http://www.sirsidynixinstitute.com
– Free seminars for customers of any ILS
– Check the archives for past presentations
• Podcasting (new presentation coming June 5)
• Screencasting
• Web 2.0
• …and MORE!

Final Costs





Flickr
Blogger
Toolbar
Search Engine
Optimization
• Podcasting
• Screencasting
• Feedburner

$47.99
$0
$0
$0
$52
$16
$0

$115.99

Thank you!
Websites are bookmarked at:
http://del.icio.us/kellistaley/MLS41107

[email protected]
©2007 Kelli Staley


Slide 61

Emerging Technology:
Practical Applications of
Web 2.0 Technologies!
Kelli Staley
Lansing Public Library
Metropolitan Library System
April 11, 2007

How Lansing Public Library Implemented
Web 2.0 Technologies for Under $250.00








Flickr
Blogging
Library Toolbar
Search Engine Optimization
Podcasting
Screencasting

flickr

flickr.com
• Share & show off
your photos
• Allow comments
• Blog photos easily
• Collaborate
• Build Community

Teen Photo Contest

Rex Checks Out

Read Posters

Viewed 2,664 times!

Tom

Viewed 399 times!

Chief

Viewed 810 times!

Collaborate

Inspired!

Book Display Pool!

Cost
• Camera
– Digital
– Scanned Prints
– Photo from CD

• Flickr
– Basic Account=Free
– Unlimited Uploads
$24.95/ 1 year or
$47.99/ 2 year

$47.99
2 year flickr pro
account
(donated by Friends of the Library)

Blogging

www.blogger.com

Teen Blogging

IT Blogging

Youth Blogging

Adult Services Blogging

Combined as news

www.feeddigest.com

www.feedburner.com

Who’s reading/listening

Cost
• Blogger
• Feeddigest
– Limited to 5
digests

• FeedBurner
– Some premium
services

$0.00

Library Toolbar

Why a Toolbar?
• Fewer people visit library websites to
begin their searches
• Constant presence in user’s internet
experience
• Patrons are familiar with the format of
browser toolbars

Libraries Leap into Toolbars

Conduit Wizard

http://www.conduit.com/wizard

Cost
• Conduit.com
– Wizard to create
toolbar
– Web page to host
& allow downloads
– IE and Firefox

$0.00

Search Engine Optimization
• Meta Tags
– http://www.submitexpress.com/metatag.htm

• Google’s Webmaster Tools
– https://www.google.com/webmasters/tools/docs/en/about.html

Search Engine Results
• Summaries
• Keywords
• Frequency Google spiders revisit your
page to check for changes

Search:
Metropolitan Library System

Summary:
Metropolitan Library System

Source code:
Metropolitan Library System


Metropolitan Library System


Source code with keyword meta tags

Lansing Public Library Home Page
CONTENT="lansing library, illinois, IL,
lansing, library, suburban chicago, SLS, MLS,
catalog, free, events, book discussion, story
hour, performance, art, public, books,
magazines, videos, compact discs, talking
books, historical society, research, internet
access”>

Description & author meta tags




Description & author meta tags




Submit Express
Meta Tags Generator

Submit Express
Meta Tags Generator

Example Generated Meta Tags


my website title






Google’s Webmaster Tools

Cost
• Submit Express
• Google’s
Webmaster Tools

$0.00

Podcasting
• Library programs
• Upcoming programs
• National Library Week, Banned Books
Week, Library Card Month…
– Check the ALA website for radio scripts!

• Share conference presentations

Podcasts
• Listen on your
computer
• …or on your MP3
player

Downloaded a Podcast?
• Some 12% of internet
users say they have
downloaded a podcast
so they can listen to it
or view it at a later
time.
• Source: Pew Internet
and American Life
Project

Yes
No

Podcasting Essentials
• Microphone
• Computer
– Laptop OR desktop you can move

• Audio software for editing
– Audacity

• Mp3 encoding software
– Lame mp3 encoder

• Web server space to post audio files

Podcasting Optional
• Griffin iMic external sound card
– Hear the difference

• Portable recording
– Mp3 player with recorder attachment
• iPod
• Belkin TuneTalk

