Slide 1

Principles of Business
and Marketing (PBM)


Slide 2

Marketing Functions
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Product/Service Planning
Purchasing
Financing
Distribution
Pricing
Risk Management
Marketing Information Management
Promotion


Slide 3

Carry-Eze
 Working

with product designers,
developed a small leather case with
pockets designed to hold the
devices and accessories that
executives regularly carry. They
show models to prospective
customers and, based on feedback,
make changes and improvements.
 Product/Service Planning


Slide 4

Carry-Eze
While

the product is being
produced, marketers decide
on a name, packaging, and
how it will be distributed.
Promotion
Distribution


Slide 5

Carry-Eze
They

identify and purchase
the supplies, materials and
services needed to
complete marketing
activities.
Purchasing


Slide 6

Carry-Eze
They

work with their financial
people to develop budgets
and line up cash to pay for
marketing activities until
products are sold.
Financing


Slide 7

Carry-Eze
The

next marketing
decision is how to get the
products to the people
most likely to buy them.
Distribution


Slide 8

Carry-Eze
Product

security is always a
concern, so security
procedures are developed
and insurance policies are
reviewed to minimize their
risk.
Risk Management


Slide 9

Carry-Eze
 They

rely on a great deal of
information to make marketing
decisions and manage marketing
activities. That information is
gathered, updated regularly, and
maintained in its computer system,
so it is available when needed.
 Marketing Information Management


Slide 10

Carry-Eze
 Since

marketers know that
consumers will need information
about the product, they work
with an advertising agency to
develop ads, brochures, and
product displays.
 Promotion


Slide 11

Group Activity
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Work in groups of three
Come up with an idea for a new candy bar
In your Marketing Functions Word document, type a
paragraph describing your candy bar
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Include a name for your candy bar, and at least three different
ingredients
Type in the name of the other people in your group

Below the description of your candy bar, type in the
eight Marketing Functions
Next to each function, type in ways your candy bar
company would perform each Marketing Function
Use the CarryEze examples to get ideas, but do not
copy them


Slide 12

Class Work
 Total of 10 points
 4 points for the CarryEze

Marketing

Function examples
 2 points for the candy bar
description
 4 points for the candy bar Marketing
Function examples
 Each person must complete a Word
document and e-mail it to me


Slide 13

Principles of Business
and Marketing (PBM)