Podcasts-audacity

Audacity

www.feedburner.com

Itunes

Cost







Audacity $0
LAME encoder $0
iTunes $0
Feedburner $0
Microphone $12
Griffin iMic $40

$52.00

Juice

Screencasting
• Demonstrate features of the online
catalog
– Place a hold
– Renew items online

• Demonstrate online databases
• Help on demand, especially for remote
users

Screencasting
• Software
– Wink or
– Camtasia

• Microphone
• Web server space to host the files

Screencast demo

Screencasts-wink

Screencasts-camtasia

Cost
• Wink $0
• Camtasia
– (free trial) $0

• Headset
microphone
(optional) $16

$16.00

Trendsetters
• Library Success: A Best Practices Wiki
– http://www.libsuccess.org

Add your library’s story!

Learn More
• SirsiDynix Institute
– http://www.sirsidynixinstitute.com
– Free seminars for customers of any ILS
– Check the archives for past presentations
• Podcasting (new presentation coming June 5)
• Screencasting
• Web 2.0
• …and MORE!

Final Costs





Flickr
Blogger
Toolbar
Search Engine
Optimization
• Podcasting
• Screencasting
• Feedburner

$47.99
$0
$0
$0
$52
$16
$0

$115.99

Thank you!
Websites are bookmarked at:
http://del.icio.us/kellistaley/MLS41107

[email protected]
©2007 Kelli Staley


Slide 62

Emerging Technology:
Practical Applications of
Web 2.0 Technologies!
Kelli Staley
Lansing Public Library
Metropolitan Library System
April 11, 2007

How Lansing Public Library Implemented
Web 2.0 Technologies for Under $250.00








Flickr
Blogging
Library Toolbar
Search Engine Optimization
Podcasting
Screencasting

flickr

flickr.com
• Share & show off
your photos
• Allow comments
• Blog photos easily
• Collaborate
• Build Community

Teen Photo Contest

Rex Checks Out

Read Posters

Viewed 2,664 times!

Tom

Viewed 399 times!

Chief

Viewed 810 times!

Collaborate

Inspired!

Book Display Pool!

Cost
• Camera
– Digital
– Scanned Prints
– Photo from CD

• Flickr
– Basic Account=Free
– Unlimited Uploads
$24.95/ 1 year or
$47.99/ 2 year

$47.99
2 year flickr pro
account
(donated by Friends of the Library)

Blogging

www.blogger.com

Teen Blogging

IT Blogging

Youth Blogging

Adult Services Blogging

Combined as news

www.feeddigest.com

www.feedburner.com

Who’s reading/listening

Cost
• Blogger
• Feeddigest
– Limited to 5
digests

• FeedBurner
– Some premium
services

$0.00

Library Toolbar

Why a Toolbar?
• Fewer people visit library websites to
begin their searches
• Constant presence in user’s internet
experience
• Patrons are familiar with the format of
browser toolbars

Libraries Leap into Toolbars

Conduit Wizard

http://www.conduit.com/wizard

Cost
• Conduit.com
– Wizard to create
toolbar
– Web page to host
& allow downloads
– IE and Firefox

$0.00

Search Engine Optimization
• Meta Tags
– http://www.submitexpress.com/metatag.htm

• Google’s Webmaster Tools
– https://www.google.com/webmasters/tools/docs/en/about.html

Search Engine Results
• Summaries
• Keywords
• Frequency Google spiders revisit your
page to check for changes

Search:
Metropolitan Library System

Summary:
Metropolitan Library System

Source code:
Metropolitan Library System


Metropolitan Library System


Source code with keyword meta tags

Lansing Public Library Home Page
CONTENT="lansing library, illinois, IL,
lansing, library, suburban chicago, SLS, MLS,
catalog, free, events, book discussion, story
hour, performance, art, public, books,
magazines, videos, compact discs, talking
books, historical society, research, internet
access”>

Description & author meta tags




Description & author meta tags




Submit Express
Meta Tags Generator

Submit Express
Meta Tags Generator

Example Generated Meta Tags


my website title






Google’s Webmaster Tools

Cost
• Submit Express
• Google’s
Webmaster Tools

$0.00

Podcasting
• Library programs
• Upcoming programs
• National Library Week, Banned Books
Week, Library Card Month…
– Check the ALA website for radio scripts!

• Share conference presentations

Podcasts
• Listen on your
computer
• …or on your MP3
player

Downloaded a Podcast?
• Some 12% of internet
users say they have
downloaded a podcast
so they can listen to it
or view it at a later
time.
• Source: Pew Internet
and American Life
Project

Yes
No

Podcasting Essentials
• Microphone
• Computer
– Laptop OR desktop you can move

• Audio software for editing
– Audacity

• Mp3 encoding software
– Lame mp3 encoder

• Web server space to post audio files

Podcasting Optional
• Griffin iMic external sound card
– Hear the difference

• Portable recording
– Mp3 player with recorder attachment
• iPod
• Belkin TuneTalk

Podcasts-audacity

Audacity

www.feedburner.com

Itunes

Cost







Audacity $0
LAME encoder $0
iTunes $0
Feedburner $0
Microphone $12
Griffin iMic $40

$52.00

Juice

Screencasting
• Demonstrate features of the online
catalog
– Place a hold
– Renew items online

• Demonstrate online databases
• Help on demand, especially for remote
users

Screencasting
• Software
– Wink or
– Camtasia

• Microphone
• Web server space to host the files

Screencast demo

Screencasts-wink

Screencasts-camtasia

Cost
• Wink $0
• Camtasia
– (free trial) $0

• Headset
microphone
(optional) $16

$16.00

Trendsetters
• Library Success: A Best Practices Wiki
– http://www.libsuccess.org

Add your library’s story!

Learn More
• SirsiDynix Institute
– http://www.sirsidynixinstitute.com
– Free seminars for customers of any ILS
– Check the archives for past presentations
• Podcasting (new presentation coming June 5)
• Screencasting
• Web 2.0
• …and MORE!

Final Costs





Flickr
Blogger
Toolbar
Search Engine
Optimization
• Podcasting
• Screencasting
• Feedburner

$47.99
$0
$0
$0
$52
$16
$0

$115.99

Thank you!
Websites are bookmarked at:
http://del.icio.us/kellistaley/MLS41107

[email protected]
©2007 Kelli Staley


Slide 63

Emerging Technology:
Practical Applications of
Web 2.0 Technologies!
Kelli Staley
Lansing Public Library
Metropolitan Library System
April 11, 2007

How Lansing Public Library Implemented
Web 2.0 Technologies for Under $250.00








Flickr
Blogging
Library Toolbar
Search Engine Optimization
Podcasting
Screencasting

flickr

flickr.com
• Share & show off
your photos
• Allow comments
• Blog photos easily
• Collaborate
• Build Community

Teen Photo Contest

Rex Checks Out

Read Posters

Viewed 2,664 times!

Tom

Viewed 399 times!

Chief

Viewed 810 times!

Collaborate

Inspired!

Book Display Pool!

Cost
• Camera
– Digital
– Scanned Prints
– Photo from CD

• Flickr
– Basic Account=Free
– Unlimited Uploads
$24.95/ 1 year or
$47.99/ 2 year

$47.99
2 year flickr pro
account
(donated by Friends of the Library)

Blogging

www.blogger.com

Teen Blogging

IT Blogging

Youth Blogging

Adult Services Blogging

Combined as news

www.feeddigest.com

www.feedburner.com

Who’s reading/listening

Cost
• Blogger
• Feeddigest
– Limited to 5
digests

• FeedBurner
– Some premium
services

$0.00

Library Toolbar

Why a Toolbar?
• Fewer people visit library websites to
begin their searches
• Constant presence in user’s internet
experience
• Patrons are familiar with the format of
browser toolbars

Libraries Leap into Toolbars

Conduit Wizard

http://www.conduit.com/wizard

Cost
• Conduit.com
– Wizard to create
toolbar
– Web page to host
& allow downloads
– IE and Firefox

$0.00

Search Engine Optimization
• Meta Tags
– http://www.submitexpress.com/metatag.htm

• Google’s Webmaster Tools
– https://www.google.com/webmasters/tools/docs/en/about.html

Search Engine Results
• Summaries
• Keywords
• Frequency Google spiders revisit your
page to check for changes

Search:
Metropolitan Library System

Summary:
Metropolitan Library System

Source code:
Metropolitan Library System


Metropolitan Library System


Source code with keyword meta tags

Lansing Public Library Home Page
CONTENT="lansing library, illinois, IL,
lansing, library, suburban chicago, SLS, MLS,
catalog, free, events, book discussion, story
hour, performance, art, public, books,
magazines, videos, compact discs, talking
books, historical society, research, internet
access”>

Description & author meta tags




Description & author meta tags




Submit Express
Meta Tags Generator

Submit Express
Meta Tags Generator

Example Generated Meta Tags


my website title






Google’s Webmaster Tools

Cost
• Submit Express
• Google’s
Webmaster Tools

$0.00

Podcasting
• Library programs
• Upcoming programs
• National Library Week, Banned Books
Week, Library Card Month…
– Check the ALA website for radio scripts!

• Share conference presentations

Podcasts
• Listen on your
computer
• …or on your MP3
player

Downloaded a Podcast?
• Some 12% of internet
users say they have
downloaded a podcast
so they can listen to it
or view it at a later
time.
• Source: Pew Internet
and American Life
Project

Yes
No

Podcasting Essentials
• Microphone
• Computer
– Laptop OR desktop you can move

• Audio software for editing
– Audacity

• Mp3 encoding software
– Lame mp3 encoder

• Web server space to post audio files

Podcasting Optional
• Griffin iMic external sound card
– Hear the difference

• Portable recording
– Mp3 player with recorder attachment
• iPod
• Belkin TuneTalk

Podcasts-audacity

Audacity

www.feedburner.com

Itunes

Cost







Audacity $0
LAME encoder $0
iTunes $0
Feedburner $0
Microphone $12
Griffin iMic $40

$52.00

Juice

Screencasting
• Demonstrate features of the online
catalog
– Place a hold
– Renew items online

• Demonstrate online databases
• Help on demand, especially for remote
users

Screencasting
• Software
– Wink or
– Camtasia

• Microphone
• Web server space to host the files

Screencast demo

Screencasts-wink

Screencasts-camtasia

Cost
• Wink $0
• Camtasia
– (free trial) $0

• Headset
microphone
(optional) $16

$16.00

Trendsetters
• Library Success: A Best Practices Wiki
– http://www.libsuccess.org

Add your library’s story!

Learn More
• SirsiDynix Institute
– http://www.sirsidynixinstitute.com
– Free seminars for customers of any ILS
– Check the archives for past presentations
• Podcasting (new presentation coming June 5)
• Screencasting
• Web 2.0
• …and MORE!

Final Costs





Flickr
Blogger
Toolbar
Search Engine
Optimization
• Podcasting
• Screencasting
• Feedburner

$47.99
$0
$0
$0
$52
$16
$0

$115.99

Thank you!
Websites are bookmarked at:
http://del.icio.us/kellistaley/MLS41107

[email protected]
©2007 Kelli Staley


Slide 64

Emerging Technology:
Practical Applications of
Web 2.0 Technologies!
Kelli Staley
Lansing Public Library
Metropolitan Library System
April 11, 2007

How Lansing Public Library Implemented
Web 2.0 Technologies for Under $250.00








Flickr
Blogging
Library Toolbar
Search Engine Optimization
Podcasting
Screencasting

flickr

flickr.com
• Share & show off
your photos
• Allow comments
• Blog photos easily
• Collaborate
• Build Community

Teen Photo Contest

Rex Checks Out

Read Posters

Viewed 2,664 times!

Tom

Viewed 399 times!

Chief

Viewed 810 times!

Collaborate

Inspired!

Book Display Pool!

Cost
• Camera
– Digital
– Scanned Prints
– Photo from CD

• Flickr
– Basic Account=Free
– Unlimited Uploads
$24.95/ 1 year or
$47.99/ 2 year

$47.99
2 year flickr pro
account
(donated by Friends of the Library)

Blogging

www.blogger.com

Teen Blogging

IT Blogging

Youth Blogging

Adult Services Blogging

Combined as news

www.feeddigest.com

www.feedburner.com

Who’s reading/listening

Cost
• Blogger
• Feeddigest
– Limited to 5
digests

• FeedBurner
– Some premium
services

$0.00

Library Toolbar

Why a Toolbar?
• Fewer people visit library websites to
begin their searches
• Constant presence in user’s internet
experience
• Patrons are familiar with the format of
browser toolbars

Libraries Leap into Toolbars

Conduit Wizard

http://www.conduit.com/wizard

Cost
• Conduit.com
– Wizard to create
toolbar
– Web page to host
& allow downloads
– IE and Firefox

$0.00

Search Engine Optimization
• Meta Tags
– http://www.submitexpress.com/metatag.htm

• Google’s Webmaster Tools
– https://www.google.com/webmasters/tools/docs/en/about.html

Search Engine Results
• Summaries
• Keywords
• Frequency Google spiders revisit your
page to check for changes

Search:
Metropolitan Library System

Summary:
Metropolitan Library System

Source code:
Metropolitan Library System


Metropolitan Library System


Source code with keyword meta tags

Lansing Public Library Home Page
CONTENT="lansing library, illinois, IL,
lansing, library, suburban chicago, SLS, MLS,
catalog, free, events, book discussion, story
hour, performance, art, public, books,
magazines, videos, compact discs, talking
books, historical society, research, internet
access”>

Description & author meta tags




Description & author meta tags




Submit Express
Meta Tags Generator

Submit Express
Meta Tags Generator

Example Generated Meta Tags


my website title






Google’s Webmaster Tools

Cost
• Submit Express
• Google’s
Webmaster Tools

$0.00

Podcasting
• Library programs
• Upcoming programs
• National Library Week, Banned Books
Week, Library Card Month…
– Check the ALA website for radio scripts!

• Share conference presentations

Podcasts
• Listen on your
computer
• …or on your MP3
player

Downloaded a Podcast?
• Some 12% of internet
users say they have
downloaded a podcast
so they can listen to it
or view it at a later
time.
• Source: Pew Internet
and American Life
Project

Yes
No

Podcasting Essentials
• Microphone
• Computer
– Laptop OR desktop you can move

• Audio software for editing
– Audacity

• Mp3 encoding software
– Lame mp3 encoder

• Web server space to post audio files

Podcasting Optional
• Griffin iMic external sound card
– Hear the difference

• Portable recording
– Mp3 player with recorder attachment
• iPod
• Belkin TuneTalk

Podcasts-audacity

Audacity

www.feedburner.com

Itunes

Cost







Audacity $0
LAME encoder $0
iTunes $0
Feedburner $0
Microphone $12
Griffin iMic $40

$52.00

Juice

Screencasting
• Demonstrate features of the online
catalog
– Place a hold
– Renew items online

• Demonstrate online databases
• Help on demand, especially for remote
users

Screencasting
• Software
– Wink or
– Camtasia

• Microphone
• Web server space to host the files

Screencast demo

Screencasts-wink

Screencasts-camtasia

Cost
• Wink $0
• Camtasia
– (free trial) $0

• Headset
microphone
(optional) $16

$16.00

Trendsetters
• Library Success: A Best Practices Wiki
– http://www.libsuccess.org

Add your library’s story!

Learn More
• SirsiDynix Institute
– http://www.sirsidynixinstitute.com
– Free seminars for customers of any ILS
– Check the archives for past presentations
• Podcasting (new presentation coming June 5)
• Screencasting
• Web 2.0
• …and MORE!

Final Costs





Flickr
Blogger
Toolbar
Search Engine
Optimization
• Podcasting
• Screencasting
• Feedburner

$47.99
$0
$0
$0
$52
$16
$0

$115.99

Thank you!
Websites are bookmarked at:
http://del.icio.us/kellistaley/MLS41107

[email protected]
©2007 Kelli Staley